Where Your Marketing Is Leaking Money — and How to Plug It
The Tony DUrso Show - Journey to Success!
Release Date: 10/17/2025
Vision & Direction: Building Clarity in an Uncertain World
The Tony DUrso Show - Journey to Success!
Tony DUrso is a veteran entrepreneur, author, and host of The Tony DUrso Show, with over 11 years of conversations with world-class performers and leaders. In this solo episode, Tony steps away from the interview format to speak directly to you about what entrepreneurs are facing right now — uncertainty, noise, and complexity — and how clarity, structure, and intentional thinking create stability and forward momentum when conditions are unpredictable What You’ll Learn • Why lack of clarity — not lack of effort — is the real obstacle for many entrepreneurs • How vision, purpose,...
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How to Scale a Digital Brand Fast (Without Losing Trust or Credibility)
The Tony DUrso Show - Journey to Success!
In today’s digital economy, anyone can launch a course or automate a business—but very few succeed at scale. In this episode, Tony explores the hard-earned lessons behind building a high-revenue digital brand in a space filled with noise, speed, and skepticism. You’ll learn what it really takes to grow fast, lead with systems, and build trust along the way—even when controversy follows success. What You’ll Learn • The systems behind multi-million-dollar course and product sales • How to grow fast without losing credibility • How to handle public criticism while scaling • The...
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Cold Email Empire: Communicating Clearly to Build Trust, Growth, and Opportunity
The Tony DUrso Show - Journey to Success!
Adam Rosen is the founder of EOC Works, where he helps entrepreneurs rethink how they communicate, connect, and grow through modern outreach. His work focuses on clarity, intention, and building real relationships in a digital-first world. This conversation explores how thoughtful communication—not louder marketing—can open doors, build trust, and create sustainable growth for business leaders. What You’ll Learn • Why most outreach fails before the message is even written • How clarity and intention separate meaningful communication from noise • The mindset shift...
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Turn Your Influence Into Income — and Partnerships Into Power
The Tony DUrso Show - Journey to Success!
Aaron Fraser is the founder of The Action Sports Club and a leading voice in helping athletes transform their passion into a sustainable business. He teaches performers, creators, and entrepreneurs how to structure their brand, position their value, and build partnerships that last. His insights extend far beyond sports—into leadership, influence, and long-term strategic growth. In this episode, he explains why the future belongs to individuals who know how to turn visibility into opportunity, and how anyone can create systems that make their brand sponsor-worthy in any industry. What...
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Break Through Plateaus: The Big Hitter Mindset with Larry Weidel
The Tony DUrso Show - Journey to Success!
Larry Weidel is a renowned business leader, bestselling author, and host of Big Hitters, known for his decades of experience building an award-winning financial organization across North America. In this episode, he shares how top performers break plateaus, sustain momentum, and apply what he calls the Cycle of Winning to achieve long-term success. Entrepreneurs, founders, and leaders will walk away with practical frameworks to elevate their mindset and performance. What You’ll Learn • How elite performers break plateaus and create unstoppable momentum • The mindset shifts that...
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The Domain Grandmaster: Strategic Moves for Building an SEO Empire
The Tony DUrso Show - Journey to Success!
Kalin Karakehayov is a digital strategist, investor, and founder of SEO.Domains, where he oversees an extraordinary portfolio of over 150,000 SEO domain names. His approach fuses the precision of a chess grandmaster with the foresight of an entrepreneur — turning digital assets into strategic instruments of leverage and long-term value. In this conversation, Kalin and Tony explore how mental models, strategic patience, and clarity of purpose can redefine how entrepreneurs build wealth and freedom in the digital age. What You’ll Learn • The mindset and systems behind owning 150,000...
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The New Leadership Advantage
The Tony DUrso Show - Journey to Success!
Spencer Williams is the visionary CEO behind West Paw — the first Certified B Corp in the pet industry and one of the most respected purpose-driven manufacturers in the world. He transformed a small Montana pet toy company into a global brand centered on sustainability, innovation, employee culture, and the “quadruple bottom line”: people, pets, planet, and profits. In this episode, Spencer reveals how mission-led leadership creates competitive advantage, how to innovate in a mature industry, and why long-term thinking is now the ultimate entrepreneurial superpower. This is a masterclass...
