How To Be A Fractional CMO | GIRTHYpod ep. 481 | Law Smith @LawSmithWorks & Eric Readinger

Nothin’ says lovin’ like something from the oven... GIRTHY hosted by Law Smith @LawSmithWorks and Eric Readinger... Here's the episode description we totally wrote:

 

Let’s Talk Fractional CMOs: What They Are and Why They’re Awesome

🚀 Fractional CMO? What’s That?

Think of a fractional Chief Marketing Officer (CMO) as your business’s secret weapon. You get all the strategy, execution, and performance tracking of a full-time CMO—without the full-time price tag. It’s like renting a marketing genius instead of buying one.

Law Smith breaks it all down on Dean Waye’s podcast, where he spills the tea on what a fractional CMO actually does and why businesses need one. Spoiler alert: It’s about more than just fancy PowerPoints.

 

😂 Podcast Adventures: Kidney Stones & Resting B*tch Face

Law wasn’t exactly jazzed about doing a pre-interview for the podcast (who loves more meetings, right?), but he caved. And hey, it turned out great. He even poked fun at his "resting b*tch face" on camera and shared hydration tips to avoid kidney stones. (Marketing AND health advice? Multitasking king.

 

 

🔥 Day One as a Fractional CMO: Dream vs. Nightmare Scenarios

Dean Waye asked Law the big question: What’s your dream and nightmare first day as a fractional CMO?

Dream: An honest convo with clients who actually know what they want. A clear vision? Yes, please.

Nightmare: Clients who play hide-and-seek with crucial info or have no idea what they’re doing but expect miracles. (Pro tip: Don’t be that client.)

Oh, and fun fact—Law’s also a stand-up comedian. Turns out, making people laugh and fixing their marketing problems go hand-in-hand. Who knew?

 

 

🎤 Speaking to a Room Full of Fractional CMOs

Imagine Law on stage at a corporate event, dropping wisdom bombs to a crowd of new fractional CMOs:

👎 Red flag: Clients who won’t listen or are allergic to new ideas.

👍 Green flag: Clients who ask smart questions and actually care about results.

And here’s some free advice for entrepreneurs: FOLLOW YOUR OWN ADVICE. Seriously, don’t overcomplicate things or stand in your own way. (We’re looking at you, perfectionists.)

 

 

💡 Marketing Myths, AI, and Business Basics

At a recent conference, Law got real about what’s overrated and underrated in marketing.

❌ Overrated: Random tactics with no strategy.

✅ Underrated: Writing a simple business plan. Yep, even a napkin sketch works.

He also tackled the AI elephant in the room. Law compared it to a TI-83 calculator: super useful, but only if you know how to use it. And let’s not forget the time an AI robot lost its digital cool at a public event. (Yikes.)

 

 

🚗 The Cybertruck Debate

When asked about Tesla’s Cybertruck, Law didn’t hold back. Apparently, women either love or hate it. No in-between. And it’s not just a car—it’s a political statement, a personality test, and a giant meme all rolled into one.

 

 

📞 Want to Work With Law? Here’s How to Find Him

Law’s niche? Law firms and VC firms. (Get it? Law + Law Firms. Destiny much?)

Shoot him an email if you’re ready to get serious about marketing. And hey, if he’s not the right fit, he’ll point you to someone who is. Because that’s just how he rolls.

 

 

💬 Final Thoughts

Law wrapped it all up with some laughs, real talk, and a big thanks to Dean Waye and Heidi Treadwell for hosting the chat. If you’re not following Law yet, what are you even doing?

#ComedyPodcast #BusinessTips #AIHacks #Entrepreneurship #PopCulture #TechTrends

 

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Hosts’ Eric Readinger & Law Smith 🔗s

 

- https://www.LawSmithWorks.com

 

- https://www.Tocoba.ga

 

Law Smith @LawSmithWorks & Eric Readinger, GIRTHY Podcast®, ChatGPT, Comedy Podcast, Business Podcast, Raw Dog Talk, Stand-up Comedy Podcast, Entrepreneur Podcast, Hustle and Grow Podcast, Pragmatic Business Talk, Tocobaga Marketing, Tocobaga Agency, Tocobaga B2B, Comedy Business Podcast, Marketing Strategy, AI Writer, Search Optimized AI, SEO Content Creation, Zupyak AI Writer, LinkedIn Premium, Email Marketing Tools, Data Removal Services, Squarespace Website Builder, CallRail Tracking, Flowdesk Email Marketing, Stand-up Comedy Banter, Comedy Podcast Clips, Funny Podcast Moments, Unfiltered Comedy Podcast, Roasting Bad Clients, Dark Humor Podcast, Bonnie Blue Record Attempt, World Record Adult Industry, OnlyFans Controversy, Adult Industry Math Breakdown, Viral Podcast Clips, Digital Marketing Consulting, Business Strategy Talk, Startup Marketing Plan, B2B Sales Strategy, Grant Writing for Startups, Government Grants for Businesses, Pull-Out King, Podcast Soundboard, AI Content Remix, 4D Cube Explained, Quantum Tesseract, Music, Google, SEO, Spotify, Apple Music, Antitrust, Revenue, Subscription, Hardware, Software, Container House, Land Investment, Cybertruck, Hair Surgery, Stem Cells, Impressions, Fun Facts, Honey, Business, Tim Dillon, Growth, Comedy Podcast Production, AI Tools, Audience Relationships, Work-Life Balance, Entrepreneurship, Business Comedy, Inspiration, Motivation, Producing, Editing, Holidays, Dad Life, Gift Ideas, Kids, Receipt Culture, Creamsicle, Buccaneers, Long-Sleeve Shirts, Fashion, 40-Year-Old Humor, New Jersey, UFOs, Drones, Military, Cube Technology, Projections, Invasion, Werner von Braun, China, Fireworks, Drone Regulations, Orchestration, Vegas, Fountain Shows, New Year's Resolutions, SMART Goals, Specific, Measurable, Achievable, Relevant, Time-Bound, Economics Anti-Culture, Generational Shifts, Hope, Dreams, Sensitivity, Mornings, Podcast Intro, Podcast Exit, Sunshine Club, Patreon, No Limit Soldiers, Design, Graphics, Artwork, Branding, Podcasting, Analytics, Growth, Funny Moments, Gay Aliens, High School Roasting, Nostalgia, Open Source, Editing, Photoshop, AI Art, Creativity, Social Media Trends, Cultural Shifts, Positivity, Challenges, Hustle, Lifestyle, Goals, Ambition, Time Management, Legacy, Community, Family, Relationships, Humor, Content Creation, Marketing, Strategy, Inspiration, Storytelling, Personal Growth, Innovation, Leadership, Collaboration, Balance, Priorities, Success, Resilience, Empowerment.