The Wedding Biz

Andy Kushner offers an inside look behind-the-scenes of the wedding and event world for both industry experts and bridal couples by featuring in-depth and transformative conversations with event industry icons. The Wedding Biz is also the only global platform of its kind to serve the business development needs of wedding and events professionals. As the host, Andy interviews the most prolific thought leaders and talent, taking you behind the curtain and revealing their personality, character, passions, and secrets to their success. Andy’s powerful, yet casual and comfortable interview style gives you access to the authentic story each of these incredible industry leaders has to share. The Wedding Biz podcast is your opportunity to really get to know the amazing personalities that endlessly elevate the world of weddings and special events.

516 MEGHAN ELY: Aligning Your Brand for Luxury Wedding Publicity 10/07/2024

516 MEGHAN ELY: Aligning Your Brand for Luxury Wedding Publicity Longtime listeners of the podcast will likely be familiar with today’s guest as she has been on the show several times already! Join Andy as he welcomes back Meghan Ely, the owner of ! Meghan is a longtime industry speaker and writer and is a wedding pro educator with regular contributions to Wedding Planner Magazine, The Knot, Wedding Business Magazine, Catersource, and SpecialEvents.com. Meghan joins Andy for this episode to discuss defining and achieving luxury in the wedding industry. With years of experience and numerous accolades, including but certainly not limited to being recognized as one of the most influential wedding professionals by Event Tech, Meghan shares invaluable insights into what sets luxury weddings apart. Andy invites you to listen to gain a deeper understanding of the various elements that make up a luxurious experience beyond mere budget, including personalized details, meticulous planning, and memorable moments that resonate with couples and guests alike. Meghan discusses the importance of showcasing standout features in wedding submissions, including florals, paper goods, and rental choices, all of which play a critical role in attracting attention from prestigious publications! Andy and Meghan also dive into the strategic approach required for effective media submissions, including how to tailor a compelling narrative and the significance of exclusivity in luxury placements. Meghan also touches on leveraging social media to enhance brand identity and visibility in the luxury market, emphasizing the need for a cohesive digital presence. Andy hopes that you will tune in to learn how to navigate the luxury landscape in weddings with finesse and intention! If you enjoy the episode and get something out of it, then he encourages you not to keep it to yourself! Please share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out Andy and the show! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:22] – This episode’s guest is guest Meghan Ely! [1:24] - Meghan discusses the varying definitions of luxury, emphasizing personalized experiences and attention to detail. [3:55] - Meghan points out how luxury publications prioritize standout details, including florals, paper goods, and rentals in submissions. [5:36] - Meghan describes a good submission: a vendor list, couple write-up, and curated photo gallery. [8:05] - Learn how submission guidelines vary. [10:31] - Editors typically respond within 6 to 8 weeks, but luxury submissions can take even longer. [13:08] - Meghan argues that following up on submissions is crucial and that respectful withdrawal is necessary if there's no response. [14:25] - Meghan advises aligning brand identity with luxury across digital platforms and using social proof. [16:30] - Effective project management tools can help maintain luxury branding and regular audits for improvement. [18:55] - Andy shares where to find Meghan online. LINKS & RESOURCES Find Meghan: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/33349927

515 ROBERT SHERMAN: How to Build Loyalty and Retain Employees 09/23/2024

515 ROBERT SHERMAN: How to Build Loyalty and Retain Employees Andy is so thrilled to be welcoming his business partner, Robert Sherman, to the show! Robert is Andy’s business partner at and is also the owner of , a legendary entertainment company established over 55 years ago. Together, Andy and Robert tackle the topic of employee retention, discussing how to keep employees engaged, happy, and loyal over the long term. Robert shares some valuable insights from his decades of experience, explaining how hiring for company culture is just as crucial as hiring for skill sets and emphasizing the importance of communication, ensuring that employees not only understand but also believe in the organization's goals. Robert's approach to management is rooted in collaboration rather than hierarchy. Avoiding terms like “boss” and “employee,” he instead opts to lead through transparency and mutual respect. He also discusses the importance of flexibility in modern workplaces, citing examples from his own company where remote work has helped retain top talent. Tune in to hear practical tips on employee motivation, such as offering periodic bonuses, staying ahead of salary increases, and understanding individual motivations beyond monetary compensation. This conversation is filled with actionable advice for leaders looking to foster loyalty and long-term commitment within their teams while maintaining a positive and productive work culture! If you enjoy and get something out of the show, then Andy urges you not to keep it to yourself! Share it with a few people you know who might also enjoy it and get something out of it, and he would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:47] - Andy and his business partner Robert are talking all things employee retention. [2:54] - Robert reveals his philosophy regarding his relationship with his employees. [4:08] - Robert argues that clear communication with employees is essential to ensure that they understand and respect company goals. [6:19] - Finding culturally compatible employees is key, and compensation isn't the only factor that Robert considers. [8:10] - Robert points out that passion plays a significant role in the entertainment industry, with some success attributed to luck. [10:04] - Robert, in interviews, describes jobs in a less glamorous way to help temper expectations. [13:35] - Appreciation, Robert asserts, whether through bonuses or non-financial gestures, is vital for retaining employees. [15:10] - Robert stresses the importance of empathy and understanding between managers and employees, even in professional settings. [18:20] - Robert sees himself as a manager, not a boss, and believes in balancing authority with empathy. [21:09] - It's important to find the appropriate balance between personal and professional boundaries while hiring. [24:33] - Robert argues direct communication with employees fosters trust and respect in any company. [26:11] - Hear where Robert can be found online. RESOURCES Find Robert: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/33150882

514 TARA GUERARD: Global Tastemaker with Southern Hospitality 09/09/2024

514 TARA GUERARD: Global Tastemaker with Southern Hospitality If you have been a longtime listener of the podcast, then today’s voice may sound familiar to you as it is her ! Andy is so thrilled to welcome back , owner and creative director of headquartered out of Charleston, South Carolina (and with an additional office in New York City). Tara is recognized as one of the nation's leading tastemakers globally, and she is here to share some exciting updates since she was last on the show. Listen as she and Andy reflect on the profound changes brought about by the pandemic and how it has influenced their approach to client relationships. Tara shares her struggle with the shift to virtual meetings, highlighting why it's important to have in-person connections and how much she values reading a client's body language and energy, something that is unfortunately difficult to replicate over the phone or through a screen. Tara shares some insights into maintaining energy and inspiration after decades in the business. She credits her success to her naturally high energy levels and an unrelenting desire to learn and grow, revealing her plans to pursue new creative endeavors when she turns 60. Tara also discusses the challenges of working in diverse locations where the level of service may not meet her high standards, emphasizing the importance of adaptability and her commitment to ensuring that every event is executed as flawlessly as possible. This episode is a must-listen for anyone interested in the intersection of creativity and business, and Andy had such a great time chatting with her again! If you enjoy the show, then Andy urges you not to keep it to yourself! Share it with a few people you know who might also enjoy it and get something out of it, and he would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:26] - We learn that today's guest is guest of . [2:26] - Tara elaborates upon how meeting clients in person is more effective for connection than communicating electronically. [5:11] - High energy and enthusiasm drive Tara's lifelong learning and future aspirations, even at 55. [7:08] - Each wedding's uniqueness keeps Tara's work exciting, even when using her least favorite flowers! [10:22] - Pleasing people has fueled Tara's success, although she does sometimes go to extreme lengths to make others happy. [11:57] - The biggest challenge in wedding planning is working with vendors unfamiliar with high service standards. [14:48] - Tara reveals how balancing creativity with business acumen has led to success, including never being in debt. [18:04] - The book inspires Tara to integrate exceptional service with effective business practices. [19:09] - Speaking at conferences and sharing her experiences as a business owner and mother is rewarding for Tara. [20:38] - Managing work and family life for Tara involves setting rules for herself and multitasking, with exercise as a mental and physical outlet. [23:11] - What about the future excites Tara? [24:57] - Andy reveals where Tara can be found online. RESOURCES Book: Find Tara: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/32558962

513 ANDREA EPPOLITO: AI for Wedding Professionals 08/19/2024

513 ANDREA EPPOLITO: AI for Wedding Professionals Andy is thrilled to once again be sitting down with , a renowned luxury wedding planner and author of . Andrea shares her initial hesitation toward AI and recounts how she dedicated daily time to understand and leverage this technology, highlighting its comparison to the invention of the internet in terms of impact. Hear Andrea's take on how AI, particularly ChatGPT, can serve as a powerful creative assistant, sifting through data, spotting patterns, and offering insights that would take humans weeks to uncover. She stresses the importance of training AI to emulate one's personal style, creating a tailored experience that reflects the user's unique voice and sensibilities. The conversation also addresses some of the common criticisms of AI, such as its perceived robotic nature. Andrea highlights her strategy of creating a personalized AI profile, which involves feeding ChatGPT with detailed information about her writing style, design preferences, and professional outputs, resulting in content that mirrors her voice (although still making tweaks to enhance it even further). Andy and Andrea additionally explore the practical applications of AI in the wedding industry. From content creation, communication, task management, and data analysis, AI tools such as ChatGPT, IBM's Watson, Grammarly, Trello, and Eventbrite are transforming how wedding professionals operate, and Andrea emphasizes the efficiency offered by AI, allowing professionals to reclaim time and focus on their creative and strategic endeavors. Listen as Andrea also provides some helpful insights for those new to AI. She advises starting with educational resources and gradually integrating AI into routines, emphasizing the symbiotic relationship between humans and AI where continuous interaction and feedback lead to desired outcomes. By embracing AI, wedding and event professionals can enhance their creativity, streamline operations, and maintain a competitive edge in the industry! Andy had such a great time having this timely, insightful conversation with Andrea and hopes that you enjoy listening! If so, then please don’t keep it to yourself! If you can think of at least three people who would enjoy this episode, Andy would love it if you were to share it with them. He would also appreciate it if you left a top review wherever you listen because that really helps the show out. Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [1:03] - Today's episode is with , who shares insights into using AI for wedding planning. [2:23] - Andrea explains how AI acts as a creative assistant, spotting patterns and offering insights quickly. [4:11] - Andrea has trained ChatGPT to mimic her style by uploading detailed personal profiles and content samples. [7:40] - Think of AI as a powerful personal assistant; you make final decisions and edits. [9:18] - Hear about Andrea's book, . [10:26] - Andrea further advises listeners to train ChatGPT with specific prompts and feedback for accurate and personalized content creation. [13:06] - Hear how Andrea and her husband have used various GPTs for tasks such as legal documents. [15:27] - Andrea encourages listeners to use AI tools like Grammarly, Trello, and Eventbrite for efficiency in various tasks. [18:40] - AI saves time on grunt work, allowing focus on creative and unique tasks. [21:10] - We are encouraged to start with ChatGPT, ask for guidance, and spend daily time learning AI. [23:45] - Some people use AI for referrals to avoid ads and get unbiased, authentic recommendations. [26:23] - Andy shares a story in which he used ChatGPT to help him prepare a ten-minute presentation for a big opportunity. [28:25] - Once you overcome AI anxiety, you can balance its use with your personal touch and creativity. [30:17] - Hear where to find Andrea online. LINKS AND RESOURCES Find Andrea: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/32254677

