How To Prepare For The 3I/ATLAS | ROI Podcast™ ep. 490 | Law Smith @LawSmithWorks & Eric Readinger
Release Date: 08/02/2025
How To Lead People Who Make More Than You: Eric & Law Break Down ROI #516
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
What happens when the people you manage make more money than you do? ROI Podcast® #516 puts Eric Readinger and Law Smith into one of the stranger management problems created by the new economics of college sports. John Calipari says some college basketball players now make more than assistant coaches. That sends Eric and Law into NCAA NIL compensation, college athlete pay, coaching economics, player leverage and the practical problem of leading talented people whose financial power may exceed that of the people technically managing them. It is a college sports problem that looks a lot like a...
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How To Sell Without Being Salesy: Cam Tolman Pitches ROI #515
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
Most people do not hate sales. They hate being sold at by somebody who has been waiting for them to inhale so the 47-slide deck can resume. In ROI Podcast® #515, Law Smith and Eric Readinger talk with Cam Tolman, founder of PitchDown™ and the Non-Sales Sales Coach, about what happens when you stop treating sales like a performance and start treating it like guided discovery. Cam’s argument is simple: stop talking about yourself. Ask better questions. Listen closely. Help the buyer recognize the real gap between where they think they are and where they actually are. If the problem is real,...
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How To Use Buy, Borrow, Die | Mark Quann Taxes ROI #514
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
You were probably told to save money, build good credit, contribute to retirement accounts, work for several decades and eventually retire somewhere with a Costco membership and surprisingly strong opinions about thermostat settings. Mark Quann thinks that entire playbook deserves cross-examination. In ROI Podcast® #513, Law Smith and Eric Readinger talk with Mark Quann, founder of The Perfect Portfolio and author of Be Smart Pay Zero Taxes, about the wealth strategy known as Buy, Borrow, Die. Mark explains the basic idea: buy appreciating assets, avoid unnecessarily selling those assets, and...
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How To Heal and Re-Program Yourself w/ Ruperi Shah ROI #513 - The Incremental
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
Ruperi Shah of Sacred Becoming is a Certified Hypnotherapist and can be found on Instagram @ruperoo In this episode of The Incremental Podcast, Eric sits down with Ruperi Shah for a wide-ranging conversation about the mind, the body, and the beliefs that shape how we live. They explore Ruperi’s experiences with hypnotherapy, what it can reveal about our subconscious patterns, and the role spirituality can play in personal growth and self-understanding. The conversation also dives into vegetarianism, the choices and values behind it, and how our relationship with food can connect to a...
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How To Rank in AI Search: Eric Readinger & Law Smith Get Zesty on ROI #512
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
Your website can rank on Google and still be completely invisible to the increasingly judgmental robot deciding which companies deserve to exist in an AI-generated answer. In ROI Podcast® episode 512, Law Smith and Eric Readinger explain how businesses can improve their visibility in AI search, Google AI Overviews, ChatGPT, and other LLM-driven research tools. The practical answer is not “add AI to the strategy deck” and charge the client another $4,000. Law breaks down why businesses need answer-first content built around actual buyer questions. He explains how schema markup, structured...
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How To Scale a Business With EOS: Chris Hallberg Drills ROI #511
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
Chris Hallberg, CEO and Founder of Business Sergeant and President and Founder of GoExpand, joins ROI Podcast® #511 to talk EOS, business operating systems, military leadership, veteran-powered recruiting, accountability, execution, and the small-business disease known as “we’re agile,” which is sometimes just Latin for “we made a new excuse every two weeks.” Chris is an Expert EOS Implementer who helps leadership teams stop winging the business like a drunk magician at a sales conference. He explains EOS in plain English: vision, people, data, issues, process, and traction. Or, as...
