Matt McPherson | Founder of Mathews Archery & McPherson Guitars | Building a Business That Funds the Kingdom
Release Date: 12/03/2025
Sandra Teplinsky | Former Attorney & Author of Why Still Care About Israel | Scripture, Antisemitism, and God’s Heart for Israel
The Wow Factor
is an American-Israeli Messianic Jew, former attorney, and author based in Jerusalem. Raised on the South Side of Chicago, Sandra experienced antisemitism early in life—an upbringing that shaped both her faith journey and her long-term focus on helping the church understand Israel through a biblical lens. Through decades of study and ministry, she has written and updated to address common theological misconceptions, church-history blind spots, and the interpretive frameworks that still shape how many Christians think about Israel today. In this episode of The Wow Factor, Brad sits...
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Jordan Raynor | Author, Entrepreneur & Executive Chairman at Threshold 360 | Why Your Work Matters for Eternity
The Wow Factor
is a bestselling author, serial entrepreneur, and the Executive Chairman of , a venture-backed tech company. A sixth-generation Tampa native, Jordan has built and exited multiple startups, served in the political arena, and now devotes his life to helping Christians connect the gospel to their everyday work. Through his books, podcasts, and speaking, Jordan’s mission is to equip believers to see their daily tasks, whether in tech, teaching, or making coffee as sacred and significant. In this rich and thought-provoking episode of The Wow Factor, Brad sits down with Jordan to explore the...
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Matt McPherson | Founder of Mathews Archery & McPherson Guitars | Building a Business That Funds the Kingdom
The Wow Factor
Matt McPherson is an inventor, entrepreneur, and passionate follower of Jesus Christ whose companies have reshaped two industries, archery and high-end guitar manufacturing. As the founder of , one of the most respected names in hunting and bow technology, and , known for their unique design and pristine tone, Matt has spent decades building world-class products from the woods of Sparta, Wisconsin. But his bigger mission? Funding global ministry and sharing the Gospel with clarity and creativity. In this milestone 300th episode of The Wow Factor, Brad reconnects with his longtime friend...
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Dr. Rick Lytle | President & CEO of CEO Forum | Shaping Spiritual Leaders in the Marketplace
The Wow Factor
Dr. Rick Lytle is the President and CEO of the , a ministry organization that mentors and disciples Christian CEOs and senior executives leading companies with $100M+ in revenue. With a background in academia and a Ph.D. in marketing, Rick spent years as a professor and business school dean before stepping into his role at the CEO Forum. His mission? To support leaders in building lives and legacies marked by character, competence, and calling—both at work and at home. In this episode of The Wow Factor, Brad sits down with Dr. Rick at the home studio in Irvine,...
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Brent and Tracey McKee | Founders of McKee & Company | Designing a Business That Feels Like Home
The Wow Factor
Brent and Tracey McKee are the visionary founders behind , a luxury furniture and interior design business that’s been redefining the Southern California design landscape for over 26 years. Known for their thoughtful, timeless style and deep commitment to quality and service, the McKees have built more than a business, they’ve built a trusted, relationship-driven brand. Now, they’re stepping into a new chapter with a reimagined space that blends elevated design, hands-on collaboration, and a curated client experience like no other. In this episode of The Wow Factor, Brad visits...
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Tia Newcomer | CEO of CaringBridge | Leading with Heart in the For-Impact World
The Wow Factor
is the CEO of , a nonprofit providing a vital digital platform where families can communicate, receive support, and rally their communities during health journeys. With a career that spans Revlon, PepsiCo., Hewlett-Packard, and multiple health tech ventures, Tia brings a rich background from the for-profit world into the heart of the nonprofit sector, or as she prefers to call it, the for-impact space. In this episode of The Wow Factor, Brad sits down with Tia to unpack her career journey across four pivotal pillars, from consumer goods to tech, healthcare, and now mission-driven...
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John O’Leary | Speaker and Coach| Inspiring Change Through Personal Struggle
The Wow Factor
In 1987, John O’Leary was a curious nine-year-old boy. Playing with fire and gasoline, John created a massive explosion in his home and was burned on 100% of his body. He was given a 1% chance to live. This epic story of survival was first showcased in his parents’ book, Overwhelming Odds, in 2006. It was this book that first invited John to embrace his miraculous recovery and share it with the world. John inspires nearly 75,000 people at 100+ events each year. John’s first book, , was an instant #1 National Bestseller; his Live Inspired Podcast is a top 20 for business on iTunes &...
