Matt McPherson | Founder of Mathews Archery & McPherson Guitars | Building a Business That Funds the Kingdom
Release Date: 12/03/2025
Peter Palivos | Attorney, Philanthropist & Veterans Advocate | Honoring Those Who Served Through Gratitude, Service, and Action
The Wow Factor
is an attorney, entrepreneur, and nationally recognized advocate for America's veterans. While building a successful legal career, Peter has dedicated decades to serving military families through philanthropy, veteran support initiatives, and large-scale community events. His passion for honoring those who have served recently culminated in bringing more than 40,000 people together at Allegiant Stadium for one of the nation's largest celebrations of veterans and military families. Peter joins me today to share how five generations of military service shaped his love for...
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Christine Dold | Owner of The Bakery on the Corner | Craftsmanship, Community, and the Joy of Meaningful Work
The Wow Factor
Christine Dold | Owner of The Bakery on the Corner | Craftsmanship, Community, and the Joy of Meaningful Work Christine Dold is the owner of The Bakery on the Corner in Hart, Michigan, a beloved small-town bakery that has been serving the community for generations. After an unexpected career path led her into the baking industry, Christine and her husband, Greg, purchased the historic bakery in 2017 and have continued its nearly century-long tradition of handcrafted donuts, fresh-baked bread, and exceptional customer service. Through countless...
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Tim Eaton | Founder & CEO of NutraMedix | Stewardship, Natural Health, and Building a Business That Gives Back
The Wow Factor
Tim Eaton is the Founder and CEO of , a company dedicated to developing plant-based nutritional supplements while operating from a mission far greater than business success. A former missionary pilot in Peru, Tim's journey took him from flying supplies into remote villages to learning about medicinal plants from indigenous communities, ultimately leading him to build a company centered on helping people pursue better health while giving generously to ministries around the world. His story is one of faith, stewardship, and a lifelong commitment to serving others. Tim joins me today to...
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Lee Greenwood | Grammy Award-Winning Artist and Creator of “God Bless the USA” | How Faith, Hard Work, and Gratitude Shape a Life of Purpose
The Wow Factor
Lee Greenwood is an award-winning recording artist, songwriter, and American icon best known for writing and performing “,” one of the most recognized patriotic songs in American history. With a career spanning decades, Lee has earned numerous industry honors, including multiple Male Vocalist of the Year awards, while using his platform to celebrate faith, family, freedom, and service. From his early days growing up on a sharecropper’s farm to performing for presidents and supporting America’s military families, Lee’s journey is a testament to perseverance, gratitude, and the power...
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Bob Woodson | Founder and President of The Woodson Center and 1776 Unites | How To Focus on Solutions Instead of Fixating on Problems
The Wow Factor
In honor of the life and legacy of Bob Woodson, we are re-airing this special conversation. Bob, Founder and President of the and , dedicated his life to poverty alleviation and empowering disadvantaged communities to become agents of their own uplift. His decades of service, wisdom, and commitment to helping communities discover their own solutions left a lasting impact on countless lives. Bob Woodson was an influential leader on issues of poverty alleviation and empowering disadvantaged communities to become agents of their own uplift. Woodson was a frequent advisor to local, state and...
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Reigniting the American Dream Through Faith, Family, and Leadership | Governor Kevin Stitt on Hope, Service, and Building a Stronger Future
The Wow Factor
is the 28th Governor of Oklahoma, entrepreneur, business leader, husband, and father of six. Before entering public service, Governor Stitt founded Gateway Mortgage with just $1,000 and a computer, growing it into a nationwide financial services company with more than 1,000 employees. Guided by his faith, commitment to family, and belief in the American Dream, Governor Stitt has focused his leadership on creating opportunity, strengthening communities, and encouraging the next generation to pursue their God-given potential. In this episode, Brad and Governor Kevin Stitt explore the connection...
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From Brokenness to Blessing in a Blended Family | Ines Franklin on Healing, Grace, and Redemption
The Wow Factor
is a teaching pastor, speaker, and author of and Uncharted: Navigating Your Unique Journey of Faith. Originally from Puerto Rico, Ines has experienced firsthand the complexities of brokenness, blended family life, redemption, and restoration. Through her writing and ministry, she helps families navigate difficult seasons with honesty, grace, and a faith-centered perspective rooted in the teachings of Jesus. In this episode, Brad and Ines Franklin explore the realities of blended family life, the emotional weight of divorce and rebuilding trust, and the ways God brings healing through...
