The Wedding Biz

Andy Kushner offers an inside look behind-the-scenes of the wedding and event world for both industry experts and bridal couples by featuring in-depth and transformative conversations with event industry icons. The Wedding Biz is also the only global platform of its kind to serve the business development needs of wedding and events professionals. As the host, Andy interviews the most prolific thought leaders and talent, taking you behind the curtain and revealing their personality, character, passions, and secrets to their success. Andy’s powerful, yet casual and comfortable interview style gives you access to the authentic story each of these incredible industry leaders has to share. The Wedding Biz podcast is your opportunity to really get to know the amazing personalities that endlessly elevate the world of weddings and special events.

530 DAVID TUTERA: A Candid Conversation 05/05/2025

530 DAVID TUTERA: A Candid Conversation Andy is thrilled to have guest back on the show for this episode! David is a globally celebrated event expert, and he joins Andy to offer another look at his decades-long career. Known for working with some of the most recognizable names in entertainment, David reflects on what it really takes to deliver unforgettable events beyond just the glitz and glamor. Listeners get an inside look at how David manages demanding clients, shifting visions, and the chaos that can unfold behind the scenes. This conversation goes beyond just logistics, though, and David reflects on the emotional core of what he does: making people feel seen, valued, and joyful. He talks openly about how personal connection fuels his creativity and why empathy is one of the most powerful tools that an event designer can have. From balancing a multi-faceted career (including stints in fashion, television, writing, and public speaking) to taking on grief and growth, David brings a truly vulnerable and inspiring perspective. Whether you’re an event professional or someone seeking meaning in your own work, this episode offers plenty to hold onto, as David doesn’t just talk about success but explores what it means to live a life that’s both purposeful and present. His passion for empowering others and leaving a lasting emotional impact is clear from beginning to end, and Andy hopes that you enjoy listening to this conversation with him as much as he had recording it! If so, then please don’t keep it to yourself. Andy asks that you please share it with at least three colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out! Time Stamps [0:12] – We learn that this episode’s guest is guest ! [2:16] - Hear how David thrives on creating unforgettable, joy-filled events, despite clients sometimes making the job harder. [4:16] - During the COVID-19 pandemic, David launched innovative, large-scale events, including one for a company's 100th anniversary! [6:57] - Discover how a surprise call during COVID led to David’s most complex and rewarding event ever. [9:02] - David reflects on having won over a difficult CEO, requiring months of persistence and understanding his unique personality. [11:25] - Clients often change direction during the process, forcing costly restarts. [13:14] - Cultivating deep client relationships via face-to-face interaction allows David to deliver personalized storytelling. [15:51] - Building personal, casual connections helps turn clients into loyal, long-term clients. [18:41] - David reveals that his kids attend events, learning on site about timelines, organization, and creativity. [21:34] - Andy highlights self-sabotage and the power of making everyone in a room feel special. [24:35] - Guests stay because of curiosity and wonder sparked throughout the entire event. [26:17] - David argues that carefully timed surprises can keep guests engaged and eager, sometimes even refusing to leave. [28:51] - Success requires stepping up, going beyond expectations, and being open and honest with clients. [30:59] - Hear how David's team resolves issues seamlessly, often even unnoticed. [31:43] - Andy and David discuss how the little moments in life hold the deepest meaning, especially during grief. [33:58] True success is making strangers cry tears of joy through love, detail, and compassion. [35:18] - Andy reveals where David Tutera can be found online! RESOURCES Find David: Follow The Wedding Biz on Social: Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/36427035

529 DAWSON HAYNES MITCHELL: Easton Events’ Executive Director 04/21/2025

529 DAWSON HAYNES MITCHELL: Easton Events’ Executive Director Andy is excited to share this interview with , executive director of . Dawson pulls back the curtain on what it means to be the right hand of one of the industry’s most respected planners, Lynn Easton. She discusses how luxury event planning is all about seamless execution and stunning experiences and, behind the scenes, it's really a high-pressure world demanding adaptability, sharp problem-solving, and in-depth attention to detail. Listen in as Dawson shares how she rose from intern to a leadership role over the course of ten years, managing everything from budgets and timelines to client interactions. She offers us a look at the intense problem-solving that comes with the job, from last-minute challenges to the constant push for perfection. Dawson also discusses her close working relationship with Lynn and how mentorship has helped shape her approach to leadership. Dawson introduces , Easton Events’ software designed to bring order to the chaos of event planning and to offer planners a better, and more efficient way of handling budgets, schedules, and payments. Looking ahead, she reflects on the possibility of one day stepping into Lynn’s shoes and what it would mean to carry forward Easton’s legacy. Andy had such a great time chatting with Dawson for this episode and hopes that listeners enjoy listening. If so, then please share this episode with at least three people you feel will also enjoy it and subscribe to the podcast, if you aren’t already, so that you never miss a new episode! Be sure to also leave a top review wherever you listen to podcasts because that really helps the show out! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:35] - Today’s episode is with of . [2:04] Dawson reveals that she landed her first real job at Easton after an internship during her senior year. [4:11] Initially rejected for an internship at Easton, Dawson reapplied with experience and was then accepted. [6:57] Easton operates transparently, with Lynn handling high-level decisions while others manage finer details. [8:25] Easton blends planning and design, collaborating with clients and partners to refine event aesthetics. [10:37] Dawson shares that success at Easton requires resilience, adaptability, and maintaining composure under pressure. [13:36] Dawson ensures that small issues don’t escalate by having proper paperwork and anticipating client needs. [16:48] - Dawson discusses overcoming her fear of delegation and learning to manage tasks more effectively. [18:55] - Dawson describes her close, open communication with Lynn Easton. [21:42] - Dawson shares her love for traveling with Lynn, both enjoying site visits together even though they have varying schedules. [23:43] - Dawson discusses the challenges of frequent travel, balancing the perks with personal life struggles. [25:35] - Hear how Easton Events unintentionally began developing a tech startup to improve event planning software. [27:52] - Dawson discusses Easton's soft launch of , gathering feedback and aiming for a full release by summer. [29:22] - Dawson reflects on Lynn's impact, feeling empowered and valued as her "number two.” [32:34] - Andy reveals where Dawson can be found online. RESOURCES Find Dawson: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/35714620

528 REVISIT MAURICIO KIRSCHNER: Architect of Dreams and Deep in the Heart of Event Design 04/07/2025

528 REVISIT MAURICIO KIRSCHNER: Architect of Dreams and Deep in the Heart of Event Design Andy brings us a revisit of his March 2023 interview with Mauricio Kirschner, the founder and chief designer of . They create out-of-this world interior and event design, and are also professional architects which enables them to design and produce unique constructions and designware beyond the usual. In this insightful revisit, Andy and Mauricio discuss Mauricio's childhood passion for construction, structure, and architecture, and Mauricio talks about how he started his career as an architect and then got pulled into the event industry, then diving deep into the heart of what event design means to him, describing it in a unique way. Mauricio also explains the unexpected way in which he begins his creative meetings, reveals what inspires him, and so much more! Andy found this interview to be absolutely fascinating and knows that listeners will also get a lot out of it and find themselves inspired, so if you do, then please share this revisit episode with at least three people you feel will also enjoy it and subscribe to the podcast, if you aren’t already, so that you never miss a new episode! Be sure to also leave a top review wherever you listen to podcasts because that really helps the show out! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:25] – Andy reveals today’s episode to be a revisit of his interview with of . [1:02] – Mauricio describes what he does. [2:45] – Learn about Mauricio’s passions as a child. [4:43] – Mauricio discusses his education and his beginnings. [7:06] – Mauricio compares what he does to alchemy. [9:53] – How does Mauricio come up with ideas? [12:59] – When does Mauricio share his ideas with clients? [15:40] – Mauricio begins with a meditation with his team. [19:14] – How does Mauricio inspire himself? [22:52] – Mauricio argues that fashion helps promote inclusiveness. [27:11] – Andy offers insight into perspective. [27:48] - Learn what House of Kirschner’s philosophy and purpose are. [30:48] – Mauricio expands upon why he shares his beliefs with his team. [34:52] – Does Mauricio have any unrealized dreams? [38:51] – Andy shares where to find Mauricio. RESOURCES Find Mauricio: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/35714555

527 JULIE NOVACK: PartySlate’s New Book, Rising Wedding Trends, and AI 03/17/2025

527 JULIE NOVACK: PartySlate’s New Book, Rising Wedding Trends, and AI Andy is thrilled to have of on the show again! Julie is no stranger to the show as she has been on several times. Julie is the CEO and co-founder of PartySlate, a groundbreaking photo-rich website connecting event professionals, planners, and venues! Join Andy and Julie in this episode as she provides some updates, since the last time that she was on the show, including the publication of their book ! Listen as Julie discusses the inspiration behind the book, revealing how it serves as both a practical planning guide for couples as well as a valuable tool for industry professionals. She and Andy explore how the book helps educate clients, making them more prepared and engaged throughout the planning process. Beyond the book, Julie shares how PartySlate has revolutionized the events industry by providing a photo-rich platform that connects engaged couples with top-tier planners, venues, and vendors. With over 30,000 event professionals showcasing more than 4 million event photos, PartySlate has become an invaluable resource for those planning unforgettable celebrations! Andy and Julie also discuss current trends in the wedding industry, from unstructured floral arrangements to a more playful, more customized approach to event design. They also touch upon the importance of content marketing and how PartySlate’s AI-driven tools help event professionals streamline their workflow. Whether you’re an engaged couple looking for guidance or a seasoned industry pro seeking fresh insights, this conversation with Julie is, as always, full of valuable takeaways. Andy, as he always does, had a great time catching up with Julie and hope that you enjoy listening to his conversation with her. If so, then please be sure to grab a copy of her book and to share this episode of The Wedding Biz with at least three people who would also get something out of it. Andy would also appreciate it if you were to leave a top review wherever you listen and to subscribe to the podcast so that you never miss a new episode! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:29] - Andy announces today’s guest - guest of ! [2:23] - Julie reflects on her belief in the power of events to connect people and create lasting memories. [5:54] - The new educates clients on event planning while helping industry professionals establish credibility. [8:44] - Educating clients improves communication and ensures a better understanding of the event planning process. [10:47] - Julie reveals that PartySlate’s goal is to simplify wedding planning, breaking down complicated steps into digestible pieces. [13:29] - Creating celebratory moments, from entrance to reception, is very important when trying to make an event especially memorable. [15:08] - Julie believes that creating memorable events involves engaging all the senses, not just visuals. [17:22] - Julie points out how floral trends are shifting towards more creative designs in various event settings. [19:36] - There is a growing trend of mismatched place settings and playful, unique designs in events. [20:19] - Julie feels that having full control over content is important for brand-building and successful marketing in the event industry. [22:33] - Andy reveals where Julie and PartySlate can be found online. LINKS AND RESOURCES Find Julie: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/35550080

