Tourism Hub Podcast with Despina Karatzias

Do you want to grow your tourism business and career? Tourism Hub will provide inspiration and education that will empower you to take your business to a whole new level. Each week, your host, Despina Karatzias, will share proven strategies in social media, tourism, and leadership with special guest entrepreneurs and industry experience makers. Subscribe now and let your tourism excellence begin today.

073 ⎢ The Power of Your NETwork 06/05/2025

073 ⎢ The Power of Your NETwork In this empowering episode of the Tourism Hub Podcast, host Despina Karatzias explores the transformative power of intentional networking. Drawing from her own journey in the tourism industry, Despina shares a unique framework she calls "Net," designed to help listeners connect more strategically and purposefully. She reflects on her recent speaking engagement at the City of Monash and Eastern Innovation Business Centre, where she inspired a group of women entrepreneurs to elevate their networking game. Listeners will discover the three essential steps of the Net framework: narrowing your focus to identify key connections, engaging digitally to maintain relationships, and trading value first to foster genuine connections. Despina emphasises that networking is not merely about collecting contacts but about weaving meaningful relationships that can lead to opportunities and collaborations. With insightful anecdotes and practical tips, this episode is a must-listen for anyone looking to enhance their networking skills and build a supportive community. Tune in and learn how to cast your net with intention, creating connections that truly matter. 00:00 - Welcome back to the Tourism Club podcast 01:05 - Networking is foundational to business, yet often misunderstood 02:47 - Networking is about purposeful, intentional and strategic networking 10:44 - E is for engaging digitally. This is where most people drop the ball in networking 14:35 - Trade value first. The golden rule. Networking isn't about what you can get 16:41 - Your network is your net worth, according to the classic networking quote 17:33 - Building a network is all about authenticity, not charisma Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay connected, stay intentional, and remember to share your networking journey with the world! /episode/index/show/tourismhub/id/36859870

072 ⎢ Building Tourism Networks Across Australia: Melissa Souter Robertson’s ART Convention Experience 05/29/2025

072 ⎢ Building Tourism Networks Across Australia: Melissa Souter Robertson’s ART Convention Experience In this vibrant episode of the Tourism Hub Podcast, host Despina Karatzias chats with Melissa Souter Robertson from the Shire of Collie, WA, as they discuss her experiences at the recent ART convention in Mackay. Melissa shares her enthusiasm for the event, highlighting the inspiring speakers and invaluable insights gained from the agritourism conference, which has sparked her interest in implementing similar initiatives in her region. Listeners will discover the unique features of Collie, a picturesque town located just two and a half hours south of Perth, known for its stunning bushland, converted lakes, and extensive trail networks. Melissa elaborates on the town's transformation into an official trail town, boasting over 160 kilometres of mountain biking, hiking, and horse riding trails, making it a haven for outdoor enthusiasts. The conversation also delves into the importance of networking within the tourism industry, as Melissa reflects on the connections made during the convention and the wealth of knowledge shared among peers. She emphasises the value of collaboration and support among tourism professionals, encouraging listeners to embrace these opportunities for growth and innovation. As Melissa prepares to explore the local mountain biking trails and national parks, she expresses her excitement to return to Collie with fresh ideas and insights to share with her team. This episode is a must-listen for anyone looking to enhance their tourism offerings and foster community connections. 01:00 - Introduction to Melissa Souter Robertson 03:15 - Key Takeaways from the ART Convention 06:45 - The Unique Features of Collie, WA 10:30 - Collie's Transformation into a Trail Town 15:00 - The Importance of Networking in Tourism 20:20 - Exploring Local Trails and Future Plans Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world! /episode/index/show/tourismhub/id/36480660

071 ⎢ Navigating Seasonality in Tourism Business Operations 05/22/2025

071 ⎢ Navigating Seasonality in Tourism Business Operations In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias dives deep into the crucial topic of seasonality in tourism, exploring how it can be both a challenge and an opportunity for businesses. Drawing from her own experiences in the hot air balloon industry, Despina shares valuable strategies on how small businesses can effectively manage seasonal fluctuations and thrive throughout the year. Listeners will learn the importance of understanding and anticipating seasonal trends by analysing data and booking patterns, enabling them to make informed decisions about staffing, promotions, and marketing. Despina emphasises the power of diversifying offerings, encouraging operators to think creatively and extend their services to cater to different audiences during off-peak times. The episode also highlights the significance of targeting shoulder season visitors, building loyalty programmes, and leveraging technology to streamline operations. Collaboration within the local business community is underscored as a key strategy to enhance visibility and value, while planning off-season events and promotions is presented as a fun and effective way to attract visitors year-round. With inspiring examples and actionable insights, this episode is a must-listen for tourism professionals eager to adapt and innovate in the face of seasonal challenges. Tune in and ignite your passion for excellence in the tourism industry! 00:00 - Seasonality, one of the most important features of tourism demand 02:46 - Understanding and anticipating your seasonal trends is a powerful business strategy 05:27 - Building loyal and reward programmes can help you attract loyal customers 06:28 - Use technology to maximise high season and soften dips during low season 09:55 - This is the 71st episode of the Tourism Hub podcastConnect with Article: Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay engaged, stay sustainable, and remember to share your journey with the world! /episode/index/show/tourismhub/id/36666615