512 REVISIT COLIN COWIE: The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted 08/05/2024

512 REVISIT COLIN COWIE: The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted Join Andy as he revisits his with this week! Having had celebrity clients such as Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, this episode’s returning guest has enjoyed quite the career so far. has also had many corporate clients such as Dom Pérignon, Warner Brothers, CBS, Whitney Museum of American Art, Architectural Digest, and so many more! Colin is also a published author, having written books such as , , and . Colin, as he discusses with Andy in this episode, is all about making sure that he delivers the ultimate experience for his clients. Colin and Andy also talk about Colin’s new book, , which is Colin’s eleventh published book! Colin discusses luxury and what it means in any business – that it is about customer service and not just the product that you are selling. He discusses how to ascertain what customers want so that you can provide it to them before they even realize what they want. We also hear Colin talk about the importance of not only having good relationships with your clients but also with the employees of your company, how important that protocol and consistency are to him, how to get customers to keep coming back to you, and so much more! Andy has known Colin for nearly two decades and is so impressed with everything that he has accomplished. He always has such a blast with Colin, when he has him on the podcast, and is grateful for his time. Andy encourages you to go back and listen to his and to also check out his new book The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted. Please share this interview with at least three good friends who might also enjoy it, and leave a top review of the podcast wherever you listen! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:40] – Andy reveals that this episode is a revisit of his with ! [2:22] – Colin explains why he decided to write his new book . [5:17] – Colin expounds upon his belief that customer service is the new luxury. [6:24] – We learn how to deliver to customers what they didn’t realize they wanted. [8:55] – Colin gives examples of how to build relationships with clients. [10:16] – Colin affirms that you need to make sure that your employees have an emotional connection with you. [12:20] – Andy enthuses over how the COVID-19 pandemic gave us opportunities to reform company culture. [13:27] – Colin emphasizes how crucial teamwork and communication are. [16:48] – Andy and Colin agree that creating and owning your brand is important. [19:19] – We are persuaded of the importance of including everyone in meetings, even receptionists. [21:45] – Colin asserts how important protocols are to him. [24:39] – We discover that Colin is always updating protocols based on new things that are learned. [26:25] – Colin gives an example of great customer service provided by a pilot. [29:24] – We learn how we can get customers to keep coming back to us. [31:49] – Colin provides insight on failure and both its inevitability and its importance. [33:07] – Colin reveals what about the future excites him. [35:21] – Andy shares where online we can find Colin. LINKS AND RESOURCES Find Colin: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/32075352

511 LIENE STEVENS: Current State of the Wedding Industry and Investing in Yourself 07/22/2024

511 LIENE STEVENS: Current State of the Wedding Industry and Investing in Yourself In this truly enriching episode, join Andy as he connects with Liene Stevens, the acclaimed author, behavioral psychologist, and CEO of Think Splendid! Liene brings a wealth of knowledge from her extensive experience in the global wedding market, having collaborated with clients across 97 countries and revolutionized operations for numerous luxury brands and resorts! Tune in as Liene shares her unique journey from an unexpected promotion at a nonprofit right out of high school to becoming a key player in negotiating the release of hostages with the U.S. State Department! Her unorthodox path led her to found Think Splendid in 2005, where she has since become a trailblazer in wedding industry consulting. Andy hopes that you will listen in to hear insight into the intricacies of running a successful wedding business! Liene discusses the current challenges facing the industry, including the implications of a slowing market in 2024. Contrary to popular belief, Liene clarifies that the dip in engagements post-pandemic is a myth that is unfortunately perpetuated by major jewelry companies. She instead attributes the slowdown to broader economic uncertainties and changing consumer behaviors. Also emphasizes the importance of continual self-improvement and creative rejuvenation, Liene highlights the need for wedding professionals to elevate their standards in tandem with their prices, providing actionable advice on refining business practices, enhancing team skills, and staying creatively inspired. Liene and Andy additionally take a deep dive into the vital role of mental health in business success, with Liene advocating for the value of professional therapy over business consulting when addressing personal challenges that impact business operations, drawing from her own background in behavioral psychology. Andy sincerely hopes that you will tune in to hear Liene's invaluable insights and practical advice that can help wedding professionals navigate a slow market, enhance their offerings, and ultimately thrive in the ever-evolving wedding industry! If you enjoyed this captivating episode with Liene, then Andy hopes that you will share this episode with at least three people who might also enjoy it! Be sure to also subscribe to the podcast so that you never miss an episode, and Andy would also appreciate a positive review wherever you listen to the podcast! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:04] - Andy reveals that he has recently taken his daughter to Telluride for hiking and catching up with an old friend. [0:57] - Andy announces that this episode’s guest is Liene Stevens of ! [2:08] - Liene clarifies that she is a business consultant for wedding industry companies, not directly for brides and grooms. [3:00] - Hear how Liene delayed college to work at a nonprofit; she was promoted quickly and led 180 employees! [4:42] - Hear the incredible story of how Liene negotiated a hostage release, working closely with Colin Powell's office and keeping it out of the press. [8:14] - Liene started the first B2B blog for the wedding industry as a marketing tool, which still exists. [10:03] - Liene touches upon how Signet Jewelers affected engagement sales but did not clarify if it included non-diamond rings. [12:18] - US weddings fluctuate between 2.2-2.4 million annually, and election years cause spending hesitation and longer engagements. [14:58] - Liene argues that last-minute spending is challenging for businesses that are used to longer engagement cycles; slow years are opportunities for critical business reflection. [16:34] - Focus on refining your sales process by including training and team skills to enhance client interactions. [18:16] - Andy points out how investing in team bonding and skill enhancement is crucial because it improves client and planner connections. [20:02] - Rather than just raising prices, wedding pros should really be focusing on improving skills and evolving creatively. [22:50] - Liene explains how suggests morning pages and artist dates to spark creativity and stay ahead in the artistic industry. [24:28] - As a behavioral psychologist, Liene emphasizes the importance of therapy over coaching for personal issues that impact business. [27:56] - Liene argues that meditation and therapy not only enhance business decisions but also enrich all relationships in life. [30:07] - Andy reveals where Liene can be found online. LINKS AND RESOURCES Find Liene: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31956432

510 REVISIT JOSE VILLA & LAURIE ARONS – Discuss Working Together As Photographer & Planner/Designer and More! 07/08/2024

510 REVISIT JOSE VILLA & LAURIE ARONS – Discuss Working Together As Photographer & Planner/Designer and More! Listen in to this revisit as Andy chats with two guests, both of whom have been featured on the podcast multiple times in the past. Laurie Arons is a planner and designer of and has been featured in numerous magazine publications and has been listed in Vogue, Harper’s Bazaar, and Martha Stewart Weddings as one of the top worldwide planners. Her clientele is made up of trendsetters such as Sophia Coppola, Vanessa Getty, and Christy Turlington as well as prominent business moguls like Gary Friedman, Frank Caufield, and Eddie DeBartolo. Laurie has also created and runs a very successful wedding planner master class. Also joining Andy is Jose Villa, a fine art photographer who is considered by many to be the top event photographer in the world. He has been published in numerous magazines and was named one of the top wedding photographers by Martha Stewart Weddings, Harper’s Bazaar, Style Me Pretty, and Vogue. He was also named one of the top ten photographers in the world by American Photo Magazine and was named one of the most influential photographers of the decade. Jose, in addition, runs workshops and authored the book . Laurie and Jose have been working together for nearly a decade, and they each elaborate upon what it’s like working with the other. Laurie describes her business as live theatre only not with actors, a feeling which gives her butterflies because she puts a lot of thought into it. They also discuss at length how they address unexpected obstacles such as challenging weather, what’s important to them as far as the guest experience is concerned, what they look for in a good venue, and what they are seeing happening currently in their business now that we are (hopefully) nearing the end of the COVID-19 pandemic. Andy had such a fun time talking to Laurie and Jose again – especially at the same time – and encourages you to go back and listen to their previous episodes of the podcast by going to The Wedding Biz’s website and typing in their names in the search bar. Be sure to also subscribe to the podcast so that you never miss an episode, and if you can think of at least three good friends who would benefit from listening to the podcast, share it with them! Andy would also appreciate a positive review wherever you listen to the podcast! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:24] - Andy reveals this episode’s two guests – Jose Villa and Laurie Arons – and gives their credentials. [2:11] - Jose reveals that location and communication are some of the key elements for a successful collaboration with a designer. [3:02] - We learn that Laurie considers a lot of photography experience as well as commitment to be very important when working with a photographer. [4:39] - Laurie and Jose talk about their collaborative process together, and Jose reflects on the stressful aspects of his job. [7:39] - Laurie explains how she tries to keep Jose as informed of details as possible. [10:30] - Laurie reflects a little on the difficulty of obstacles such as the bride wanting her hair redone and how that negatively impacts a set schedule. [11:25] - We hear examples of how weather can negatively impact events. [14:47] - Laurie and Jose share what’s important to them in relation to the guest experience. [16:06] - Laurie and Jose describe a very long wooden pathway that Laurie was involved in making for a particular client. [18:25] - Laurie discusses venues and what makes a good venue for her. [21:20] - From a photographer’s perspective, Jose expounds upon what makes a good venue for him. [23:42] - Jose talks about the importance of a venue eliciting a certain mood. [25:11] – Jose and Laurie reveal what they are currently seeing in the business now that we are approaching the end of the COVID-19 pandemic. [27:29] – Andy explains how to go about finding Laurie and Jose on previous episodes of the podcast. LINKS AND RESOURCES Find Laurie: Find Jose: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31719867

509 SUSAN LACZ/Ridgewells Catering: Quality and Culture in Business 06/24/2024

509 SUSAN LACZ/Ridgewells Catering: Quality and Culture in Business Join Andy this week as he sits down with , the CEO of . With a career spanning over three decades, Susan has been a pivotal force in the catering and events industry, steering Ridgewells Catering through significant transformations and challenges. Listen in as Susan shares her inspiring journey, starting with her early influences, notably her grandmother, whose culinary skills and hospitality left a lasting impression on her. She discusses her initial foray into the food business, from working at a deli in Wyckoff, New Jersey, to bartending in Washington, D.C. Her passion for sales and marketing, paired together with her love for food, set the stage for her ascent in the catering world. In this candid conversation, Susan recounts the challenges and triumphs of taking over Ridgewells Catering in 1997, a company with deep roots dating back to the 1920s. She describes her mission to restore the company’s former glory by emphasizing quality, creativity, and fresh culinary approaches. She reflects on key milestones, such as firing her former boss to initiate positive changes and hosting an innovative rebranding event at the Halcyon House. Susan emphasizes the importance of culture in her company, highlighting the sense of ownership and appreciation that permeates the workplace. She and Andy also touch upon the broader shifts in the catering and events industry, from the increasing focus on decor and presentation to the critical role of staying ahead of trends. Susan’s insights into navigating the saturated market, her strategic decision to divest from rental equipment, and her recent exclusive venue management agreements offer valuable lessons for industry professionals, and Andy hopes that you enjoy listening to this conversation with her! If so, then please don’t keep it to yourself! He would appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [1:01] - Today’s guest is , CEO of . [1:57] - Susan's grandmother, an immigrant from Poland, was her strong role model and inspiration in cooking. [3:16] - Susan explains that she is a salesperson first and enjoyed selling food and beverages, including pastrami sandwiches and drinks. [4:18] - Susan wanted to restore the company's original quality and allure after multiple ownership changes. [5:19] - Hear about some of Susan's milestones, such as firing her boss, focusing on quality, hiring new culinary leaders, and creatively rebranding Ridgewell. [6:54] - Susan prioritized creating a strong, appreciative culture, guided by mentors including her entrepreneurial father. [9:34] - Hear about some of the challenges Susan faced, especially during COVID, and how she credits her team. [11:25] - Susan noted the shift from food to decor in the industry and evolved by focusing on culinary excellence. [13:35] - Susan is excited about managing the iconic Mellon Auditorium, now a preferred caterer there, which opens new opportunities for her team. [14:53] - Prioritizing balance and mentorship, Susan believes in taking care of herself to be a good mother and leader. [16:26] - How does Susan define success? [17:15] - Andy reveals where Susan can be followed online. LINKS AND RESOURCES Videos: Find Susan: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31609512

