053 │ Igniting Smart Marketing for 2025 Part 2: Branding vs. Marketing - Getting Your Messaging Right
Tourism Hub Podcast with Despina Karatzias
Release Date: 11/21/2024
081⎢Eventfolk: Building a Collective Voice for Regional and Rural Events
Tourism Hub Podcast with Despina Karatzias
In this episode of The Tourism Hub Podcast, host Despina Karatzias sits down with Linda Tillman, co-founder of the Australian Centre for Regional Events, to explore how collaboration and innovation are transforming regional tourism through events. Discover how a powerful moment at the Australian Regional Tourism Convention inspired Linda to champion regional and rural events, and how that spark led to the creation of Eventfolk, a new digital community built to connect and empower event professionals across Australia. From advocacy and capacity-building to the upcoming AI for Eventfolk...
info_outline
080⎢Governance and the AICD Advantage with Greg Ewing
Tourism Hub Podcast with Despina Karatzias
In this episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Greg Viewing from the Australian Institute of Company Directors (AICD) to discuss the importance of professional development in the tourism sector. Greg shares insights about the AICD's mission to elevate board professionalism and the newly launched partnership with Australian Regional Tourism aimed at enhancing governance skills among directors. Listeners will learn about the significance of the company directors course, an internationally recognised programme that equips aspiring and current directors with...
info_outline
079⎢Why Tourism Is a Career Worth Choosing with Lucy Dewhurst
Tourism Hub Podcast with Despina Karatzias
In this inspiring episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Lucy Dewhurst, a rising star in the tourism industry, to explore the multifaceted career pathways available in tourism. Lucy shares her personal journey, beginning with a pivotal moment in Halong Bay that ignited her passion for sustainable tourism and conservation. She reflects on her experiences volunteering in Wales and how these shaped her understanding of the intersection between tourism and environmental stewardship. Listeners will gain insight into Lucy's strategic approach to career development,...
info_outline
078⎢What AI Can and Can't Do for your Tourism Business
Tourism Hub Podcast with Despina Karatzias
In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias explores the transformative power of artificial intelligence in marketing and its implications for the tourism industry. Drawing on insights from industry leaders and recent research, Despina highlights the staggering growth of AI in marketing, projected to soar from $27.4 billion in 2023 to $107.5 billion by 2028. She shares the compelling quote from Paul Rotzer: "Artificial intelligence will not replace marketers, but marketers who use AI will replace those who don't," setting the tone for a deep dive into the...
info_outline
077⎢CTRL+ALT+DELETE: AI, Algorithms & the Attention Economy
Tourism Hub Podcast with Despina Karatzias
In this thought-provoking episode of the Tourism Hub Podcast, host Despina Karatzias dives deep into the complexities of our digital lives and the impact of the attention economy. Drawing from a recent report by Dentsu, which reveals that the average person scrolls through an astounding 91 metres of content daily, Despina sets the stage for a conversation about the value of attention in today's world. Sharing her personal journey as she nears the completion of her Masters in Digital and Social Media Marketing, Despina reflects on her final creative project titled "Control Alt Delete: Attention...
info_outline
076⎢ Placemaking Through Events with Linda Tillman
Tourism Hub Podcast with Despina Karatzias
In this dynamic episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Linda Tillman from the Tilma Group, as they delve into the pivotal role of regional events in fostering community connections. Valinda shares her insights from the recent ART Convention in Mackay, where she and Stu Spears sparked a conversation about shifting the focus from solely economic metrics to a more holistic understanding of the social value events bring to regional and rural communities. Listeners will be inspired by Valinda's passion for regional tourism, as she recounts her journey from Wagga Wagga...