070 ⎢ Navigating the Path to Sustainable Tourism with Corinne Lewis 04/03/2025

070 ⎢ Navigating the Path to Sustainable Tourism with Corinne Lewis In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias sits down with ne Lewis from Ecotourism Australia to discuss the vital intersection of agritourism and sustainable practices. Corinne shares her experiences from the recent ART conference, highlighting the inspiring stories of local farmers who are blending their agricultural roots with tourism, all while navigating the unique challenges of this evolving sector. Listeners will gain insights into the certification process offered by Ecotourism Australia, which helps operators understand their sustainability journey through a structured scorecard system. Corinne emphasises the importance of not just achieving certification but also effectively communicating these sustainable practices to potential travellers. She encourages operators to showcase their commitment to sustainability and community engagement, reinforcing that it's not merely about having a certificate, but about embodying these values in every aspect of their business. As the conversation unfolds, the episode explores the growing demand for authentic travel experiences and the role of local communities in shaping these offerings. Corinne's passion for supporting both small operators and larger hotel chains in their sustainability efforts shines through, making this episode a must-listen for anyone in the tourism industry looking to innovate and thrive. 00:52 - Highlights from the Agritourism Conference 01:37 - Challenges and Opportunities in Agritourism 02:29 - Sustainable Practices in Agritourism 04:00 - Ecotourism Australia's Certification Programs 04:47 - The Certification Process and Its Benefits 07:04 - Destination Certification and Regional Collaboration 09:35 - Marketing and Leveraging Certification 10:55 - The Importance of Community and Collaboration Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay engaged, stay sustainable, and remember to share your journey with the world! /episode/index/show/tourismhub/id/35968585

069 ⎢ From Crocodile Dundee to White Lotus: How Film Tourism Is Reshaping Travel Trends 03/28/2025

069 ⎢ From Crocodile Dundee to White Lotus: How Film Tourism Is Reshaping Travel Trends In this engaging episode of the Tourism Hub Podcast, host Despina Karatzias uncovers the transformative power of film tourism and its profound impact on travel destinations. Despina takes listeners on a journey from the iconic Crocodile Dundee to the modern-day phenomenon of Mamma Mia and the critically acclaimed series The White Lotus, exploring how these cultural touchstones have shaped travel trends and influenced tourism in their respective locations. Delving into the concept of discoverability, Despina highlights the role of digitisation and convergence in making destinations more accessible to potential visitors. She discusses the Mamma Mia effect on Greek tourism, illustrating how the film turned the islands of Skopelos and Skiathos into must-visit spots for fans of the musical. Similarly, she examines the surge in interest for locations featured in The White Lotus, showcasing the importance of strategic marketing by tourism boards to capitalise on this momentum. However, the episode also serves as a cautionary tale, reflecting on the environmental consequences of over-tourism as illustrated by the impact of the film The Beach on Thailand's Maya Bay. Despina emphasises the need for responsible tourism practices to ensure that the excitement generated by film tourism does not come at the cost of ecological sustainability. Listeners are encouraged to find their own 'Mamma Mia' moments, leveraging the power of storytelling and digital platforms to promote their unique destinations. Despina provides actionable takeaways for tourism professionals, urging them to embrace creativity, optimise discoverability, and plan for sustainability in their marketing strategies. 01:15 - The Power of Film Tourism 05:30 - Mamma Mia and Greek Tourism 10:00 - The White Lotus Effect 15:45 - The Cautionary Tale of Maya Bay 20:10 - Actionable Takeaways for Tourism Professionals Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay innovative, and remember to share your story with the world! /episode/index/show/tourismhub/id/35901630

068 ⎢ Rethinking Innovation in Tourism From Complexity to Connection 03/23/2025

067 ⎢ Accelerate Action: Frida Kahlo, Women & Business in Motion 03/14/2025

067 ⎢ Accelerate Action: Frida Kahlo, Women & Business in Motion In this empowering episode of the Tourism Hub Podcast, host Despina Karatzias dives into the legacy of the iconic Frida Kahlo, exploring how her life and art can inspire bold action in the tourism industry. As we celebrated International Women's Day, Despina reflects on Frida's resilience and creativity, sharing insights on how we can channel her spirit to elevate our own businesses and experiences. Despina discusses Frida's journey through pain and adversity, highlighting her ability to transform suffering into powerful self-expression. She draws parallels between Frida's artistic legacy and the challenges faced by today's entrepreneurs, urging listeners to embrace action and defy societal expectations. The episode features compelling stories of other trailblazing women, such as Amelia Earhart, Madame C.J. Walker, and Ruth Bader Ginsburg, each of whom exemplified the courage to act and make their mark on history. Listeners will discover five fearless strategies to accelerate action in their own ventures, from storytelling in sales to creating unforgettable customer experiences. Despina emphasises the importance of not waiting for the perfect moment but seizing the present to drive change and innovation. This episode is a call to action for anyone in the tourism sector seeking to ignite their passion and create a lasting impact. 01:21 - Celebrating Frida Kahlo's Legacy 03:46 - Frida Kahlo's Impact and Inspiration 07:53 - Lessons from Bold Women in History 12:26 - Accelerating Action in Business 12:50 - The Power of Storytelling in Sales 14:33 - Marketing and Creating Emotional Connections 17:04 - The Importance of Operations and Systems 19:24 - Crisis Management and Resilience Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. /episode/index/show/tourismhub/id/35682930