508 KERRY BRACKEN & JENNIFER ROCHER/LAVENDER & ROSE: A Marriage of English Charm and French Elegance 06/17/2024

508 KERRY BRACKEN & JENNIFER ROCHER/LAVENDER & ROSE: A Marriage of English Charm and French Elegance Andy welcomes Kerry Bracken and Jennifer Rocher of this week! Lavender & Rose is an exclusive event planning company based in the enchanting French Riviera. Join Andy as he explores their captivating journey and how they have crafted bespoke weddings in the stunning locales of Southern France and Paris! Listen as Jennifer and Kerry share personal stories of how they first got into wedding planning, with Jennifer bringing her local French expertise and Kerry contributing her British flair after moving to France in 2007. They reveal how their partnership began organically, evolving over time as they discovered their complementary skills and shared passion for creating unforgettable wedding experiences. Kerry and Jennifer offer valuable insights into the unique aspects of planning high-end weddings in France. They discuss the allure of the French Riviera and Paris as prime wedding destinations, emphasizing the luxurious venues, from coastal estates to historical buildings. They also highlight the typical budgets for these lavish celebrations and the seasonal considerations crucial for planning. Jennifer’s and Kerry’s aesthetic and dedication to guest experience shine through as they describe their approach to wedding design, and Andy is so honored to have had them on The Wedding Biz! He hopes that you enjoy this interview, and if so, please don’t keep it to yourself! Share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:34] - Today’s guests are Kerry Bracken and Jennifer Rocher of ! [2:25] - What was Kerry doing before partnering with Jennifer? [3:14] - Learn what Jennifer was doing prior to partnering with Kerry. [6:52] - Jennifer's and Kerry's partnership surprises people because we're very different, with unique backgrounds in France and America. [9:22] - The ultra-luxe wedding market focuses mainly on the French Riviera, Provence, and Paris. [10:59] - Learn what the approximate budgets are for ultra luxe weddings in France. [12:09] - The ideal wedding season is late April to early October, avoiding peak tourist times and events. [15:03] - Jennifer explains that the south of France has a short wedding season, from late April to early October, with many venues closed the rest of the year. [17:38] - The high cost of labor in France, including staffing and delivery fees, surprises many international planners. [20:39] - In France, modifying contract clauses can be slow due to limited legal resources and translation needs. [22:55] - How would Kerry and Jennifer describe their signature and style? [24:14] - Lavender & Rose focuses on bespoke designs, emphasizing intricate details and prioritizing the guest experience. [25:29] - Hear about the challenge of limited availability of decor in France compared to the United States. [26:35] - We learn that, furthermore, limited furniture options and storage space in France significantly impact event production. [29:01] - Andy reveals where Lavender & Rose can be found online. LINKS AND RESOURCES Videos: Find Lavender & Rose: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31609407

507 TORI WILLIAMS: From Glam Services to Global Recognition as an Event Curator and Designer 06/10/2024

507 TORI WILLIAMS: From Glam Services to Global Recognition as an Event Curator and Designer Andy is so honored to bring Tori Williams of Tori Williams Events onto the show today! Tori is a world renowned luxury event curator who has showcased her work on major television networks such as Lifetime, Bravo, and The Food Network, and she is even the star of the VH1 original series My Celebrity Dream Wedding! She joins Andy today to discuss everything from childhood influences to pivotal moments that shaped her career! Tori shares her journey from cosmetology to becoming a sought-after event curator and designer. With a client list featuring names like Tyler Perry Studios and the Atlanta Ballet, Tori's expertise extends beyond simply planning events; it's about crafting unforgettable experiences! Listen in, and discover the secrets behind Tori's rapid success as she sheds light on the importance of client experience, the creative process, and the challenges of balancing business with creativity. From TV appearances to hosting workshops, Tori's passion for her craft shines through as she discusses her plans for the future, including a focus on large-scale productions and education initiatives. Join Andy for an inspiring conversation filled with insights into the world of high-end event planning and the dedication it takes to create magic for clients. He hopes that you enjoy this conversation, and if you do, he would really appreciate it if you didn’t keep it to yourself and were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:04] - Andy announces that, to catch up on past interviews, two new episodes per month will be released temporarily. [0:50] - Andy’s guest today is Tori Williams of ! [2:17] - Tori reflects on how her grandma's influence shaped her love for hosting events and how pursuing cosmetology led to a master license. [4:41] - Why and when did Tori transition into event planning? [7:26] - Tori’s focus is on the experience, making clients feel special in their milestone events. [10:14] - Tori never actively pursued television opportunities; they found her through social media or referrals. [12:40] - Balancing regular job duties with TV filming was stressful but valuable for Tori's brand. [14:28] - Tori reveals that she is expanding beyond weddings and is focusing on larger productions and diverse events. [17:56] - From where does Tori get her inspiration? [20:20] - Tori shares how, last year, she organized an award show for entrepreneurs, embracing creativity without client direction. [22:25] - Tori also gives an example of having coordinated a wedding for a friend, putting trust into the design process. [25:11] - Tori argues that strong business ethics, a dedicated team, and structure are crucial for success. [28:00] - Tori restarted hosting workshops post-COVID, attracting 32,000 subscribers through webinars and challenges. [30:47] - Tori reveals that she often speaks on event production, luxury industry entry, celebrity clients, television, and business insights. [31:39] - In her current career, Tori aims for a few large productions anually and prioritizes education. [32:45] - Andy reveals where Tori can be found online. LINKS AND RESOURCES Find Tori: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31471587

506 REVISIT CHRISTINA MATTEUCCI – Using Performance and Storytelling Techniques to Engage with Impact 06/03/2024

506 REVISIT CHRISTINA MATTEUCCI – Using Performance and Storytelling Techniques to Engage with Impact Tune in to this episode of the podcast as Andy talks with , executive director of ! Christina has actually been on the podcast before in episodes , , , and , and she joins Andy in this episode to discuss how everything that we do in business has an element of performance involved and how we can best understand and use performance when dealing with clients and giving presentations. The main focus of Andy’s and Christina’s conversation is the importance of using storytelling – especially storytelling that employs effective imagery – when engaging in a sales pitch, corresponding with clients, and with public speaking. Storytelling is an interwoven part of what it means to be human because we love to both tell and hear stories. Stories draw us in, and, in fact, Christina even recommends starting a sales pitch with a story even if the story isn’t relevant to what you’re selling or proposing! Christina talks about what techniques that she has learned as far as storytelling and preparation are concerned, techniques that she learned having been a student of . She stresses the importance of understanding who your client is and that your performance might be different depending on the demographics of your audience. She and Andy also reflect on current times and how the need for meeting virtually via tools such as Zoom has been on the rise. They discuss how to make use of the techniques upon which Christina elaborates when meeting virtually and how meeting virtually differs from meeting in person. Performing and telling stories is not a skill with which we are all born, nor is it something that we all necessarily enjoy. Some of us are not predisposed to it, but, as Christina assures us, it’s not rocket science! You can seek help and advice and can learn. Christina says more than once that it’s important to prepare rather than plan, and she and Andy also talk about how important that it is to not only prepare practically but to also be well rested and hydrated! Andy hopes that you will enjoy listening to his chat with Christina Matteucci as much as he enjoyed chatting with her. She offers a wealth of helpful information and tips from which listeners can definitely benefit! If you enjoy the episode, reach out to at least three really good friends who might also enjoy and benefit from it, and also be sure to leave a review! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [2:03] – Today’s episode is a revisit of Andy’s with , executive director of . [2:14] - Andy posits the idea that there is a level of performance involved in business situations, and Christina clarifies that the performance is authentic. [3:20] - Christina emphasizes how important imagery and storytelling are for her when she prepares a presentation. [6:27] - Christina recounts a couple of the storytelling techniques that she has learned. [8:10] - Christina shares that she learned that she should start a sales pitch with a story. [10:41] - We learn what Christina does to prepare for a sales pitch. [12:54] - Christina discusses how she also considers choreography when she prepares for a speech, using her as an example of when that was important. [15:12] - It’s very important, as Christina advises, to listen to hear rather than listen to respond. [16:26] - Christina also emphasizes the importance of making use of your team if you have a team and making use of your team members’ strengths. [18:14] - Christina and Andy have a conversation about how we should make someone aware if they have a verbal tic. [21:20] - Andy shifts the conversation toward an example from his own experience of how it took time for him and his team to figure their chemistry out. [23:33] - Christina enthuses over how fun it is to enter a room before she begins a speech on stage and how she uses music to hype herself up. [25:08] - Christina offers a concrete example of why the way that you enter a room is so important. [27:04] - Christina provides some tips on how to engage an audience virtually using tools such as Zoom. [29:18] - Christina and Andy talk about how with a virtual meeting, it can be difficult to make eye contact because of the positioning of the camera. [31:40] - Christina recommends talking points over scripts. [34:32] - Just one sentence, Christina proposes, can drop you into a pitch on Zoom. [37:16] - Christina shares her favorite performance story from her own past. [38:57] - We discover what technique works best for Andy. [41:24] - Andy shares Christina’s online contact information. LINKS AND RESOURCES Find Christina: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31471527

