How To Use Buy, Borrow, Die | Mark Quann Taxes ROI #514
Release Date: 08/19/2026
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
You were probably told to save money, build good credit, contribute to retirement accounts, work for several decades and eventually retire somewhere with a Costco membership and surprisingly strong opinions about thermostat settings. Mark Quann thinks that entire playbook deserves cross-examination. In ROI Podcast® #513, Law Smith and Eric Readinger talk with Mark Quann, founder of The Perfect Portfolio and author of Be Smart Pay Zero Taxes, about the wealth strategy known as Buy, Borrow, Die. Mark explains the basic idea: buy appreciating assets, avoid unnecessarily selling those assets, and...
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info_outlineYou were probably told to save money, build good credit, contribute to retirement accounts, work for several decades and eventually retire somewhere with a Costco membership and surprisingly strong opinions about thermostat settings.
Mark Quann thinks that entire playbook deserves cross-examination.
In ROI Podcast® #513, Law Smith and Eric Readinger talk with Mark Quann, founder of The Perfect Portfolio and author of Be Smart Pay Zero Taxes, about the wealth strategy known as Buy, Borrow, Die.
Mark explains the basic idea: buy appreciating assets, avoid unnecessarily selling those assets, and potentially use loans secured by those investments to access liquidity instead. The conversation gets into margin loans, stocks and ETFs, real estate, life insurance, precious metals, Bitcoin, inflation, capital gains, financial education and why Mark believes wealthy investors think about debt differently.
Law naturally stress-tests the strategy by asking how somebody should finance a cocaine habit.
Somebody had to.
Mark also explains why he's bullish on Bitcoin but considerably less affectionate toward the rest of crypto, why he questions conventional retirement and banking advice, and why he's teaching investment concepts to homeschool students young enough to still require permission to operate the toaster.
His road into finance wasn't exactly Wharton-to-Goldman.
Mark talks about dropping out of school, growing up poor, becoming a private investigator in Los Angeles, conducting workers' compensation surveillance, meeting Patrick Bet-David early in his career, becoming a financial advisor, writing books and eventually building The Perfect Portfolio.
It's personal finance, investing, entrepreneurship, tax strategy, childhood LSD, private-investigator urine bottles and Eric somehow getting accused of racism.
So, basically, Bloomberg with worse adult supervision.
Guest: Mark Quann, The Perfect Portfolio
Hosts: Law Smith, @LawSmithWorks, LawSmithWorks.com | Eric Readinger, @EricReadinger
ROI Podcast®: @ROIshow, ROIshow.com
Tocobaga: SolvingHow.com
The description reflects subjects and claims actually discussed in the provided transcript and audio and not financial advice.
Law Smith
Instagram: @lawsmithworks. ROI's own posts consistently tag that account.
X: @LawSmithWorks.
YouTube: @LawSmithWorks.
Facebook: Law Smith Works / @LawSmithWorks.
LinkedIn: Law Smith / lawsmithworks.
Eric Readinger
Instagram: @ericreadinger.
Facebook: Eric Readinger / ericreadinger.
LinkedIn: Eric Readinger / eric-readinger.
I found third-party indexing suggesting @ericreadinger on TikTok, but I could not first-party verify that account, so I would not put it in the episode metadata yet.
ROI Podcast®
Instagram: @roishow.
YouTube: @roishow.
Facebook: ROI Podcast / girthyroi. The URL still carries the old brand handle.
LinkedIn: ROI Podcast®. The public company page still uses the legacy /company/sweatequity slug.
Tocobaga
Instagram: @solvinghow.
Facebook: Tocobaga / TocobagaWorks.
LinkedIn: Tocobaga, company page currently indexed at /company/toco-works.
Mark Quann
His own website explicitly identifies these as official accounts:
Instagram: @markjquann.
X: @markjquann.
LinkedIn: Mark Quann / mark-quann-author.
The Perfect Portfolio
Instagram: @theperfectportfolio.
YouTube: @P2Wealth.
X: @P2Wealth.
LinkedIn: The Perfect Portfolio.
Facebook: Mark Quann, The Perfect Portfolio.