066 ⎢ Sustainable Growth: How Agritourism is Transforming Australia's Food and Tourism Sectors 03/05/2025

066 ⎢ Sustainable Growth: How Agritourism is Transforming Australia's Food and Tourism Sectors In this captivating episode of the Tourism Hub Podcast, host Despina Karatzias welcomes the inspiring Rose Wright from Regionality to explore the burgeoning field of agritourism in Australia. Fresh from the inaugural Agritourism Forum for Tourism Australia, Rose shares her journey and insights into how agritourism is transforming the landscape for farmers and rural communities. Rose delves into the evolution of agritourism, a movement she has championed for over 20 years, highlighting the significant shift towards recognising its value. She discusses the critical role of agritourism in creating value chains that benefit farmers, allowing them to innovate and diversify their offerings. With a focus on education, business planning, and strategic development, Rose emphasises the importance of regulatory changes to support farmers in creating sustainable and profitable ventures. The episode features compelling case studies, such as the story of Rich Glen Olive Estate, illustrating how agritourism can drive economic development and enhance community engagement. Rose also touches on the importance of local food systems and the potential for food tourism to become a key component of regional economies. Tune in to discover how agritourism is paving the way for a more resilient and vibrant future for Australia's farming communities, and learn about the opportunities and challenges that lie ahead. 01:49 Regionality Consultancy for Agriculture, Food and Tourism 08:49 Regulation and legislation make it difficult for individual farmers to do certain things 17:44 Connecting Agriculture and Tourism Together 21:51 Queensland needs an agri tourism planning policy for food tourism 27:16 Food tourism has brought fresh, local, seasonal food to the consumer Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning! /episode/index/show/tourismhub/id/35540420

065 ⎢ Unlocking Melbourne's Visitor Economy with Experience Melbourne 2028 02/26/2025

065 ⎢ Unlocking Melbourne's Visitor Economy with Experience Melbourne 2028 In this impactful episode of the Tourism Hub Podcast, host Despina Karatzias takes a deep dive into the newly launched Experience Melbourne 2028, Melbourne's destination management plan aimed at shaping the city's visitor economy over the next five years. The episode highlights the significance of a Destination Management Plan (DMP) as a collaborative effort that aligns businesses, governments, and communities to foster a thriving visitor economy. Despina discusses the impressive statistics behind Melbourne's tourism, revealing that 14.3 million visitors contributed over $11 billion to the local economy in 2023, with projections indicating even greater growth by 2028. Listeners will gain valuable insights into the lessons learned from London's visitor experience strategy, which inspired Melbourne's approach. Despina outlines the eight core experience pillars of Experience Melbourne 2028, ranging from sports and events to culinary experiences and sustainable tourism. She emphasises the need for tourism businesses to adapt to evolving traveller preferences, focusing on creating unique, immersive experiences that resonate with visitors. As the episode draws to a close, Despina encourages tourism leaders to reflect on their own regions and consider how they can implement similar strategies to enrich their local economies. This episode is a must-listen for anyone in the tourism sector looking to elevate their business and contribute to a more connected and vibrant visitor economy. 01:00 - Introduction to Experience Melbourne 2028 05:30 - The Importance of a Destination Management Plan 10:15 - Lessons from London’s Visitor Experience Strategy 15:45 - The Eight Experience Pillars of Melbourne 20:00 - Next Steps for Tourism Leaders Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace the journey, ignite your passion, and let’s create unforgettable experiences together! /episode/index/show/tourismhub/id/35433950

064 ⎢ Travel, Tech, and Transformation with Hamish Fell 01/31/2025

064 ⎢ Travel, Tech, and Transformation with Hamish Fell In this exciting episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Hamish Fell, a visionary in the tourism tech space and a board member of the Australian Regional Tourism Network (ART). Together, they explore the future of travel and tourism, diving into how technological advancements will shape the way we travel, especially for the next generation. Hamish shares insights from his session titled "How My Daughter Will Travel When She's 20," where he discusses the potential of high-speed travel, the evolution of drone technology, and the transformative impact of fintech innovations on the tourism industry. They delve into the seamless integration of tech solutions for regional tourism, the importance of enhancing membership offerings, and the exciting launch of ART's new website. The conversation also touches on the challenges and opportunities in packaging experiences, the future of visitor servicing, and the critical role of content in digital marketing. Hamish emphasises the importance of preparing for these changes now to leverage future opportunities, encouraging listeners to stay ahead of the curve. Join Despina and Hamish as they navigate the rapidly evolving landscape of tourism, offering valuable insights and practical advice for tourism professionals looking to thrive in this dynamic industry. 01:03 - Hamish's Involvement with Australian Regional Tourism Network 02:17 - Technological Innovations in Tourism 03:55 - Future of Travel and Space Tourism 05:13 - Drone Technology and Military Influence 06:08 - Hamish's Military Background 07:37 - Challenges in Payment Systems and Packaging 14:21 - Insights from the ART Conference Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay curious, stay adventurous, and let's continue building a stronger tourism industry together! /episode/index/show/tourismhub/id/35093715