505 KATHLEEN DEERY: Bridging Creativity from Floral Fantasies to Culinary Theatrics 05/20/2024

505 KATHLEEN DEERY: Bridging Creativity from Floral Fantasies to Culinary Theatrics Join Andy in welcoming Kathleen Deery, the creative force behind and the Chief Creative Officer of , to The Wedding Biz! With a childhood steeped in floral admiration, Kathleen recounts her journey from a small town in New Jersey to the bustling design studios of San Francisco. She shares insights into her role as a tastemaker within the prestigious catering company, highlighting her knack for infusing events with innovation and creativity. From collaborating with renowned planners to crafting immersive environments, Kathleen's expertise shines through. Listen in as she offers insights into the intricacies of event planning, emphasizing the importance of understanding clients' visions and creating memorable experiences. Drawing on her experience with high-profile events, Kathleen also shares anecdotes, including a whimsical Bridgerton-themed wedding set amidst lush gardens. Kathleen also reflects on the demands of her multifaceted role and the perpetual quest for balance, yet amidst the whirlwind, she finds solace in cultivating her own flower garden and nurturing her team's creativity. Looking ahead, Kathleen expresses optimism for the future of Paula LeDuc, fueled by a commitment to excellence and a collaborative spirit. Andy had a great time sitting down with Kathleen and really hopes that you enjoy the conversation. If you do, then he would appreciate it if you didn’t keep it to yourself! He would love it if you were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:03] - Andy shares how he has found renewed passion in podcasting and revitalized his music business. [1:46] - Today’s guest is Kathleen Deery of and ! [2:58] - Kathleen reveals how her lifelong love for flowers, nurtured by her mother, led to her successful design company. [5:09] - Hear how Kathleen's role as a tastemaker and co-owner revitalizes Paula LeDuc. [7:16] - Kathleen emphasizes the importance of relationships in event planning, focusing on personalized, theatrical experiences. [10:11] - Kathleen thrives on building heartfelt connections with clients, adding value to event planning experiences. [12:51] - Hear Kathleen reminisce about a Bridgerton-themed wedding, showcasing meticulous details and personalized touches for 350 guests. [15:56] - Kathleen touches further upon the dramatic touches of the event. [18:25] - Listen as Kathleen shares an anecdote about resourcefulness in event planning, highlighting the importance of a reliable team. [20:22] - Kathleen recounts a fabric mishap at a wedding, saved by the timely intervention of a friend in the tenting business. [22:36] - Despite having initial doubts, Kathleen embraces the opportunity for growth and learning in her new role. [24:50] - Kathleen relishes her decision despite challenges, including balancing responsibilities and missing hands-on floral work. [27:40] - What does success mean to Kathleen? [28:58] - Andy reveals where Kathleen can be found online. LINKS AND RESOURCES Find Kathleen: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31378062

504 JACIN FITZGERALD: Providing “Unreasonable Hospitality” 05/13/2024

504 JACIN FITZGERALD: Providing “Unreasonable Hospitality” Andy is so pleased to be bringing of onto The Wedding Biz this week! Join Andy as he and Jacin discuss the world of event planning and hospitality, with Jacin sharing her journey from working in corporate events to launching her own business in 2009. Growing up in an entrepreneurial family, Jacin developed a strong work ethic and a passion for hospitality, and she emphasizes the importance of inclusivity and making clients feel welcomed and valued. The conversation also involves Jacin's approach to event planning, which prioritizes getting to know clients on a personal level. From handling unexpected challenges like sprinkler mishaps at events to orchestrating last-minute Super Bowl parties on yachts, Jacin shares how she navigates the complexities of destination weddings and high-profile events with grace and adaptability. Andy's and Jacin's discussion also touches on pricing philosophy, marketing strategies, the transformative power of meditation in maintaining mental well-being amidst the demands of the industry, and more! Listen in to discover how Jacin's blend of meticulous planning and “” sets her events apart and ensures unforgettable experiences for her clients. If you enjoy this episode, then Andy asks that you not keep it to yourself! He would really appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:03] - Andy reveals today’s guest to be and reflects on having invested in his band's growth by treating them to dinner and a concert. [2:41] - Jacin emphasizes the importance of maintaining calm energy as event planners facing various challenges. [4:27] - Jacin shares a funny anecdote from a chaotic wedding event, reflecting on her entrepreneurial family background. [6:33] - Jacin highlights her strong work ethic, sharing experiences of teamwork and inclusivity from her upbringing. [8:19] - How did Jacin get involved in the wedding business? [9:21] - Jacin explored various jobs, including event planning, through temporary work, ultimately founding her own wedding planning business. [12:07] - Jacin's team focuses on two weddings annually, prioritizing hospitality and accessibility while also setting boundaries. [13:57] - Learn how Jacin prioritizes understanding clients' preferences to create events where they feel at home. [15:36] - Jacin reveals how she adapted to clients' true preferences, shifting to meaningful simplicity. [18:05] - Jacin's team smoothly turns mishaps into memorable experiences, like a spontaneous water party. [19:59] - Hear how Jacin's team swiftly relocated an event to avoid clashes, [22:14] - Engage revolutionized Jacin's networking, fostering a global community for idea-sharing and support. [24:07] - Jacin discusses her pricing philosophy. [26:50] - Social media is not Jacin's forte, as she prefers authentic sharing and traditional networking for reputation building. [29:56] - We learn that Jacin values resilience and meditation, learning to balance work and life for fulfillment and success. [32:12] - Jacin recommends the book . [33:27] - Jacin reflects on the intense demands of the event industry during COVID, finding solace in meditation. [36:21] - Jacin feels that having tools like breathing techniques helps manage stress in high-stakes event planning effectively. [37:15] - Andy reveals where Jacin can be found online. LINKS AND RESOURCES Book: Videos: Find Jacin: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31253312

502 AKESHI AKINSEYE: The Art of Celebrating 04/29/2024

502 AKESHI AKINSEYE: The Art of Celebrating Andy is so happy to welcome to The Wedding Biz this week! Akeshi is a luxury wedding planner and designer based in Chicago. Running , Akeshi specializes in creating extraordinary celebrations all around the world. She is not only a luxury wedding planner and event designer but also an international speaker, author, and business coach, and she joins Andy for this episode to discuss how she came into the business, from where she finds inspiration, and how to open oneself up creatively. Listen in to hear Akeshi also discuss current trends in the industry, how she goes about building an event team, how she has managed to garner such a big social media following, how she draws inspiration from her upbringing in the hospitality industry and her transition into event planning. Discover how Akeshi found her calling in event planning, shifting from a career path in psychology to creating unforgettable experiences for her clients. She delves into her creative process, highlighting the importance of nature and open-mindedness in sparking fresh ideas. while also discussing the significance of culturally immersive entertainment. Akeshi also shares her passion for celebrating life's moments beyond weddings through , a platform that inspires people to host stylish and elegant gatherings, from intimate dinners to lavish picnics. Join Andy as he and Akeshi explore the world of event planning and uncover the beauty of celebration in all its forms! If you enjoy the episode, please don’t keep it to yourself! Andy would really appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:24] - Today’s guest is of ! [1:37] - Akeshi shares how her upbringing in hospitality led me from psychology to event planning and design. [4:08] - Andy reflects on having mediated a tense conversation between a bride and her mother, offering insightful advice. [5:30] - Akeshi emphasizes the importance of balancing support for clients without taking sides in conflicts. [7:21] - Akeshi stresses the importance of timing when delivering feedback, especially during sensitive moments like dress fittings. [8:21] - From where does Akeshi find inspiration? [10:10] - Akeshi further elaborates, revealing that she finds inspiration in everyday walks, turning photos into collages and drawing from unexpected sources. [13:31] - Slowing down and allowing oneself to reset is crucial for creativity and avoiding forced designs. [15:03] - Akeshi argues that honoring event locations through local culture, music, and personalized elements makes them meaningful and memorable. [18:00] - Creating seamless transitions and immersive experiences in events ensures a memorable journey for guests. [20:13] - Andy highlights his experience in the wedding and event industry, focusing on creating world-class entertainment. [21:31] - Akeshi argues for the importance of forming the right team. [23:16] - Akeshi prioritizes authenticity over aesthetics on social media, focusing on storytelling and brand representation. [24:35] - Akeshi emphasizes the importance of storytelling on social media and discusses the perpetual uncertainty of securing future clients. [26:41] - Andy reflects on business ups and downs, emphasizing faith in oneself to navigate challenges. [29:36] - Appreciating work most during pauses, Akeshi emphasizes gratitude and trust in outcomes. [31:32] - Akeshi discusses , promoting celebration beyond weddings. [33:00] - Learn where to find Akeshi online. LINKS AND RESOURCES Find Akeshi: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/30962193

501 ANNA ROUSSOS/Photographer: Capturing Love: A Journey from Fashion to Romance 04/22/2024

501 ANNA ROUSSOS/Photographer: Capturing Love: A Journey from Fashion to Romance Andy dives into an enriching conversation this week with , a prominent wedding photographer renowned across Europe. Anna shares her journey from a TV director to a distinguished wedding photographer, unveiling the pivotal moments that shaped her career. Discover how Anna's childhood fascination with romance and artistry steered her towards capturing timeless moments of love and emotion through her lens. From her early days in fashion photography to her transformation into a leading figure in luxury wedding photography, Anna's story is a testament to the power of passion and perseverance. Anna has a truly unique approach to wedding photography, blending elegant reportage with a touch of fashion, and she shares insights into storytelling, aesthetic coherence, and client satisfaction. She also discusses the intricacies of branding and niche development in the wedding photography industry and unveils the key elements of building a successful luxury brand. She even elaborates upon the impact of technology and social media on wedding photography, from the demand for quick turnaround times to the rise of drone photography and content creation. Gain valuable tips on portfolio curation, client communication, and balancing artistry with business acumen in the dynamic world of wedding photography. You won't want to miss out on this insightful conversation with Anna Roussos, and if you do enjoy it, then Andy would really appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:55] - Andy reveals this episode’s guest to be ! [3:26] - When did Anna realize that she wanted to do photography as a career? [5:44] - After discovering the joy of capturing love, Anna transitioned to full-time wedding photography. [8:47] - Anna reflects on her style, revealing that her style style blends elegance with storytelling, emphasizing aesthetic cohesion and client satisfaction. [11:42] - Anna prioritizes thorough client engagement, crafting detailed timelines and mood boards for personalized wedding photography. [14:47] - Andy points out how collaborating with planners on draft timelines allows for optimal event coordination and enhancements. [15:38] - Having input on draft timelines is crucial to Anna for capturing specific moments and adjusting as needed. [18:44] - How does Anna describe her niche? [19:43] - Anna argues that building a strong brand image through portfolio selection is vital for attracting ideal clients. [22:46] - In today's fast-paced world of social media, quick delivery times are essential for photographers. [25:59] - Anna feels that creating a luxury brand for wedding photography involves rarity, exclusivity, prestige, and authenticity. [28:47] - Andy asserts that establishing immediate connection and excitement enhances the client experience from the first interaction. [30:50] - Learn what equipment Anna is currently using. [32:21] - Andy touches upon where Anna can be found online. LINKS AND RESOURCES Find Anna: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/30711463

