EP200: The BEST in Show Celebration
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Release Date: 05/07/2019
Episode 470B: How to Know When You’re Done — And What to Do Next
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
What are you done with? To answer this profound question, this week we’ve got a special double-barrel episode release on the Thrive by Design podcast — , and . Both episodes are intended to shake you up out of the parts of your life where you’re stuck and know it’s time for a change. Asking what I was done with in my own ‘rock bottom’ moment back in 2008 started me on the journey to the life and business I have today. I was 40, and in total shock after the recession crashed my business overnight, taking my confidence with it. The...
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Episode 470: How to Double Your Online Sales in Half the Time
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Today’s show is all about doubling your online sales, with a few simple strategies that always work. But before we get to that, a quick message: If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our (TYC) is going live on April 30th. TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell. If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in...
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Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It!
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Is your jewelry business really just an expensive hobby right now? If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you. Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family. She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program. She started seeing results so fast that...
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Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
There are times in your jewelry business where you might have to take a hard pivot to get what you really want. That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business. When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares: The conversation with the TYC coaches that gave her the confidence to try...
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Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
When was the last time you added 50, 100 or 200 new subscribers to your email list? It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales. And if you have no idea how you would pull those kinds of numbers at a live event, buckle up. Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last . In this episode of Thrive by Design she shares some of the incredible results she’s seeing in her business after implementing what she learned, like: Having so many people at her next live event that...
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Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
What would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it. Here’s a sneak peek of what we cover: Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection 4 key strategies Chelsea uses to build a thriving...
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Episode 466: What's Working in 2024 to Increase Your Website Traffic
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Want the best 2024 strategies to drive more traffic to your website and sell more online? I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics! I talk about: What you need to monitor constantly (so you don’t lose sales) How to increase your...
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Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
How do you life-proof, recession-proof, and algorithm-proof your jewelry business? Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. I tell you how to use these platforms to grow your business strategically, instead of putting your business in...
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Episode 464: How to Increase Your Perceived Value With Packaging Design
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design! I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. We talk about: Why 72% of people buy because of packaging Creating recognition and memorability with...
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Episode 463: The Enneagram And Your Business with Hillarie Kay
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success? If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment! I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive. We talk about: Deep diving inside yourself to work out kinks Creating your dream team Ditching...
info_outlineWow! I seriously can’t believe this week was episode #200 of the Thrive by Design Podcast!
I started this show because I wanted to serve the jewelry community in a bigger way.
This work means the world to me…
Back in the 90’s when I was starting out, there wasn’t anything like this!
We didn’t have free content.
Heck, I don’t even think I had an email address yet!
That’s why I’m so passionate about this work…
I love serving this community. Helping YOU reach big numbers. Helping you grow your business.
And how cool that we now have this platform to share information through!
Although I’ve watched the industry change at a crazy pace, I’ve also realized…
Many of the issues we were having back then (pre-internet), are the same ones we have now!
They come down to the fact that we’re visionaries. We’re creatives. We’re literally artists. So even when the market changes, a lot of those struggles stay the same.
So this week on the podcast we’re going back through all of the favorite episodes from the last few years. I’m going to recap some of the ones YOU, our listeners loved the most.
And I’m going to share my personal favorites as well.
So we can bring together the best of all this amazing content we have right at our fingertips.
The bottom line is – we’re in this business because we love it!
It's not all about money. It's about having a business we truly love…
But in order to be happy with our business, we also need to earn! We’re going for that consistent income. For living a truly abundant life.
And in order to get there, it takes work!
It takes systems…
We have to improve our hiring processes to really attract A-players…
We have to learn to outsource and delegate so we can focus on our art…
We have to think through our scalability…
We need CONSISTENT high-earning months…
And this applies at every level of the game.
I loved talking to Melissa Spencer of Spencer Fine Jewelry about this. She’s in our SOS program and she told me, she used to think it was just for beginners!
She already had a super successful business but SOS has helped her get those systems down. And it's helped her grow to the next level.
So this really applies to all of us – beginner or seasoned vet.
Now let’s talk about a few of those favorite episodes that are packed full of this valuable content.