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How To Prepare For The 3I/ATLAS | ROI Podcast™ ep. 490 | Law Smith @LawSmithWorks & Eric Readinger

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Release Date: 08/02/2025

How To Scale a Business With EOS: Chris Hallberg Drills ROI #511 show art How To Scale a Business With EOS: Chris Hallberg Drills ROI #511

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Chris Hallberg, CEO and Founder of Business Sergeant and President and Founder of GoExpand, joins ROI Podcast® #511 to talk EOS, business operating systems, military leadership, veteran-powered recruiting, accountability, execution, and the small-business disease known as “we’re agile,” which is sometimes just Latin for “we made a new excuse every two weeks.” Chris is an Expert EOS Implementer who helps leadership teams stop winging the business like a drunk magician at a sales conference. He explains EOS in plain English: vision, people, data, issues, process, and traction. Or, as...

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How To Build Gear That Solves Pain | Josh Sprague Slings Orange Mud at ROI #509 show art How To Build Gear That Solves Pain | Josh Sprague Slings Orange Mud at ROI #509

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Running is already punishment with better shoes. In ROI Podcast® #509, Law Smith and Eric Readinger talk with Josh Sprague, owner/operator and founder of Orange Mud, the endurance gear company making hydration packs, running vests, biking packs, transition wraps, and outdoor gear for runners, cyclists, triathletes, mountain bikers, gravel riders, ultra runners, and other people who hear “24-hour race” and somehow do not immediately fake a hamstring injury. Josh built Orange Mud because the hydration packs he used were too tight, bounced around, caused chafing, and made running feel like a...

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How To Grow Profit By A Better Business OS  | Andy Clark Feeds ROI The Whole Pie | ROI Podcast® #508 show art How To Grow Profit By A Better Business OS | Andy Clark Feeds ROI The Whole Pie | ROI Podcast® #508

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Small business ownership is sold like freedom, then quietly turns into  a group project where you're somehow every group member AND the  substitute teacher. In ROI Podcast® episode 508, Law Smith and Eric Readinger sit down with  Andy Clark — creator of The Whole PIE System™ and author of Getting  The Whole PIE — to talk about how to build a business that's actually  profitable, actually impactful, and (radically) actually enjoyable.  Wild concept. Apparently the goal is not to create a company that  prints money while slowly turning your soul into...

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How To Raise Capital | Chris Van Dusen Embraces Discomfort With ROI #507 show art How To Raise Capital | Chris Van Dusen Embraces Discomfort With ROI #507

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Getting rich isn’t about working harder. It’s about playing a different game entirely. In this episode of ROI Podcast™, Chris Van Dusen, Senior Partner at Solyco Capital, breaks down how wealth is actually built behind the curtain… not the version you see on TikTok. We talk about: What private equity really does (without the jargon) Why most founders fail before they ever had a chance The difference between wealth preservation and wealth creation How high-net-worth investors think about risk and returns Why doing hard things on purpose is the only real edge Chris went from...

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How to Buy Back Your Time - George Rivera's Formula For Ditching Hustle Culture and Delegating Like a Pro | ROI Podcast™ ep. 506 show art How to Buy Back Your Time - George Rivera's Formula For Ditching Hustle Culture and Delegating Like a Pro | ROI Podcast™ ep. 506

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Think of this episode as your comedy‑infused blueprint for escaping the founder prison.”  Host Law Smith sits down with serial entrepreneur George Rivera, the man behind the Buy Back Time Formula, who built multiple seven‑, eight‑ and nine‑figure companies before realizing he’d accidentally locked himself in a golden cage. He recounts how his father’s dying words (“don’t miss Leo’s games”) forced him to tear down a $200M business that looked great on paper but left him exhausted and absent. Together they shred hustle culture, debate whether a...

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How To Scrabble Challenge Harbert Magazine, the Auburn University business school alumni quarterly | ROI Podcast™ ep. 505 | Law Smith @LawSmithWorks + Eric Readinger - show art How To Scrabble Challenge Harbert Magazine, the Auburn University business school alumni quarterly | ROI Podcast™ ep. 505 | Law Smith @LawSmithWorks + Eric Readinger -

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Law Smith and Eric Readinger turn ROI Podcast® episode 505 into a very stupid, very specific, very competitive Scrabble-adjacent bloodsport.  After confessing that his viral Iron Cross video was a high-tech fake, Law pulls out the Auburn business school alumni magazine and sends the conversation into full Scrabble challenge mode. Not because Auburn deserves shade, because Auburn gave the boys something smart, polished, and weirdly irresistible to obsess over. Harbert Magazine becomes the launch point for a lovingly unhinged breakdown of racks, bingos, bonus squares, tile counts, point...

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How To Reclaim Neo‑Masculinity | John Krotec’ | ROI Podcast™ ep. 503 | Law Smith @LawSmithWorks + Eric Readinger - show art How To Reclaim Neo‑Masculinity | John Krotec’ | ROI Podcast™ ep. 503 | Law Smith @LawSmithWorks + Eric Readinger -

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

John Krotec is a U.S. Army veteran, visionary entrepreneur and founder of NeoMasculinity Solutions—a movement that helps men and women reclaim purpose, live through truth and lead with clarity. After surviving a traumatic brain injury and confronting long‑buried trauma, he transformed adversity into a mission by founding The Brainary and writing The Sentinel Handbook, a practical tool for self‑leadership. He delivers riveting keynotes and workshops on leadership, critical thinking, emotional resilience and self‑agency. With over 40 years in business, his journey spans high‑altitude...