063 │ Crisis 101: Building Resilience for Uncertain Times 01/23/2025

063 │ Crisis 101: Building Resilience for Uncertain Times In this thought-provoking episode of the Tourism Hub Podcast, host Despina Karatzias addresses the critical theme of crisis management in the tourism industry. As we find ourselves in the midst of summer in Australia, Despina reflects on the devastating impact of natural disasters, particularly the bushfires that have shaped our recent history. Drawing from her personal experiences and professional insights, she highlights the necessity of preparation and resilience for both individuals and businesses. Despina explores various types of crises that can affect tourism operations, from financial and technological crises to reputational and operational challenges. She emphasises that understanding these different crises is key to developing effective crisis management plans. Listeners will learn how to identify creeping, slow burn, and sudden crises, and the importance of proactive measures to mitigate risks before they escalate. The episode also provides practical strategies for enhancing resilience, including the development of comprehensive crisis management plans, regular audits, and investing in technology. Despina urges listeners to consider their role in supporting communities affected by crises, highlighting how tourism can aid in recovery efforts. As the episode wraps up, Despina leaves listeners with a challenge to conduct a crisis management audit for their lives and businesses. This episode serves as a timely reminder that preparation is not just about survival, but about thriving in the face of adversity. 00:22 - Reflecting on Black Saturday Bushfires 03:06 - Current Bushfire Challenges 03:46 - Importance of Risk Management 07:06 - Types of Crises in Business 13:57 - Stages of Crisis Development 21:30 - Practical Steps for Crisis Management 21:54 - Personal and Home Resilience 25:06 - Business Resilience Strategies 26:42 - Community Support and Recovery Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay prepared, stay proactive, and build a stronger future for your business! /episode/index/show/tourismhub/id/34968200

062 │ Revolutionising Regional Tourism Marketing with Hannah Statham 01/15/2025

062 │ Revolutionising Regional Tourism Marketing with Hannah Statham In this lively episode of the Tourism Hub Podcast, host Despina Karatzias welcomes , ambassador for the Network and founder of . Hannah shares her extensive experience in tourism marketing, focusing on the power of regional destinations and the art of content creation. With a passion for the regions, Hannah discusses the importance of lo-fi content and how businesses can leverage simple video techniques to engage audiences effectively. Hannah provides insights into her workshop on vertical video creation, a hands-on session that encouraged participants to overcome their fears and start producing engaging content. She highlights the significance of capturing real-time moments with lo-fi content, emphasising that the best camera is the one you have with you. The discussion also touches on the evolving landscape of digital marketing, where Hannah stresses the necessity of being consistent across all channels to tell your story before someone else does. As the conversation unfolds, Hannah reflects on her journey from working in tourism marketing to founding Media Mortar, a content marketing agency that has evolved with the digital age. She shares her experiences at the Australian Regional Tourism Convention, praising its friendly atmosphere and the valuable networking opportunities it provides. Hannah's enthusiasm for bold branding and innovative content strategies shines through, making this episode a must-listen for anyone looking to elevate their tourism marketing efforts. 00:41 - Meet Hannah Satham 01:53 - Insights on Low-Fidelity Video Creation 06:49 - Using Phones for Stunning Content 07:12 - Hannah’s Evolution in Client Support 10:12 - Delivering Content Quickly 14:00 - LinkedIn Engagement Insights 14:41 - What Sets the Australian Regional Tourism Convention Apart 20:42 - Content Creation Discussions 22:46 - Starting with Social Media for Builders Connect with Hannah Statham: Website: LinkedIn: Instagram: Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning! /episode/index/show/tourismhub/id/34664850

061 │ Igniting Smart Marketing for 2025 Part 7: Investing in Yourself and Your Business by Budgeting for Growth 01/08/2025

061 │ Igniting Smart Marketing for 2025 Part 7: Investing in Yourself and Your Business by Budgeting for Growth In this empowering episode of the Tourism Hub Podcast, host Despina Karatzias wraps up the enlightening "Igniting Smart Marketing for 2025" series with a grand finale focused on investing in yourself and your business. Despina emphasises the importance of budgeting for growth in the ever-evolving tourism and small business landscape, highlighting the necessity of strategic investments in marketing, innovation, and professional development. Listeners are guided through the essentials of budgeting, from website optimisation and content creation to leveraging Google and Meta ads for targeted traffic. Despina underscores the significance of personal growth, urging professionals to upskill and engage in networking opportunities to stay competitive and inspired. The episode also explores the power of collaborations and partnerships, encouraging businesses to build relationships with trade partners, local businesses, and digital influencers to amplify their reach and impact. Despina provides actionable steps for evaluating budgets, investing in new skills, and creating a growth roadmap to ensure future success. Join Despina in this transformative discussion as she inspires tourism professionals to commit to excellence and future-proof their businesses. Tune in for a journey of growth, insights, and actionable strategies to thrive in the dynamic world of tourism. 01:16 - The Importance of Budgeting for Growth 03:53 - Effective Marketing Strategies 08:21 - Investing in Yourself and Your Team 11:54 - Collaborations and Partnerships 15:21 - Creating Your Growth Roadmap 17:39 - Conclusion and Final Thoughts Grab your FREE copy of the must-read eBook today! Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay ignited and inspired as you invest in your success and prepare for a thriving future in tourism! /episode/index/show/tourismhub/id/34626890

