Libsyn Directory

512 REVISIT COLIN COWIE: The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted

Release Date: 08/05/2024

The Wedding Biz

Andy is thrilled to have guest back on the show for this episode! David is a globally celebrated event expert, and he joins Andy to offer another look at his decades-long career. Known for working with some of the most recognizable names in entertainment, David reflects on what it really takes to deliver unforgettable events beyond just the glitz and glamor. Listeners get an inside look at how David manages demanding clients, shifting visions, and the chaos that can unfold behind the scenes. This conversation goes beyond just logistics, though, and David reflects on the emotional core of...

529 DAWSON HAYNES MITCHELL: Easton Events’ Executive Director

The Wedding Biz

Andy is excited to share this interview with , executive director of . Dawson pulls back the curtain on what it means to be the right hand of one of the industry’s most respected planners, Lynn Easton. She discusses how luxury event planning is all about seamless execution and stunning experiences and, behind the scenes, it's really a high-pressure world demanding adaptability, sharp problem-solving, and in-depth attention to detail. Listen in as Dawson shares how she rose from intern to a leadership role over the course of ten years, managing everything from budgets and timelines to client...

528 REVISIT MAURICIO KIRSCHNER: Architect of Dreams and Deep in the Heart of Event Design

The Wedding Biz

Andy brings us a revisit of his March 2023 interview with Mauricio Kirschner, the founder and chief designer of . They create out-of-this world interior and event design, and are also professional architects which enables them to design and produce unique constructions and designware beyond the usual. In this insightful revisit, Andy and Mauricio discuss Mauricio's childhood passion for construction, structure, and architecture, and Mauricio talks about how he started his career as an architect and then got pulled into the event industry, then diving deep into the heart of what event design...

527 JULIE NOVACK: PartySlate’s New Book, Rising Wedding Trends, and AI

The Wedding Biz

Andy is thrilled to have of on the show again! Julie is no stranger to the show as she has been on several times. Julie is the CEO and co-founder of PartySlate, a groundbreaking photo-rich website connecting event professionals, planners, and venues! Join Andy and Julie in this episode as she provides some updates, since the last time that she was on the show, including the publication of their book ! Listen as Julie discusses the inspiration behind the book, revealing how it serves as both a practical planning guide for couples as well as a valuable tool for industry professionals. She and...

526 MARISSA MORRISON: Utilizing Gratitude & Manifestation to Create Your Dream Life & Career

The Wedding Biz

Andy sits down for this episode with , a successful destination wedding photographer, transformative mindset coach, and host of podcast. Listen in as Marissa opens up about her journey from being a 19-year-old single mother with no support to establishing a thriving business and helping others achieve their dreams! She also shares how gratitude and manifestation played incredibly important roles in her success and explains how these practices continue to guide her now. Marissa and Andy also discuss the power of gratitude, love, and presence in creating a fulfilling life and career, with...

525 PRESTON BAILEY: A $600M Wedding, AI, and Embracing Creativity

The Wedding Biz

Andy is excited to have floral and event designer , a true icon in the industry, once again on the show! Tune in as he shares some fascinating insights into his work, including his involvement in one of the most extravagant weddings ever held for the Ambani family in Mumbai! With a rumored price tag of $600 million, the event pushed the boundaries of design, and Preston was at the heart of it all. He reveals how he worked on over 70 monumental floral animal sculptures, crafted from Indian flowers, which became some of the most talked-about aspects of the wedding! However, the conversation...

524 LARRY WALSHE: An Evolving Journey to Artistic Triumphs in Event Design

The Wedding Biz

Andy welcomes listeners back to the show for this episode in which he sits down with , founder and CEO of , a world-renowned floral and event designer with studios in London, Lake Como, and New York City! Larry's impressive portfolio includes collaborations with top-tier names like Rihanna, Adele, Benedict Cumberbatch, and even royal households. He is truly a trailblazer in the industry, known especially for his 100% plastic-free luxury floral service, , and his venture! Listen as Larry discusses his creative journey, beginning with his artistic upbringing, an unexpected career shift after an...

523 JOSH SPIEGEL: Collaborations, Company Culture, & How True Listening Can Transform Design Plans

The Wedding Biz

Join Andy this week as he enthusiastically welcomes guest Josh Spiegel, the visionary founder and Chief Creative Officer of , to catch up on the evolution of his company since they last spoke four years ago in the midst of the COVID-19 pandemic. Listen as Josh opens up about the challenges and victories of being in the luxury event space, including his team’s expansion, collaborations, and the creative strides that they have made. He and Andy discuss the importance of being adaptable in the post-pandemic world and how these elements have reshaped both personal and professional landscapes,...

