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I've Been Hiding This $25K Secret From You (Until Now)

Thinking Big: Strategy that scales. Mindset that multiplies.

Release Date: 10/02/2025

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Thinking Big: Strategy that scales. Mindset that multiplies.

Date: October 22nd I will be speaking and teaching this material live on stage with exclusive bonuses for attendees. Virtual seats available. Join me In this episode, Sean breaks down the single most important element of your marketing: the hook. Learn why the first seven words you write can literally determine whether your content gets ignored or generates sales. This is the foundation episode of Season 7's 16-episode roadmap to building a growth engine that pays for itself every 30 days. Key Takeaways What Is a Hook? A hook is whatever people see, read, or hear first. It's the opening...

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This Episode Is Sposored By:

 

Welcome to the most explosive season of Thinking Big yet! After 6 seasons of mindset mastery, Sean is finally pulling back the curtain on the $25,000 framework he's been teaching exclusively to his high-ticket coaching clients and mastermind members.

 

In this season premiere, Sean reveals why he's been holding back his most powerful business strategy - and why he's decided to give it all away for free in Season 7.

 

What You'll Learn

🎯 The Big Reveal

  • The Self-Liquidating Growth Model (SLG) that took one client from $400K to $2.8M in 18 months
  • Why Sean kept this framework exclusive to his $25K mastermind... until now
  • How your customers can finance the acquisition of your next customers
 

📊 The 3 Critical Numbers

  • Customer Acquisition Cost (CAC) - What it really costs to get a paying customer
  • 30-Day Gross Profit - Your real profit window that matters most
  • Payback Period - The timeline that determines your freedom or prison
 

🚀 Season 7 Roadmap

The Lead System Series:

  • Hooks that convert clicks into customers (not just vanity metrics)
  • The AI prompt that generates 75+ high-converting hooks
  • "GOATED" ads that produce 150+ variations per week

The Sales System Series:

  • Lead nurture sequences that actually work
  • Natural closing techniques (no sleazy tactics)
  • Proof frameworks that make prospects feel foolish NOT to buy

The Delivery System Series:

  • Lifetime value optimization strategies
  • Retention systems that create raving fans
  • How to avoid the post-sale crickets

The Profit System Series:

  • Lightning launches every 90 days
  • 2025 pricing strategies that work
  • How to raise prices without customer rebellion
 

Key Quotes

"Information without implementation is just expensive entertainment."

"The distance between where you are now and where you want to be isn't measured in episodes consumed. It's measured in actions taken."

"If your 30-day gross profit is less than your customer acquisition cost, you're in venture capital prison."

"Your current situation is not your final destination."

Action Items (Your Homework)

Before the next episode, calculate these 3 numbers:

 
  1. Customer Acquisition Cost (CAC) - How much you spend to acquire each paying customer
  2. 30-Day Gross Profit - Average profit per customer in their first 30 days
  3. Payback Period - How long it takes for a customer to pay back their acquisition cost
 

Pro Tip: If you don't know these numbers, you're driving blindfolded on a highway.

 

Success Stories Mentioned

  • Client scaled from $400K to $2.8M in 18 months using the SLG framework
  • Another member broke 6-figures for the first time using these systems
  • Hook framework case study: 10K views/2 sales → 50K views/47 sales (same audience, same offer)
 

Podcast Milestones

🏆 Top 20 Entrepreneur Podcast in 52 countries on Apple Podcasts
🌍 Entrepreneurs in 52 countries building empires with Thinking Big
📈 6 seasons of mindset mastery foundation

 

Connect with Sean

  • Website: thinkingbigcoaching.com
  • Instagram: @thinkingbigcoaching
 

Share Your Wins: Sean collects success stories like vintage wine. Send voice notes, emails, or DMs when this season changes your business.

 

Coming Up Next Episode

We dive deep into the 3 critical numbers, how to calculate them, and how to change them if they're not where they need to be. Plus, discover how a tiny change in your first 30 days can 10X your company's performance.

 

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