060 │ Igniting Smart Marketing for 2025 Part 6: Beyond Social Media, Diversifying Marketing Channels 01/01/2025

060 │ Igniting Smart Marketing for 2025 Part 6: Beyond Social Media, Diversifying Marketing Channels In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias delves into part six of the enlightening seven-part series, "Igniting Smart Marketing for 2025." This episode is a must-listen for entrepreneurs and experience makers, focusing on the often-overlooked power of diversifying marketing channels beyond social media. Despina emphasises the foundational importance of your website and email database as the primary assets in your marketing strategy. These are the channels where you maintain control, free from the whims of algorithms and platform changes. By exploring the exciting possibilities of multi-channel marketing, Despina guides listeners on how to strengthen business resilience, reach, and engagement. Listeners will learn about the risks of relying too heavily on social media, illustrated by the 2021 Facebook and Instagram outage that cost businesses millions globally. Despina shares strategies to diversify beyond social media, highlighting the significance of email marketing, video content, and collaborations with local businesses and influencers. The episode also explores the potential of destination marketing, encouraging listeners to engage with visitors through various platforms, from blogs to visitor centres. By expanding your strategy, you become part of the visitor journey, from dreaming to experiencing and beyond. Despina provides practical steps to diversify marketing efforts, including leveraging email marketing platforms, video editing tools, and analytics to enhance reach without overwhelming resources. She also stresses the importance of building relationships with tourism boards, trade partners, and content creators to amplify marketing efforts. Join Despina in this empowering discussion and embrace a holistic marketing strategy that respects your primary assets while expanding your reach. This episode is a testament to building a resilient, adaptable marketing strategy that meets your audience wherever they are. 01:09 - The Importance of Diversifying Marketing Channels 02:22 - Leveraging Your Website and Email Database 02:58 - Risks of Relying Solely on Social Media 06:18 - Expanding Beyond Social Media 08:59 - Collaborations and Partnerships 14:50 - Tools and Strategies for Effective Marketing 16:33 - Action Plan for Diversifying Marketing Grab your FREE copy of the must-read eBook today! Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace diversification and build a resilient marketing strategy today! /episode/index/show/tourismhub/id/34626825

059 │ New Year, New Questolutions: 12 Powerful Questions to Reflect, Recharge, and Reignite 12/31/2024

059 │ New Year, New Questolutions: 12 Powerful Questions to Reflect, Recharge, and Reignite In this transformative episode of the Tourism Hub Podcast, host Despina Karatzias invites listeners to rethink their approach to New Year resolutions with an inspiring concept called "Questolutions." As we bid farewell to 2024 and welcome 2025, Despina unpacks why traditional resolutions often falter and introduces a powerful alternative that encourages reflection, clarity, and action. Drawing insights from a compelling article by Warren Berger, Despina explains how Questolutions—questions that inspire solutions—can lead to more meaningful personal and professional growth. Backed by scientific studies, this approach taps into our brain's natural affinity for questions, stimulating critical thinking and creativity. Listeners are gifted with a set of 12 thought-provoking questions designed to guide reflection and planning for the new year. These questions aim to help you identify what worked well, learn from past challenges, and prioritise what truly matters in both business and personal life. From assessing energy-draining tasks to envisioning future excitement, these questions serve as a roadmap for a fulfilling and impactful 2025. Despina shares her personal journey and the transformative impact of embracing Questolutions, encouraging listeners to reclaim the driver's seat in their lives and steer towards their goals with intention and purpose. By answering these questions, you're not just planning for the year ahead; you're laying the groundwork for intentional, transformative growth. 00:26 - Why Resolutions Fail 01:35 - Introducing Questolutions 02:50 - The Power of Questions 03:28 - 12 Questions for a Successful Year 07:09 - Reflecting on Successes and Failures 10:33 - Eliminating Low-Value Tasks 12:17 - Channeling Excitement into Action 13:19 - Minimizing Energy Drains 15:29 - Growth Through Discomfort 16:36 - Evaluating Your Circle 18:08 - Delegation for Growth 19:39 - Simplifying for Focus 20:42 - Creating and Letting Go Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Step into 2025 with clarity and purpose, and let Questolutions guide you to a year of progress and achievement. Happy New Year! /episode/index/show/tourismhub/id/34653490