500 JENNIFER STEIN: Building Destination Dreams: Two Decades of Wedding Industry Resilience 04/15/2024

500 JENNIFER STEIN: Building Destination Dreams: Two Decades of Wedding Industry Resilience to the podcast this week is none other than Jennifer Stein, editor-in-chief, publisher, and co-owner of Destination I Do Magazine, a magazine that can be found and on newsstands. Jennifer joins Andy today to explore the journey of building a renowned brand in the destination wedding industry, sharing how she and her business partner started Destination I Do twenty years ago to fill a gap in the wedding industry by showcasing real couples celebrating their destination weddings worldwide. From humble beginnings with an amateurish first issue to becoming sought-after across various platforms, Jennifer reveals the challenges they faced, including financial struggles and burnout. Despite setbacks, they persevered, eventually turning a profit after three years of hard work and reinvestment. She also discusses their staffing approach, emphasizing flexibility with independent contractors and prioritizing long-term relationships. She shares insights into their decision not to use virtual assistants and how they adapted during the pandemic by listening to clients’ needs and offering tailored solutions. With destination weddings making a strong comeback post-pandemic, Jennifer reflects on the industry's resilience and the evolving trends that she is observing. Throughout the interview, Jennifer's passion for storytelling and commitment to serving her clients shine through, highlighting the invaluable lessons learned over two decades in the business. Andy had such a great time having her back on the show, especially since he feels that their conversations together are always especially animated and electric! If you enjoy this conversation with Jennifer Stein, then please don’t keep it to yourself! Share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:00] - This is episode 500, and Andy expresses gratitude for all of his loyal listeners! [0:51] - Today’s guest is guest Jennifer Stein of ! [2:44] - Launching Destination I Do filled a gap for couples seeking more than tropical destinations. [4:23] - How long was it before Jennifer turned a profit? [5:55] - Jennifer touches upon how initial setbacks led to learning from mistakes, paving the way for eventual success and growth. [8:06] - Jennifer reveals how limited resources led to self-financing without investors or loans, navigating challenges like the mortgage crisis. [10:38] - Flexible staffing, Jennifer explains, includes hiring contractors for roles like sales, creating long-term mutual relationships. [13:08] - Hear why Jennifer prefers not to use virtual assistants. [15:24] - Jennifer nearly sold her business three times, prioritizing buyers who understand the wedding industry intricacies. [16:34] - Despite setbacks and burnout, Jennifer avoided selling her company, realizing buyers misunderstood her situation and intentions. [19:31] - Jennifer's realization in 2020 prompted her to pay herself what she's worth. [20:53] - Andy reflects on a time when he felt burnt out and found relief by getting a business partner, re-energizing him for success. [23:33] - Amid the 2020 pandemic, Jennifer prioritized client needs, offering assets and support and fostering valuable partnerships. [26:05] - Jennifer shares how she and revamped projects, enhancing storytelling and revenue. [28:57] - Jennifer, a Gen Xer, learned that success isn't instant, facing setbacks but finding joy in victories. [31:09] - Jennifer strongly feels that destination weddings are back with a vengeance! [32:27] - Learn from Andy where Destination I Do can be found online. LINKS AND RESOURCES Find Jennifer: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/30711433

499 FALLON CARTER: Fusing Southern Hospitality with International Luxury 04/08/2024

499 FALLON CARTER: Fusing Southern Hospitality with International Luxury Andy is happy to welcome Fallon Carter to the show this week! Fallon is a renowned founder and creative director of , and she is acclaimed for her fusion of southern hospitality with international luxury in event planning. Listen in as she shares insights into her childhood inclinations towards hosting and entertaining, tracing her journey from contemplating law school to discovering her passion for event planning after a pivotal experience in Paris. The conversation unfolds into Fallon's distinctive approach as a planner and designer, characterized by a blend of southern tradition with modern aesthetics. She elaborates on her process of understanding clients' personalities and intentions through non-wedding-related photos, crafting unique experiences tailored to their desires. Navigating challenges, Fallon also emphasizes the importance of resilience and continuous improvement, sharing her aspirations for building a solid business foundation and exploring additional revenue streams, such as the We Do Collective aimed at budget-friendly brides. Touching on industry insights and the societal pressure surrounding weddings, Fallon advocates for more accessible and personalized celebrations, highlighting the importance of emotional resonance over extravagant displays. Andy hopes that you enjoy and get wonderful insight from this interview with Fallon Carter! If so, then Andy would really appreciate it if you were to share the episode with a few good friends who might also enjoy it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:04] - Andy is committing to taking several breaks a day, crucial for productivity and mental recalibration. [1:24] - Today's interview is with Fallon Carter of ! [2:37] - Even as a child, Fallon was always drawn to hosting and entertaining, from baking to building projects in school. [3:44] - We learn that, after saving a wedding crisis, Fallon realized her passion for event planning, leading her to New York. [6:16] - Fallon discusses the invaluable lessons that she learned from the challenges around her first wedding. [8:18] - Fallon describes her personal signature. [9:31] - Fallon begins her usual process with clients by requesting five non-wedding-related photos, revealing their personalities and priorities. [11:25] - Learn about Fallon's creative process, in which she compiles a Pinterest board based on client images, focusing on evoking the desired feeling. [14:29] - Andy discusses challenges and how they're inevitable; he has, however, learned to manage them calmly with experience. [17:39] - Navigating between creativity and business is a challenge, and finding harmony is essential for success. [18:21] - Balancing a business's style with structure is important for success in diverse methods. [20:48] - Fallon argues that stress drives us in this industry; she has faced breakdowns but keeps pushing. [22:24] - Hear how Fallon started the We Do Collective, catering to budget-friendly brides, exploring further market opportunities. [23:54] - Fallon feels that a lack of education fuels pricing misconceptions and that weddings can be beautiful at any budget. [26:21] - How does Fallon define success? [27:20] - Andy reveals where Fallon can be found online. LINKS AND RESOURCES Find Fallon: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/30657173

498 REVISIT CALEB JORDAN LEE - Filmmaker Extraordinaire! 04/01/2024

498 REVISIT CALEB JORDAN LEE - Filmmaker Extraordinaire! “I resonate with the client that wants to make you a part of their family throughout the wedding weekend.” Listen as Andy and his guest Caleb Jordan Lee discuss Caleb’s early passion for travel and filmmaking, Caleb starting his LLC at sixteen and why he decided to film weddings, plus much more on this episode of The Wedding Biz. Caleb is a brilliant filmmaker and the owner of , a full-service event filmmaking company with award-winning coverage. Caleb’s work has been showcased in publications such as People’s Magazine, particularly for shooting Nick Jonas and Priyanka Chopra’s wedding. He has also been featured in Vogue, Martha Stewart Weddings, and Brides Magazine, and Harpers Bazaar named Caleb as one of the world’s top filmmakers. Caleb speaks about his first year in business and how his sister’s wedding was the catalyst for his business boom. He speaks about how important he feels relationships are with the creative partners and planners and how he works with the planners to create the best product. Listen as Caleb shares a story about Nick Jonas and Priyanka Chopra’s wedding and how iconic his shot of her walking down the aisle with her 70 foot train was. Caleb also discusses how he and his team edit and how everything plays a part in getting the perfect film for his clients. Caleb shares the work he does commercially and how he brings emotion to each small snippet, and he talks about the challenges he faces when telling a client’s story, his perspective on social media, the equipment he uses, and how he keeps up with the constant technology change. Caleb started as a teenager and has been in the industry for over ten years. His is a success story you don’t want to miss! If you enjoy this revisit with Caleb Jordan Lee, then please don’t keep it to yourself! Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [01:27] - Today’s episode is a revisit of Andy’s with of ! [02:49] - Caleb shares where he grew up and how he ended up back in the area. [03:40] - Caleb speaks about how family values have shaped the man he is today. [05:08] - Caleb began shooting videos in the Himalayas, transitioned to weddings, and found passion and success. [08:31] - Caleb talks about where the idea of filming weddings came from. [09:42] - Hear how Caleb's career blossomed through learning from experienced mentors and prioritizing relationships, particularly with wedding planners. [12:16] - Caleb discusses his process and how it’s all about his relationships with planners. [13:24] - Caleb realized the importance of scaling his business wisely, opting for quality over quantity in client experiences. [14:18] - Caleb speaks about how he works with the planners when getting to know the clients. [16:04] - Caleb shares about some standout events he has done throughout the years. [17:58] - Caleb discusses the experience he had when filming Nick Jonas’ and Priyanka Chopra’s wedding. [21:09] - Caleb speaks about catching Priyanka walking down the aisle with a 70′ train and how iconic it was. [23:08] - Caleb talks about how he and his team edit film. [25:10] - We learn that Caleb's journey into the hospitality market stemmed from his love for weddings and capturing the essence of experiences. [27:49] - Putting together a reel of his work and trying to put all the parts together to create a story is the hardest thing Caleb does. [28:37] - Caleb shifted his wedding videography style to focus on capturing genuine, intimate moments, tailored to each client's preferences. [31:01] - Discover that Caleb hasn't encountered major disasters in his wedding videography career, though drone flights remain nerve-wracking. [32:44] - Caleb discusses how he views the business side of his company. [33:51] - Caleb shares his perspective on social media and he uses it in his business. [36:29] - What equipment does Caleb use, and how does he handle the constant changes with technology? [38:26] - Caleb feels successful if he can bring other people up with him. [39:59] - Andy reveals where Caleb can be found online. LINKS AND RESOURCES Vimeo Links: Find Caleb: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/30450618

497 KELLSIE BAIN: Globetrotting Glam: Navigating Makeup Artistry 03/25/2024

497 KELLSIE BAIN: Globetrotting Glam: Navigating Makeup Artistry Andy is thrilled this week to take listeners on a journey through the inspiring world of makeup artistry with sought-after makeup artist and educator, ! Join Andy and Kellsie as they dive into Kellsie's upbringing in Sydney, Australia, where she draws inspiration from the strong, hardworking women in her family. From her corporate beginnings to her transition into the world of makeup artistry, Kellsie shares how her experiences have shaped her signature style and approach to her craft. Discover the secrets behind Kellsie's global success as a makeup artist, from leveraging social media platforms like , to connecting with clients worldwide, to overcoming the challenges of working as a destination makeup artist. Gain insights into her mentoring and coaching programs, designed to empower emerging makeup artists to achieve their goals and build successful businesses. Be sure to also explore Kellsie's , where she offers a wealth of resources, including masterclasses and templates, to support makeup artists at every stage of their journey. From email templates to price guides, Kellsie provides the tools necessary to elevate professionalism and streamline business operations. You won’t want to miss this engaging conversation filled with valuable insights and practical tips for aspiring makeup artists and industry professionals alike. If you enjoy this conversation, then Andy would really appreciate it if you were to share the episode with a few good friends who might also enjoy it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:02] - Andy shares that he finds solace and inspiration in his rejuvenating walks amid hectic schedules. [1:07] - Today’s guest is makeup artist ! [2:19] - Kellsie explains how her upbringing and corporate experience shaped her journey into makeup artistry and entrepreneurship. [4:24] - Kellsie's business-focused approach and signature style have driven her success in makeup artistry. [5:23] - Establishing a personal connection with clients informs Kellsie's tailored approach to bridal makeup. [7:16] - Hear how Kellsie used to leverage her passion for makeup and travel to become a sought-after destination artist. [10:16] - To attract destination clients, Kellsie advises, elevate your brand and maintain connections to combat loneliness while traveling. [13:22] - Consistently showcasing her presence on social media fosters trust and connection with Kellsie's audience. [15:54] - Kellsie identifies her biggest challenge as having to balance personal challenges while maintaining professionalism in her work. [18:51] - Kellsie loves working for herself and connecting with fellow makeup artists. [19:39] - Learn about the mentoring that Kellsie offers. [20:56] - Kellsie's online store offers masterclasses and templates, aiding makeup artists in their professional journey. [22:08] - Andy shares where Kellsie can be found online. LINKS AND RESOURCES Find Kellsie: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/30369193