526 MARISSA MORRISON: Utilizing Gratitude & Manifestation to Create Your Dream Life & Career 03/03/2025

526 MARISSA MORRISON: Utilizing Gratitude & Manifestation to Create Your Dream Life & Career Andy sits down for this episode with , a successful destination wedding photographer, transformative mindset coach, and host of podcast. Listen in as Marissa opens up about her journey from being a 19-year-old single mother with no support to establishing a thriving business and helping others achieve their dreams! She also shares how gratitude and manifestation played incredibly important roles in her success and explains how these practices continue to guide her now. Marissa and Andy also discuss the power of gratitude, love, and presence in creating a fulfilling life and career, with Marissa discussing how our thoughts and energy shape our reality and how staying present can help lead to opportunities for growth. She shares her process for manifesting dreams, highlighting why it's important to align your actions with your vision. Marissa explores her unique perspective on relational manifesting (focusing on creating harmony between your vision and that of others), especially in her approach to working with clients in the wedding industry. This mindset has both enhanced her photography as well as elevated her business, allowing her to charge premium prices for her work. Throughout this episode, Marissa offers some practical tips for cultivating a positive mindset, overcoming limiting beliefs, and taking action, encouraging listeners to trust their intuition and keep showing up for their dreams, no matter the challenges. Andy had a wonderful time having this unique and inspirational conversation with Marissa and hopes that you enjoy listening! If so, then he asks that you please not keep it to yourself! If you can think of at least three good friends who might really benefit from and enjoy this episode, be sure to share it with them! Andy would also be appreciative if you were to subscribe to the podcast if you aren't already and to leave a top review wherever you listen, especially since it really helps the show and helps people find it! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:30] - Andy announces today’s guest - Marissa Morrison! [2:41] - Gratitude shifts our mindset, opening us up to abundance while reducing fear, doubt, and worry. [5:02] - Marissa explains that true transformation comes from raising our vibration over time. [8:00] - Andy and Marissa discuss how our past affects perceptions and manifesting goals. [9:35] - Manifestation begins with being present because focusing energy on the moment attracts positive outcomes. [10:29] - Presence, love, and gratitude create a trio aligning our desires with acceptance and understanding. [13:14] - Marissa discusses how accepting struggles and emotions shifts our frequency. [15:19] - Marissa reflects on her decision to pursue photography at 19, despite being a single mother. [17:58] - The universe aligns to support our intentions. [20:15] - Marissa argues that our reality is shaped by our beliefs and energy frequency; we must believe, trust, and surrender. [22:58] - Practices such as meditation and journaling help, but old patterns can block progress. [24:53] - Focusing on the present and celebrating wins raises frequency and opens us up to new possibilities. [27:27] - Manifestation thrives when we focus on giving and being authentic and grateful. [30:59] - Successful manifestation involves aligning visions and creating plans that align personal and collaborative goals. [32:03] - Marissa reflects on how, by taking responsibility and collaborating with clients, she created authentic work and charged more. [35:21] - Marissa argues that manifestation requires presence, intention, bold action, and overcoming limiting beliefs. [38:40] - You are enough, worthy, and capable of achieving your desires, which already exist in your future! [39:43] - Learn where to find Marissa online. RESOURCES Find Marissa: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/35141495

525 PRESTON BAILEY: A $600M Wedding, AI, and Embracing Creativity 02/17/2025

525 PRESTON BAILEY: A $600M Wedding, AI, and Embracing Creativity Andy is excited to have floral and event designer , a true icon in the industry, once again on the show! Tune in as he shares some fascinating insights into his work, including his involvement in one of the most extravagant weddings ever held for the Ambani family in Mumbai! With a rumored price tag of $600 million, the event pushed the boundaries of design, and Preston was at the heart of it all. He reveals how he worked on over 70 monumental floral animal sculptures, crafted from Indian flowers, which became some of the most talked-about aspects of the wedding! However, the conversation goes beyond the luxury of this massive event, as Preston also opens up about his morning routine, the daily practices that fuel his creativity (including his use of morning pages and meditation) and how these routines have helped shape his work and personal growth. He also discusses the role of AI in his creative process and how it fits into his ever-evolving approach to design. Andy, as always, had such a great time taking time to sit down with Preston and have another enlightening conversation with him, and he hopes that you enjoy this conversation. If so, please don't keep it to yourself! If you can think of at least three good friends who might really benefit from and enjoy this conversation with Preston, be sure to share it with them! Andy would also be appreciative if you were to subscribe to the podcast if you aren't already and to leave a top review wherever you listen, especially since it really helps the show and helps people find it! Also, did you know that Preston has his own podcast, , on The Wedding Biz network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:16] – Andy reveals that today's guest is guest ! [1:22] - Preston discusses having been involved in a life-changing event, collaborating with Mrs. Ambani, who was incredibly creative and hands-on. [2:51] - The wedding design focused on India’s culture, featuring large animals and an Instagram-worthy display. [5:16] - Even though there was a tight deadline, working in India allowed for swift execution with skilled local teams. [8:47] - Preston discusses how his bold designs came to life without many changes. [10:33] - Preston remains open to new challenges, embracing whatever the universe offers him creatively. [11:24] - Andy expresses admiration for Rick Rubin’s philosophy of receiving opportunities by staying present and open to creativity. [12:40] - Preston reflects on how being open to new opportunities has led to unexpected successes throughout his career. [14:29] - Preston finds reinvention exciting, believing that creativity keeps him alive. [16:59] - Preston describes his morning routine. [19:04] - Hear how getting fired taught Preston to accept mistakes, be kinder to himself, and embrace setbacks. [21:34] - When events are canceled, Preston believes that returning money and expressing empathy builds long-lasting client relationships. [23:57] - Preston does experience burnout but finds theater and galleries help him recharge, while AI has pros and cons in design. [25:40] - Andy’s brother uses AI for various tasks, believing that it is an enormous technology with vast potential. [26:58] - Preston highlights embracing AI in business, using it to improve his writing and stay competitive. [28:46] - Andy shares where Preston can be found online. RESOURCES Find Preston: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/35141430

524 LARRY WALSHE: An Evolving Journey to Artistic Triumphs in Event Design 02/03/2025

524 LARRY WALSHE: An Evolving Journey to Artistic Triumphs in Event Design Andy welcomes listeners back to the show for this episode in which he sits down with , founder and CEO of , a world-renowned floral and event designer with studios in London, Lake Como, and New York City! Larry's impressive portfolio includes collaborations with top-tier names like Rihanna, Adele, Benedict Cumberbatch, and even royal households. He is truly a trailblazer in the industry, known especially for his 100% plastic-free luxury floral service, , and his venture! Listen as Larry discusses his creative journey, beginning with his artistic upbringing, an unexpected career shift after an accident, and how he eventually carved out his niche in the events industry. He shares some insights into the challenges of balancing creativity with running a successful business, stressing the importance of staying true to his artistic vision while ensuring that each event delivers a seamless experience. Larry also opens up about his process, from sketching ideas in the moment to interpreting clients' needs into breathtaking designs. He touches upon the essential role of a dedicated team, managing the stress of high-pressure events, and how overcoming challenges has shaped his career. He even touches on his personal passions outside of the floral world, like photography, which helped him cope during difficult times. Andy had such a great time chatting with Larry and hopes that you enjoy listening to the conversation! If so, then please don’t keep it to yourself! Andy asks that you please share it with at least three colleagues you know who would benefit from hearing this episode, and be sure to also leave a top review wherever you listen because that really helps Andy and the show out! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:29] - We learn that today’s guest is of ! [1:40] - Larry's artistic background and a career shift led him to create his own vision for events. [3:55] - Andy reflects on having started his band business in 1990, driven by a desire for creative expression. [5:33] - Hear how Larry's frustration with industry standards and a gap in the UK market led to a new vision. [8:21] - Larry quit his job with only a small amount of money to start a business when he realized that his ideas could be his own. [11:42] - Larry’s first wedding project gave him valuable experience, which he then leveraged to build his business. [15:09] - Larry combines practicality with design and listens closely to clients and their preferences. [18:32] - A disconnect between design and words led Larry to quickly adapt and sketch a new concept. [20:52] - How does Larry make use of his team? [23:25] - Larry strives to balance creativity and logistics while constantly pushing for something unique. [25:51] - Larry learned early that balancing creativity with business viability is incredibly important, especially after COVID. [28:34] - We learn that Larry charges for design proposals, uses inspiration from everyday life, and constantly saves ideas. [31:37] - Larry admits that he doesn’t have a great balance between his work life and personal life but loves what he does. [33:28] - We learn that Larry loves photography and that buying a camera during COVID was beneficial to his mental health. [36:04] - How would Larry define success? [37:04] - Reflecting on unique projects like wrapping a jet in Santa style reminds Larry of his unusual work. [39:34] - Andy reveals where Larry can be found online. RESOURCES Find Larry: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/34951860

523 JOSH SPIEGEL: Collaborations, Company Culture, & How True Listening Can Transform Design Plans 01/20/2025

523 JOSH SPIEGEL: Collaborations, Company Culture, & How True Listening Can Transform Design Plans Join Andy this week as he enthusiastically welcomes guest Josh Spiegel, the visionary founder and Chief Creative Officer of , to catch up on the evolution of his company since they last spoke four years ago in the midst of the COVID-19 pandemic. Listen as Josh opens up about the challenges and victories of being in the luxury event space, including his team’s expansion, collaborations, and the creative strides that they have made. He and Andy discuss the importance of being adaptable in the post-pandemic world and how these elements have reshaped both personal and professional landscapes, and Josh shares some insights into his company's culture and how maintaining a harmonious team dynamic is incredibly important for maintaining their innovative edge and staying relevant. From scaling the business to embracing partnerships with other industry leaders, Josh touches upon the cornerstones of Birch Event Design's philosophy. He and Andy also discuss how the right cultural fit can make or break a company and why sometimes, letting go of even the most talented individuals is necessary for the greater good. As they explore the art of crafting unforgettable events, Josh emphasizes some of the unique and challenging projects that Birch has taken on, including a contemporary art gala that pushed the boundaries of traditional wedding design. This interview is filled with inspiring anecdotes, valuable lessons, and a look into what makes Josh's approach to event design so distinct and impactful, and Andy really hopes that you enjoy this engaging conversation! If so, then he urges you to please not keep it to yourself. Share it with at least three colleagues you know who would benefit from hearing this episode, and be sure to also leave a top review wherever you listen because that really helps Andy and the show out! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:04] - Andy reflects on how his annual winter break in Maui recharges him through its magical atmosphere and familiar spots. [1:00] - We learn that this episode is with guest Josh Spiegel of ! [3:29] - Josh reflects on 2024's success in business scaling, acquisitions, and expansion into corporate events. [6:10] - Josh is excited about partnering with another design company for a mega wedding. [9:26] - Checking egos to collaborate and create unique, enjoyable events with competitors is very important. [11:20] - Listen as Josh describes an upcoming wedding designed as a contemporary art gala! [14:54] - Listening carefully is necessary for translating client requests into meaningful experiences. [17:08] - Business challenges persist, but Josh now has a stronger team and handles setbacks calmly. [20:18] - Josh values company culture and recognizes the need to remove toxic personalities in order to grow. [22:42] - Success requires cultural fit, constant work, and no clear separation between work and life. [25:22] - Josh explains that the lifestyle of his business, even when it may look glamorous, requires constant availability. [26:17] - Hear how Josh finds moments throughout the day, no matter how small, to recharge and stay present. [29:04] - Andy reveals where Birch Event Design can be found online. RESOURCES Find Josh: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/34758825

