[SpotOn Series] Leading With Passion and Respect With Mario Valencia, a Multi-Store Robeks Franchisee

Mario Valencia is a multi-store Robeks franchisee and seasoned entrepreneur who has leveraged over two decades of food industry experience into a transformative business venture that mirrors his profound personal health journey. As an Air Force veteran who has battled to overcome PTSD, anxiety, and obesity, Mario's commitment extends beyond business success to the well-being of his community, championing the symbiosis between prosperous businesses and a flourishing society. His advocacy for local organic farms and the environment reflects his belief in businesses as community cornerstones, aiming to create a positive ripple effect from local to global scales. Living with intention and purpose, Mario, a father of twins, embodies a philosophy where service and gratitude go hand-in-hand with entrepreneurial success and community engagement.

In this episode…

Many small business owners in the restaurant industry have to contend with the challenges of staff retention and motivation. What can one do to overcome this obstacle while living within the constraints of the marketplace?

As a multi-store Robeks franchisee, Mario Valencia's approach to staff retention reflects a combination of investment in his employees and a commitment to fostering their personal and professional growth. Despite not being able to offer traditional benefits due to the nature of his small business, Mario takes a proactive approach. Instead of succumbing to stereotypes about the younger generation's work ethic, he actively engages with his employees, inviting them to learn all aspects of the small store. He goes the extra mile by writing resumes and reference letters for his staff, encouraging them to seek continuous improvement. This approach simultaneously contributes to the success of Mario’s business and the satisfaction of his employees, evident in the long-term retention of staff in an industry notorious for high turnover rates.

On this episode of the Top Business Leaders Show, Rise25’s Bela Musits chats with Mario Valencia, a multi-store Robeks franchisee, about the challenges associated with running a small restaurant business. Mario shares what led him to invest in the brand and its significance within his life journey. He discusses his approach to work-life balance, leadership, working with a younger generation of employees, and how he decided upon the location of his stores.