496 SIMON T. BAILEY: Riding the Waves with Resilience 03/18/2024

496 SIMON T. BAILEY: Riding the Waves with Resilience Join Andy for this episode of The Wedding Biz as guest sits down with him to talk about his latest book, Resilience@Work: How to Coach Yourself into a Thriving Future! Simon shares insights on bouncing back better, the metaphor of surfing as a universal concept for resilience, and the significance of intentional actions and relationships. Their discussion delves into the practical techniques for building resilience, including reflecting at the end of each day, maintaining mental health, and expressing gratitude, with Simon emphasizing the value of therapy, the impact of a positive workplace culture, and the helper's high attained through intentional kindness. Andy and Simon also discuss reframing worry and anxiety, encouraging listeners to spiral up rather than down. Overall, the episode provides valuable insights and actionable strategies for cultivating resilience in both personal and professional spheres. Simon's expertise and positivity make for an engaging and uplifting conversation, leaving listeners inspired to embrace change and foster resilience in their own lives. If you enjoy this insightful interview with Simon, then please share the episode with a few good friends who might also enjoy it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:04] - After a month in Hawaii, Andy reflects on the challenges of returning, emphasizing manifesting dreams through belief. [1:28] - Andy introduces guest ! [3:23] - In Solana Beach, Simon draws a life lesson from surfing, urging resilience and bouncing back. [4:38] - Simon embraces failure as a feedback mechanism, emphasizing learning, intentionality, and focusing on successes over setbacks. [6:10] - Hear Simon share a significant business investment, highlighting the value of saying yes and embracing growth through challenges. [8:59] - Simon emphasizes the importance of leaders setting the tone for positive environments. [11:42] - Andy reveals how he has learned to focus on positive aspects before addressing improvement opportunities. [13:42] - Andy gains show inspiration from wedding industry success, discussing key insights like personal responsibility and positive change reframing. [16:40] - Simon explains that he builds resilience by prioritizing mental health and pursuing continuous learning. [18:21] - To cultivate resilience, Simon advocates for daily reflection, prioritizing well-being, and fostering gratitude through showing appreciation to others. [21:19] - To combat anxiety, Simon advises visualizing past successes, creating a positive interruption and taking control of thoughts. [22:32] - Andy praises Simon's concept of "spiraling up" as a visual tool for reframing challenges positively, fostering resilience. [23:51] - Andy reveals where Simon can be . LINKS AND RESOURCES Find Simon: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/30315888

495 ALEX LE ROUX: The Soundscapes of Luxury 03/11/2024

495 ALEX LE ROUX: The Soundscapes of Luxury Join Andy as he welcomes Alex Le Roux, the CEO and founder of based in London, to the show! ALR Music specializes in providing entertainment for luxury events worldwide, boasting an impressive clientele, including Idris Elba, members of the Royal Family, the Beckham-Peltz’s and events for high-profile brands like Google, Jo Malone, and Chanel. In this engaging conversation, Alex shares insights into the expansion of ALR Music, which has nearly doubled in size since the last interview. The company now employs 400-500 musicians monthly, orchestrating 650 events annually across the globe. Notably, they've also successfully ventured into the competitive American market. The discussion covers Alex's creative approach to designing unique and memorable performances for luxury weddings and events, and he emphasizes the importance of staying open-minded, drawing inspiration from various sources, and tailoring each experience to the client's vision. Alex shares anecdotes about crafting personalized ceremonies, orchestrating grand entrances, and incorporating diverse musical styles to keep all generations engaged on the dancefloor. Throughout the interview, Alex expresses passion for innovation, constantly pushing the boundaries to create new projects and bands like Havana Heat, a Latin-themed ensemble with a visually stunning stage setup. He emphasizes the importance of delivering unique experiences for high-net-worth clients who seek something extraordinary for their special events. Andy hopes that listeners find inspiration in Alex's dedication to reinvention, the pursuit of excellence, and the ongoing evolution of LR Music's global presence. If so, then please share the episode with a few good friends who might also enjoy it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:53] - This episode’s guest is guest Alex Le Roux of ! [3:50] - Alex is inspired by concerts like Nile Rodgers, Chic, and Bruno Mars. [6:21] - Aspiring to emulate Bruno Mars and Chic, finding skilled musicians with energy is the challenge for Alex. [7:43] - From where does Alex find creative inspiration? [9:56] - Alex argues that planners vary; some control everything while others value collaboration. [12:36] - Andy expresses appreciation for clients and planners who involve musicians. [14:15] - Alex’s team created a unique Lake Como entrance with 62 performers for an extraordinary experience. [17:25] - Dealing with the challenge of short-lived, non-danceable hit songs is tough, especially for events. [18:33] - Alex adds that keeping a dance floor engaged involves blending classics with current hits that appeal to diverse generations. [22:19] - Alex reveals that he has almost doubled his business, employing 400-500 musicians monthly, with 650 events yearly. [25:33] - Andy marvels at how remarkable managing transatlantic success is for Alex. [26:42] - Client decisiveness has increased; they now rely more on online content, speeding up decisions. [28:46] - Alex is thrilled by creating diverse, unique projects like Havana Heat, pushing boundaries and innovation in entertainment. [32:22] - Andy reveals where Alex can be found online. LINKS AND RESOURCES Videos: Find Alex: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/30203938

494 REVISIT LEWIS MILLER: The “Banksy of Floral Design 03/04/2024

494 REVISIT LEWIS MILLER: The “Banksy of Floral Design “Before I know what flowers I’m going to use, I need to know what backdrop I’m going to create to show off those flowers.” Listen as Andy and his guest Lewis Miller discuss how Lewis came to be in New York City, his process with clients, how he gets inspired for his designs, how he has been able to maneuver through the pandemic, and so much more on this episode of The Wedding Biz! Lewis is a floral designer and founder of out of New York City. His client list includes leading industry professionals in fashion, design, photography, art direction, and architecture such as Bulgari, Carolina Herrera, Mayor Blumberg, Chanel, Tiffany, Versace, Bergdorf Goodman, the Whitney Museum, and more. Lewis discusses how his pop-up flower flashes started and where he did his first one. He shares why he moved from Seattle, Washington to New York City and how he opened his small flower shop without fear or hesitation because he knew that was what he was supposed to be doing. Listen as Lewis shares his process when speaking with clients, a story about one particular wedding he did in an unappealing ballroom, and the curveball he was thrown. Lewis also shares how he merges his company’s business aspect with his creative side. Lewis is a poster child for how to run a business that can tackle a pandemic and come back bigger and stronger. He believes that if you trim the fat every few years and watch where you spend money, you will still be around when others are not. He is an inspiring creative, and you don’t want to miss this episode. If you enjoy this revisit with Lewis, then Andy asks you to please not keep it to yourself! Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [01:30] - This episode is a revisit of Andy’s original interview with Lewis Miller of . [02:51] - Lewis shares how he got the moniker, the “Banksy of Floral Design.” [04:10] - Lewis shares how he had an idea to bring artistic flower installations to NYC. [06:53] - Wanting to give back meaningfully, Lewis started Flower Flashes, a creative experiment outside financial expectations, in 2016. [09:50] - Lewis shares a little bit about his background and upbringing. [12:45] - Listen as Lewis discusses his move from Seattle, Washington to New York City. [15:26] - Anticipating a shift to interior design, Lewis, 25 at the time, arrived in New York and had to face practical realities. [17:50] - Lewis didn’t have fear or hesitation when he opened his business and started small. [19:50] - What percentage of Lewis’ business is weddings? [21:22] - Passionate about design, Lewis views weddings as a canvas for unique and personal expressions. [24:27] - Hear a story involving Lewis facing a challenging wedding planning scenario, navigating conflicts between a bride and her parents' wishes. [27:44] - Lewis proposed a bold solution for the challenging wedding venue. [29:43] - Addressing diverse tastes and personalities, Lewis successfully transformed Trump's ballroom with a unique, satisfying design. [31:58] - How does Lewis balance the business aspect with the creative side? [33:36] - Lewis discusses what he believes has kept his business alive. [34:54] - Lewis discusses how he focuses on efficiency, ensuring financial sustainability and allowing creative indulgences like flower flashes. [36:38] - Navigating the unpredictable world of social media, Lewis and his team experiment with authenticity and creativity for engagement. [39:36] - Andy reveals where Lewis can be found online. LINKS AND RESOURCES Find Lewis: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/30028363

493 CHRISTINA MATTEUCCI: Upping Your Speaking Game and Crafting Compelling Narratives 02/26/2024

493 CHRISTINA MATTEUCCI: Upping Your Speaking Game and Crafting Compelling Narratives Andy really hopes that you will embark on a journey through the vibrant world of public speaking with guest , also known as Teucci Mama. In this lively conversation, Christina, the executive director of David Beahm Experiences, draws on her two decades of global event execution experience. With a theatrical background from NYU's Tisch School of the Arts, Christina explores the power and artistry of public speaking. Christina delves into the essence of being a successful speaker, likening it to a competitive sport that demands dedication and consistent effort. From choosing a relevant and impactful topic to delivering a compelling performance, Christina shares her insights on crafting a talk that resonates with the audience. She emphasizes the importance of authenticity and vulnerability, drawing from her own experiences, including a TED talk on the "mystique of freak." The conversation spans the preparation process, from writing and rehearsing talks to dealing with unexpected challenges and the nuances and overwhelm of memorization. Christina shares her unique techniques, such as the "Swiss cheese" method for handling audience expressions, providing valuable tips for speakers at every level of expertise. As a sought-after keynote talent and business coach, Christina encourages professionals in the weddings and events industry to engage in speaking. She highlights the transformative power of public speakers advocating for themselves, and her journey from humble beginnings in small venues to becoming a recognized speaker serves as inspiration for those seeking to make an impact through public speaking! Listen in to this dynamic conversation with Andy and Christina to unlock the secrets of effective public speaking and elevate your game in the world of events and conferences! Andy is hopeful that you enjoy this conversation with Christina, and if so, then he encourages you to not keep it to yourself! Be sure to share the episode with a few good friends who might also enjoy it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:03] - Andy is enjoying a month in Maui, embracing beach life, music, and exciting adventures. [4:06] - Andy reveals that today's guest is guest ! [5:52] - In the special events industry, advocacy and knowledge-sharing fosters teamwork and improvement. [8:40] - Christina argues that public speaking success, akin to a competitive sport, demands consistent skill development. [11:32] - In a recent TED talk, Christina emphasizes embracing uniqueness, illustrating how authenticity elevates speaker effectiveness and captivates audiences. [14:09] - Christina believes in prioritizing substance over visuals and articulating a compelling idea that sparks change. [17:02] - Crafting impactful talks involves challenging audience misconceptions. [19:51] - Christina points out that speakers are at their finest when they're well prepared and rehearsed. [21:04] - How does Christina prepare to give a public speech? [24:30] - Christina memorizes every word of her speeches in advance, which empowers stage freedom. [27:41] - Speakers advocating for themselves is vital; make sure that needs are met, assess the venue, and prioritize emotional protection. [30:45] - Christina argues for facing unexpected challenges confidently and engaging the audience actively. [33:05] - Hear about Christina's “swiss cheese” method. [34:35] - We are advised to surround ourselves with supportive individuals, to practice in front of others, to seek constructive criticism, and to stay focused. [37:22] - Christina emphasizes requesting feedback from colleagues during 30-minute talk sessions. [39:35] - Establish a distinct perspective in public speaking, starting small, embracing humility, and building credibility through consistent engagements. [42:47] - Christina does coach people, something that she very much enjoys doing. [45:01] - Andy reveals where Christina can be found online. LINKS AND RESOURCES Find Christina: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/29946018