058 │ Igniting Smart Marketing for 2025 Part 5: Customer Loyalty Over Acquisition, Retaining Your Best Customers Through Personalisation and Relationship Management 12/25/2024

058 │ Igniting Smart Marketing for 2025 Part 5: Customer Loyalty Over Acquisition, Retaining Your Best Customers Through Personalisation and Relationship Management In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias delves into part five of her compelling seven-part series, "Igniting Smart Marketing for 2025 and Beyond." This series, inspired by the latest ebook from the Institute of Excellence, is a must-listen for anyone in the tourism industry looking to elevate their marketing strategies. Despina highlights the importance of focusing on existing customers, revealing that acquiring a new customer can cost up to five times more than retaining an existing one. She shares fascinating insights, such as how increasing customer retention by just 5% can boost profitability by up to 95%, according to the Harvard Business Review. Listeners will learn how to build genuine relationships and personalise marketing efforts to make every customer feel valued. Despina breaks down the difference between customer acquisition and retention, emphasising the need for a balanced approach. She explores the three distinct types of customers in the tourism industry: direct customers, trade customers, and industry partners, each requiring tailored strategies for acquisition and retention. This episode is packed with actionable strategies on how to leverage data to understand customer behaviour, personalise communication, and use tools like CRM systems to enhance customer relationships. Despina also discusses the importance of loyalty programs, reputation management, and effective communication channels in building strong customer connections. Join Despina in this episode to discover how to transform your customer relationships into a powerful network of advocates, driving sustainable growth for your business. Whether you're a tourism professional or a business owner, this episode offers valuable insights and practical steps to enhance your customer retention strategy. 00:43 - The Importance of Customer Retention 02:09 - Understanding Customer Acquisition vs. Retention 03:07 - Tailoring Strategies for Different Customer Types 05:35 - Building Strong Customer Relationships 06:56 - Personalization in Relationship Management 10:31 - Tools and Strategies for Retention 15:18 - Action Plan for Improving Retention Grab your FREE copy of the must-read eBook today! Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay ignited and inspired, and remember, personalisation builds connection and connection builds loyalty! /episode/index/show/tourismhub/id/34601585

057 │ Magical Sunset Dreams: Greek Island Luxury Sailing Experiences with Maria Tsalkos 12/18/2024

057 │ Magical Sunset Dreams: Greek Island Luxury Sailing Experiences with Maria Tsalkos In this enchanting episode of the Tourism Hub Podcast, host Despina Karatzias takes listeners on a captivating journey beyond Australia's borders with , founder of Greek Island Sailing Experiences. Join them as they explore Maria's remarkable transition from a corporate career in physics and tyre manufacturing to curating unforgettable sailing adventures steeped in Greek mythology. Maria shares her inspiring story, from her early aspirations of becoming an astronaut to her transformative experiences in Greece, where her passion for storytelling and Greek mythology blossomed. Discover how her love for Greece and its rich history inspired the creation of Magical Sunset, offering unique sailing tours that blend mythological tales with modern luxury. Listeners will be transported to the idyllic Greek islands, where Maria's tours reveal hidden gems accessible only by boat. From Odysseus's journey home to reenactments of ancient myths, Maria's experiences offer a deep connection to Greece's cultural heritage. The episode highlights the transformative power of travel, fostering family bonds and personal growth. Despina and Maria also delve into the challenges and triumphs of building a tourism business, emphasising the importance of partnerships and adaptability. Maria's story is a testament to following one's passion and the magic that unfolds when you embrace your calling. 01:17 - Maria's Journey Before Magical Sunset 02:17 - The Birth of Magical Sunset 07:01 - Creating Unique Greek Island Experiences 13:51 - The Odysseus Tour and Mythological Adventures 22:54 - Personalized Luxury Sailing Tours 32:13 - Connection to Country and Local Experiences 33:29 - Authentic Greek Cooking Classes 34:27 - Best Time for Sailing Experiences 35:51 - Importance of Partnerships in Tour Operations 37:16 - Curating Unique Tours and Client Experiences 39:34 - Navigating Challenges and Building Resilience 40:17 - Expanding Business and Trade Relationships 43:29 - Advice for Aspiring Entrepreneurs 45:17 - Impact of COVID-19 on Business 47:35 - Educational and Team Building Elements in Tours 57:33 - Personal Habits and Tools for Success 59:24 - Final Thoughts and Inspirations Connect with Maria Tsalkos Website: LinkedIn: Facebook: Instagram: Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Embark on a journey of discovery and let the magic of Greek mythology inspire your next adventure! /episode/index/show/tourismhub/id/34498675

056 │ Igniting Smart Marketing for 2025 Part 4: Digital Accessibility, Inclusive Marketing for All 12/11/2024

