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How to Drive Inbound Leads

Sales Logic - Selling Strategies That Work

Release Date: 04/08/2025

The Sales Questions that Uncover Pain, Value & The Yes show art The Sales Questions that Uncover Pain, Value & The Yes

Sales Logic - Selling Strategies That Work

Lightning Round:  Top 10 Ways to Build Your Personal Brand Question:  Juan from Santa Fe asks, “I sell software for a small firm that focuses on manufacturing firms - and for the last few years business has been great. Once the election happened we are struggling—struggling because it seems like everyone has become price sensitive—so price sensitive. I have listened to your podcast and I know I need to sell value if I want to get price off the table - what are the best questions to ask to get to the value?” Book: by Neil Rackman   

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Why You’re Losing Deals You Should Be Winning show art Why You’re Losing Deals You Should Be Winning

Sales Logic - Selling Strategies That Work

Lightning Round: Top 10 Ways to Protect Your Price Question: Lucia from Seattle asks, “ I love sales logic—listen on my way to work—you have been so helpful. I am writing in because I am stuck. I am killing myself and cannot get one of my deals across the finish line. The harder I try the worse it gets - I get to the proposal stage, then nothing.” Book: Wealthy and Well-Known by Rory and AJ Vaden  

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How to Drive Customer Retention show art How to Drive Customer Retention

Sales Logic - Selling Strategies That Work

Lightning Round: Top 10 Ways to Fill a Dry Pipeline Question: Mike from San Diego asks, “I am the CRO of a large DME company and we have been experiencing strong growth—organic and through acquisitions. And experiencing all that comes with that: disorganization, constant shifts in strategy and structure and I am really worried we have lost our focus on keeping customers. We have no problems getting new customers, but I am really worried about our retention rate. How do I get my team to focus on both? and should I? Love the show by the way - make my entire team listen to it.” Book: by...

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The Biggest Sales Mistakes Costing You Deals show art The Biggest Sales Mistakes Costing You Deals

Sales Logic - Selling Strategies That Work

Lightning Round: Top 10 Ways You Should Be Doing Marketing    Question: April from Milwaukee asks, “I am a veteran sales professional – I have been selling in manufacturing for more than twenty-five years. But I have to tell you this last year has been hell— tariff threats, the economy, competition, a total reorg of our sales team, and oh did I mention we were acquired. For the first time in my sales career, I am not making my sales goals. Help, what am I doing wrong?”   Book: This Is Marketing by Seth Godin   đź’ˇ Join us Monday, July 28th at 3 p.m. CT for an...

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Building Lasting Buyer Relationships on LinkedIn show art Building Lasting Buyer Relationships on LinkedIn

Sales Logic - Selling Strategies That Work

This episode brought to you by our Sales Logic Expert Exchange with Brynne Tillman. Uncover actionable social selling strategies that prioritize value and trust. This episode focuses on the importance of a structured social selling approach, featuring critical stages such as buyer mapping and content strategy. Brynne, Mark and Meridith explore why being the first to add value is vital, with 74% of buyers choosing reps who offer insights. Brynne shares her expertise on optimizing your LinkedIn profile to stand out as the vendor of choice, transforming from just a salesperson to a trusted...

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How to Move the Needle: Integrity, Fundamentals, and Innovation show art How to Move the Needle: Integrity, Fundamentals, and Innovation

Sales Logic - Selling Strategies That Work

This episode brought to you by our Sales Logic Expert Exchange with Mike Weinberg. Join Mark and Meridith as Mike shares his personal journey and reminds us that sales is more than a job—it's a key driver of the economy, offering both freedom and fun. With the sales world reshaped by COVID-19 and AI, Mike highlights the need to revisit the fundamentals. He explores how AI and traditional techniques can work together, stressing the importance of strong frameworks and training to help teams create demand—not just respond to it. Mike calls for a return to basics: real customer connections...

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How to Build the Right Sales Process show art How to Build the Right Sales Process

Sales Logic - Selling Strategies That Work

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Best Strategies for Onboarding New Sales Reps show art Best Strategies for Onboarding New Sales Reps

Sales Logic - Selling Strategies That Work

Lightning Round: Top 10 Qualities of a Successful Sales Professional Question: Steve from Atlanta GA asks, “I am a senior executive in a large manufacturing corporation, I handle the Eastern Region. We are struggling with our sales people, more than 40% are not hitting quota. We just redid our sales training, but wondering if you have any thoughts.” Book: Hire Right, Fire Less by Kelly Riggs  

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The Biggest Mistakes in Sales Today show art The Biggest Mistakes in Sales Today

Sales Logic - Selling Strategies That Work

Lightning Round: Top 10 Ways to Use Client Testimonials Question: Lanora from Toronto, Canada asks, “ I am struggling with my sales managers—I feel like he wants me to focus on the wrong sales strategies for our market and I have been doing HIS sales process for more than six months—and I am not getting results. I have tried to talk with him about my ideas - but he is NOT open. I am also about to go on a PIP for not hitting my numbers.. HELP what do I do?” Book: by Donald Miller   đź’ˇJoin Mark and Meridith on June 23 for a dynamic conversation featuring special guest Sonia...

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Strategies to Close the Complex Sale show art Strategies to Close the Complex Sale

Sales Logic - Selling Strategies That Work

Lightning Round:  Top 10 Ways to Build Your Personal Brand Question: Sina from Tokyo, Japan asks, “I work in the financial services industry, and expanding my portfolio is a long sales cycle  - feels like these days it is getting longer. I am doing a great job of getting the meetings, and connecting with decision-makers. I am even having good conversations, but not quite getting the decision-maker to make decisions—any ideas would be appreciated.” Book: by Zig Ziglar  

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More Episodes

Harnessing Online Presence for Lead Generation

🔥 Lightning Round: Top 10 Signs Your Sales Strategy Needs a Tune Up

Question: George from Bar Harbor Maine asks, “I am a consultant, moved to Maine a few years ago to get out of the rat race of Boston. I love it—but I have lost my ability to easily make sales calls or attend networking events to drum up business. What can I do to DRIVE inbound leads?”

Book: Pick Up The Phone and Sell by Alex GoldFayn 

Episode Summary

Can sales be both powerful and principled? Join us as we unpack the art of driving inbound leads through authentic relationship-building. From the value of a daily posting routine to overcoming the hurdles of maintaining momentum in a new location, listen as we share stories and strategies that highlight the importance of a strong online presence and proactive outreach.

M&M explore the dynamic dance between inbound and outbound sales strategies. It’s not just about waiting for leads to come to you, but also picking up the phone when necessary. We discuss how a balanced approach, coupled with consistency and discipline, can significantly enhance your sales success. Whether it’s through leveraging content on LinkedIn or practicing the principles in "Atomic Habits" by James Clear, we guide you through the steps to refine your lead generation and qualification processes.