Libsyn Directory

Special Edition: The Impact of Losing Third Party Cookies On MTA & the Advertising Ecosystem

Release Date: 01/28/2020

Special Edition: The Impact of Losing Third Party Cookies On MTA & the Advertising Ecosystem

This Is Attribution

Google’s announcement about the removal of third-party cookies sent shockwaves thru both the advertising world and Wall Street. Is this an Attribution Apocalypse or a necessary cleanse to the advertising ecosystem?

The Coming Standards and Best Practices in Attribution with CIMM’s Jane Clarke

This Is Attribution

Today we welcome Jane Clarke whose knowledge, experience and initiatives continue to push the attribution and measurement market forward. Tune in for an in-depth discussion on the future of standards in attribution and measurement as well as some good tips on choosing a vendor!

Accurate Attribution with Rauxa’s VP of Data Science Izzet Agoren

This Is Attribution

Izzet Agoren knows: Accurate attribution models cannot be built by data scientists alone…you need a team who understands how media operates in the real world. An electrical engineer who launched his own ISP in 2002 in Cypress, Izzet search for the signal in the noise led him to AdTech. As the VP of Data Science for Rauxa, hear how he’s overcome the barriers to better measurement.

Attribution Apocalypse with Alice Sylvester

This Is Attribution

When Alice Sylvester exited the agency side of advertising, she witnessed both the emergence of market research and the explosion of digital advertising. Now as marketers embrace multi-touch attribution for media, will we see a day where brand and media metrics meet in the middle? Hear her thoughts on privacy changes leading to an attribution apocalypse – and what’s next.

Attribution’s Missing Math with Jim Spaeth

This Is Attribution

When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change.

Throwback Tuesday! Attribution, Lacrosse, and the Future with Pathfinder Interactive Founder Ted Moon

This Is Attribution

When Ted Moon founded Pathfinder Interactive, he brought with him brand building at a scale only a few have experienced. Starting with a $100,000 ad budget, Ted built Sprint/Nextel into one of the largest marketing programs in the world. Hear about private concerts with Dave Matthews to fireside chats with Bill Gates and why attribution is a necessity in today’s media environment.

The Creative Roots of Multi-Touch Attribution With Publicis' Rudy Grahn

This Is Attribution

Rudy Grahn knows: Attribution is the connective tissue that is missing in almost every organization. A passionate idealist who has the future of attribution square in his sights, tune in to hear Rudy’s insights on how and why attribution came about, what the biggest adoption barriers are and what the future may hold.

Throwback Tuesday! Attribution’s $400 Million Marketer, Anthony Pitts

This Is Attribution

Welcome to Throwback Tuesday where we share important interviews we believe warrant another listen! Today’s interview is with Anthony Pitts from DraftKings. This discussion managed to touch on most of the critical aspects of attribution as it pertains to qualitative or “squishy” data analysis— like the human decision-making process.

Attribution & Viewability with GrocerKey’s Head of Digital Marketing David Kaplan

This Is Attribution

David Kaplan is an expert in digital customer acquisition and analytics who faced a major barrier -- what can be done about viewability and attribution. He comes on the show to share how he came into attribution, what this has enabled him to do, and how he overcame the challenges of early adoption.

Walled Gardens & Attribution Truths with Crossmedia’s Lee Beale

This Is Attribution

What can marketers learn from Crossmedia's data analytics guru Lee Beale? How to make the right bets with your marketing budget and build your business. From his early days with CPG brands to building Redbox into a world-class offering, Lee learned the only signal that matters in the marketing noise is the truth. Guest bio: Lee Beale started his career managing CPG brands client side at Reckitt Benckiser and GSK in the UK. In 2009, Lee moved to New York to work for Omnicom Media Group’s Analect data science division. Since joining Crossmedia in 2011, Lee has been the brains...

More Episodes

The changes and potential impact was the topic of an industry conference call held with Shyam Patil, Internet Analyst, at Susquehanna Securities and C3 Metrics Co-Founder and Chief Attribution Officer, Jeff Greenfield.

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