500 JENNIFER STEIN: Building Destination Dreams: Two Decades of Wedding Industry Resilience
Release Date: 04/15/2024
519 TWB – BROOKE KEEGAN: Building a Dream Wedding Business
The Wedding Biz
Andy is happy to be welcoming to the show! Brooke is the visionary owner and creative director of Brooke Keegan Special Events, a leading firm specializing in custom, multi-day destination weddings, and since founding her company in 2009, she has garnered recognition from Harper's Bazaar and Brides as one of the world's top event planners! She is here with Andy in this episode to share, amongst other things, her invaluable insights from her years in the industry! As Brooke and Andy catch up, Brooke reflects on challenges faced, particularly the significant downturn in wedding engagements...
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518 TWB – BRYAN RAFANELLI: The Art of Lasting Success & Self-Fulfillment
The Wedding Biz
Andy really hopes that you will join him for this episode of The Wedding Biz as he welcomes back to the show Bryan Rafanelli of ! Bryan is a renowned designer and planner and is the founder and chief creative officer of Rafanelli Events, and he has been behind some of the most high-profile events in recent history, including Chelsea Clinton’s wedding and several of President Obama’s White House state dinners. His team has also worked on key campaign events for Vice President Kamala Harris! Bryan opens up about the pressures of maintaining excellence in a saturated market, admitting...
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517 DAVID STARK: Self-Actualization in Event Design, the Importance of Scale and Simplicity, Balancing Art and Business, and More!
The Wedding Biz
guest of the show returns for this episode of The Wedding Biz! David is a renowned event designer and planner with over 25 years of experience in the industry, and as the founder and chief creative officer of David Stark Design and Production, his impressive client list includes celebrities such as Glenn Close and Brad Pitt, SNL’s 40th Anniversary, The Whitney Museum of American Art, and The Metropolitan Opera. Listen in as David shares insights into his creative process, discussing the balance between designing for clients and creating art purely for himself. He reflects on collaborations...
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516 MEGHAN ELY: Aligning Your Brand for Luxury Wedding Publicity
The Wedding Biz
Longtime listeners of the podcast will likely be familiar with today’s guest as she has been on the show several times already! Join Andy as he welcomes back Meghan Ely, the owner of ! Meghan is a longtime industry speaker and writer and is a wedding pro educator with regular contributions to Wedding Planner Magazine, The Knot, Wedding Business Magazine, Catersource, and SpecialEvents.com. Meghan joins Andy for this episode to discuss defining and achieving luxury in the wedding industry. With years of experience and numerous accolades, including but certainly not limited to being recognized...
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515 ROBERT SHERMAN: How to Build Loyalty and Retain Employees
The Wedding Biz
Andy is so thrilled to be welcoming his business partner, Robert Sherman, to the show! Robert is Andy’s business partner at and is also the owner of , a legendary entertainment company established over 55 years ago. Together, Andy and Robert tackle the topic of employee retention, discussing how to keep employees engaged, happy, and loyal over the long term. Robert shares some valuable insights from his decades of experience, explaining how hiring for company culture is just as crucial as hiring for skill sets and emphasizing the importance of communication, ensuring that employees not...
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514 TARA GUERARD: Global Tastemaker with Southern Hospitality
The Wedding Biz
If you have been a longtime listener of the podcast, then today’s voice may sound familiar to you as it is her ! Andy is so thrilled to welcome back , owner and creative director of headquartered out of Charleston, South Carolina (and with an additional office in New York City). Tara is recognized as one of the nation's leading tastemakers globally, and she is here to share some exciting updates since she was last on the show. Listen as she and Andy reflect on the profound changes brought about by the pandemic and how it has influenced their approach to client relationships. Tara shares her...
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513 ANDREA EPPOLITO: AI for Wedding Professionals
The Wedding Biz
Andy is thrilled to once again be sitting down with , a renowned luxury wedding planner and author of . Andrea shares her initial hesitation toward AI and recounts how she dedicated daily time to understand and leverage this technology, highlighting its comparison to the invention of the internet in terms of impact. Hear Andrea's take on how AI, particularly ChatGPT, can serve as a powerful creative assistant, sifting through data, spotting patterns, and offering insights that would take humans weeks to uncover. She stresses the importance of training AI to emulate one's personal style,...
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512 REVISIT COLIN COWIE: The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted
The Wedding Biz
Join Andy as he revisits his with this week! Having had celebrity clients such as Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, this episode’s returning guest has enjoyed quite the career so far. has also had many corporate clients such as Dom Pérignon, Warner Brothers, CBS, Whitney Museum of American Art, Architectural Digest, and so many more! Colin is also a published author, having written books such as , , and . Colin, as he discusses with Andy in this episode, is all about making sure that he delivers the ultimate experience...