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How To Build Gear That Solves Pain | Josh Sprague Slings Orange Mud at ROI #509
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
Running is already punishment with better shoes. In ROI Podcast® #509, Law Smith and Eric Readinger talk with Josh Sprague, owner/operator and founder of Orange Mud, the endurance gear company making hydration packs, running vests, biking packs, transition wraps, and outdoor gear for runners, cyclists, triathletes, mountain bikers, gravel riders, ultra runners, and other people who hear “24-hour race” and somehow do not immediately fake a hamstring injury. Josh built Orange Mud because the hydration packs he used were too tight, bounced around, caused chafing, and made running feel like a...
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How To Grow Profit By A Better Business OS | Andy Clark Feeds ROI The Whole Pie | ROI Podcast® #508
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
Small business ownership is sold like freedom, then quietly turns into a group project where you're somehow every group member AND the substitute teacher. In ROI Podcast® episode 508, Law Smith and Eric Readinger sit down with Andy Clark — creator of The Whole PIE System™ and author of Getting The Whole PIE — to talk about how to build a business that's actually profitable, actually impactful, and (radically) actually enjoyable. Wild concept. Apparently the goal is not to create a company that prints money while slowly turning your soul into...
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How To Raise Capital | Chris Van Dusen Embraces Discomfort With ROI #507
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
Getting rich isn’t about working harder. It’s about playing a different game entirely. In this episode of ROI Podcast™, Chris Van Dusen, Senior Partner at Solyco Capital, breaks down how wealth is actually built behind the curtain… not the version you see on TikTok. We talk about: What private equity really does (without the jargon) Why most founders fail before they ever had a chance The difference between wealth preservation and wealth creation How high-net-worth investors think about risk and returns Why doing hard things on purpose is the only real edge Chris went from...
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How to Buy Back Your Time - George Rivera's Formula For Ditching Hustle Culture and Delegating Like a Pro | ROI Podcast™ ep. 506
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger
Think of this episode as your comedy‑infused blueprint for escaping the founder prison.” Host Law Smith sits down with serial entrepreneur George Rivera, the man behind the Buy Back Time Formula, who built multiple seven‑, eight‑ and nine‑figure companies before realizing he’d accidentally locked himself in a golden cage. He recounts how his father’s dying words (“don’t miss Leo’s games”) forced him to tear down a $200M business that looked great on paper but left him exhausted and absent. Together they shred hustle culture, debate whether a...
info_outline- Music & Comedy Discussion- Ultra Music, Mike Shinoda, Rick Ross, Lil Wayne - Podcast guest ideas (Vinnie Tortorich, Mike Rainey, Mike Florio, Alexis Faux, Adam Carolla) - Nutrition and health (no sugar, no grain, realistic approaches) - Planning meals and healthy eating challenges
- Grocery Stores & Food- Wild Fork, Trader Joe’s, Aldi - Cost, convenience, and employee treatment - Expiration dates and food waste - Jokes about trading food at Trader Joe’s
- Comedy Shows & Stand-Up- Upcoming shows at Sunshine City and Clearwater Comedy Clubs - Shotgun style comedy shows vs. traditional format - Headlining, set times, and crowd dynamics - Matt Fernandez’s new special
- AI, Automation & Jobs- Microsoft study: jobs at risk and secure from AI - Human touch in jobs, trades vs. white collar - AI’s impact on art, comedy, and creative work - Automation in restaurants and trucking
- Traffic, Driving, and Local Anecdotes- Self-driving cars, traffic issues, distracted driving - Local stereotypes and driving habits - New rules for driver’s permits
- Weather & Local Events- Tampa’s weather history (never officially hit 100°F) - Hurricanes and local impacts - Denis Phillips and weather reporting
- Space & 3I/ATLAS Interstellar Object- Discussion of 3I/ATLAS, possible comet or alien technology - Anomalies and scientific curiosity - Upcoming research paper and peer review - NASA’s projections and public perception
- Pop Culture & TV- Game of Thrones discussion (seasons, characters, cinematography) - Pedro Pascal, Narcos, and casting choices
- Personal Updates & Closing- Dance camp and family anecdotes - Upcoming research paper on moving objects in the sky