Reputation Management and Online Clean Up
Thought Talk
Bant Breen is the Founder and Executive Chairman for Qnary, an award-winning executive reputation management and talent branding company. As more people appear online, it’s become clear that their name searches need to be cleaned up and more professional. Qnary’s company grew dramatically during the pandemic because your online presence matters more than ever, and executives understand this. In this episode, Bant talks about what executives should be thinking about when it comes to their online reputation, how to best reduce “bad” instances in your online presence, and why how...
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Upcoming Design Trends and The Future of Design
Thought Talk
Mushrooms, alternative alcohol, digital health and merch have been four of the fastest-growing sectors for startups and small businesses in the past year. Here 99designs by Vista CEO Patrick Llewellyn talks to Karen Tiber Leland about some of the global trends that have emerged on the design platform and among its customers and community. Trends among fastest growing sectors for startups and small businesses A platform like 99Designs by Vista reaches communities far and wide and it has given people new opportunities that they otherwise wouldn’t have had in their...
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How to Become a Thought Leader in Your Field
Thought Talk
Today’s guest is Peter Winick, the Founder and CEO of Thought Leadership Leverage and the podcast host of Leveraging Thought Leadership. In this episode of Thought Talk, Peter talks about, you guessed it, thought leadership! Since it’s easy to have an opinion on social media, it’s so hard to get something good and worthy of substance in today’s fast-paced world. Intentional thought leadership changes that. Thought leadership is a hot topic right now, but it can get a little cloudy on what it really is. Peter shares examples of what thought leadership is, what it is not, and how...
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Four Foolproof Ways to Stay Crazy Ahead of your Competition
Thought Talk
As I head into my 79th episode of the Thought Talk podcast, I’ve decided to take a break, step back, and do a bit of reworking. The Thought Talk podcast will be back by the end of March and better than ever. So for this episode I wanted to share with you four tips I learned decades ago that can help you ensure that your brand stays crazy ahead of your competition. In all honesty, they are so simple, it’s easy to toss them off. But don’t - they can truly transform your career and business. These four simple things almost certainly ensure...
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The Art of a Better Photograph with the iPhone Diva
Thought Talk
Today’s guest, Lynette Sheppard is also known as the iPhone Diva. Lynette joins the show from the highly photographic island of Molokai in Hawaii to give us some insight on how we can best use our phones to practice creativity through photography. Lynette Sheppard has taught iPhoneography throughout Europe, Canada, and the United-States. She is known for her out-of-the-box imaginative uses of taking photographs and making images with an iPhone. When you take a photograph, is the app doing all the work? Does it still count as art? Our discussion covers what makes...
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COVID-19 has Changed Real Estate, maybe forever...
Thought Talk
Today’s guest is Theresa Souers, managing broker at Corcoran Global Living. Theresa has been in the real estate business for the past 25 years. On this episode of Thought Talk we discuss the impact of COVID-19 on the broader real estate market and the implications for buyers, sellers, and investors alike. You will want to take notes as Theresa shares her impressions on this seller’s market, the trends that are here to stay, as well as the things we can expect to see in the future. Theresa also shares a treasure trove of tips for investing smart and buying right. Tips on making...
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Overcoming Multitasking Madness For a More Efficient Workflow
Thought Talk
Overcoming Multitasking Madness for a More Efficient Workflow Karen’s latest book, is now available for order on Amazon. Today, Karen tackles one of the topics addressed in the book, a problem all of us face: multitasking madness. Studies have found that when people switch back and forth between tasks, they experience substantial losses in efficiency and accuracy — in some cases as much as 50%. In today’s non-stop tech world overcoming multitasking is a critical part of learning to work from home efficiently. Tips Turn off your tech — the frequent bells...
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Fine Tune Your Business Goals With Less Excuses & More Adjustments
Thought Talk
On my most recent Peloton bike ride, the gentleman leading the session said something that I found applies to so many aspects of our professional lives: “Less excuses, more adjustments.” In today's short episode, I will share five ways for you to fine-tune your business goals by doing just that. Oftentimes when we work on our time management, personal brands, marketing plan, or business development we throw up our hands and give up when things don't go as planned. Today’s podcast is all about making small adjustments in your business goals as you go along so that you don’t feel the...
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Why Creating A Team Brand Might Be Your Best Bet In 2021 With Karen Tiber Leland
Thought Talk
Even as we sit on the verge of bringing an end to COVID-19 with the new vaccines, the trend towards a decentralized workforce seems likely to be an integral part of the new normal. With that in mind, in this episode I talk about going beyond team building to team branding. Team branding is essentially about defining a given team’s brand and then translating that brand into a strategy, a code of conduct, and a series of actions. If you do it right, it can have a powerful impact on a team’s alignment, effectiveness, and engagement. Pre-COVID I always did team...
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Applying The 80/20 Rule for a Winning 2021 With Karen Tiber Leland
Thought Talk
Today I am talking about a great principle you should be applying to your business for the coming year. I’ve been using the 80/20 rule for years and regularly suggest it to my clients, and although most of you may already know of the 80/20 rule, very few know where it comes from and how broadly it applies. In 1897, an Italian economist, Vilfredo Pareto identified that 80% of the wealth was owned by 20% of the population. This may seem too broad, but listen in for a breakdown and actionable tips on how this rule applies to different aspects of your business and how you can put it to...
info_outlineToday’s guest, Lynette Sheppard is also known as the iPhone Diva. Lynette joins the show from the highly photographic island of Molokai in Hawaii to give us some insight on how we can best use our phones to practice creativity through photography.
Lynette Sheppard has taught iPhoneography throughout Europe, Canada, and the United-States. She is known for her out-of-the-box imaginative uses of taking photographs and making images with an iPhone.
When you take a photograph, is the app doing all the work? Does it still count as art?
Our discussion covers what makes art, how art can help you know yourself better, and some of the best apps for making great images with your phone.
Tips for better photos
- Taking a better picture with your phone:
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- Train your eye, look at tons of pictures to find out what you like
- Use the native camera: on the iPhone it’s great; take tons of pictures
- Learn about composition
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- What’s in the frame
- When do you push the button
- Editing — use the right tools
- Managing your photo collection — sort through your pictures quickly after having taken them, for multiples, pick one and delete the rest. If you want to show photos to people, pick your 10 or 15 best.
- Creativity — We are all creative, even if we don’t believe it. The iPhone allows us to play and all art starts as play.
- Feeling intimidated? Try Snapseed
- Printing — certain apps save at high resolution (Snapseed) but some others cut down on resolution (Diana Photo). The Big Photo app can let you know what kind of resolution you may have lost after editing.
- Unsure about intellectual property rights? Begin with found objects. Lynette touches on how she will use details of a painting to use as an overlay in a way that makes it unrecognizable. If it is recognizable and modern, she says that artists are generous, and often asking for permission is enough.
About Karen Tiber Leland
Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook
About our guest
Writer, artist, and blogger, Lynette’s first published work was a terrible little poem. She was ten years old. She didn’t publish again until she became a registered nurse, but she never stopped wanting to tell stories. Now she makes up stuff all the time and occasionally tells the unvarnished truth.
Get in touch with Lynette through her website|Facebook|Steller
Mentioned
Anne Lamott — Bird by Bird: Some Instructions on Writing and Life
Resources
Karen’s book The Brand Mapping Strategy: Design, Build and Accelerate Your Brand was just produced and released on Amazon’s Audible as an audiobook. You can now get an audio version of the book read in its entirety by Karen.
The Brand Mapping Strategy, Design, Build and Accelerate Your Brand