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Stand Out Online: How Leaders Build Trust & Authority in 2025
The Tony DUrso Show - Journey to Success!
Jess Jensen is a communications strategist and digital leadership expert who has spent more than 20 years helping global executives clarify their voice and inspire their teams. Her work across Microsoft, Adidas, Nestlé, and Qualcomm gives her a rare perspective on how leaders can show up online with clarity, confidence, and authenticity. What You’ll Learn • Why your digital presence is now a core part of your leadership • How to elevate trust and influence in under 30 days • Simple ways to humanize your brand without spending big money • The six reasons digital media is...
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Resilient Leadership: Lessons from Shaw Communications’ Peter J. Bissonnette
The Tony DUrso Show - Journey to Success!
Peter J. Bissonnette is the former President of Shaw Communications and author of Count on Me: My Life, Lessons, and Legacy. From humble beginnings to the boardroom, Peter’s story shows how resilience, integrity, and compassion can shape both a career and a life well-lived. In this conversation, Peter reveals how he rose through the ranks of one of Canada’s top telecommunications companies, the personal philosophy that guided his decisions, and why authentic leadership still matters in a world driven by speed and change. What You’ll Learn • How resilience and integrity create...
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The Antifragile Advantage: How Great Entrepreneurs Turn Uncertainty Into Growth
The Tony DUrso Show - Journey to Success!
Dr. Alan Barnard is one of the world’s leading decision scientists and the author of From Fragile to Antifragile: How to Transform Organizations, People, and Relationships. As founder of Goldratt Research Labs, he’s worked with leaders across the globe to help them make better decisions, eliminate bottlenecks, and build systems that thrive under stress—not collapse from it. This episode dives deep into the science of antifragility—how some businesses and leaders not only survive pressure but actually grow stronger because of it. You’ll learn the hidden decision mistakes that keep...
info_outlineEvery entrepreneur wants their marketing to work harder — but most are quietly leaking money without realizing it. Draye has seen it all: seven-figure ad budgets with zero return, teams chasing vanity metrics, and agencies over-promising results they can’t deliver. He breaks down how to stop the waste, simplify your strategy, and install systems that actually drive profit. Whether you’re scaling a service firm or building your next big exit, this conversation will show you exactly where to focus for real, measurable growth.
What You’ll Learn
• The hidden leaks draining your marketing budget — and how to fix them
• Why most agencies fail to deliver sustainable growth
• How a $15K audit saved a multi-million-dollar business
• The smarter way to scale without hiring more people
• How to build a company that grows — and sells — without you
About Draye Redfern
Draye Redfern is the founder of Fractional CMO and Redfern Media, advising 1,000+ founders and dozens of 7- and 8-figure firms. Featured in Forbes, Inc., HuffPost, and Psychology Today, Draye is known for bringing precision and grit to fast-growing service businesses. His mission: help founders plug their marketing leaks, simplify their systems, and scale with profit-driven clarity.
Sponsors & Partners
• Shopify — Turn your dreams into cha-ching with the best platform for entrepreneurs. 👉 Start your $1/month trial today: https://shopify.com/tony
• For sponsorship opportunities, email ad-sales@libsyn.com.
Resources & Links Mentioned
- Connect with Draye Redfern: https://fractionalcmo.com
- 🎧 Listen on Apple: https://tonydurso.com/apple
- 🎧 Listen on Spotify: https://tonydurso.com/spotify
- 📧 Join the Newsletter: https://tonydurso.com/news
- 🎥 Watch the Video: https://tonydurso.com/videos
Tony’s Closing Words
Use this and let’s help you Move on YOUR Journey to Success!
Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.
#Entrepreneurship #BusinessGrowth #MarketingAudit #ScaleSmarter #FractionalCMO #MarketingStrategy #CustomerAcquisition #StartupScaling #BusinessOptimization #ProfitLeaks