522 ABI MATESUN: Break Limiting Thought Patterns and Unlock Your Full Creative Potential 01/06/2025

522 ABI MATESUN: Break Limiting Thought Patterns and Unlock Your Full Creative Potential Andy is excited to welcome to the show Abi Matesun of and ! Abi is a trailblazing Nigerian-American filmmaker and creative visionary with impressive accolades that include two Emmy Awards, two Telly Awards, and the People of African Descent Award. Abi has made waves in both the wedding industry and the broader creative space, and his Netflix series celebrates the artistry of African architects and designers, while his transformative Creative Mind Shift Masterclass helps entrepreneurs unlock their full potential! Abi joins Andy in this episode to discuss his philosophy behind the Creative Mind Shift, explaining how reframing limiting beliefs and embracing challenges can elevate not only personal growth but also client experiences. He shares actionable insights into emotional intelligence and active listening, skills that are truly critical in an age of rapid innovation and AI integration. Abi’s mantra is that failure is not an identity but a necessary step toward success, and he emphasizes the importance of “failing forward” and learning from setbacks, offering a fresh perspective on resilience. The conversation also explores practical strategies for reprogramming the mind, from envisioning success to taking advantage of subconscious habits in order to maintain growth. Andy and Abi also share personal stories of overcoming mental blocks, such as Andy’s journey to learning guitar in his 40s, showing how mindset shifts can lead to profound transformation! Andy had such a great time talking with Abi and hopes that you enjoy this conversation! If so, then please don’t keep it to yourself. Andy asks that you please share it with at least three colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:40] - We learn that the guest of this episode is guest Abi Matesun! [2:04] - Abi explains that his Creative Mind Shift Masterclass helps entrepreneurs overcome limiting thought patterns to unlock creativity. [4:05] - Addressing internal fears and thought patterns helps entrepreneurs embrace opportunities, especially with the rise of AI. [6:32] - Andy discusses how obstacles, not failures, provide opportunities for learning and growth, as demonstrated in the book . [7:41] - Accepting failure as an event, not an identity, is so important for personal and professional success. [10:14] - Starting new endeavors, like Andy learning guitar, requires overcoming mental blocks and embracing gradual progress. [12:06] - Hear how training the subconscious to align with desired outcomes leads to significant growth over time. [14:25] - Andy describes learning to treat failure as an opportunity for growth through consistent practice over decades. [17:17] - Abi shares how visualizing success daily led to his team winning an Emmy for their project! [20:46] - Abi highlights the importance of tapping into the subconscious to access unseen opportunities. [21:53] - Anticipating and preparing for future needs, like Steve Jobs did, helps drive innovation. [24:34] - Andy reveals where Abi can be found online. RESOURCES Find Abi: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/34723935

521 REVISIT SARAH WINWARD: A Master Floral Designer’s Process and from Creativity Blooms Beauty 12/16/2024

521 REVISIT SARAH WINWARD: A Master Floral Designer’s Process and from Creativity Blooms Beauty Andy welcomes you to revisit his November 2022 interview with ! Sarah is based out of Salt Lake City and is a destination wedding florist who creates flower arrangements that are inspired by the changing of seasons in nature. Believing that flowers should feel natural in the environment in which they are going to be viewed, Still, she also finds many of her materials in the immediate area where the event will be held. Sarah primarily does flowers for events but also works on installations for private and commercial clients. She also offers various workshops and is a master of her craft! Sarah dives into various topics such as what her childhood was like and what her biggest hobbies were as a child, how an interest in weddings and events came about for her, what the process frequently looks like between her and her clients, what her biggest challenge often is and how she overcomes it, how she has managed to become so popular on social media, what her morning routine and evening routine look like, her love for nature, and so much more! Andy really appreciates Sarah's time and had a great time interviewing her. He hopes that you enjoy listening to it and also encourages you to check out her online courses available for purchase from . He would love it if you were to share this episode with a few people you know who might also enjoy it and would also appreciate it if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:17] – We learn that today's episode is a revisit of Andy’s conversation with Sarah Winward. [1:55] – What were Sarah's hobbies as a child? [2:44] – Andy refers to a quote from . [5:46] – Learn how an interest in weddings and events developed for Sarah. [8:07] – Sarah explains how she learned to handle the business side of things. [9:37] – Sarah walks us through her usual process with clients. [10:54] – Sarah reveals how she is usually inspired. [13:59] – Learn why Sarah lets clients in on what she is seeing. [16:24] – Sarah gives us an example of a memorable experience with a client. [18:50] – Sarah identifies weather as frequently being her most significant obstacle. [21:44] – Sarah is very appreciative of her team. [23:24] – Hear about Sarah's approach to social media. [25:20] – We are given advice, such as being true to ourselves. [27:10] – Sarah discusses her morning routine. [28:40] – Sarah describes her evening routine. [31:00] – Andy reveals where we can find Sarah online. RESOURCES Find Sarah: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by & . /episode/index/show/theweddingbiz/id/34337435

520 PAULETTE WOLF & JODI WOLF: Paulette Wolf Events 12/02/2024

520 PAULETTE WOLF & JODI WOLF: Paulette Wolf Events Andy is so excited to welcome the mother-daughter dynamic duo that is Paulette and Jodi Wolf. Together, they run (PWE), with Paulette being the Chief Creative Officer and Founder and Jodi being the CEO. Based in Chicago, this acclaimed luxury wedding and event planning company has worked with prestigious events like the Super Bowl and Olympics, as well as working with iconic people such as Oprah and President Obama. Paulette and Jodi also authored the book ! Listen as Paulette shares her unexpected journey into event planning, navigating a male-dominated business landscape. Her serendipitous entry started with organizing club parties, which propelled her into the vast world of event management, highlighting her drive, adaptability, and classic creative flair. Her daughter, Jodi, the brilliant CEO, describes growing up in this vibrant environment, influencing her eventual career path despite early aspirations of becoming a child psychiatrist. Listeners will be treated to intriguing behind-the-scenes anecdotes and hear how this mother and daughter duo blends its unique skills to create unforgettable, personalized events. They dive into their creative process, highlighting personalized inspiration, be it from a client's favorite color or a significant photo, to imprint the couple's personality onto their special day. The episode explores how their approach has evolved, accommodating more direct involvement from the modern bride and groom. In a particularly exciting segment, Andy captures the essence of what distinguishes Paulette Wolf Events: innovative approaches and personalized experiences that defy traditional wedding norms, such as transforming weddings into captivating cocktail-like vibes filled with dynamic installations and premium dining options, upending the conventional seated dinner format! For those in event planning or simply seeking inspiration on crafting memorable experiences, this episode is a treasure trove of wisdom, creativity, and real-world challenges faced by Paulette and Jodi as they continue to redefine luxury event planning. Andy had such a great time chatting with Paulette and Jodi and hopes that you enjoy listening to his conversation with them! If so, then he would love it if you were to share this episode with a few people you know who might also enjoy it. He would also appreciate it if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure also to leave a top review wherever you listen because that really helps out the show and helps people find it! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:20] – Today's interview is with Paulette and Jodi Wolf of . [1:53] - Paulette's event planning career began serendipitously through country club parties and persistence. [3:34] - Jodi transitioned from aspiring child psychiatrist to event planner, gaining diverse, hands-on experience. [6:27] - Jodi emphasizes personalizing events by incorporating clients' unique preferences and involvement in planning. [8:20] - Event planning involves tailoring creative designs to client priorities, venue constraints, and event scale. [10:34] - Hear about how a nontraditional wedding featured cocktail hour-style flow, unique seating, and dramatic, guest-friendly designs. [13:35] - Traditional weddings can feel stagnant, but creative planners can propose engaging, dynamic alternatives. [15:39] - Jodi reveals how opening all food stations early ensures guests feel welcomed, satisfied, and free to enjoy festivities. [17:59] - Staying calm and solution-oriented is essential for managing unexpected challenges. [19:46] - Jodi narrates how a 600-guest Lyric Opera House wedding featured cultural fusion, surprises, and a performance by Sting! [22:44] - Hear how the event began with an acoustic band, creating a sophisticated atmosphere before introducing dance music. [25:18] - Starting with acoustic music and transitioning to dance creates a memorable emotional and musical journey. [26:02] - Jodi manages the business operations while Paulette focuses on the creative side of their partnership. [27:33] - Paulette states the partnership she has with Jodi succeeds because they divide responsibilities and avoid conflicts in their work. [28:39] - Jodi explains that their pricing structure ensures transparency, fairness, and flexibility, accommodating various client budgets and preferences. [30:33] - highlights key elements and complexities of successful event planning. [33:52] - Paulette points out how their extensive experience as planners is invaluable and cannot be easily replicated or taught. [34:54] - Andy reveals where Paulette and Jodi can be found online. RESOURCES Find Paulette and Jodi: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by & . /episode/index/show/theweddingbiz/id/34204040