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How To Build A Green Business 👉 Sell Out 👉 Buy It Back And How To Avoid Skincare Chemicals with Jodi Scott, CEO of Green Goo | ROI Podcast™ ep. 502 | Law Smith @LawSmithWorks + Eric Readinger show art How To Build A Green Business 👉 Sell Out 👉 Buy It Back And How To Avoid Skincare Chemicals with Jodi Scott, CEO of Green Goo | ROI Podcast™ ep. 502 | Law Smith @LawSmithWorks + Eric Readinger

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Jodi Scott is the CEO and co‑founder of Green Goo by Spry Life, a plant‑based first aid company that started the way a lot of real businesses do: out of necessity, frustration, and a kitchen that slowly turned into a production facility. What began with homemade remedies and mason jars eventually grew into a nationally distributed brand, but not without detours, hard lessons, and a few moments where the easy path would have cost the company its soul. Jodi’s story is not a clean, linear founder arc. She built Green Goo from the ground up, sold the company, and then made the rare and...

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How To Joy Success Cycle | Kevin Surace | ROI Podcast™ ep. 501 | Law Smith & Eric Readinger show art How To Joy Success Cycle | Kevin Surace | ROI Podcast™ ep. 501 | Law Smith & Eric Readinger

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

ROI Podcast™ — the No. 1 business‑comedy podcast on Earth — welcomes Kevin Surace, Silicon‑Valley innovator, futurist and author of The Joy Success Cycle, for an energizing conversation about AI, joy and success. Surace, a technology innovator with 93 patents and the CTO of Appvance, is best known as the father of the virtual assistant. He helped develop the first large‑scale voice interface at General Magic and led the team that created the OnStar Virtual Advisor. Inc. Magazine named him Entrepreneur of the Year (2009), and he invented QuietRock soundproof drywall. Surace...

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How To Build a $60M Physical Product Brand | Kris Dehnert, CEO, Dugout Mugs® | ROI Podcast™ ep. 500 show art How To Build a $60M Physical Product Brand | Kris Dehnert, CEO, Dugout Mugs® | ROI Podcast™ ep. 500

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Episode 500 of ROI Podcast®! Who better than the CEO and Owner of Dugout Mugs®, Kris Dehnert, the entrepreneur behind a wildly successful physical product brand built on craftsmanship, storytelling, and relentless customer focus. Kris breaks down how he scaled a novelty idea into tens of millions in revenue without relying on a traditional sales team, why product quality is still the most underrated growth lever, and how listening to customers drives smarter product expansion. We get into licensing strategy, corporate gifting, surviving hypergrowth, and the mental frameworks required to...

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Law Smith and Eric Readinger discuss various topics, including their podcast's milestone of reaching episode 490 and potential future guests like Vinnie Tortorich. They debate the impact of AI on jobs, noting that jobs requiring human touch are more secure. They also discuss the interstellar object 3I/ATLAS, its unusual characteristics, and speculations about its origin, including the possibility of it being an alien spacecraft. Additionally, they touch on the challenges of driving in Tampa, the impact of AI on comedy and art, and the importance of human touch in creative fields. The conversation ends with a light-hearted discussion about their personal lives and upcoming events.
 
  1. Music & Comedy Discussion
      - Ultra Music, Mike Shinoda, Rick Ross, Lil Wayne   - Podcast guest ideas (Vinnie Tortorich, Mike Rainey, Mike Florio, Alexis Faux, Adam Carolla)   - Nutrition and health (no sugar, no grain, realistic approaches)   - Planning meals and healthy eating challenges
  2. Grocery Stores & Food
      - Wild Fork, Trader Joe’s, Aldi   - Cost, convenience, and employee treatment   - Expiration dates and food waste   - Jokes about trading food at Trader Joe’s
  3. Comedy Shows & Stand-Up
      - Upcoming shows at Sunshine City and Clearwater Comedy Clubs   - Shotgun style comedy shows vs. traditional format   - Headlining, set times, and crowd dynamics   - Matt Fernandez’s new special
  4. AI, Automation & Jobs
      - Microsoft study: jobs at risk and secure from AI   - Human touch in jobs, trades vs. white collar   - AI’s impact on art, comedy, and creative work   - Automation in restaurants and trucking
  5. Traffic, Driving, and Local Anecdotes
      - Self-driving cars, traffic issues, distracted driving   - Local stereotypes and driving habits   - New rules for driver’s permits
  6. Weather & Local Events
      - Tampa’s weather history (never officially hit 100°F)   - Hurricanes and local impacts   - Denis Phillips and weather reporting
  7. Space & 3I/ATLAS Interstellar Object
      - Discussion of 3I/ATLAS, possible comet or alien technology   - Anomalies and scientific curiosity   - Upcoming research paper and peer review   - NASA’s projections and public perception
  8. Pop Culture & TV
      - Game of Thrones discussion (seasons, characters, cinematography)   - Pedro Pascal, Narcos, and casting choices
  9. Personal Updates & Closing
      - Dance camp and family anecdotes   - Upcoming research paper on moving objects in the sky
 
 
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Hosts’ Eric Readinger & Law Smith 🔗s