The Trail Ahead: Consumer & Industry Trends Shaping Trail Running (TRE Live Panel)
The Freetrail Podcast with Dylan Bowman
Release Date: 12/16/2025
The Freetrail Podcast with Dylan Bowman
For the fourth year in a row, returns for our end-of-season retrospective podcast to summarize the year in trail running. It was another incredible season with so many amazing athletes and performances - we do our best to encapsulate everything in this episode. The Docket: 00:00 Celebrating Trail Running Traditions 12:21 Trail Runner of the Year: Women's Picks 20:40 Trail Runner of the Year: Men's Picks 33:00 Trail Performances of the Year 39:06 Rookies of the Year 45:18 Key Storylines of 2025 50:58 The Bill Dooper Spirit Award: Celebrating...
info_outlineThe Freetrail Podcast with Dylan Bowman
is a sport scientist whose work has been massively influential, especially in the world of endurance nutrition. His resume is incredible, working with many of the top athletes, teams, brands, and research institutions during his remarkable career. In addition to his academic, consulting, and speaking work, Asker is a co-founder of Neversecond -- a leading supplier of feuling and recovery products in endurance sport and an important partner of Freetrail. This is Asker's first appearance on the podcast. Timestamps: 04:15 What Makes You You? 09:28...
info_outlineThe Freetrail Podcast with Dylan Bowman
This is a recording from a live panel conducted at - the running industry's largest trade show. One of the big trends in running is the growth of trail running as a sub-category, something that is felt palpably at TRE. To contextualize this growth, I'm joined by two fantastic guests: , Co-CEO of , Founder of We talk about the following topics: Growth trends in the sport Trail Culture as a growth driving phenomenon Cultural impact vs. commercial impact - the realities of the size of the market How people are discovering and...
info_outlineThe Freetrail Podcast with Dylan Bowman
is a pro trail runner for HOKA living in Mammoth Lakes, CA. Among other things, Rod is a past champion of the Canyons 100k and a runner up of the Western States 100. We recorded this in person at Freetrail HQ in Marinwood, CA, 24hrs removed from a long run together on my home trails. Topics discuss: Feelings approaching the end of the year Finding and embracing "Your Path" in life Sacrifice as being a necessary element of being On The Path Focusing on UTMB after years committed to Western States Evaluating his 9th place performance in 2025 and where...
info_outlineThe Freetrail Podcast with Dylan Bowman
Welcome to Rest Day, Freetrail's occasional news pod covering the latest happenings in trail running. This week, we're joined by Corrine Malcolm to talk through the following topics: Western States & Hardrock Lotteries Courtney Daulwalter & Christian Allen rip CIM Thoughts from The Running Event Broken Arrow x ACG partnership Rachel Entrekin signs with Norda Debut of Trail Team of the Year Sponsors: Grab a trail running pack from Use code FREETRAIL25 for 25% off your first...
info_outlineThe Freetrail Podcast with Dylan Bowman
is a legendary trail runner, splitting time between Oregon and Colorado. He is one of the most beloved and most decorated athletes of the last decade, not only because of his results but in how he approaches the sport. This is a companion podcast for a new film that Freetrail released this week, documenting Zach's race at the 2025 Hardrock 100. The film is entitled A Lap For Bill - a moving tribute to his late friend Bill Dooper. Chapters: 00:00 Introduction and Current Life Updates 02:54 The Intersection of Construction and Athletics 06:10 The Art vs....
info_outlineThe Freetrail Podcast with Dylan Bowman
This is an emergency episode recorded in San Antonio, TX at The Running Event. We're here to breakdown the recently announced new multi-year partnership between the Broken Arrow Skyrace and All Conditions Gear (ACG) and the exciting details contained in the rollout. Our guests today provide perspectives from three distinct angles: Brendan Madigan: Broken Arrow Race Director Todd Simpson: ACG Global Marketplace & Strategy Bailey Kowalczyk: All Conditions Racing Department Athlete Topics discussed: High level details of the...
info_outlineThe Freetrail Podcast with Dylan Bowman
Today's panel is entitled The Lives of Modern Professional Trail Runners, recorded live at the 2025 edition of -- a two-day trail running festival, conference, and trade show hosted in Palisades Tahoe, CA in the days between Broken Arrow and Western States. Our panelists today: Sally McRae (Moderator) Jim Walmsley (HOKA) Hayden Hawks (HOKA) Hillary Allen (Brooks) Tabor Hemming (Adidas TERREX) Sponsors: Grab a trail running pack from Use code FREETRAIL25 for 25% off your first...
info_outlineThe Freetrail Podcast with Dylan Bowman
Welcome to Rest Day, Freetrail's occasional news pod covering the latest happenings in trail running. This week, we're joined by to talk through the following topics: Pacific Trails by UTMB Cancellation Gorge Waterfalls new multi-year partnership with All Conditions Gear David Kilgore's departure from the Team Manager role at On JFK & Ultra Trail Cape Town previews Sponsors: Grab a trail running pack from Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition...
info_outlineThe Freetrail Podcast with Dylan Bowman
Welcome to Rest Day, Freetrail's occasional news pod covering the latest happenings in trail running. This week we're joined by to talk through the following topics: UTMB's Purchase of Zugspitz Ultra Trail The global event landscape and where independent events fit Caleb Olson wins GPT100 Kilian Jornet registers for Western States 2026 Molly Seidel and Des Linden moving from roads to trails Eliud Kipchoge wears Radical Air Flow at NYC Marathon New 50 Mile and 100 Mile World Records Personal running and life updates A lot more! ...
info_outlineThis is a recording from a live panel conducted at The Running Event - the running industry's largest trade show. One of the big trends in running is the growth of trail running as a sub-category, something that is felt palpably at TRE. To contextualize this growth, I'm joined by two fantastic guests:
- David Callahan, Co-CEO of UltraSignup
- Stephen Holmberg, Founder of Insight Accelerator
We talk about the following topics:
- Growth trends in the sport
- Trail Culture as a growth driving phenomenon
- Cultural impact vs. commercial impact - the realities of the size of the market
- How people are discovering and experiencing the sport
- The impact of star athletes on the business of trail
- Marketplace dynamics (tariffs, inflation, competition, etc.)
- Q&A!
- Grab a trail running pack from Osprey
- Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com
- Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