How Great Thought Leaders Use Podcasts to Scale Influence | Ryan Estes | 673
Release Date: 10/16/2025
Leveraging Thought Leadership
What happens when pressure—not power—shapes the way leaders show up? That’s the question at the heart of this conversation with executive advisor, keynote speaker, and bestselling author . Sabina’s thought leadership centers on a bold idea: pressure can squeeze the humanity out of even the best leaders. And in today’s high-velocity business environment, every manager—from first-line supervisors to CEOs—is at risk. Her work helps leaders reclaim that humanity, especially when the stakes are highest. In this episode, Sabina shares the research behind her book " " , built on 12,000...
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What does it take to transform leadership into a calling — and build a business that transforms others? Today, Peter Winick sits down with , founder and CEO of , a pioneer in executive coaching and leadership development. Daniel shares how he turned the lessons from his early career in mortgage banking into a structured, scalable system for growing leaders — and why his success is rooted in helping others unlock their potential. Daniel’s approach to thought leadership isn’t about pedigree or credentials — it’s about proof. He took what worked in one high-performance environment...
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What if you could stop running on empty—and still perform at your best? That’s the question , author of "" (and host of a by the same name), invites leaders to ask. She challenges the old “time management” mindset that rewards burnout and box-checking, replacing it with a human-centered strategy of presence, choice, and renewal. Her message? Productivity doesn’t come from cramming more into your day—it comes from creating rituals that restore you. Erin works with executives and teams to help them shift from survival mode to sustainable performance. Through keynotes, workshops,...
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What happens when life forces you to stop—and that pause changes everything? , Principal at and author of "", knows firsthand. A medical crisis made her rethink what success truly means. Once a Wall Street professional turned retail design expert and author of "", Melissa built a thriving business helping brands tell their stories through physical spaces. But when her own defining moment arrived, she found a new story to tell—one about purpose, well-being, and the strength found in vulnerability. In this episode of Leveraging Thought Leadership, Melissa joins Bill Sherman to explore how...
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What happens when life-and-death decision-making meets the boardroom? Today our guest is —a physician, author of "", and leadership expert—shares how his experience in emergency medicine led him to develop a powerful framework for decision-making under pressure. As the former head of Washington D.C.’s emergency Ebola response, Dr. Varner learned that hesitation can be deadly. Today, he brings that same clarity and urgency to the world of business leadership. Dr. Varner explains how most leaders waste valuable “decision energy” by treating every choice as equally important. His...
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What happens when a storyteller from Microsoft turns her lens on the women shaping technology’s past, present, and future? Today on Leveraging Thought Leadership, Peter Winick sits down with , CEO of , best-selling author, storyteller at , and co-author of "" (). Miri reveals how a simple Teams message from a colleague in Poland sparked a global collaboration — uniting 50 women from across cultures, career levels, and disciplines to tell their stories of innovation, resilience, and purpose. Miri’s thought leadership centers on mission-driven storytelling — using narrative as a...
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What’s the real ROI of a book? That’s the question Peter Winick poses to Chief Imaginative Officer of , author of "" and publishing expert , in this episode of Leveraging Thought Leadership. Ken has helped more than 350 thought leaders turn their ideas into published works—books, blogs, and articles that position them as authorities in their fields. He’s seen it all: the excitement of a new book idea, the confusion around agents and publishers, and the reality that the book itself isn’t the profit center—it’s the door opener. Ken breaks down the evolving world of...
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What makes a podcast truly powerful — and worth your time? In this episode of Leveraging Thought Leadership, Peter Winick sits down with , co-founder of and , to unpack what separates a great podcast guest — and host — from the rest. Ryan’s work connects CEOs, founders, and thought leaders to the right audiences through strategic podcast placement. His mission: to turn conversations into meaningful distribution. Ryan explains why founder-led marketing outperforms brand marketing — by as much as 80%. He reveals how showing up authentically on podcasts isn’t just about...
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What if the world didn’t reward the best ideas — but the best-packaged ones? That’s the question at the heart of this conversation between Bill Sherman and , CEO of and author of . Once an engineer designing submarines, Gavin discovered that technical brilliance alone doesn’t move ideas forward — storytelling does. Now, he helps leaders use story as a tool for influence, clarity, and change. In this episode, Bill and Gavin explore why ideas don’t speak for themselves — and how story gives them a voice. They unpack the idea of “storytelling power” versus organizational...
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What happens when senior executives step into a room and speak with radical candor? In this episode of Leveraging Thought Leadership, host Peter Winick sits down with , Founder and CEO of the , to explore how real leaders grow stronger through dialogue—not monologues. Ken doesn’t just advise on leadership—he builds ecosystems where executives learn directly from each other. The Vanguard Network creates peer-to-peer forums where GCs, CEOs, and senior leaders share their toughest challenges and unfiltered lessons. The power comes not from lectures or PowerPoint, but from raw, honest...
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In this episode of Leveraging Thought Leadership, Peter Winick sits down with Ryan Estes, co-founder of Wildcast and Kitcaster, to unpack what separates a great podcast guest — and host — from the rest. Ryan’s work connects CEOs, founders, and thought leaders to the right audiences through strategic podcast placement. His mission: to turn conversations into meaningful distribution.
Ryan explains why founder-led marketing outperforms brand marketing — by as much as 80%. He reveals how showing up authentically on podcasts isn’t just about exposure; it’s about building credibility, creating demand, and sparking conversations that open doors to your ideal clients.
Together, Peter and Ryan explore what makes a podcast worth appearing on. It’s not about chasing the biggest show or the biggest name — it’s about relevance. For many business leaders, the right niche podcast might be the only place where all their potential buyers are listening. Ryan walks through how to identify the right shows for your goals, the importance of energy and chemistry in a podcast conversation, and how to develop the skills — from delivery to lighting — that make you a guest worth remembering.
They also discuss the “guest hygiene” problem: why so many smart leaders fail to prepare properly, neglect to promote their episodes, or treat podcasts like disposable media hits. Ryan argues that building a personal distribution network — your own voice, audience, and presence — is an investment that carries over to every project, every company, and every new venture.
If you’ve been thinking about launching a podcast, or becoming a
sought-after guest, this episode is your roadmap to doing it right — and doing it with purpose.
Three Key Takeaways:
• Founder-led marketing drives results. When leaders speak directly to audiences through podcasts, their message builds far more trust and engagement than traditional brand marketing.
• Relevance beats reach. The best podcasts for business growth aren’t always the biggest — they’re the ones where your ideal buyers actually listen and engage.
• Consistency builds credibility. Thought leaders who prepare well,
promote their episodes, and keep showing up authentically develop a personal brand that outlasts any single company or project.
If this conversation inspired you to think differently about using
your voice and platform, take the next step by listening to our
episode with Srinivas Rao. He dives deep into how creativity,
curiosity, and personal expression fuel powerful thought leadership. Discover how to build an audience that connects with your ideas — not just your brand.