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Bill Johnson | Pastor and Senior Leader at Bethel Church | Living a Lifestyle of Generosity | Part 2
The Wow Factor
Bill Johnson serves as the Senior Leader of in Redding, California. Known globally for his teaching on revival, faith, and the Kingdom of God, Bill’s ministry has been marked by a consistent focus on gratitude, generosity, and living a life shaped by God’s presence. Through decades of leadership, he has taught that generosity is more than financial giving—it’s a lifestyle of humility, kindness, and service that reflects God’s design for humanity. In this episode, Brad sits down with Bill to talk about gratitude, generosity, and why the two are inseparably linked. Bill shares...
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Bill Johnson | Pastor and Senior Leader at Bethel Church | Living a Lifestyle of Generosity | Part 1
The Wow Factor
Bill Johnson serves as the Senior Leader of in Redding, California. Known globally for his teaching on revival, faith, and the Kingdom of God, Bill’s ministry has been marked by a consistent focus on gratitude, generosity, and living a life shaped by God’s presence. Through decades of leadership, he has taught that generosity is more than financial giving—it’s a lifestyle of humility, kindness, and service that reflects God’s design for humanity. In this episode, Brad sits down with Bill to talk about gratitude, generosity, and why the two are inseparably linked. Bill shares...
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Stephen Auth | EVP & CIO of Equities at Federated Hermes | The Missionary of Wall Street
The Wow Factor
Stephen Auth is the Executive Vice President and Chief Investment Officer of Equities at in New York City, overseeing more than $85 billion in assets. A Princeton graduate with a lifelong interest in both finance and art, Stephen is known for his strategic leadership on Wall Street and his bold work as an author, missionary, and Catholic lay leader. Alongside his wife, Evelyn, he has written books including The Missionary of Wall Street and Pilgrimage to the Museum, blending faith, story, and culture to point people toward Christ. In this episode, Brad sits down with Stephen to talk...
info_outlineMatt McPherson is an inventor, entrepreneur, and passionate follower of Jesus Christ whose companies have reshaped two industries, archery and high-end guitar manufacturing. As the founder of Mathews Archery, one of the most respected names in hunting and bow technology, and McPherson Guitars, known for their unique design and pristine tone, Matt has spent decades building world-class products from the woods of Sparta, Wisconsin. But his bigger mission? Funding global ministry and sharing the Gospel with clarity and creativity.
In this milestone 300th episode of The Wow Factor, Brad reconnects with his longtime friend Matt McPherson for a powerful conversation about calling, hearing from God, and stewarding business as a tool for impact. Matt shares how a childhood love for archery led to launching Mathews Archery, and how a prophetic word in his early 20s reshaped his view of work and ministry forever. They explore the story behind his breakthrough product Lost Camo, the founding of The Salvation Poem Foundation, and the journey to producing Light of the World, a full-length animated film on the life of Jesus.
From financial risk during COVID shutdowns to watching a God-sized vision unfold on screen, Matt’s story is full of practical faith, spiritual listening, and a relentless pursuit of simplicity—in both business and belief.
“I heard God say, ‘I’m going to prosper you in business so you can be self-sufficient in ministry.’” - Matt McPherson
“Let’s make our homes an uncomfortable place for the enemy to hang out.” - Matt McPherson
“The Gospel is simple: We broke it. God fixed it through Christ. And now we choose to receive it.” - Matt McPherson
This Week on The Wow Factor:
- How a childhood moment with a toy bow shaped Matt’s entire future
- The prophetic word that redirected Matt’s dreams and defined his mission
- Why Matt believes engineers are made to simplify—and how that applies to faith
- Founding Mathews Archery in Wisconsin and building a global brand
- How a request for camouflage sparked the creation of Lost Camo
- Practical stories of hearing from God—down to camera purchases and Walmart trips
- How Matt handled a full company shutdown during COVID without layoffs
- The surprising result: 2020 became Mathews' most profitable year ever
- What it means to trust God’s timing (and not get ahead of Him)
- The backstory behind The Salvation Poem—and its reach to over 1 billion people
- Producing Light of the World: A $30M animated film sharing the story of Jesus
- How the movie distills the entire Gospel into one clear, beautiful arc
- Why Matt refuses to overcomplicate the message of Jesus
- The joy of giving, the power of obedience, and the impact of business-led ministry
Matt McPherson’s Word of Wisdom:
If I’m going to eat the food and take up the space, I want to give back more than I take. Ask God to let you be part of what He’s doing.
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