Scaling Sales, Not Sacrificing Quality – The AI-Driven Secret to Billion-Dollar Growth | Mike Latch & Gregg Murphy | 628
Release Date: 02/23/2025
The Stakeholder Alignment Advantage | Frankie Russo | 686
Leveraging Thought Leadership
What if the real growth problem isn’t strategy… but misalignment? In this episode, , the Founder of and bestselling author of "", breaks down what it takes to create growth that compounds—without relying on charisma, hustle, or a one-time “big moment” on stage. Frankie makes a clean distinction: a book is a platform, not the mission. Thought leadership is the movement behind the platforms—and the work is designing ideas that change behavior and drive measurable outcomes. A core idea he returns to is stakeholder-first growth. Customers, colleagues, and community aren’t...
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The Performance Paradox: Why High Achievers Stop Growing | Eduardo Briceño | 685
Leveraging Thought Leadership
Are your top performers actually holding back your organization’s growth? Today on Leveraging Thought Leadership, Peter Winick talks with , global keynote speaker, CEO of , and author of "". Eduardo is one of the leading voices on growth mindset in organizations, building on 16+ years of work with as co-founder of Mindset Works and two TEDx talks that have each passed 4 million views. Together, they unpack how leaders and companies can move beyond one-off inspiration and build true learning cultures that deliver sustained performance. Eduardo explains his core framework: the Learning Zone...
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The Apple Effect: Turning Hard Lessons Into Scalable Systems | Apple Levy | 684
Leveraging Thought Leadership
What if every hard-earned lesson in your business came with a simple mandate: how dare you do nothing with what’s been given to you? In this episode, Bill Sherman talks with serial entrepreneur and systems strategist , author of "". Apple has spent decades in construction, manufacturing, home flipping, and retail. She combines operational grit with financial discipline to help entrepreneurs stop firefighting and start scaling with intention. Her core belief is simple and provocative: if you know something that works, you have a duty to share it. Apple walks through how she turned years of...
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Mindsets, Not Maps: Rethinking Corporate Innovation | Richard Braden | 683
Leveraging Thought Leadership
What if innovation wasn’t reserved for a handful of “geniuses” in hoodies and turtlenecks? What if every person in your organization could solve real problems in bold new ways? Today's episode of Leveraging Thought Leadership, I’m joined by to explore how to democratize innovation inside the enterprise. We dig into his practical framework from "" which was co-authored with to challenge the myth of the lone genius. Innovation stops being a mysterious black box and becomes a repeatable, teachable capability across the business. Rich explains why most organizations over-invest in...
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Designing the Long Tail of Thought Leadership | Tom Ziglar | 682
Leveraging Thought Leadership
What if your thought leadership wasn’t just inspiring for 40 minutes on stage, but life-changing for years after the keynote? In this episode, Peter Winick talks with , CEO of , about how he’s evolving his father legacy into a modern, scalable thought leadership business. They dig into how to turn big ideas into programs, tools, and revenue streams that deliver real behavior change for clients, not just applause. Tom shares how Ziglar built an AI “digital brain” for Zig Ziglar by feeding in manuscripts and 50+ hours of audio. The result is Zig AI – a focused tool that gives only...
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AI, Executive Coaching, and the Future of Thought Leadership | Alisa Cohn | 681
Leveraging Thought Leadership
What if your most valuable business asset isn’t your product, but the way you think? In this episode of Leveraging Thought Leadership, Peter Winick sits down with —one of the world’s top startup coaches, and award winner, author of "", and host of a by the same name. Together, they unpack what it really takes to turn expertise into a scalable thought leadership platform that attracts premium clients. Alisa breaks down what great coaching actually is at the top of the house. Not therapy. Not box-checking. It’s the disciplined work of helping senior leaders see where they are, where...
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Why Pressure—not Power—Breaks Leaders: | Sabina Nawaz | 680
Leveraging Thought Leadership
What happens when pressure—not power—shapes the way leaders show up? That’s the question at the heart of this conversation with executive advisor, keynote speaker, and bestselling author . Sabina’s thought leadership centers on a bold idea: pressure can squeeze the humanity out of even the best leaders. And in today’s high-velocity business environment, every manager—from first-line supervisors to CEOs—is at risk. Her work helps leaders reclaim that humanity, especially when the stakes are highest. In this episode, Sabina shares the research behind her book " " , built on 12,000...
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The Playbook for Scaling Thought Leadership | Daniel Harkavy | 679
Leveraging Thought Leadership
What does it take to transform leadership into a calling — and build a business that transforms others? Today, Peter Winick sits down with , founder and CEO of , a pioneer in executive coaching and leadership development. Daniel shares how he turned the lessons from his early career in mortgage banking into a structured, scalable system for growing leaders — and why his success is rooted in helping others unlock their potential. Daniel’s approach to thought leadership isn’t about pedigree or credentials — it’s about proof. He took what worked in one high-performance environment...
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How Rituals (Not Routines) Transform Leadership and Life | Erin Coupe | 678
Leveraging Thought Leadership
What if you could stop running on empty—and still perform at your best? That’s the question , author of "" (and host of a by the same name), invites leaders to ask. She challenges the old “time management” mindset that rewards burnout and box-checking, replacing it with a human-centered strategy of presence, choice, and renewal. Her message? Productivity doesn’t come from cramming more into your day—it comes from creating rituals that restore you. Erin works with executives and teams to help them shift from survival mode to sustainable performance. Through keynotes, workshops,...
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The Power of the Pause: Why Slowing Down Fuels Stronger Leadership | Melissa Gonzalez | 677
Leveraging Thought Leadership
What happens when life forces you to stop—and that pause changes everything? , Principal at and author of "", knows firsthand. A medical crisis made her rethink what success truly means. Once a Wall Street professional turned retail design expert and author of "", Melissa built a thriving business helping brands tell their stories through physical spaces. But when her own defining moment arrived, she found a new story to tell—one about purpose, well-being, and the strength found in vulnerability. In this episode of Leveraging Thought Leadership, Melissa joins Bill Sherman to explore how...
info_outlineCan you scale sales without sacrificing quality?
Gregg Murphy and Mike Latch have done it—taking a company from $50 million to a billion-dollar run rate. The secret? A fusion of technology, strategic sales processes, and thought leadership that turns even mid-level sales reps into top performers.
Now, they’re sharing their insights in their book "Sales Sucks...But It Doesn't Have To: Transform New Reps into Top Performers and Scale Your Sales Org from Millions to Billions" and their AI-driven platform, Patter AI. In this episode, they reveal how they built a system that trained 250 new sales reps a month, slashed onboarding time, and transformed how complex sales are executed.
We explore the power of scripting—not as a robotic sales pitch, but as a framework for high-value conversations. Gregg and Mike break down the tech-human synergy that accelerates performance and how their approach challenges the way organizations think about sales training.
If you're looking to scale your team, optimize performance, and create a sales culture that thrives—this episode is a must-listen.
• Sales Scaling Requires Strategy & Tech – Growing from $50M to $1B wasn’t luck; it was a mix of AI-driven enablement, structured scripting, and a clear sales process that rapidly trained new reps.
• Mid-Level Reps Are the Untapped Opportunity – Instead of focusing only on top performers, optimizing mid-tier sales reps can create massive gains with the right tools and training.
• Scripting Isn’t a Crutch—It’s a Superpower – When done right, scripting doesn’t make sales robotic; it empowers reps to have high-value conversations that drive better decisions and results.
If you are struggling to accelerate your sales or are in need of an updated strategy reach out to the team at Thought Leadership Leverage to book a session to discuss how we can help you.