Reputation Management and Online Clean Up
Thought Talk
Bant Breen is the Founder and Executive Chairman for Qnary, an award-winning executive reputation management and talent branding company. As more people appear online, it’s become clear that their name searches need to be cleaned up and more professional. Qnary’s company grew dramatically during the pandemic because your online presence matters more than ever, and executives understand this. In this episode, Bant talks about what executives should be thinking about when it comes to their online reputation, how to best reduce “bad” instances in your online presence, and why how...
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Upcoming Design Trends and The Future of Design
Thought Talk
Mushrooms, alternative alcohol, digital health and merch have been four of the fastest-growing sectors for startups and small businesses in the past year. Here 99designs by Vista CEO Patrick Llewellyn talks to Karen Tiber Leland about some of the global trends that have emerged on the design platform and among its customers and community. Trends among fastest growing sectors for startups and small businesses A platform like 99Designs by Vista reaches communities far and wide and it has given people new opportunities that they otherwise wouldn’t have had in their...
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How to Become a Thought Leader in Your Field
Thought Talk
Today’s guest is Peter Winick, the Founder and CEO of Thought Leadership Leverage and the podcast host of Leveraging Thought Leadership. In this episode of Thought Talk, Peter talks about, you guessed it, thought leadership! Since it’s easy to have an opinion on social media, it’s so hard to get something good and worthy of substance in today’s fast-paced world. Intentional thought leadership changes that. Thought leadership is a hot topic right now, but it can get a little cloudy on what it really is. Peter shares examples of what thought leadership is, what it is not, and how...
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Four Foolproof Ways to Stay Crazy Ahead of your Competition
Thought Talk
As I head into my 79th episode of the Thought Talk podcast, I’ve decided to take a break, step back, and do a bit of reworking. The Thought Talk podcast will be back by the end of March and better than ever. So for this episode I wanted to share with you four tips I learned decades ago that can help you ensure that your brand stays crazy ahead of your competition. In all honesty, they are so simple, it’s easy to toss them off. But don’t - they can truly transform your career and business. These four simple things almost certainly ensure...
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The Art of a Better Photograph with the iPhone Diva
Thought Talk
Today’s guest, Lynette Sheppard is also known as the iPhone Diva. Lynette joins the show from the highly photographic island of Molokai in Hawaii to give us some insight on how we can best use our phones to practice creativity through photography. Lynette Sheppard has taught iPhoneography throughout Europe, Canada, and the United-States. She is known for her out-of-the-box imaginative uses of taking photographs and making images with an iPhone. When you take a photograph, is the app doing all the work? Does it still count as art? Our discussion covers what makes...
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COVID-19 has Changed Real Estate, maybe forever...
Thought Talk
Today’s guest is Theresa Souers, managing broker at Corcoran Global Living. Theresa has been in the real estate business for the past 25 years. On this episode of Thought Talk we discuss the impact of COVID-19 on the broader real estate market and the implications for buyers, sellers, and investors alike. You will want to take notes as Theresa shares her impressions on this seller’s market, the trends that are here to stay, as well as the things we can expect to see in the future. Theresa also shares a treasure trove of tips for investing smart and buying right. Tips on making...
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Overcoming Multitasking Madness For a More Efficient Workflow
Thought Talk
Overcoming Multitasking Madness for a More Efficient Workflow Karen’s latest book, is now available for order on Amazon. Today, Karen tackles one of the topics addressed in the book, a problem all of us face: multitasking madness. Studies have found that when people switch back and forth between tasks, they experience substantial losses in efficiency and accuracy — in some cases as much as 50%. In today’s non-stop tech world overcoming multitasking is a critical part of learning to work from home efficiently. Tips Turn off your tech — the frequent bells...
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Fine Tune Your Business Goals With Less Excuses & More Adjustments
Thought Talk
On my most recent Peloton bike ride, the gentleman leading the session said something that I found applies to so many aspects of our professional lives: “Less excuses, more adjustments.” In today's short episode, I will share five ways for you to fine-tune your business goals by doing just that. Oftentimes when we work on our time management, personal brands, marketing plan, or business development we throw up our hands and give up when things don't go as planned. Today’s podcast is all about making small adjustments in your business goals as you go along so that you don’t feel the...
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Why Creating A Team Brand Might Be Your Best Bet In 2021 With Karen Tiber Leland
Thought Talk
Even as we sit on the verge of bringing an end to COVID-19 with the new vaccines, the trend towards a decentralized workforce seems likely to be an integral part of the new normal. With that in mind, in this episode I talk about going beyond team building to team branding. Team branding is essentially about defining a given team’s brand and then translating that brand into a strategy, a code of conduct, and a series of actions. If you do it right, it can have a powerful impact on a team’s alignment, effectiveness, and engagement. Pre-COVID I always did team...
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Applying The 80/20 Rule for a Winning 2021 With Karen Tiber Leland
Thought Talk
Today I am talking about a great principle you should be applying to your business for the coming year. I’ve been using the 80/20 rule for years and regularly suggest it to my clients, and although most of you may already know of the 80/20 rule, very few know where it comes from and how broadly it applies. In 1897, an Italian economist, Vilfredo Pareto identified that 80% of the wealth was owned by 20% of the population. This may seem too broad, but listen in for a breakdown and actionable tips on how this rule applies to different aspects of your business and how you can put it to...
info_outlineMost people who choose independent work in the gig economy do so because they are pursuing career fulfillment, independence, and flexibility. But the trade-off is that you need to fend for yourself: withholding and remitting taxes, putting money aside for health insurance, retirement or paid sick leave, etc.
This can be overwhelming, but today I welcome Matthew Spoke, CEO of Moves Financial, to the show. Moves is a startup dedicated to helping independent workers achieve their financial goals.
We discuss what the gig economy is exactly, how it was expected to grow, and how COVID-19 impacted the timeline. We also touch on the increased demand for interim C-level executives and what the biggest pitfalls are for gig workers and the people who hire them.
Get to know the gig economy
- Growing labor force trends:
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- Economic and industry instability — More people will choose independent work as a primary choice or to diversify income in the coming decades.
- Increasing selection — More skills are being brought into the online marketplace every day.
- Tips for Gig workers:
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- Diversify — Make sure you have profiles on every platform to avoid your reputation being held hostage.
- Financial hygiene — Understand your income and live below your means so you can put money aside.
- Tips for hiring gig workers:
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- Do your due diligence — Investigate reviews to avoid the most common pain points.
About Karen Tiber Leland
Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook
About Our Guest
Matthew Spoke is the Founder and CEO of Moves, a fintech company for the gig economy, and the Open Foundation, a not-for-profit designed to steward the Open Application Network (The OAN). For many years, Matthew has been a leading advocate for the potential social benefits of decentralized technologies in the world. Matthew has been an entrepreneur for five years, through which he’s had the opportunity to serve as a founding board member of the Enterprise Ethereum Alliance and a founding director of the Blockchain Technology Coalition of Canada. He’s also served as an advisor to governments on the regulatory implications of new technologies like blockchain on the future world of finance.
You can learn more about Matthew Spoke on Twitter and LinkedIn
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Do you think you might benefit from one-on-one branding and marketing consulting? If so, you might want to consider booking a Rent My Brain session.
During this one-hour, no-holds-barred consulting call, I promise to get to the heart of your marketing, social media, PR branding, business development, or content marketing question.
The feedback I give is to the point and precise: you will walk away with actions and solutions.
For more information or to book a session, contact me directly at [email protected] or visit Sterling Marketing Group.