492 RAY THOMPSON & JACKSON FLAGG: Lighting Design & Telling A Story Throughout An Event 02/19/2024

492 RAY THOMPSON & JACKSON FLAGG: Lighting Design & Telling A Story Throughout An Event Andy hopes that you will join him for this captivating conversation with two prominent lighting designers, Ray Thompson and Jackson Flagg of in Los Angeles. Images by Lighting boasts an extensive portfolio, having worked on high-profile events with major film studios, award shows, and renowned musical artists. Ray, who Andy has , is the co-owner who founded the company in 1982, and he discusses the philosophy of the "choreography of emotion" in lighting design, emphasizing the transformative power of lighting to guide guests through an event's emotional journey. Jackson Flagg, another talented lighting designer at the company, delves into the storytelling aspect of lighting, especially in weddings, where direction and intensity can be used to draw attention and set the tone. The conversation also covers various aspects of lighting design for different segments of events, from ceremonies and cocktail receptions to dance floors and after-parties. Ray and Jackson provide insights into the importance of timing and ambience during live events, and they also touch on the role of intelligent lighting, the impact of LED technology, and the versatility of fixtures. They also offer us a glimpse into their upcoming project – the grand opening of the Fontainebleau Hotel in Las Vegas! Andy is so glad to have had Ray back on the podcast and to have met Jackson, and you’re sure to enjoy this conversation! If so, then please don’t keep it to yourself! Be sure to share the episode with a few good friends who might also enjoy it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:37] - Today’s guests are Jackson Flagg and guest Ray Thompson of ! [2:23] - Ray regards each event as a choreographed dance, guiding guests through varying moods with lighting. [4:09] - Jackson points out that with events, lighting is not just smoke and mirrors; it weaves enchanting narratives. [6:56] - Jackson says that optimal timing is crucial for events; consider sunset positions for picturesque backdrops, avoiding silhouette scenarios. [8:14] - Ray adds that transitioning from sunset ceremonies to cocktails requires seamless lighting adjustments, maintaining a warm and inviting atmosphere. [10:12] - Having a technician and programmer on-site ensures quick adaptability for last-minute lighting changes during events. [13:30] - Jackson advocates for illuminating the dance floor with textured patterns adds depth, as it creates an inviting and dynamic atmosphere. [15:10] - For a subtle, intimate ambiance during crucial moments like the first dance, Jackson feels that static colors work best. [18:24] - Jackson adds that starting with the venue or floor layout is crucial; lighting needs elements like tables and stages. [19:09] - Ray walks us through their usual process with clients. [21:32] - Jackson points out that Gobos provide versatile patterned projections for weddings or Halloween and that intelligent lighting is cost-efficient with lower power consumption. [23:36] - Ray adds that smaller venues benefit from battery-powered LED lights with excellent color reproduction and 20-hour longevity. [24:35] - Jackson, in his personal home space, appreciates the control offered by LED fixtures. [26:46] - Jackson looks ahead, stating that new lighting trends for events include innovative fixtures like floating orbs and movable mirrors. [27:45] - Ray is excited about the upcoming opening of the Fontainebleau Hotel in Vegas after 20 years of construction. [29:06] - Andy shares where we can find Images by Lighting online. LINKS AND RESOURCES Find Images by Lighting: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/29399778

491 CECI JOHNSON: The Art of Constant Evolution and Elevating Brands 02/12/2024

491 CECI JOHNSON: The Art of Constant Evolution and Elevating Brands Andy is so thrilled to welcome Ceci Johnson to the podcast! The founder of , a globally renowned luxury invitation design agency, Ceci is recognized by Tory Burch and also Anna Wintour of Vogue magazine, as well as numerous others, and is here to share insights into the constant evolution of her business over the past three years. As a creative force, Ceci discusses the importance of staying ahead of the curve and exploring new possibilities, especially post-pandemic. The conversation delves into Ceci's expansion into more attainable luxury with semi-custom collection invitations, making luxury accessible to a broader audience. Beyond invitations, she has ventured into corporate and branding work, launching brand makeovers during the pandemic. Ceci emphasizes the significance of ensuring that a brand works for the business, not against it. Ceci also explores strategic partnerships and collaborations, highlighting the magic that happens when creatives join forces. She shares insights into Instagram's collaborator post feature, enhancing visibility and engagement. Her foray into lifestyle products, including collaborations with Ladurée and Bandolier, showcases her commitment to innovation, and she even provides tips on successful partnerships, emphasizing the importance of aligning with the right fit and being strategic in choices. The conversation touches upon personalized design trends, the challenges of staying unique in a saturated market, and the evolving landscape of the wedding and events industry. Ceci opens up about balancing creativity with running a successful business, prioritizing self-care, and maintaining a work-life balance. Ceci also shares her dreams, including the desire to find contentment and relaxation amid the constant pursuit of success. Andy is grateful for Ceci’s time and for coming back on the show, and he hopes that you enjoy this conversation with her! If you do, then please don’t keep it to yourself! Be sure to share the episode with a few good friends who might also enjoy it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:27] - Andy announces that today’s guest is guest Ceci Johnson of ! [1:53] - Constantly evolving, Ceci embraces change and collaborates for accessible luxury and brand makeovers. [4:15] - Ceci argues that the whole brand makeover is pivotal and emphasizes creating a cohesive brand, from logo to symbols and guidelines. [6:01] - What is Ceci’s view on partnerships and collaborations? [8:29] - Ceci is excited about expanding into lifestyle products, including scarves, phone cases, and more. [10:36] - Ceci emphasizes a strategic approach to partnerships, prioritizing alignment with her luxury brand and audience. [12:24] - Acknowledging evolving challenges, Ceci reflects on the enduring demand for personalized couture design over her 20-year journey. [15:17] - Ceci acknowledges the challenges of balancing work and family, emphasizing the importance of prioritization and boundaries. [18:48] - The key is managing priorities, saying no to non-essential tasks, and eliminating toxic influences for balance. [20:10] - Ceci feels that success is ongoing, that there's no point of relaxation. [23:39] - From where does Ceci find inspiration? [26:10] - Ceci emphasizes the importance of granting individual "me time" to her kids, promoting independence and boundaries. [27:05] - Ceci shares her dreams of future collaborations and expresses a desire to find contentment in her current achievements. [30:24] - Andy reveals where Ceci can be found online. LINKS AND RESOURCES Find Images by Lighting: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/29651158

490 REVISIT LISA VORCE: The Intangible Soul of an Event 02/05/2024

490 REVISIT LISA VORCE: The Intangible Soul of an Event “My proudest moments aren’t only about design. They are about how my clients feel when they see and experience the design.” Listen as Andy and his guest discuss Lisa’s love of celebrations, what inspired her to leave corporate America to launch her own business and much more on this episode of The Wedding Biz. Lisa is a world-renowned celebrity event planner, receiving accolades from Vogue, Harper’s Bazaar, Brides, BizBash, and Martha Stewart, to name a few. She planned several events for Kobe Bryant and produced some of the most iconic celebrations, including the weddings of John Legend and Chrissy Teigen and Kate Upton and Justin Verlander. Lisa is a speaker and headliner at conferences worldwide, including WPPI, Engage, and DWP. Lisa shares that the first event she worked at was a birthday party for George Clooney’s mom, how the referrals from the first wedding she planned led her down the destination wedding path, and the process she follows for each client. Lisa also shares the roles each of her treasured team members play in the events they produce. Listen as Lisa describes an event she did recently, how she helps her clients choose a venue for their wedding and why each client is set up with a website and email address so they can communicate not only with Lisa’s team but so that the team can communicate with the guests that are attending the wedding. If you enjoy listening to this revisit with Lisa, then Andy asks you to please not keep it to yourself! Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [00:18] - Today’s episode is a revisit of Andy’s original conversation with ! [01:45] - Lisa shares what she means by wanting to design something that resonates with someone’s soul. [04:03] - Lisa speaks about her family and the mixed heritage she grew up around. [05:35] - Was there any place outside Lisa's family experience where she was exposed to celebrations like she does today? [07:30] - Lisa speaks about meeting her husband during a blizzard in Colorado. [08:52] - Lisa shares that one of the first events she worked was for Nina Clooney, George Clooney’s mom. [09:54] - When Lisa transitioned from the corporate world to open her own company, was it something she thought about or was it impulsive? [12:00] - Lisa discusses the first wedding she planned and how that was the catalyst for specializing in destination weddings. [15:28] - Lisa speaks about her process from initial contact with a potential client through the event. [17:31] - Lisa explains what she focuses on for each event and what role each member of her team plays. [19:27] - What are some of the most significant stressors Lisa finds that her clients face? [21:49] - Lisa discusses how she helps her clients decide what venue will work best for them for the destination they choose. [24:30] - Lisa gives us an example of a wedding she did recently and how they picked the venue, resorts, excursions, and flights. [28:37] - Why is lighting the first thing that Lisa look at before designing an event? [31:29] - Lisa speaks about being involved in a couple’s website for their wedding and communicating the necessary information. [33:27] - Lisa shares that each client has a specific email address linked directly to their company and the communication plan they do with the guests. [36:06] - Lisa discusses how hard it is to break into designing at a top-level in the event industry. [38:33] - How does Lisa suggest that photographers and other creative partners who want to work with her approach her? [41:18] - Lisa shares about her product line called Lisa Vorce and Zola, a registry for brides. [42:17] - Lisa speaks about where she sees herself in the next few years. [43:49] - Andy reveals where Lisa can be found online. LINKS AND RESOURCES Find Lisa: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/29233148