519 TWB – BROOKE KEEGAN: Building a Dream Wedding Business 11/18/2024

519 TWB – BROOKE KEEGAN: Building a Dream Wedding Business Andy is happy to be welcoming to the show! Brooke is the visionary owner and creative director of Brooke Keegan Special Events, a leading firm specializing in custom, multi-day destination weddings, and since founding her company in 2009, she has garnered recognition from Harper's Bazaar and Brides as one of the world's top event planners! She is here with Andy in this episode to share, amongst other things, her invaluable insights from her years in the industry! As Brooke and Andy catch up, Brooke reflects on challenges faced, particularly the significant downturn in wedding engagements attributed to the COVID-19 pandemic and the typical slow- down during election years. She discusses the evolving wedding landscape, highlighting how while low-budget and extravagant weddings continue to thrive, mid-range events are seeing a decline. Brooke also shares her process for working with bridal couples, from initial consultations to curating a creative team tailored to each client's visio, and, emphasizing the importance of balance between creativity and business acumen, she sheds some light on how she navigates the complexities of managing a successful event planning company while prioritizing personal well-being. Andy had such a great time talking with Brooke just as he did the first time and hopes that you enjoy listening to this conversation with her! If so, then please don’t keep it to yourself. Andy asks that you please share it with at least three colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:20] – We learn that this episode’s guest is guest ! [2:01] - discusses how the wedding industry activity has slowed, with fewer weddings and lighter-than-expected calendars this past year (2024). [3:22] - Mid-range weddings have declined, but Brooke is optimistic for 2025. [6:16] - Brooke tailors her planning process based on each client's engagement stage, preferences, and budget. [9:57] - Creative partner teams are curated like recipes, combining complementary skills for each event. [10:49] - Brooke adds that creative partner selection depends on investment, style, and personality. [13:41] - Andy argues that balancing creativity with business structure is crucial for running successful events. [14:23] - Brooke asserts that weddings are a business that require detailed budgets, transparency, and professionalism. [17:01] - Surrounding herself with knowledgeable people and maintaining accountability drives personal and professional growth for Brooke. [19:59] - How does Brooke balance personal life with business? [21:00] - Brooke believes that prioritizing personal time and self-care is crucial for work-life balance and job satisfaction. [24:22] - Establishing investment strategies and retirement plans is very important for long-term financial security in the industry. [27:32] - Andy reveals where Brooke can be found online. RESOURCES Find Brooke: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/33735562

518 TWB – BRYAN RAFANELLI: The Art of Lasting Success & Self-Fulfillment 11/04/2024

518 TWB – BRYAN RAFANELLI: The Art of Lasting Success & Self-Fulfillment Andy really hopes that you will join him for this episode of The Wedding Biz as he welcomes back to the show Bryan Rafanelli of ! Bryan is a renowned designer and planner and is the founder and chief creative officer of Rafanelli Events, and he has been behind some of the most high-profile events in recent history, including Chelsea Clinton’s wedding and several of President Obama’s White House state dinners. His team has also worked on key campaign events for Vice President Kamala Harris! Bryan opens up about the pressures of maintaining excellence in a saturated market, admitting that even after decades of success, he still feels the weight of “being only as good as your last event.” Listen in to hear him reflect on how he balances innovation with authenticity, rejecting trends for the sake of trends and instead focusing on creating meaningful connections through his work. He also shares his candid thoughts on burnout, revealing that while he’s sometimes tempted to step back, his passion for creativity keeps him grounded. Whether designing an unforgettable party or brainstorming new ideas, Bryan thrives on making the impossible possible! This episode of The Wedding Biz truly goes beyond event planning, diving deeply into the challenges of balancing the business and creative aspects of a career in design. Bryan and Andy also touch on the importance of surrounding oneself with talented people, finding joy in personal routines, and staying motivated in the face of immense success. Join them for an inspiring conversation about the highs and lows of life at the top of the creative industry! If you enjoy and get something insightful out of this conversation with Bryan, then please don’t keep it to yourself! Andy asks that you please share it with at least three friends and/or colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:31] – We learn that this episode’s guest is guest Bryan Rafanelli of ! [2:01] - Bryan strives to create unique and memorable events that resonate with their themes! [3:35] - Bryan shares how he loves his current creative career and feels fulfilled by the challenges that it presents. [6:32] - Andy recalls Bryan's appreciation for balancing artistic creativity with business success. [7:36] - Bryan emphasizes the importance of balancing creativity and business for overall success. [9:27] - Bryan believes in staying engaged with both creative and business aspects for success. [11:01] - Bryan values all opportunities and continuously strives to maintain and enhance his success. [14:50] - Pushing his team forward, Bryan thrives on accomplishing seemingly impossible challenges. [17:11] - Bryan finds fulfillment in balancing work and personal happiness while taking advantage of exciting opportunities. [19:40] - Andy recalls a memorable event that Bryan designed and seeks another satisfying story. [20:15] - We learn how Bryan has mastered creating adaptable wedding plans, finding beauty in unexpected weather. [23:26] - We hear how Bryan enjoys solving real-time challenges in event planning, especially in relation to weather changes. [26:33] - Bryan is involved in politics and anticipates the impact of upcoming elections on his work! [29:00] - Andy reveals where Bryan can be located online. RESOURCES Find Bryan: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/33735417

517 DAVID STARK: Self-Actualization in Event Design, the Importance of Scale and Simplicity, Balancing Art and Business, and More! 10/21/2024

517 DAVID STARK: Self-Actualization in Event Design, the Importance of Scale and Simplicity, Balancing Art and Business, and More! guest of the show returns for this episode of The Wedding Biz! David is a renowned event designer and planner with over 25 years of experience in the industry, and as the founder and chief creative officer of David Stark Design and Production, his impressive client list includes celebrities such as Glenn Close and Brad Pitt, SNL’s 40th Anniversary, The Whitney Museum of American Art, and The Metropolitan Opera. Listen in as David shares insights into his creative process, discussing the balance between designing for clients and creating art purely for himself. He reflects on collaborations with other artists such as, for example, his recent work with Joe Dienst, and he explains how these projects allow him to break free from the constraints of client work. Throughout Andy's conversation with David, David stresses the importance of scale in his designs making sure that every element of an event commands its space. He shares his desire to simplify his work, aiming for restraint by using fewer, more impactful elements. He also discusses staying relevant in a constantly evolving industry, focusing more on his own artistic growth rather than competing with his peers, and highlights why it is important to embrace discomfort and push creative boundaries in order to avoid stagnation. Andy, as always, had a great time chatting with David and hopes that you enjoy the conversation. If so, then please don’t keep it to yourself. Andy asks that you please share it with at least three colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:31] – guest is today's guest! [2:55] - Collaborating with other artists allows for creating personal, expressive work outside of client projects. [5:02] - How would Andy describe David's style? [6:23] - David focuses on creating simple, large-scale designs with restraint, removing extraneous elements. [9:49] - Andy focuses on his own vision in the music industry, valuing innovation over staying relevant. [11:35] - Not giving much thought to relevance, David prioritizes unique, client-specific designs, drawing inspiration from diverse fields. [14:33] - Referencing his book , Andy references Rick Rubin's advice, emphasizing that creative desire must surpass fear. [15:06] - David reveals that he embraces discomfort in new projects, pushing for innovation while navigating uncertainty and fear. [18:20] - David accepts the constant imbalance in running a business and embraces change as part of growth. [21:05] - Constraints lead to innovation, and David sees opportunity in new team members' contributions. [24:01] - Soon visiting Morocco for the holidays, David feels inspired by diverse global projects and is grateful for new opportunities as an artist and business owner. [25:58] - Andy shares where David can be found online. RESOURCES Find David: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/33349942

516 MEGHAN ELY: Aligning Your Brand for Luxury Wedding Publicity 10/07/2024

516 MEGHAN ELY: Aligning Your Brand for Luxury Wedding Publicity Longtime listeners of the podcast will likely be familiar with today’s guest as she has been on the show several times already! Join Andy as he welcomes back Meghan Ely, the owner of ! Meghan is a longtime industry speaker and writer and is a wedding pro educator with regular contributions to Wedding Planner Magazine, The Knot, Wedding Business Magazine, Catersource, and SpecialEvents.com. Meghan joins Andy for this episode to discuss defining and achieving luxury in the wedding industry. With years of experience and numerous accolades, including but certainly not limited to being recognized as one of the most influential wedding professionals by Event Tech, Meghan shares invaluable insights into what sets luxury weddings apart. Andy invites you to listen to gain a deeper understanding of the various elements that make up a luxurious experience beyond mere budget, including personalized details, meticulous planning, and memorable moments that resonate with couples and guests alike. Meghan discusses the importance of showcasing standout features in wedding submissions, including florals, paper goods, and rental choices, all of which play a critical role in attracting attention from prestigious publications! Andy and Meghan also dive into the strategic approach required for effective media submissions, including how to tailor a compelling narrative and the significance of exclusivity in luxury placements. Meghan also touches on leveraging social media to enhance brand identity and visibility in the luxury market, emphasizing the need for a cohesive digital presence. Andy hopes that you will tune in to learn how to navigate the luxury landscape in weddings with finesse and intention! If you enjoy the episode and get something out of it, then he encourages you not to keep it to yourself! Please share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out Andy and the show! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:22] – This episode’s guest is guest Meghan Ely! [1:24] - Meghan discusses the varying definitions of luxury, emphasizing personalized experiences and attention to detail. [3:55] - Meghan points out how luxury publications prioritize standout details, including florals, paper goods, and rentals in submissions. [5:36] - Meghan describes a good submission: a vendor list, couple write-up, and curated photo gallery. [8:05] - Learn how submission guidelines vary. [10:31] - Editors typically respond within 6 to 8 weeks, but luxury submissions can take even longer. [13:08] - Meghan argues that following up on submissions is crucial and that respectful withdrawal is necessary if there's no response. [14:25] - Meghan advises aligning brand identity with luxury across digital platforms and using social proof. [16:30] - Effective project management tools can help maintain luxury branding and regular audits for improvement. [18:55] - Andy shares where to find Meghan online. LINKS & RESOURCES Find Meghan: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/33349927

515 ROBERT SHERMAN: How to Build Loyalty and Retain Employees 09/23/2024

515 ROBERT SHERMAN: How to Build Loyalty and Retain Employees Andy is so thrilled to be welcoming his business partner, Robert Sherman, to the show! Robert is Andy’s business partner at and is also the owner of , a legendary entertainment company established over 55 years ago. Together, Andy and Robert tackle the topic of employee retention, discussing how to keep employees engaged, happy, and loyal over the long term. Robert shares some valuable insights from his decades of experience, explaining how hiring for company culture is just as crucial as hiring for skill sets and emphasizing the importance of communication, ensuring that employees not only understand but also believe in the organization's goals. Robert's approach to management is rooted in collaboration rather than hierarchy. Avoiding terms like “boss” and “employee,” he instead opts to lead through transparency and mutual respect. He also discusses the importance of flexibility in modern workplaces, citing examples from his own company where remote work has helped retain top talent. Tune in to hear practical tips on employee motivation, such as offering periodic bonuses, staying ahead of salary increases, and understanding individual motivations beyond monetary compensation. This conversation is filled with actionable advice for leaders looking to foster loyalty and long-term commitment within their teams while maintaining a positive and productive work culture! If you enjoy and get something out of the show, then Andy urges you not to keep it to yourself! Share it with a few people you know who might also enjoy it and get something out of it, and he would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:47] - Andy and his business partner Robert are talking all things employee retention. [2:54] - Robert reveals his philosophy regarding his relationship with his employees. [4:08] - Robert argues that clear communication with employees is essential to ensure that they understand and respect company goals. [6:19] - Finding culturally compatible employees is key, and compensation isn't the only factor that Robert considers. [8:10] - Robert points out that passion plays a significant role in the entertainment industry, with some success attributed to luck. [10:04] - Robert, in interviews, describes jobs in a less glamorous way to help temper expectations. [13:35] - Appreciation, Robert asserts, whether through bonuses or non-financial gestures, is vital for retaining employees. [15:10] - Robert stresses the importance of empathy and understanding between managers and employees, even in professional settings. [18:20] - Robert sees himself as a manager, not a boss, and believes in balancing authority with empathy. [21:09] - It's important to find the appropriate balance between personal and professional boundaries while hiring. [24:33] - Robert argues direct communication with employees fosters trust and respect in any company. [26:11] - Hear where Robert can be found online. RESOURCES Find Robert: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/33150882

