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EP192: The Best in Content Marketing Strategy from Traffic & Conversion 2019

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Release Date: 03/12/2019

EP235: What's Working NOW to Market Your Jewelry Business in 2020 show art EP235: What's Working NOW to Market Your Jewelry Business in 2020

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I wish I could say the jewelry market isn’t saturated, but let’s be honest… it is. But I’m not telling you this to discourage you. On the contrary, you need to know that it takes consistent strategy and effort to make your brand stand out! Truth bomb: It is possible to distinguish yourself among the crowd! With the right strategy. Let’s talk about what designers just like YOU are doing to make their brand stand out in this saturated market.

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EP234: Top Business Questions From The Metalsmith Society Answered show art EP234: Top Business Questions From The Metalsmith Society Answered

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that. Just as Flourish & Thrive Academy has created a supportive space for jewelers to learn about business, Corkie Bolton has established a vibrant community where jewelers can share techniques, ask questions, and exchange ideas. Corkie came on the show today to discuss some of the questions she hears most from jewelers in the Metalsmith Society. Such as, “How do I price my jewelry?” and “Should I sell on Etsy?” With our powers combined,...

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EP233: Simple Steps to Accelerate Your Sales in 2020 show art EP233: Simple Steps to Accelerate Your Sales in 2020

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Let’s start the new decade off with a challenge! I love January (even though it’s a slow month for us designers) because it’s an opportunity for a fresh start. Time to refresh your mindset, fast-track your sales, and create a repeatable sales system that you can use all year long.  Are you in?

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EP232: Your Money Story & How It's Fueling or Stifling Your Success show art EP232: Your Money Story & How It's Fueling or Stifling Your Success

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

What’s your money story? When it comes to money, everyone has different stories they tell themselves, including you - though you may not even realize it. Most people start out with negative money stories that take serious work to clear. They can be inherited from family, picked up in the media, established from experience, etc. No matter where it started, fear around money always stems from some form of scarcity mindset and will only ever get in the way of your success. Successful entrepreneurs put in the work to transform their money story into one that’s compatible with a growth mindset....

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EP231:Top 7 Business Lessons from 2019 show art EP231:Top 7 Business Lessons from 2019

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Let Go of Stories that Hold You Back Sometimes you hold on to stories about the world and your place in it that hold you back from our true potential. Those stories will keep limiting you until you acknowledge them and do the work to clear them. Negative mantras that drag you down, like, “There isn’t enough money to go around.” can be reframed in the positive: “There is enough money to go around.” The first step is to identify YOUR limiting beliefs and stories. What it will take to clear them? Take Full Responsibility for Your Success Have you ever caught yourself playing the...

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EP230: Chicago Responsible Jewelry Conference Recap with Jess Gebauer show art EP230: Chicago Responsible Jewelry Conference Recap with Jess Gebauer

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Have you ever thought about the impact your brand has on the environment and in communities around the globe? There’s a shift happening in the jewelry industry right now. People all the way down the chain, from consumers to designers to miners, are becoming aware of the environmental and social impact of jewelry. The Chicago Responsible Jewelry Conference is an annual event dedicated to changing the jewelry industry for the better. It’s only in its third year, but its already making an impact. Director of Education Jessica Gebauer sat down to talk through the major takeaways from this...

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EP229: How to Know When It's Time to Do the Work to Ask for Help show art EP229: How to Know When It's Time to Do the Work to Ask for Help

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

1) You Feel Overly Defensive of Your Biz Someone asks a critical question about your business or offers constructive feedback, and you immediately snap into defense mode. That’s a red flag. As the creative visionary, you may be too close to your biz to see some of the big-picture problems.  I get it, you’re passionate about what you do. That passion is what fuels your success, but it can also get in the way of growth if you let it. If you find yourself feeling overly defensive of your business decisions, that’s usually the first sign it’s time to get some outside perspective on...

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EP228: She Hired a Virtual Assistant and Her Business Scaled – Here's How She Did It. show art EP228: She Hired a Virtual Assistant and Her Business Scaled – Here's How She Did It.

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Do you ever feel like you’re trying to do everything at once? This is a problem. When you’re trying to run a business and handle everything by yourself, it quickly becomes overwhelming and you end up focusing on menial tasks that aren’t actually moving your business forward. That’s why “Delegate to Elevate” is an intrinsic part of the Desired Brand Effect methodology. In this episode, I chatted with Krista DeJoseph, someone who really took “Delegate to Elevate” to heart.  As the creative behind Queens Metal, Krista has been at the helm of her company for over a decade....

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EP227: How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice show art EP227: How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

In the six months since Peggy Houchin, the designer behind Peggy Houchin Jewelry started Laying the Foundation, she’s increased her online following by 75% and doubled her sales from last year! I brought her on to talk about the changes she made in her biz that brought her such raving success. You won’t believe what she’s accomplished with a few simple tweaks! Listen to episode #227 of Thrive by Design to get your all-access pass to How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice

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EP226: The Desired Brand Effect  – Here's How to Use It In Your Business show art EP226: The Desired Brand Effect – Here's How to Use It In Your Business

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Authentic Connection I’ve said it before and I’ll say it again - faceless brands are dying. As sales move to the online sphere, social media is shaping buying decisions more than ever. People buy from people. At the end of the day, sales is about building relationships with your customers. Gone are the days of target demographics. In an oversaturated online market, it’s all about dialing into the specifics of your Dream Client and standing out in a sea of faceless brands. The connections you make - through messaging, branding, pricing, customer service, web copy - are what set you apart...

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More Episodes

Traffic + Conversion = my 2 favorite words right now.

Seriously!

Can you name a better feeling than having your voice reach millions of fans?

I know that there are people in the jewelry biz struggling to get their content consumed by the people actually BUYING their products.

Which is why it’s becoming sooo important to diversify our revenue streams.

Especially for those of you who are selling to stores and at live events.

You have to have inventory for the shows, you have to show up, set the booth up, stand outside in sideways rain or blazing hot weather or something in between and go, go, go.

All your weekends are given to the shows.

At a certain point, it's exciting because that's how you're building your business…

But eventually it gets… Exhausting.

That’s exactly why it’s so important to be able to diversify your strategy so that you're leveraging the tools that you have and you're training your customers to actually buy from you online.

Building a biz is a full time job.

I’m constantly learning more and more content marketing strategies from the master, Ezra Firestone.

And many of these strategies are really great for training your customers to buy from you online.

I’ve also learned from Brendon Burchard how to secure recurring revenue and repeat customers — something Ezra Firestone talks about as well.

Which is why I’m always reminding folks that your website really is your BIGGEST tool.

That’s where all of the traffic and conversion magic happens.

For those of you who are selling wholesale, selling direct to consumer, or for just about any business model if you're doing custom work or working with a production line.

It will work for any strategy; it's just about tweaking it to match your business model!

And it’s so much easier than you think.

I’m dishing ALL of the secrets.

Listen to episode #192 The Best in Content Marketing Strategy from Traffic & Conversion 2019