info_outline
075⎢Reset. Realign. Reignite for FY25/26
Tourism Hub Podcast with Despina Karatzias
In this invigorating episode of the Tourism Hub Podcast, host Despina Karatzias reflects on the vital role of tourism in Australia and the importance of strategic planning as we enter a new financial year. With insights drawn from the latest research by Tourism Research Australia, Despina highlights the resilience of over 360,000 tourism-related businesses and the significance of solo operators and micro businesses in shaping the industry. Listeners are encouraged to take this opportunity for reflection and to reset their business visions. Despina shares personal anecdotes from her 14-year...
info_outline
074 ⎢ The Social Impact of Tourism with Dana Ronan
Tourism Hub Podcast with Despina Karatzias
In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias engages in a thought-provoking conversation with Dana Ronan from Nourish Group. They discuss exciting developments in the tourism industry, including the announcement of the 2025 ART Convention set to take place in the beautiful Adelaide Hills, just a short drive from Adelaide's city centre. Listeners will gain insight into Nourish Group's groundbreaking partnership with Australian Regional Tourism, focusing on the social impact and value tourism brings to local communities. Dana elaborates on the innovative use of...
info_outline
073 ⎢ The Power of Your NETwork
Tourism Hub Podcast with Despina Karatzias
In this empowering episode of the Tourism Hub Podcast, host Despina Karatzias explores the transformative power of intentional networking. Drawing from her own journey in the tourism industry, Despina shares a unique framework she calls "Net," designed to help listeners connect more strategically and purposefully. She reflects on her recent speaking engagement at the City of Monash and Eastern Innovation Business Centre, where she inspired a group of women entrepreneurs to elevate their networking game. Listeners will discover the three essential steps of the Net framework: narrowing your...
info_outline
072 ⎢ Building Tourism Networks Across Australia: Melissa Souter Robertson’s ART Convention Experience
Tourism Hub Podcast with Despina Karatzias
In this vibrant episode of the Tourism Hub Podcast, host Despina Karatzias chats with Melissa Souter Robertson from the Shire of Collie, WA, as they discuss her experiences at the recent ART convention in Mackay. Melissa shares her enthusiasm for the event, highlighting the inspiring speakers and invaluable insights gained from the agritourism conference, which has sparked her interest in implementing similar initiatives in her region. Listeners will discover the unique features of Collie, a picturesque town located just two and a half hours south of Perth, known for its stunning bushland,...
info_outlineIn this insightful episode of the Tourism Hub Podcast, host Despina Karatzias continues her seven-part series inspired by the launch of her new eBook, "Top 25 Marketing Mistakes Your Small Business Must Avoid to Thrive." This episode focuses on the critical distinction between branding and marketing, offering listeners a comprehensive guide to crafting messages that resonate deeply with their audience.
Despina passionately explains the essence of branding as the emotional connection and identity of a business, while marketing is the action that communicates this identity to the world. She shares personal insights from her journey with the Institute of Excellence, inspired by Maya Angelou's quote about the lasting impact of how you make people feel, which serves as a guiding principle in her work.
Listeners will discover how iconic brands like Apple, Nike, and Disney masterfully combine branding and marketing to create unforgettable experiences. Despina also emphasises the importance of personal branding, illustrating how it aligns with business values through examples of influential figures like Oprah Winfrey, Richard Branson, and Elon Musk.
The episode encourages tourism professionals to reflect on their personal and business brands, ensuring they align to build trust and authenticity. Despina provides actionable steps to craft a message that bridges branding and marketing, urging listeners to define their core values and communicate consistently across all platforms.
Join Despina in this empowering discussion to learn how to harness the power of branding and marketing, creating lasting connections and standing out in a crowded marketplace. Don't miss the opportunity to download the free eBook and prepare for an exceptional 2025!
Connect with Despina Karatzias:
Website: Institute of Excellence
LinkedIn: Despina Karatzias
Instagram: @despinakaratzias
Follow us on social media for updates:
Facebook: Institute of Excellence | Tourism Hub Podcas
Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias
YouTube: Institute of Excellence | Despina Karatzias
Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.
Stay true to your brand and ignite excellence in everything you do!