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Leading With Grace Through Prison Fellowship | Heather Rice-Minus on Justice, Purpose, and Restoring Hope
The Wow Factor
is the President and CEO of , the nation’s largest ministry serving those impacted by incarceration. With a background in law, public policy, and justice reform, Heather has dedicated her career to helping people encounter hope, dignity, and restoration through faith and community. Through her leadership, Prison Fellowship continues to expand its mission of supporting incarcerated individuals, their families, and the churches and volunteers who walk alongside them. In this episode, Brad and Heather Rice-Minus explore the mission and impact of Prison Fellowship, the organization founded by ...
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Building Wealth Beyond Retirement | Derek Coburn on Purpose, Planning, and Redefining the Future
The Wow Factor
is a financial advisor, entrepreneur, and author of Let’s Retire Retirement, a book that challenges the traditional idea of retirement and encourages people to think more intentionally about wealth, work, purpose, and the future. Through his work, Derek helps leaders and families rethink what it means to plan well, live generously, and build a meaningful life beyond financial success. In this episode, Brad and Derek Coburn explore why the old model of retirement may no longer serve people well and how a more purposeful approach can lead to greater fulfillment. Derek shares his perspective...
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From Dairy Farm Roots to Purpose-Driven Business | Jennie Groff on Entrepreneurship, Community, and Impact
The Wow Factor
Jennie Groff is a co-founder and leader behind , a purpose-driven business rooted in Lancaster, Pennsylvania, that creates handcrafted stroopwafels while providing meaningful employment opportunities for resettled refugee women. Raised on a dairy farm, Jennie’s journey into entrepreneurship wasn’t traditional, but through faith, persistence, and a deep commitment to community, she and her husband transformed a simple idea into a growing business that blends quality products with real human impact. In this episode, Brad and Jennie Groff explore the story behind Stroopies beginnings,...
info_outlineMatt McPherson is an inventor, entrepreneur, and passionate follower of Jesus Christ whose companies have reshaped two industries, archery and high-end guitar manufacturing. As the founder of Mathews Archery, one of the most respected names in hunting and bow technology, and McPherson Guitars, known for their unique design and pristine tone, Matt has spent decades building world-class products from the woods of Sparta, Wisconsin. But his bigger mission? Funding global ministry and sharing the Gospel with clarity and creativity.
In this milestone 300th episode of The Wow Factor, Brad reconnects with his longtime friend Matt McPherson for a powerful conversation about calling, hearing from God, and stewarding business as a tool for impact. Matt shares how a childhood love for archery led to launching Mathews Archery, and how a prophetic word in his early 20s reshaped his view of work and ministry forever. They explore the story behind his breakthrough product Lost Camo, the founding of The Salvation Poem Foundation, and the journey to producing Light of the World, a full-length animated film on the life of Jesus.
From financial risk during COVID shutdowns to watching a God-sized vision unfold on screen, Matt’s story is full of practical faith, spiritual listening, and a relentless pursuit of simplicity—in both business and belief.
“I heard God say, ‘I’m going to prosper you in business so you can be self-sufficient in ministry.’” - Matt McPherson
“Let’s make our homes an uncomfortable place for the enemy to hang out.” - Matt McPherson
“The Gospel is simple: We broke it. God fixed it through Christ. And now we choose to receive it.” - Matt McPherson
This Week on The Wow Factor:
- How a childhood moment with a toy bow shaped Matt’s entire future
- The prophetic word that redirected Matt’s dreams and defined his mission
- Why Matt believes engineers are made to simplify—and how that applies to faith
- Founding Mathews Archery in Wisconsin and building a global brand
- How a request for camouflage sparked the creation of Lost Camo
- Practical stories of hearing from God—down to camera purchases and Walmart trips
- How Matt handled a full company shutdown during COVID without layoffs
- The surprising result: 2020 became Mathews' most profitable year ever
- What it means to trust God’s timing (and not get ahead of Him)
- The backstory behind The Salvation Poem—and its reach to over 1 billion people
- Producing Light of the World: A $30M animated film sharing the story of Jesus
- How the movie distills the entire Gospel into one clear, beautiful arc
- Why Matt refuses to overcomplicate the message of Jesus
- The joy of giving, the power of obedience, and the impact of business-led ministry
Matt McPherson’s Word of Wisdom:
If I’m going to eat the food and take up the space, I want to give back more than I take. Ask God to let you be part of what He’s doing.
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