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The Wine CEO Episode #204: Redefining Luxury: How a marketing expert reinvented Lambrusco

The Wine CEO Podcast

Release Date: 04/01/2026

The Wine CEO Episode #204: Redefining Luxury: How a marketing expert reinvented Lambrusco show art The Wine CEO Episode #204: Redefining Luxury: How a marketing expert reinvented Lambrusco

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In this episode of The Wine CEO Podcast, I sit down with Myisha Moore, Co-Founder and CMO of Saint Enzo—the modern luxury Lambrusco brand that sold out its first release in minutes. With a background leading marketing strategy for global brands like Nike, Ferrari, and Vogue Singapore, Myisha shares how she identified a massive gap in the wine industry—and turned an overlooked category into a culturally relevant, luxury experience. We dive into: ✨ How to build a luxury wine brand from scratch ✨ The psychology behind premium pricing and exclusivity ✨ Why Lambrusco is being reimagined...

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More Episodes

In this episode of The Wine CEO Podcast, I sit down with Myisha Moore, Co-Founder and CMO of Saint Enzo—the modern luxury Lambrusco brand that sold out its first release in minutes. With a background leading marketing strategy for global brands like Nike, Ferrari, and Vogue Singapore, Myisha shares how she identified a massive gap in the wine industry—and turned an overlooked category into a culturally relevant, luxury experience.

We dive into:

✨ How to build a luxury wine brand from scratch

✨ The psychology behind premium pricing and exclusivity

✨ Why Lambrusco is being reimagined for modern consumers 

✨ What the future of luxury wine looks like

Whether you're a wine lover, entrepreneur, or brand builder, this conversation will completely change how you think about wine, luxury, and consumer behavior. 

Watch our conversation on YouTube: https://youtu.be/iVa5flSnYSc

Subscribe to my newsletter for a free guide to Food and Wine Pairings: thewineceo.com

And follow me on IG:  ⁨@thewineceo⁩ 

Today's Guest: https://www.saintenzo.com/

 

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