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511 LIENE STEVENS: Current State of the Wedding Industry and Investing in Yourself
The Wedding Biz
In this truly enriching episode, join Andy as he connects with Liene Stevens, the acclaimed author, behavioral psychologist, and CEO of Think Splendid! Liene brings a wealth of knowledge from her extensive experience in the global wedding market, having collaborated with clients across 97 countries and revolutionized operations for numerous luxury brands and resorts! Tune in as Liene shares her unique journey from an unexpected promotion at a nonprofit right out of high school to becoming a key player in negotiating the release of hostages with the U.S. State Department! Her unorthodox path...
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510 REVISIT JOSE VILLA & LAURIE ARONS – Discuss Working Together As Photographer & Planner/Designer and More!
The Wedding Biz
Listen in to this revisit as Andy chats with two guests, both of whom have been featured on the podcast multiple times in the past. Laurie Arons is a planner and designer of and has been featured in numerous magazine publications and has been listed in Vogue, Harper’s Bazaar, and Martha Stewart Weddings as one of the top worldwide planners. Her clientele is made up of trendsetters such as Sophia Coppola, Vanessa Getty, and Christy Turlington as well as prominent business moguls like Gary Friedman, Frank Caufield, and Eddie DeBartolo. Laurie has also created and runs a very successful...
info_outlineReturning to the podcast this week is none other than Jennifer Stein, editor-in-chief, publisher, and co-owner of Destination I Do Magazine, a magazine that can be found online and on newsstands.
Jennifer joins Andy today to explore the journey of building a renowned brand in the destination wedding industry, sharing how she and her business partner started Destination I Do twenty years ago to fill a gap in the wedding industry by showcasing real couples celebrating their destination weddings worldwide. From humble beginnings with an amateurish first issue to becoming sought-after across various platforms, Jennifer reveals the challenges they faced, including financial struggles and burnout. Despite setbacks, they persevered, eventually turning a profit after three years of hard work and reinvestment.
She also discusses their staffing approach, emphasizing flexibility with independent contractors and prioritizing long-term relationships. She shares insights into their decision not to use virtual assistants and how they adapted during the pandemic by listening to clients’ needs and offering tailored solutions. With destination weddings making a strong comeback post-pandemic, Jennifer reflects on the industry's resilience and the evolving trends that she is observing.
Throughout the interview, Jennifer's passion for storytelling and commitment to serving her clients shine through, highlighting the invaluable lessons learned over two decades in the business. Andy had such a great time having her back on the show, especially since he feels that their conversations together are always especially animated and electric!
If you enjoy this conversation with Jennifer Stein, then please don’t keep it to yourself! Share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
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Time Stamps
[0:00] - This is episode 500, and Andy expresses gratitude for all of his loyal listeners!
[0:51] - Today’s guest is returning guest Jennifer Stein of Destination I Do!
[2:44] - Launching Destination I Do filled a gap for couples seeking more than tropical destinations.
[4:23] - How long was it before Jennifer turned a profit?
[5:55] - Jennifer touches upon how initial setbacks led to learning from mistakes, paving the way for eventual success and growth.
[8:06] - Jennifer reveals how limited resources led to self-financing without investors or loans, navigating challenges like the mortgage crisis.
[10:38] - Flexible staffing, Jennifer explains, includes hiring contractors for roles like sales, creating long-term mutual relationships.
[13:08] - Hear why Jennifer prefers not to use virtual assistants.
[15:24] - Jennifer nearly sold her business three times, prioritizing buyers who understand the wedding industry intricacies.
[16:34] - Despite setbacks and burnout, Jennifer avoided selling her company, realizing buyers misunderstood her situation and intentions.
[19:31] - Jennifer's realization in 2020 prompted her to pay herself what she's worth.
[20:53] - Andy reflects on a time when he felt burnt out and found relief by getting a business partner, re-energizing him for success.
[23:33] - Amid the 2020 pandemic, Jennifer prioritized client needs, offering assets and support and fostering valuable partnerships.
[26:05] - Jennifer shares how she and Harmony Walton revamped projects, enhancing storytelling and revenue.
[28:57] - Jennifer, a Gen Xer, learned that success isn't instant, facing setbacks but finding joy in victories.
[31:09] - Jennifer strongly feels that destination weddings are back with a vengeance!
[32:27] - Learn from Andy where Destination I Do can be found online.
LINKS AND RESOURCES
Jennifer’s Previous Guest Spots on The Wedding Biz
Harmony Walton’s Previous Guest Spots on The Wedding Biz
Find Jennifer:
Destination I Do – Facebook Page
Destination I Do – Instagram Page
Destination I Do – Twitter Page
Destination I Do – Pinterest Page
Follow The Wedding Biz on Social:
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.