056 │ Igniting Smart Marketing for 2025 Part 4: Digital Accessibility, Inclusive Marketing for All In this compelling episode of the Tourism Hub Podcast, host Despina Karatzias delves into the crucial topic of digital accessibility in part four of her seven-part series, "Igniting Smart Marketing for 2025." Inspired by the International Day of Persons with Disabilities and the latest course from the Institute of Excellence, Despina explores how small to medium businesses can make their digital spaces more inclusive and impactful. Listeners are introduced to the importance of accessibility, highlighting its benefits such as broadening audience reach, boosting SEO, and fostering customer loyalty. Despina provides actionable steps to enhance digital content, including writing in plain language, using descriptive headings and links, adding alt text to images, and ensuring videos are captioned and transcribed. The episode also shines a spotlight on Hayley Brown, founder of Vacay It, an innovative audio-first platform revolutionising tourism for individuals with low vision. Hayley's inspiring journey and commitment to inclusivity serve as a powerful example of how accessibility can transform industries. Despina encourages tourism professionals to audit their digital presence and embrace accessibility as a responsibility, not just a compliance task. By doing so, businesses can expand their reach, build trust, and create positive community impacts. Join Despina in this enlightening discussion and learn how to make your digital content more inclusive. Discover the transformative power of accessibility and prepare your business for a more inclusive future. 01:33 - Introduction to Digital Accessibility 02:26 - Why Accessibility Matters 04:21 - Practical Steps for Inclusive Content 06:44 - Spotlight on Vacayit 09:30 - Actionable Checklist for Your Business An audio guide to the world: Revolutionizing accessible Tourism - Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace digital accessibility and create a more inclusive world for everyone! /episode/index/show/tourismhub/id/34391220

055 │ Building Resilience and Setting Records: Queensland's Tourism Journey 12/04/2024

055 │ Building Resilience and Setting Records: Queensland's Tourism Journey In this captivating episode of the Tourism Hub Podcast, host Despina Karatzias engages in a dynamic conversation with Patricia O'Callaghan, the CEO of Tourism and Events Queensland, live from the beautiful Queensland. Together, they explore the resilience and innovation that has propelled Queensland's tourism industry forward amid challenges and opportunities. Patricia shares insights into the strategic recovery efforts following unprecedented weather events, emphasising the importance of listening and taking swift action. The discussion highlights the collaborative approach of Tourism and Events Queensland in supporting the industry, with over 500 operators involved in strategic planning sessions. The conversation also delves into the emotional impact of natural disasters on communities and the significance of mental health support for industry professionals. Patricia reflects on her experiences from regional tourism to her current state-level role, offering valuable lessons learned along the way. Listeners will be inspired by Queensland's bold marketing initiatives, including a successful campaign in the US featuring global icons like Bluey and Robert Irwin. Patricia's passion for the industry shines through as she discusses the transformative power of tourism in shaping communities and creating lasting memories. Join Despina and Patricia as they celebrate the spirit of Queensland's tourism and look forward to the opportunities leading up to the Brisbane 2032 Olympic and Paralympic Games. This episode is a testament to the strength and innovation of the tourism industry, offering inspiration and valuable insights for professionals seeking to elevate their businesses and careers. 00:53 - Recovery and Support Strategies 01:37 - Weather Challenges and Industry Response 05:17 - Mental Health and Emotional Toll 06:42 - Marketing and Global Campaigns 09:24 - Best of Queensland Program 11:18 - Inspirational Leadership and Future Goals 13:31 - Conclusion and Gratitude Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace the transformative power of tourism and be part of the journey to 2032! /episode/index/show/tourismhub/id/34260005

054 │ Igniting Smart Marketing for 2025 Part 3: Digital-First Strategies: Essential Tools and Tactics 11/28/2024

054 │ Igniting Smart Marketing for 2025 Part 3: Digital-First Strategies: Essential Tools and Tactics In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias broadcasts from the beautiful Nusa Dua in Bali, continuing her seven-part series on igniting smart marketing strategies for 2025. Despina begins by celebrating the achievements of the State Tourism Award finalists and winners across Australia, highlighting the significance of the Quality Tourism Framework in elevating industry standards. This episode is dedicated to Lisa Ronson, a remarkable marketing leader whose legacy continues to inspire. Despina reminisces about Lisa's transformative contributions during her tenure at Tourism Australia, including the iconic Dundee Super Bowl campaign. The focus then shifts to "Digital First Strategies: Essential Tools and Tactics," where Despina shares the story of Norman, a charismatic beachside entrepreneur in Bali. Norman's journey underscores the importance of blending personal connections with digital strategies to expand business reach and sustainability. Despite his charm and dedication, Norman's lack of digital presence limits his market potential. Despina provides valuable insights into how businesses like Norman's can leverage digital tools and partnerships to enhance their offerings. She outlines practical steps for building relationships with local hotels, tourist information desks, and transport drivers to boost visibility and bookings. The episode also covers the creation of a simple yet effective website, harnessing social media, and automating communications to save time and effort. Listeners are encouraged to embrace a digital-first mindset, combining personal charm with technology to work smarter, not harder. Despina emphasises the transformative power of digital strategies in building credibility, increasing bookings, and freeing up time for what truly matters. Join Despina in this inspiring discussion and learn how to refine your approach with actionable tips and tools. Download the free eBook and prepare to elevate your tourism business in 2025 and beyond. 00:41 - Celebrating Tourism Achievements 01:25 - Tribute to Lisa Ronson 02:33 - Introduction to Digital First Strategies 03:00 - Norman: The Beachside Entrepreneur 04:23 - The Importance of Digital Presence 07:54 - Building Digital Presence Through Partnerships 13:59 - Action Plan for Digital Success Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace the digital-first mindset and let your business thrive! /episode/index/show/tourismhub/id/34190200