514 TARA GUERARD: Global Tastemaker with Southern Hospitality 09/09/2024

514 TARA GUERARD: Global Tastemaker with Southern Hospitality If you have been a longtime listener of the podcast, then today’s voice may sound familiar to you as it is her ! Andy is so thrilled to welcome back , owner and creative director of headquartered out of Charleston, South Carolina (and with an additional office in New York City). Tara is recognized as one of the nation's leading tastemakers globally, and she is here to share some exciting updates since she was last on the show. Listen as she and Andy reflect on the profound changes brought about by the pandemic and how it has influenced their approach to client relationships. Tara shares her struggle with the shift to virtual meetings, highlighting why it's important to have in-person connections and how much she values reading a client's body language and energy, something that is unfortunately difficult to replicate over the phone or through a screen. Tara shares some insights into maintaining energy and inspiration after decades in the business. She credits her success to her naturally high energy levels and an unrelenting desire to learn and grow, revealing her plans to pursue new creative endeavors when she turns 60. Tara also discusses the challenges of working in diverse locations where the level of service may not meet her high standards, emphasizing the importance of adaptability and her commitment to ensuring that every event is executed as flawlessly as possible. This episode is a must-listen for anyone interested in the intersection of creativity and business, and Andy had such a great time chatting with her again! If you enjoy the show, then Andy urges you not to keep it to yourself! Share it with a few people you know who might also enjoy it and get something out of it, and he would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:26] - We learn that today's guest is guest of . [2:26] - Tara elaborates upon how meeting clients in person is more effective for connection than communicating electronically. [5:11] - High energy and enthusiasm drive Tara's lifelong learning and future aspirations, even at 55. [7:08] - Each wedding's uniqueness keeps Tara's work exciting, even when using her least favorite flowers! [10:22] - Pleasing people has fueled Tara's success, although she does sometimes go to extreme lengths to make others happy. [11:57] - The biggest challenge in wedding planning is working with vendors unfamiliar with high service standards. [14:48] - Tara reveals how balancing creativity with business acumen has led to success, including never being in debt. [18:04] - The book inspires Tara to integrate exceptional service with effective business practices. [19:09] - Speaking at conferences and sharing her experiences as a business owner and mother is rewarding for Tara. [20:38] - Managing work and family life for Tara involves setting rules for herself and multitasking, with exercise as a mental and physical outlet. [23:11] - What about the future excites Tara? [24:57] - Andy reveals where Tara can be found online. RESOURCES Book: Find Tara: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/32558962

513 ANDREA EPPOLITO: AI for Wedding Professionals 08/19/2024

513 ANDREA EPPOLITO: AI for Wedding Professionals Andy is thrilled to once again be sitting down with , a renowned luxury wedding planner and author of . Andrea shares her initial hesitation toward AI and recounts how she dedicated daily time to understand and leverage this technology, highlighting its comparison to the invention of the internet in terms of impact. Hear Andrea's take on how AI, particularly ChatGPT, can serve as a powerful creative assistant, sifting through data, spotting patterns, and offering insights that would take humans weeks to uncover. She stresses the importance of training AI to emulate one's personal style, creating a tailored experience that reflects the user's unique voice and sensibilities. The conversation also addresses some of the common criticisms of AI, such as its perceived robotic nature. Andrea highlights her strategy of creating a personalized AI profile, which involves feeding ChatGPT with detailed information about her writing style, design preferences, and professional outputs, resulting in content that mirrors her voice (although still making tweaks to enhance it even further). Andy and Andrea additionally explore the practical applications of AI in the wedding industry. From content creation, communication, task management, and data analysis, AI tools such as ChatGPT, IBM's Watson, Grammarly, Trello, and Eventbrite are transforming how wedding professionals operate, and Andrea emphasizes the efficiency offered by AI, allowing professionals to reclaim time and focus on their creative and strategic endeavors. Listen as Andrea also provides some helpful insights for those new to AI. She advises starting with educational resources and gradually integrating AI into routines, emphasizing the symbiotic relationship between humans and AI where continuous interaction and feedback lead to desired outcomes. By embracing AI, wedding and event professionals can enhance their creativity, streamline operations, and maintain a competitive edge in the industry! Andy had such a great time having this timely, insightful conversation with Andrea and hopes that you enjoy listening! If so, then please don’t keep it to yourself! If you can think of at least three people who would enjoy this episode, Andy would love it if you were to share it with them. He would also appreciate it if you left a top review wherever you listen because that really helps the show out. Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [1:03] - Today's episode is with , who shares insights into using AI for wedding planning. [2:23] - Andrea explains how AI acts as a creative assistant, spotting patterns and offering insights quickly. [4:11] - Andrea has trained ChatGPT to mimic her style by uploading detailed personal profiles and content samples. [7:40] - Think of AI as a powerful personal assistant; you make final decisions and edits. [9:18] - Hear about Andrea's book, . [10:26] - Andrea further advises listeners to train ChatGPT with specific prompts and feedback for accurate and personalized content creation. [13:06] - Hear how Andrea and her husband have used various GPTs for tasks such as legal documents. [15:27] - Andrea encourages listeners to use AI tools like Grammarly, Trello, and Eventbrite for efficiency in various tasks. [18:40] - AI saves time on grunt work, allowing focus on creative and unique tasks. [21:10] - We are encouraged to start with ChatGPT, ask for guidance, and spend daily time learning AI. [23:45] - Some people use AI for referrals to avoid ads and get unbiased, authentic recommendations. [26:23] - Andy shares a story in which he used ChatGPT to help him prepare a ten-minute presentation for a big opportunity. [28:25] - Once you overcome AI anxiety, you can balance its use with your personal touch and creativity. [30:17] - Hear where to find Andrea online. LINKS AND RESOURCES Find Andrea: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/32254677

512 REVISIT COLIN COWIE: The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted 08/05/2024

512 REVISIT COLIN COWIE: The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted Join Andy as he revisits his with this week! Having had celebrity clients such as Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, this episode’s returning guest has enjoyed quite the career so far. has also had many corporate clients such as Dom Pérignon, Warner Brothers, CBS, Whitney Museum of American Art, Architectural Digest, and so many more! Colin is also a published author, having written books such as , , and . Colin, as he discusses with Andy in this episode, is all about making sure that he delivers the ultimate experience for his clients. Colin and Andy also talk about Colin’s new book, , which is Colin’s eleventh published book! Colin discusses luxury and what it means in any business – that it is about customer service and not just the product that you are selling. He discusses how to ascertain what customers want so that you can provide it to them before they even realize what they want. We also hear Colin talk about the importance of not only having good relationships with your clients but also with the employees of your company, how important that protocol and consistency are to him, how to get customers to keep coming back to you, and so much more! Andy has known Colin for nearly two decades and is so impressed with everything that he has accomplished. He always has such a blast with Colin, when he has him on the podcast, and is grateful for his time. Andy encourages you to go back and listen to his and to also check out his new book The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted. Please share this interview with at least three good friends who might also enjoy it, and leave a top review of the podcast wherever you listen! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:40] – Andy reveals that this episode is a revisit of his with ! [2:22] – Colin explains why he decided to write his new book . [5:17] – Colin expounds upon his belief that customer service is the new luxury. [6:24] – We learn how to deliver to customers what they didn’t realize they wanted. [8:55] – Colin gives examples of how to build relationships with clients. [10:16] – Colin affirms that you need to make sure that your employees have an emotional connection with you. [12:20] – Andy enthuses over how the COVID-19 pandemic gave us opportunities to reform company culture. [13:27] – Colin emphasizes how crucial teamwork and communication are. [16:48] – Andy and Colin agree that creating and owning your brand is important. [19:19] – We are persuaded of the importance of including everyone in meetings, even receptionists. [21:45] – Colin asserts how important protocols are to him. [24:39] – We discover that Colin is always updating protocols based on new things that are learned. [26:25] – Colin gives an example of great customer service provided by a pilot. [29:24] – We learn how we can get customers to keep coming back to us. [31:49] – Colin provides insight on failure and both its inevitability and its importance. [33:07] – Colin reveals what about the future excites him. [35:21] – Andy shares where online we can find Colin. LINKS AND RESOURCES Find Colin: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/32075352