489 ALEJANDRA POUPEL: Innovation, Audacity, and the Art of Event Planning 01/22/2024

489 ALEJANDRA POUPEL: Innovation, Audacity, and the Art of Event Planning Join Andy this week for The Wedding Biz as he interviews guest Alejandra Poupel, internationally renowned event planner! Renowned for planning upscale events that cater to a diverse clientele from different cultures and backgrounds, Alejandra of shares her unique approach to event planning and the crucial role of cultural knowledge in her work. In addition, Alejandra discusses the lessons learned from the pandemic and the ways it altered her business approach emphasizing more on personal connections and service quality. The conversation further delves into her audacious approach to planning, where taking risks is seen as a necessary component. Alejandra also underlines the significance of assembling the right team and the mutual respect and synergy in driving success. Listen in to gain an appreciation for her desire to continuously learn from varied cultural practices to enhance her events. Being at the top of her game, Alejandra insists on enjoying the process, making every event uniquely audacious, and carrying lessons forward to future events. Andy had such a great time chatting with her again for the podcast. If you enjoy listening, then Andy asks that you not keep this to yourself! Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:29] - Today’s guest is guest Alejandra Poupel of ! [2:29] - In-person connections are vital for business success, and despite the pandemic challenges, Alejandra's team adapted and prioritized well-being. [5:17] - Alejandra clarifies that the office now hosts meditation sessions, enhancing well-being and fostering a sense of balance. [7:15] - 2023 surpassed Alejandra's expectations, as she witnessed a surge in destination events and intimate multi-day celebrations. [9:14] - Alejandra describes the Engage event, which brought stress but allowed creative freedom. [11:44] - Despite theories of a slowdown due to the COVID-19 pandemic, Alejandra notes increased wedding sizes, with clients wanting grand celebrations. [13:36] - Alejandra explains how innovation and audacity have been the keys to her success. [15:07] - Alejandra clarifies that audacity to her means taking risks, like creating unique elements for clients' events. [18:05] - Constantly pushing boundaries, Alejandra emphasizes the importance of the right team and impeccable service. [21:35] - What does Alejandra really want to do that she hasn't done yet? [24:17] - Alejandra reveals that she doesn't experience burnout, embracing diverse, challenging events. [26:58] - Andy reveals where Alejandra can be found online. LINKS AND RESOURCES Find Alejandra: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/29232923

488 SOPHIE FELTS AND ERICA GAMBLE: Floral Design Journey to a Blossoming Business 01/08/2024

488 SOPHIE FELTS AND ERICA GAMBLE: Floral Design Journey to a Blossoming Business In this exciting episode of The Wedding Biz, Andy engages with the power-duo behind , Sophie Felts, Founder, and Erica Gamble, Partner and President. This dynamic duo, based out of the Washington D.C. metropolitan area, thrives in the high-end design realm, curating stunning floral designs for wedding and event clientele that leaves their clients breathless! The in-person chat uncovers a fascinating journey of Sophie and Erica, including how they got into the floral design business, formed a partnership, and continually fuel their creative process. You’ll hear about how this mom-turned entrepreneur and her insurance professional-turned-floral designer partner joined forces to make waves in the industry. Sophie and Erica also open up about their approach, pricing philosophy, challenges, and the they offer, and they even share a distinct aspect of their business— collaborating with planners, focusing mainly on floral design. This eye-opening episode will also take you through Sophie and Erica’s adventures – like a last-minute scrap of a dead pine tree for decoration, and their transparent approach towards budget comfort zones. Above all, the episode underlines an important aspect of their business – the importance of forming a great team. With a team of more than 60 people working on weekends, they emphasize how creating a business structure is a creative process that plays an integral part in their success. Andy really hopes that you enjoy this engaging conversation with Sophie and Erica! If so, then Andy asks that you not keep it to yourself! Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [1:17] - Andy announces that today’s guests are Sophie and Erica of ! [2:34] - After becoming a stay-at-home mom, Sophie was inspired by a hair salon to start a flower arrangement business. [3:53] - In 2016, while jobless, Erica admired Sophie's unique flower arrangements on Instagram, prompting her to join the business. [4:46] - Erica reflects on how her first experience of an exciting styled shoot with Sophie solidified her involvement in the business. [6:05] - Sophie describes the company's overall approach to floral design. [8:45] - The team begins client consultations with discussions on event date, budget, and preferences, often using mood boards and images for inspiration. [11:51] - Sophie's team collaboratively uses Pinterest for concept development. [14:27] - Sophie gives an example of how they incorporate last-minute items into their installations, significantly enhancing the final result. [17:49] - Sophie explains that the business grew by embracing Erica's complementary skills, improving customer service, and smart budgeting. [19:46] - Erica highlights their team's goal to provide a sustainable, creative career for women. [21:43] - Sophie acknowledges their business is structured for larger-scale projects and may not competitively cater to clients with smaller budgets. [23:26] - What is the hardest part of what Sophie and Erica do? [24:08] - Erica touches upon an annual spring to train a pool of freelance staff to aid their expanding floral business. [27:25] - Sophie and Erica value balancing business with creativity, hiring artists for their team, but keeping the focus on efficient and profitable work. [29:10] - Sophie expresses a desire to constantly evolve and improve, reflecting on each event and assessing what worked well and what didn't. [31:50] - Erica acknowledges the challenge of expectations for Sophie's presence and credits Sophie's leadership for their success. [33:07] - Regarding Sophie's leadership, Erica adds that Sophie invests a significant portion of her time consistently checking in with every team member. [34:09] - Andy reveals where Sophie and Erica can be found on social media. LINKS AND RESOURCES Find Sophie and Erica: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/29004413

487 REVISIT DIANE KHOURY: Australia’s Premier Event Planner & Designer 01/01/2024

487 REVISIT DIANE KHOURY: Australia’s Premier Event Planner & Designer Andy invites you to join this week for a revisit of his 2020 interview with Diane Khoury!! Have you ever heard of a bride planning her own wedding with 500 guests and with no experience in planning an event of any size? Listen as Andy and his guest Diane Khoury discuss how she was able to pull it off and why it was the reason she started her own wedding and event business plus much more on this episode of The Wedding Biz! Diane is a Sydney-based event planner, quickly approaching 400,000 Instagram followers. has been credited for revolutionizing the planning, styling, and concept design of luxury weddings and events both in and out of Australia. Diane’s weddings stand out as stunning works of art with a passion for glamorous detail and an appreciation for unique displays. After being sought after by celebrities and socialites, Diane continues to catapult the definition of celebrating love and luxury in Australia. Listen in as the episode delves into Diane's journey, from her upbringing shaped by Lebanese heritage to her unexpected entry into the event planning industry after planning her own wedding. She takes us through pivotal moments of her career, such as her leap from the corporate world, her approach to client engagement, and the challenges she faced, including a high-stakes event with a stuck ceiling installation. Diane also shares insights into her pricing philosophy, the significance of social media in her success, and the delicate balance she maintains between her thriving career and fulfilling family life. She shares a poignant story of a christening event in Lebanon, illustrating her ability to bridge cultures and create magical, personalized celebrations. If you enjoy this revisit with Diane, then Andy asks you to please not keep it to yourself! Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [00:25] - This episode is a revisit of Andy's 2020 interview with Diane Khoury! [01:29] - Diane discusses her childhood in Sydney. [02:37] - Diane shares that she landed a retail job at age 13 and where she went after college. [05:21] - Diane planned her own wedding, which propelled her into the wedding and event industry. [06:16] - How did Diane know how to plan her wedding with 500 people and with no experience? [08:18] - Diane transitioned from a disconnected corporate accountant to a thriving event planner driven by passion and genuine connections. [10:27] - Diane was initially doing this on the side. [12:23] - Diane reflects on how she faced fear and saw it as an opportunity to escape an unfulfilling corporate role, supported by her husband's encouragement. [13:59] - Amidst the COVID pause, Diane reflects on six years of balancing family, business, and self-realization. [15:21] - Diane shares her process from the first contact with the client through the end of the event. [17:11] - Diane describes an event she did for a client in Lebanon and how she came up with the idea for her magical design. [18:40] - Diane crafted a luxurious outdoor event in Australia, inspired by Lebanon's beauty, emphasizing family values. [22:03] - How does Diane handle challenges? [25:57] - A pivotal moment tested Diane's commitment as an event planner, reinforcing her dedication to fulfilling couples' dreams. [27:22] - Diane shares how she balances the creative and financial sides of her business. [28:49] - Diane speaks about how many full-time employees she has. [29:20] - How does Diane price her events? [29:56] - How does Diane feel about social media? [31:40] - The most important thing on social media is showing people your personality. [33:36] - Juggling various roles, Diane emphasizes the importance of support, family, and learning to delegate for growth. [36:29] - Diane strives to instill a strong work ethic and passion-driven mindset in her children, fostering resilience and determination. [38:43] - Andy reveals where Diane can be found online. LINKS AND RESOURCES Videos: Find Diane: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/28959753

486 JAMESA ALEXANDER: Elevating Weddings with Storytelling, the Collaborative Process, Work-Life Balance, and More! 12/18/2023

486 JAMESA ALEXANDER: Elevating Weddings with Storytelling, the Collaborative Process, Work-Life Balance, and More! Andy welcomes you back to The Wedding Biz as he interviews Jamésa Alexander, the Founder of , a premier boutique planning agency. Listen in as Jamésa shares insights into her journey, discussing her background in kinesiology and how it shaped her perspective. The conversation delves into her approach to event planning, emphasizing the importance of storytelling and creating a personalized experience for each couple. Jamésa also reveals her strategies for handling challenges during events, drawing on her experience in aerospace and defense. Jamésa and Andy also explore the collaborative process with creative partners and the meticulous selection of vendors based on the couple's vision, and Jamésa discusses the balance between the creative and business aspects of running a successful wedding planning agency. The conversation also includes candid discussion about the challenges of maintaining a work-life balance, especially as a successful entrepreneur and mother. Jamésa is also co-author of the book , an anthology book that shares planners' stories, challenges, and inspirations, and she provides us with some background insight into that as well, including how you can get a copy! You’re very likely to gain valuable insights into the world of event planning, the importance of collaboration, and the personal challenges faced by professionals in the industry, so Andy invites you to give this episode a listen! If you enjoy this conversation with Jamésa, then Andy urges you not to keep it to yourself. Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:53] - Andy reveals today’s guest as Jamésa Alexander of ! [2:15] - Learn how Jamésa was an entrepreneur even as a child hosting pizza parties. [3:53] - Envisioning a mechanical career, Jamésa studied kinesiology but pivoted to business, launching Jayne Heir despite hospitality inexperience. [5:18] - How did Jamésa get her business started? [6:58] - Jamésa identifies her signature as her ability to tell stories. [9:40] - Hear Jamésa share a recent story that highlights her signature. [11:53] - Drawing on aerospace experience, Jamésa stresses preparation, teamwork, and strategic resolution when navigating a crisis. [14:39] - Remaining calm under pressure, Jamésa applies a data-driven approach honed in engineering and project management. [16:05] - Hear how on event days, Jamésa is in a "what else" mode, ensuring resolutions and options for clients. [18:49] - Jamésa argues that success hinges on a curated vendor team aligned with the couple's vision and values. [21:34] - Jamésa feels that collaboration with vendors is key; she guides the vision but allows for their creative expression. [23:18] - Leveraging her aerospace skills, Jamésa applies meticulous planning and asks crucial questions for successful events. [25:46] - Jamésa reveals how she ensures seamless events by planning timelines and fostering open vendor communication through check-ins. [27:03] - How does Jamésa balance business and creativity? [28:28] - Jamésa identifies her biggest struggle in the industry. [30:38] - Andy and Jamésa discuss the importance of maintaining work-life balance as a parent. [32:32] - Learn more about , an anthology Jamésa co-authored that shares planners' stories, challenges, and inspirations. [33:41] - Andy reveals where Jamésa can be found online. LINKS AND RESOURCES Find Jamésa: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/28871168

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