522 ABI MATESUN: Break Limiting Thought Patterns and Unlock Your Full Creative Potential

The Wedding Biz

Andy is excited to welcome to the show Abi Matesun of and ! Abi is a trailblazing Nigerian-American filmmaker and creative visionary with impressive accolades that include two Emmy Awards, two Telly Awards, and the People of African Descent Award. Abi has made waves in both the wedding industry and the broader creative space, and his Netflix series celebrates the artistry of African architects and designers, while his transformative Creative Mind Shift Masterclass helps entrepreneurs unlock their full potential! Abi joins Andy in this episode to discuss his philosophy behind the Creative...

521 REVISIT SARAH WINWARD: A Master Floral Designer’s Process and from Creativity Blooms Beauty

The Wedding Biz

Andy welcomes you to revisit his November 2022 interview with ! Sarah is based out of Salt Lake City and is a destination wedding florist who creates flower arrangements that are inspired by the changing of seasons in nature. Believing that flowers should feel natural in the environment in which they are going to be viewed, Still, she also finds many of her materials in the immediate area where the event will be held. Sarah primarily does flowers for events but also works on installations for private and commercial clients. She also offers various workshops and is a master of her craft! Sarah...

More Episodes

Join Andy as he revisits his September 2021 interview with Colin Cowie this week! Having had celebrity clients such as Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, this episode’s returning guest has enjoyed quite the career so far. Colin Cowie has also had many corporate clients such as Dom Pérignon, Warner Brothers, CBS, Whitney Museum of American Art, Architectural Digest, and so many more! Colin is also a published author, having written books such as Dinner After Dark: Sexy, Sumptuous Supper Soirees, Colin Cowie Chic: The Guide to Life as It Should Be, and Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration.

Colin, as he discusses with Andy in this episode, is all about making sure that he delivers the ultimate experience for his clients. Colin and Andy also talk about Colin’s new book, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted, which is Colin’s eleventh published book! Colin discusses luxury and what it means in any business – that it is about customer service and not just the product that you are selling. He discusses how to ascertain what customers want so that you can provide it to them before they even realize what they want. We also hear Colin talk about the importance of not only having good relationships with your clients but also with the employees of your company, how important that protocol and consistency are to him, how to get customers to keep coming back to you, and so much more!

Andy has known Colin for nearly two decades and is so impressed with everything that he has accomplished. He always has such a blast with Colin, when he has him on the podcast, and is grateful for his time. Andy encourages you to go back and listen to his previous episodes with Colin and to also check out his new book The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted. Please share this interview with at least three good friends who might also enjoy it, and leave a top review of the podcast wherever you listen!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

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Time Stamps

[0:40] – Andy reveals that this episode is a revisit of his September 2021 interview with Colin Cowie!

[2:22] – Colin explains why he decided to write his new book The Gold Standard.
[5:17] – Colin expounds upon his belief that customer service is the new luxury.
[6:24] – We learn how to deliver to customers what they didn’t realize they wanted.
[8:55] – Colin gives examples of how to build relationships with clients.
[10:16] – Colin affirms that you need to make sure that your employees have an emotional connection with you.

[12:20] – Andy enthuses over how the COVID-19 pandemic gave us opportunities to reform company culture.

[13:27] – Colin emphasizes how crucial teamwork and communication are.
[16:48] – Andy and Colin agree that creating and owning your brand is important.
[19:19] – We are persuaded of the importance of including everyone in meetings, even receptionists.
[21:45] – Colin asserts how important protocols are to him.
[24:39] – We discover that Colin is always updating protocols based on new things that are learned.
[26:25] – Colin gives an example of great customer service provided by a pilot.
[29:24] – We learn how we can get customers to keep coming back to us.
[31:49] – Colin provides insight on failure and both its inevitability and its importance.
[33:07] – Colin reveals what about the future excites him.

[35:21] – Andy shares where online we can find Colin.

LINKS AND RESOURCES

Colin Cowie – Dinner After Dark: Sexy, Sumptuous Supper Soirees

Colin Cowie – Colin Cowie Chic: The Guide to Life as It Should Be

Colin Cowie – Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration

Colin Cowie – The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted

The Wedding Biz – Episode 128 REVISIT: Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences

The Wedding Biz – Episode 135 Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences

The Wedding Biz – Episode 267 A Conversation With: Colin Cowie

Ryan Holiday – The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Find Colin:

Colin’s Website

Colin’s Instagram Page

Colin Cowie Lifestyle – Instagram Page

Colin Cowie Lifestyle – Facebook Page