511 LIENE STEVENS: Current State of the Wedding Industry and Investing in Yourself 07/22/2024

511 LIENE STEVENS: Current State of the Wedding Industry and Investing in Yourself In this truly enriching episode, join Andy as he connects with Liene Stevens, the acclaimed author, behavioral psychologist, and CEO of Think Splendid! Liene brings a wealth of knowledge from her extensive experience in the global wedding market, having collaborated with clients across 97 countries and revolutionized operations for numerous luxury brands and resorts! Tune in as Liene shares her unique journey from an unexpected promotion at a nonprofit right out of high school to becoming a key player in negotiating the release of hostages with the U.S. State Department! Her unorthodox path led her to found Think Splendid in 2005, where she has since become a trailblazer in wedding industry consulting. Andy hopes that you will listen in to hear insight into the intricacies of running a successful wedding business! Liene discusses the current challenges facing the industry, including the implications of a slowing market in 2024. Contrary to popular belief, Liene clarifies that the dip in engagements post-pandemic is a myth that is unfortunately perpetuated by major jewelry companies. She instead attributes the slowdown to broader economic uncertainties and changing consumer behaviors. Also emphasizes the importance of continual self-improvement and creative rejuvenation, Liene highlights the need for wedding professionals to elevate their standards in tandem with their prices, providing actionable advice on refining business practices, enhancing team skills, and staying creatively inspired. Liene and Andy additionally take a deep dive into the vital role of mental health in business success, with Liene advocating for the value of professional therapy over business consulting when addressing personal challenges that impact business operations, drawing from her own background in behavioral psychology. Andy sincerely hopes that you will tune in to hear Liene's invaluable insights and practical advice that can help wedding professionals navigate a slow market, enhance their offerings, and ultimately thrive in the ever-evolving wedding industry! If you enjoyed this captivating episode with Liene, then Andy hopes that you will share this episode with at least three people who might also enjoy it! Be sure to also subscribe to the podcast so that you never miss an episode, and Andy would also appreciate a positive review wherever you listen to the podcast! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:04] - Andy reveals that he has recently taken his daughter to Telluride for hiking and catching up with an old friend. [0:57] - Andy announces that this episode’s guest is Liene Stevens of ! [2:08] - Liene clarifies that she is a business consultant for wedding industry companies, not directly for brides and grooms. [3:00] - Hear how Liene delayed college to work at a nonprofit; she was promoted quickly and led 180 employees! [4:42] - Hear the incredible story of how Liene negotiated a hostage release, working closely with Colin Powell's office and keeping it out of the press. [8:14] - Liene started the first B2B blog for the wedding industry as a marketing tool, which still exists. [10:03] - Liene touches upon how Signet Jewelers affected engagement sales but did not clarify if it included non-diamond rings. [12:18] - US weddings fluctuate between 2.2-2.4 million annually, and election years cause spending hesitation and longer engagements. [14:58] - Liene argues that last-minute spending is challenging for businesses that are used to longer engagement cycles; slow years are opportunities for critical business reflection. [16:34] - Focus on refining your sales process by including training and team skills to enhance client interactions. [18:16] - Andy points out how investing in team bonding and skill enhancement is crucial because it improves client and planner connections. [20:02] - Rather than just raising prices, wedding pros should really be focusing on improving skills and evolving creatively. [22:50] - Liene explains how suggests morning pages and artist dates to spark creativity and stay ahead in the artistic industry. [24:28] - As a behavioral psychologist, Liene emphasizes the importance of therapy over coaching for personal issues that impact business. [27:56] - Liene argues that meditation and therapy not only enhance business decisions but also enrich all relationships in life. [30:07] - Andy reveals where Liene can be found online. LINKS AND RESOURCES Find Liene: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31956432

510 REVISIT JOSE VILLA & LAURIE ARONS – Discuss Working Together As Photographer & Planner/Designer and More! 07/08/2024

510 REVISIT JOSE VILLA & LAURIE ARONS – Discuss Working Together As Photographer & Planner/Designer and More! Listen in to this revisit as Andy chats with two guests, both of whom have been featured on the podcast multiple times in the past. Laurie Arons is a planner and designer of and has been featured in numerous magazine publications and has been listed in Vogue, Harper’s Bazaar, and Martha Stewart Weddings as one of the top worldwide planners. Her clientele is made up of trendsetters such as Sophia Coppola, Vanessa Getty, and Christy Turlington as well as prominent business moguls like Gary Friedman, Frank Caufield, and Eddie DeBartolo. Laurie has also created and runs a very successful wedding planner master class. Also joining Andy is Jose Villa, a fine art photographer who is considered by many to be the top event photographer in the world. He has been published in numerous magazines and was named one of the top wedding photographers by Martha Stewart Weddings, Harper’s Bazaar, Style Me Pretty, and Vogue. He was also named one of the top ten photographers in the world by American Photo Magazine and was named one of the most influential photographers of the decade. Jose, in addition, runs workshops and authored the book . Laurie and Jose have been working together for nearly a decade, and they each elaborate upon what it’s like working with the other. Laurie describes her business as live theatre only not with actors, a feeling which gives her butterflies because she puts a lot of thought into it. They also discuss at length how they address unexpected obstacles such as challenging weather, what’s important to them as far as the guest experience is concerned, what they look for in a good venue, and what they are seeing happening currently in their business now that we are (hopefully) nearing the end of the COVID-19 pandemic. Andy had such a fun time talking to Laurie and Jose again – especially at the same time – and encourages you to go back and listen to their previous episodes of the podcast by going to The Wedding Biz’s website and typing in their names in the search bar. Be sure to also subscribe to the podcast so that you never miss an episode, and if you can think of at least three good friends who would benefit from listening to the podcast, share it with them! Andy would also appreciate a positive review wherever you listen to the podcast! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:24] - Andy reveals this episode’s two guests – Jose Villa and Laurie Arons – and gives their credentials. [2:11] - Jose reveals that location and communication are some of the key elements for a successful collaboration with a designer. [3:02] - We learn that Laurie considers a lot of photography experience as well as commitment to be very important when working with a photographer. [4:39] - Laurie and Jose talk about their collaborative process together, and Jose reflects on the stressful aspects of his job. [7:39] - Laurie explains how she tries to keep Jose as informed of details as possible. [10:30] - Laurie reflects a little on the difficulty of obstacles such as the bride wanting her hair redone and how that negatively impacts a set schedule. [11:25] - We hear examples of how weather can negatively impact events. [14:47] - Laurie and Jose share what’s important to them in relation to the guest experience. [16:06] - Laurie and Jose describe a very long wooden pathway that Laurie was involved in making for a particular client. [18:25] - Laurie discusses venues and what makes a good venue for her. [21:20] - From a photographer’s perspective, Jose expounds upon what makes a good venue for him. [23:42] - Jose talks about the importance of a venue eliciting a certain mood. [25:11] – Jose and Laurie reveal what they are currently seeing in the business now that we are approaching the end of the COVID-19 pandemic. [27:29] – Andy explains how to go about finding Laurie and Jose on previous episodes of the podcast. LINKS AND RESOURCES Find Laurie: Find Jose: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31719867

509 SUSAN LACZ/Ridgewells Catering: Quality and Culture in Business 06/24/2024

509 SUSAN LACZ/Ridgewells Catering: Quality and Culture in Business Join Andy this week as he sits down with , the CEO of . With a career spanning over three decades, Susan has been a pivotal force in the catering and events industry, steering Ridgewells Catering through significant transformations and challenges. Listen in as Susan shares her inspiring journey, starting with her early influences, notably her grandmother, whose culinary skills and hospitality left a lasting impression on her. She discusses her initial foray into the food business, from working at a deli in Wyckoff, New Jersey, to bartending in Washington, D.C. Her passion for sales and marketing, paired together with her love for food, set the stage for her ascent in the catering world. In this candid conversation, Susan recounts the challenges and triumphs of taking over Ridgewells Catering in 1997, a company with deep roots dating back to the 1920s. She describes her mission to restore the company’s former glory by emphasizing quality, creativity, and fresh culinary approaches. She reflects on key milestones, such as firing her former boss to initiate positive changes and hosting an innovative rebranding event at the Halcyon House. Susan emphasizes the importance of culture in her company, highlighting the sense of ownership and appreciation that permeates the workplace. She and Andy also touch upon the broader shifts in the catering and events industry, from the increasing focus on decor and presentation to the critical role of staying ahead of trends. Susan’s insights into navigating the saturated market, her strategic decision to divest from rental equipment, and her recent exclusive venue management agreements offer valuable lessons for industry professionals, and Andy hopes that you enjoy listening to this conversation with her! If so, then please don’t keep it to yourself! He would appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [1:01] - Today’s guest is , CEO of . [1:57] - Susan's grandmother, an immigrant from Poland, was her strong role model and inspiration in cooking. [3:16] - Susan explains that she is a salesperson first and enjoyed selling food and beverages, including pastrami sandwiches and drinks. [4:18] - Susan wanted to restore the company's original quality and allure after multiple ownership changes. [5:19] - Hear about some of Susan's milestones, such as firing her boss, focusing on quality, hiring new culinary leaders, and creatively rebranding Ridgewell. [6:54] - Susan prioritized creating a strong, appreciative culture, guided by mentors including her entrepreneurial father. [9:34] - Hear about some of the challenges Susan faced, especially during COVID, and how she credits her team. [11:25] - Susan noted the shift from food to decor in the industry and evolved by focusing on culinary excellence. [13:35] - Susan is excited about managing the iconic Mellon Auditorium, now a preferred caterer there, which opens new opportunities for her team. [14:53] - Prioritizing balance and mentorship, Susan believes in taking care of herself to be a good mother and leader. [16:26] - How does Susan define success? [17:15] - Andy reveals where Susan can be followed online. LINKS AND RESOURCES Videos: Find Susan: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31609512

508 KERRY BRACKEN & JENNIFER ROCHER/LAVENDER & ROSE: A Marriage of English Charm and French Elegance 06/17/2024

508 KERRY BRACKEN & JENNIFER ROCHER/LAVENDER & ROSE: A Marriage of English Charm and French Elegance Andy welcomes Kerry Bracken and Jennifer Rocher of this week! Lavender & Rose is an exclusive event planning company based in the enchanting French Riviera. Join Andy as he explores their captivating journey and how they have crafted bespoke weddings in the stunning locales of Southern France and Paris! Listen as Jennifer and Kerry share personal stories of how they first got into wedding planning, with Jennifer bringing her local French expertise and Kerry contributing her British flair after moving to France in 2007. They reveal how their partnership began organically, evolving over time as they discovered their complementary skills and shared passion for creating unforgettable wedding experiences. Kerry and Jennifer offer valuable insights into the unique aspects of planning high-end weddings in France. They discuss the allure of the French Riviera and Paris as prime wedding destinations, emphasizing the luxurious venues, from coastal estates to historical buildings. They also highlight the typical budgets for these lavish celebrations and the seasonal considerations crucial for planning. Jennifer’s and Kerry’s aesthetic and dedication to guest experience shine through as they describe their approach to wedding design, and Andy is so honored to have had them on The Wedding Biz! He hopes that you enjoy this interview, and if so, please don’t keep it to yourself! Share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:34] - Today’s guests are Kerry Bracken and Jennifer Rocher of ! [2:25] - What was Kerry doing before partnering with Jennifer? [3:14] - Learn what Jennifer was doing prior to partnering with Kerry. [6:52] - Jennifer's and Kerry's partnership surprises people because we're very different, with unique backgrounds in France and America. [9:22] - The ultra-luxe wedding market focuses mainly on the French Riviera, Provence, and Paris. [10:59] - Learn what the approximate budgets are for ultra luxe weddings in France. [12:09] - The ideal wedding season is late April to early October, avoiding peak tourist times and events. [15:03] - Jennifer explains that the south of France has a short wedding season, from late April to early October, with many venues closed the rest of the year. [17:38] - The high cost of labor in France, including staffing and delivery fees, surprises many international planners. [20:39] - In France, modifying contract clauses can be slow due to limited legal resources and translation needs. [22:55] - How would Kerry and Jennifer describe their signature and style? [24:14] - Lavender & Rose focuses on bespoke designs, emphasizing intricate details and prioritizing the guest experience. [25:29] - Hear about the challenge of limited availability of decor in France compared to the United States. [26:35] - We learn that, furthermore, limited furniture options and storage space in France significantly impact event production. [29:01] - Andy reveals where Lavender & Rose can be found online. LINKS AND RESOURCES Videos: Find Lavender & Rose: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31609407

