How To Grow 16,000% Omaha Protein Popcorn's Tim Rexius | ROI Podcast™ ep. 497 | Law Smith @LawSmithWorks + Eric Readinger

Tim Rexius is a serial entrepreneur, speaker, DILF, GILF and President and CEO of Rexius Nutrition Inc., which is one of the fastest growing retail nutritional supplement chains in the United States, with over 25 locations across 10 states. Additionally, he is co-owner of Iron Heaven Gyms in Omaha, Nebraska, and founder and co-owner of VHI Supps and Omaha Protein Popcorn Company—a wholesale supplement brand. Tim also runs Rexius Business Consulting, helping coach and mentor business owners globally.

 

Tim is known not only for his business acumen but also for his passion for motivational speaking, inspiring students, athletes, and entrepreneurs to turn their passions into paychecks. He hosts the "Now or Never Entrepreneur" podcast where he shares insights from his journey and interviews other business owners. His story is one of resilience, highlighted by early struggles including sleeping in his car to keep his dream alive, and rising to build multiple successful enterprises through grit, personal connection, and empowering his employees by giving them ownership stakes in the business.

 

He is a family man with a wife and children and emphasizes the importance of partnership and mentorship in business growth. His approach integrates personal humility, active listening, and leadership by example, which have been instrumental in scaling his ventures. Contact for speaking or consulting engagements can be made through his official website and email channels based in Omaha, Nebraska.

 

What do you get when a fitness entrepreneur loses $500K, ignores every “expert,” and ends up selling popcorn in 14 countries before running a single ad? You get Tim Rexius, founder of Omaha Protein Popcorn, Rexius Nutrition, and Iron Heaven Gyms — and possibly the hardest-working man in snacks.

In this episode, Law Smith and Eric Readinger dig into how Tim turned family chaos into business chemistry, why “protein” isn’t just a buzzword, and how a single $200 Staples banner changed everything.

We talk about:

• The science behind protein snacks that actually work
• How to build a family-run empire (without going insane)
• Turning a chamber-of-commerce accident into a multimillion-dollar deal
• Why grandma and bodybuilders both crave the same popcorn
• Scaling from one store to 14 countries — no paid ads, no problem

💡 Watch if you love: entrepreneurship stories, food startups, family business, brand turnarounds, or fitness-meets-snack innovation.

🎧 Listen on Spotify & Apple Podcasts: ROIshow.com 
📦 Get Omaha Protein Popcorn: omahaproteinpopcorn.com