507 TORI WILLIAMS: From Glam Services to Global Recognition as an Event Curator and Designer 06/10/2024

507 TORI WILLIAMS: From Glam Services to Global Recognition as an Event Curator and Designer Andy is so honored to bring Tori Williams of Tori Williams Events onto the show today! Tori is a world renowned luxury event curator who has showcased her work on major television networks such as Lifetime, Bravo, and The Food Network, and she is even the star of the VH1 original series My Celebrity Dream Wedding! She joins Andy today to discuss everything from childhood influences to pivotal moments that shaped her career! Tori shares her journey from cosmetology to becoming a sought-after event curator and designer. With a client list featuring names like Tyler Perry Studios and the Atlanta Ballet, Tori's expertise extends beyond simply planning events; it's about crafting unforgettable experiences! Listen in, and discover the secrets behind Tori's rapid success as she sheds light on the importance of client experience, the creative process, and the challenges of balancing business with creativity. From TV appearances to hosting workshops, Tori's passion for her craft shines through as she discusses her plans for the future, including a focus on large-scale productions and education initiatives. Join Andy for an inspiring conversation filled with insights into the world of high-end event planning and the dedication it takes to create magic for clients. He hopes that you enjoy this conversation, and if you do, he would really appreciate it if you didn’t keep it to yourself and were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:04] - Andy announces that, to catch up on past interviews, two new episodes per month will be released temporarily. [0:50] - Andy’s guest today is Tori Williams of ! [2:17] - Tori reflects on how her grandma's influence shaped her love for hosting events and how pursuing cosmetology led to a master license. [4:41] - Why and when did Tori transition into event planning? [7:26] - Tori’s focus is on the experience, making clients feel special in their milestone events. [10:14] - Tori never actively pursued television opportunities; they found her through social media or referrals. [12:40] - Balancing regular job duties with TV filming was stressful but valuable for Tori's brand. [14:28] - Tori reveals that she is expanding beyond weddings and is focusing on larger productions and diverse events. [17:56] - From where does Tori get her inspiration? [20:20] - Tori shares how, last year, she organized an award show for entrepreneurs, embracing creativity without client direction. [22:25] - Tori also gives an example of having coordinated a wedding for a friend, putting trust into the design process. [25:11] - Tori argues that strong business ethics, a dedicated team, and structure are crucial for success. [28:00] - Tori restarted hosting workshops post-COVID, attracting 32,000 subscribers through webinars and challenges. [30:47] - Tori reveals that she often speaks on event production, luxury industry entry, celebrity clients, television, and business insights. [31:39] - In her current career, Tori aims for a few large productions anually and prioritizes education. [32:45] - Andy reveals where Tori can be found online. LINKS AND RESOURCES Find Tori: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31471587

506 REVISIT CHRISTINA MATTEUCCI – Using Performance and Storytelling Techniques to Engage with Impact 06/03/2024

506 REVISIT CHRISTINA MATTEUCCI – Using Performance and Storytelling Techniques to Engage with Impact Tune in to this episode of the podcast as Andy talks with , executive director of ! Christina has actually been on the podcast before in episodes , , , and , and she joins Andy in this episode to discuss how everything that we do in business has an element of performance involved and how we can best understand and use performance when dealing with clients and giving presentations. The main focus of Andy’s and Christina’s conversation is the importance of using storytelling – especially storytelling that employs effective imagery – when engaging in a sales pitch, corresponding with clients, and with public speaking. Storytelling is an interwoven part of what it means to be human because we love to both tell and hear stories. Stories draw us in, and, in fact, Christina even recommends starting a sales pitch with a story even if the story isn’t relevant to what you’re selling or proposing! Christina talks about what techniques that she has learned as far as storytelling and preparation are concerned, techniques that she learned having been a student of . She stresses the importance of understanding who your client is and that your performance might be different depending on the demographics of your audience. She and Andy also reflect on current times and how the need for meeting virtually via tools such as Zoom has been on the rise. They discuss how to make use of the techniques upon which Christina elaborates when meeting virtually and how meeting virtually differs from meeting in person. Performing and telling stories is not a skill with which we are all born, nor is it something that we all necessarily enjoy. Some of us are not predisposed to it, but, as Christina assures us, it’s not rocket science! You can seek help and advice and can learn. Christina says more than once that it’s important to prepare rather than plan, and she and Andy also talk about how important that it is to not only prepare practically but to also be well rested and hydrated! Andy hopes that you will enjoy listening to his chat with Christina Matteucci as much as he enjoyed chatting with her. She offers a wealth of helpful information and tips from which listeners can definitely benefit! If you enjoy the episode, reach out to at least three really good friends who might also enjoy and benefit from it, and also be sure to leave a review! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [2:03] – Today’s episode is a revisit of Andy’s with , executive director of . [2:14] - Andy posits the idea that there is a level of performance involved in business situations, and Christina clarifies that the performance is authentic. [3:20] - Christina emphasizes how important imagery and storytelling are for her when she prepares a presentation. [6:27] - Christina recounts a couple of the storytelling techniques that she has learned. [8:10] - Christina shares that she learned that she should start a sales pitch with a story. [10:41] - We learn what Christina does to prepare for a sales pitch. [12:54] - Christina discusses how she also considers choreography when she prepares for a speech, using her as an example of when that was important. [15:12] - It’s very important, as Christina advises, to listen to hear rather than listen to respond. [16:26] - Christina also emphasizes the importance of making use of your team if you have a team and making use of your team members’ strengths. [18:14] - Christina and Andy have a conversation about how we should make someone aware if they have a verbal tic. [21:20] - Andy shifts the conversation toward an example from his own experience of how it took time for him and his team to figure their chemistry out. [23:33] - Christina enthuses over how fun it is to enter a room before she begins a speech on stage and how she uses music to hype herself up. [25:08] - Christina offers a concrete example of why the way that you enter a room is so important. [27:04] - Christina provides some tips on how to engage an audience virtually using tools such as Zoom. [29:18] - Christina and Andy talk about how with a virtual meeting, it can be difficult to make eye contact because of the positioning of the camera. [31:40] - Christina recommends talking points over scripts. [34:32] - Just one sentence, Christina proposes, can drop you into a pitch on Zoom. [37:16] - Christina shares her favorite performance story from her own past. [38:57] - We discover what technique works best for Andy. [41:24] - Andy shares Christina’s online contact information. LINKS AND RESOURCES Find Christina: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31471527

505 KATHLEEN DEERY: Bridging Creativity from Floral Fantasies to Culinary Theatrics 05/20/2024

505 KATHLEEN DEERY: Bridging Creativity from Floral Fantasies to Culinary Theatrics Join Andy in welcoming Kathleen Deery, the creative force behind and the Chief Creative Officer of , to The Wedding Biz! With a childhood steeped in floral admiration, Kathleen recounts her journey from a small town in New Jersey to the bustling design studios of San Francisco. She shares insights into her role as a tastemaker within the prestigious catering company, highlighting her knack for infusing events with innovation and creativity. From collaborating with renowned planners to crafting immersive environments, Kathleen's expertise shines through. Listen in as she offers insights into the intricacies of event planning, emphasizing the importance of understanding clients' visions and creating memorable experiences. Drawing on her experience with high-profile events, Kathleen also shares anecdotes, including a whimsical Bridgerton-themed wedding set amidst lush gardens. Kathleen also reflects on the demands of her multifaceted role and the perpetual quest for balance, yet amidst the whirlwind, she finds solace in cultivating her own flower garden and nurturing her team's creativity. Looking ahead, Kathleen expresses optimism for the future of Paula LeDuc, fueled by a commitment to excellence and a collaborative spirit. Andy had a great time sitting down with Kathleen and really hopes that you enjoy the conversation. If you do, then he would appreciate it if you didn’t keep it to yourself! He would love it if you were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:03] - Andy shares how he has found renewed passion in podcasting and revitalized his music business. [1:46] - Today’s guest is Kathleen Deery of and ! [2:58] - Kathleen reveals how her lifelong love for flowers, nurtured by her mother, led to her successful design company. [5:09] - Hear how Kathleen's role as a tastemaker and co-owner revitalizes Paula LeDuc. [7:16] - Kathleen emphasizes the importance of relationships in event planning, focusing on personalized, theatrical experiences. [10:11] - Kathleen thrives on building heartfelt connections with clients, adding value to event planning experiences. [12:51] - Hear Kathleen reminisce about a Bridgerton-themed wedding, showcasing meticulous details and personalized touches for 350 guests. [15:56] - Kathleen touches further upon the dramatic touches of the event. [18:25] - Listen as Kathleen shares an anecdote about resourcefulness in event planning, highlighting the importance of a reliable team. [20:22] - Kathleen recounts a fabric mishap at a wedding, saved by the timely intervention of a friend in the tenting business. [22:36] - Despite having initial doubts, Kathleen embraces the opportunity for growth and learning in her new role. [24:50] - Kathleen relishes her decision despite challenges, including balancing responsibilities and missing hands-on floral work. [27:40] - What does success mean to Kathleen? [28:58] - Andy reveals where Kathleen can be found online. LINKS AND RESOURCES Find Kathleen: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31378062

504 JACIN FITZGERALD: Providing “Unreasonable Hospitality” 05/13/2024

504 JACIN FITZGERALD: Providing “Unreasonable Hospitality” Andy is so pleased to be bringing of onto The Wedding Biz this week! Join Andy as he and Jacin discuss the world of event planning and hospitality, with Jacin sharing her journey from working in corporate events to launching her own business in 2009. Growing up in an entrepreneurial family, Jacin developed a strong work ethic and a passion for hospitality, and she emphasizes the importance of inclusivity and making clients feel welcomed and valued. The conversation also involves Jacin's approach to event planning, which prioritizes getting to know clients on a personal level. From handling unexpected challenges like sprinkler mishaps at events to orchestrating last-minute Super Bowl parties on yachts, Jacin shares how she navigates the complexities of destination weddings and high-profile events with grace and adaptability. Andy's and Jacin's discussion also touches on pricing philosophy, marketing strategies, the transformative power of meditation in maintaining mental well-being amidst the demands of the industry, and more! Listen in to discover how Jacin's blend of meticulous planning and “” sets her events apart and ensures unforgettable experiences for her clients. If you enjoy this episode, then Andy asks that you not keep it to yourself! He would really appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:03] - Andy reveals today’s guest to be and reflects on having invested in his band's growth by treating them to dinner and a concert. [2:41] - Jacin emphasizes the importance of maintaining calm energy as event planners facing various challenges. [4:27] - Jacin shares a funny anecdote from a chaotic wedding event, reflecting on her entrepreneurial family background. [6:33] - Jacin highlights her strong work ethic, sharing experiences of teamwork and inclusivity from her upbringing. [8:19] - How did Jacin get involved in the wedding business? [9:21] - Jacin explored various jobs, including event planning, through temporary work, ultimately founding her own wedding planning business. [12:07] - Jacin's team focuses on two weddings annually, prioritizing hospitality and accessibility while also setting boundaries. [13:57] - Learn how Jacin prioritizes understanding clients' preferences to create events where they feel at home. [15:36] - Jacin reveals how she adapted to clients' true preferences, shifting to meaningful simplicity. [18:05] - Jacin's team smoothly turns mishaps into memorable experiences, like a spontaneous water party. [19:59] - Hear how Jacin's team swiftly relocated an event to avoid clashes, [22:14] - Engage revolutionized Jacin's networking, fostering a global community for idea-sharing and support. [24:07] - Jacin discusses her pricing philosophy. [26:50] - Social media is not Jacin's forte, as she prefers authentic sharing and traditional networking for reputation building. [29:56] - We learn that Jacin values resilience and meditation, learning to balance work and life for fulfillment and success. [32:12] - Jacin recommends the book . [33:27] - Jacin reflects on the intense demands of the event industry during COVID, finding solace in meditation. [36:21] - Jacin feels that having tools like breathing techniques helps manage stress in high-stakes event planning effectively. [37:15] - Andy reveals where Jacin can be found online. LINKS AND RESOURCES Book: Videos: Find Jacin: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/31253312

502 AKESHI AKINSEYE: The Art of Celebrating 04/29/2024

502 AKESHI AKINSEYE: The Art of Celebrating Andy is so happy to welcome to The Wedding Biz this week! Akeshi is a luxury wedding planner and designer based in Chicago. Running , Akeshi specializes in creating extraordinary celebrations all around the world. She is not only a luxury wedding planner and event designer but also an international speaker, author, and business coach, and she joins Andy for this episode to discuss how she came into the business, from where she finds inspiration, and how to open oneself up creatively. Listen in to hear Akeshi also discuss current trends in the industry, how she goes about building an event team, how she has managed to garner such a big social media following, how she draws inspiration from her upbringing in the hospitality industry and her transition into event planning. Discover how Akeshi found her calling in event planning, shifting from a career path in psychology to creating unforgettable experiences for her clients. She delves into her creative process, highlighting the importance of nature and open-mindedness in sparking fresh ideas. while also discussing the significance of culturally immersive entertainment. Akeshi also shares her passion for celebrating life's moments beyond weddings through , a platform that inspires people to host stylish and elegant gatherings, from intimate dinners to lavish picnics. Join Andy as he and Akeshi explore the world of event planning and uncover the beauty of celebration in all its forms! If you enjoy the episode, please don’t keep it to yourself! Andy would really appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:24] - Today’s guest is of ! [1:37] - Akeshi shares how her upbringing in hospitality led me from psychology to event planning and design. [4:08] - Andy reflects on having mediated a tense conversation between a bride and her mother, offering insightful advice. [5:30] - Akeshi emphasizes the importance of balancing support for clients without taking sides in conflicts. [7:21] - Akeshi stresses the importance of timing when delivering feedback, especially during sensitive moments like dress fittings. [8:21] - From where does Akeshi find inspiration? [10:10] - Akeshi further elaborates, revealing that she finds inspiration in everyday walks, turning photos into collages and drawing from unexpected sources. [13:31] - Slowing down and allowing oneself to reset is crucial for creativity and avoiding forced designs. [15:03] - Akeshi argues that honoring event locations through local culture, music, and personalized elements makes them meaningful and memorable. [18:00] - Creating seamless transitions and immersive experiences in events ensures a memorable journey for guests. [20:13] - Andy highlights his experience in the wedding and event industry, focusing on creating world-class entertainment. [21:31] - Akeshi argues for the importance of forming the right team. [23:16] - Akeshi prioritizes authenticity over aesthetics on social media, focusing on storytelling and brand representation. [24:35] - Akeshi emphasizes the importance of storytelling on social media and discusses the perpetual uncertainty of securing future clients. [26:41] - Andy reflects on business ups and downs, emphasizing faith in oneself to navigate challenges. [29:36] - Appreciating work most during pauses, Akeshi emphasizes gratitude and trust in outcomes. [31:32] - Akeshi discusses , promoting celebration beyond weddings. [33:00] - Learn where to find Akeshi online. LINKS AND RESOURCES Find Akeshi: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/30962193

501 ANNA ROUSSOS/Photographer: Capturing Love: A Journey from Fashion to Romance 04/22/2024

501 ANNA ROUSSOS/Photographer: Capturing Love: A Journey from Fashion to Romance Andy dives into an enriching conversation this week with , a prominent wedding photographer renowned across Europe. Anna shares her journey from a TV director to a distinguished wedding photographer, unveiling the pivotal moments that shaped her career. Discover how Anna's childhood fascination with romance and artistry steered her towards capturing timeless moments of love and emotion through her lens. From her early days in fashion photography to her transformation into a leading figure in luxury wedding photography, Anna's story is a testament to the power of passion and perseverance. Anna has a truly unique approach to wedding photography, blending elegant reportage with a touch of fashion, and she shares insights into storytelling, aesthetic coherence, and client satisfaction. She also discusses the intricacies of branding and niche development in the wedding photography industry and unveils the key elements of building a successful luxury brand. She even elaborates upon the impact of technology and social media on wedding photography, from the demand for quick turnaround times to the rise of drone photography and content creation. Gain valuable tips on portfolio curation, client communication, and balancing artistry with business acumen in the dynamic world of wedding photography. You won't want to miss out on this insightful conversation with Anna Roussos, and if you do enjoy it, then Andy would really appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:55] - Andy reveals this episode’s guest to be ! [3:26] - When did Anna realize that she wanted to do photography as a career? [5:44] - After discovering the joy of capturing love, Anna transitioned to full-time wedding photography. [8:47] - Anna reflects on her style, revealing that her style style blends elegance with storytelling, emphasizing aesthetic cohesion and client satisfaction. [11:42] - Anna prioritizes thorough client engagement, crafting detailed timelines and mood boards for personalized wedding photography. [14:47] - Andy points out how collaborating with planners on draft timelines allows for optimal event coordination and enhancements. [15:38] - Having input on draft timelines is crucial to Anna for capturing specific moments and adjusting as needed. [18:44] - How does Anna describe her niche? [19:43] - Anna argues that building a strong brand image through portfolio selection is vital for attracting ideal clients. [22:46] - In today's fast-paced world of social media, quick delivery times are essential for photographers. [25:59] - Anna feels that creating a luxury brand for wedding photography involves rarity, exclusivity, prestige, and authenticity. [28:47] - Andy asserts that establishing immediate connection and excitement enhances the client experience from the first interaction. [30:50] - Learn what equipment Anna is currently using. [32:21] - Andy touches upon where Anna can be found online. LINKS AND RESOURCES Find Anna: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/30711463

500 JENNIFER STEIN: Building Destination Dreams: Two Decades of Wedding Industry Resilience 04/15/2024

500 JENNIFER STEIN: Building Destination Dreams: Two Decades of Wedding Industry Resilience to the podcast this week is none other than Jennifer Stein, editor-in-chief, publisher, and co-owner of Destination I Do Magazine, a magazine that can be found and on newsstands. Jennifer joins Andy today to explore the journey of building a renowned brand in the destination wedding industry, sharing how she and her business partner started Destination I Do twenty years ago to fill a gap in the wedding industry by showcasing real couples celebrating their destination weddings worldwide. From humble beginnings with an amateurish first issue to becoming sought-after across various platforms, Jennifer reveals the challenges they faced, including financial struggles and burnout. Despite setbacks, they persevered, eventually turning a profit after three years of hard work and reinvestment. She also discusses their staffing approach, emphasizing flexibility with independent contractors and prioritizing long-term relationships. She shares insights into their decision not to use virtual assistants and how they adapted during the pandemic by listening to clients’ needs and offering tailored solutions. With destination weddings making a strong comeback post-pandemic, Jennifer reflects on the industry's resilience and the evolving trends that she is observing. Throughout the interview, Jennifer's passion for storytelling and commitment to serving her clients shine through, highlighting the invaluable lessons learned over two decades in the business. Andy had such a great time having her back on the show, especially since he feels that their conversations together are always especially animated and electric! If you enjoy this conversation with Jennifer Stein, then please don’t keep it to yourself! Share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops! Have you heard about with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast , where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on . SUPPORTING THE WEDDING BIZ Become a and support Andy and the show! If you are so inspired, ! Time Stamps [0:00] - This is episode 500, and Andy expresses gratitude for all of his loyal listeners! [0:51] - Today’s guest is guest Jennifer Stein of ! [2:44] - Launching Destination I Do filled a gap for couples seeking more than tropical destinations. [4:23] - How long was it before Jennifer turned a profit? [5:55] - Jennifer touches upon how initial setbacks led to learning from mistakes, paving the way for eventual success and growth. [8:06] - Jennifer reveals how limited resources led to self-financing without investors or loans, navigating challenges like the mortgage crisis. [10:38] - Flexible staffing, Jennifer explains, includes hiring contractors for roles like sales, creating long-term mutual relationships. [13:08] - Hear why Jennifer prefers not to use virtual assistants. [15:24] - Jennifer nearly sold her business three times, prioritizing buyers who understand the wedding industry intricacies. [16:34] - Despite setbacks and burnout, Jennifer avoided selling her company, realizing buyers misunderstood her situation and intentions. [19:31] - Jennifer's realization in 2020 prompted her to pay herself what she's worth. [20:53] - Andy reflects on a time when he felt burnt out and found relief by getting a business partner, re-energizing him for success. [23:33] - Amid the 2020 pandemic, Jennifer prioritized client needs, offering assets and support and fostering valuable partnerships. [26:05] - Jennifer shares how she and revamped projects, enhancing storytelling and revenue. [28:57] - Jennifer, a Gen Xer, learned that success isn't instant, facing setbacks but finding joy in victories. [31:09] - Jennifer strongly feels that destination weddings are back with a vengeance! [32:27] - Learn from Andy where Destination I Do can be found online. LINKS AND RESOURCES Find Jennifer: Follow The Wedding Biz on Social: Support The Wedding Biz by clicking . Title Sponsor: This episode is sponsored by . /episode/index/show/theweddingbiz/id/30711433

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