053 │ Igniting Smart Marketing for 2025 Part 2: Branding vs. Marketing - Getting Your Messaging Right 11/21/2024

053 │ Igniting Smart Marketing for 2025 Part 2: Branding vs. Marketing - Getting Your Messaging Right In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias continues her seven-part series inspired by the launch of her new eBook, This episode focuses on the critical distinction between branding and marketing, offering listeners a comprehensive guide to crafting messages that resonate deeply with their audience. Despina passionately explains the essence of branding as the emotional connection and identity of a business, while marketing is the action that communicates this identity to the world. She shares personal insights from her journey with the Institute of Excellence, inspired by Maya Angelou's quote about the lasting impact of how you make people feel, which serves as a guiding principle in her work. Listeners will discover how iconic brands like Apple, Nike, and Disney masterfully combine branding and marketing to create unforgettable experiences. Despina also emphasises the importance of personal branding, illustrating how it aligns with business values through examples of influential figures like Oprah Winfrey, Richard Branson, and Elon Musk. The episode encourages tourism professionals to reflect on their personal and business brands, ensuring they align to build trust and authenticity. Despina provides actionable steps to craft a message that bridges branding and marketing, urging listeners to define their core values and communicate consistently across all platforms. Join Despina in this empowering discussion to learn how to harness the power of branding and marketing, creating lasting connections and standing out in a crowded marketplace. Don't miss the opportunity to download the free eBook and prepare for an exceptional 2025! 01:37 - The Essence of Branding 03:12 - Marketing: Bringing Your Brand to Life 04:01 - Iconic Brands and Their Strategies 05:41 - Personal Branding: Brand You 08:21 - Building Trust and Credibility 08:48 - Famous Examples of Personal Branding 10:03 - Aligning Personal and Business Brands 11:28 - Crafting a Resonant Message 12:53 - Defining Core Values and Principles 13:24 - Understanding Your Audience 13:38 - Consistency Across Channels 14:04 - Actionable Branding Challenge Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay true to your brand and ignite excellence in everything you do! /episode/index/show/tourismhub/id/34032206

052 │ Igniting Smart Marketing for 2025 Part 1: Building a Strong Marketing Plan 11/16/2024

052 │ Igniting Smart Marketing for 2025 Part 1: Building a Strong Marketing Plan In this exciting episode of the Tourism Hub Podcast, host Despina Karatzias embarks on a transformative journey with the launch of a seven-part series, celebrating the release of her new ebook, This episode is the first in a series designed to equip tourism professionals with the foundational tools needed to excel in 2025. Despina delves into the intricacies of crafting a robust marketing plan, distinguishing it from a business plan, and emphasising its role as a strategic backbone for customer acquisition and engagement. She highlights the importance of a documented marketing strategy, noting that businesses with such plans are significantly more likely to succeed. Despina provides actionable insights into setting SMART goals, understanding target audiences, and leveraging digital marketing to create a customer-centric approach. Listeners will learn how to conduct a SWOT analysis to assess strengths, weaknesses, opportunities, and threats, ensuring a proactive and strategic approach to marketing. Despina also shares her personal experiences, offering practical steps to build a consistent and engaging social media and content marketing strategy, tailored to resonate with today's value-driven consumers. The episode underscores the importance of competitive research, encouraging tourism operators to understand market trends and differentiate their offerings. Despina wraps up with guidance on budgeting and tracking results, emphasising the need for data-driven decisions to maximise marketing impact. Tune in to discover how to lay the groundwork for a successful 2025 with a clear, focused, and strategic marketing plan that aligns with your business goals and meets the evolving expectations of your audience. 02:30 - A well planned marketing strategy is one of the most powerful tools in your business 08:36 - Using the SMART framework is the first step in creating a strong marketing plan 10:18 - Understanding your target audience is crucial to effective marketing 16:25 - Using a SWOT analysis can help you identify your strengths and weaknesses 18:04 - Building a social media and content marketing strategy within your marketing plan is crucial 29:14 - A successful marketing plan requires a realistic and intentional budget and target 32:26 - Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Let's make 2025 your strongest year yet! /episode/index/show/tourismhub/id/33952462

051 │ Crisis Preparedness in the Tourism Industry 11/07/2024

051 │ Crisis Preparedness in the Tourism Industry In this compelling episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Mark Olsen, CEO of Tropical North Queensland, to discuss the critical importance of readiness and resilience in the tourism industry. As regions across Australia prepare for the summer season, Mark shares invaluable insights into the necessity of proactive planning and mental health support for tourism businesses facing climate challenges. Mark recounts the devastating impact of record-breaking floods in 2023, highlighting the urgent need for the industry to not only focus on attracting visitors but also ensuring their safety. He stresses the importance of holistic support for tourism businesses, considering both financial stability and mental wellbeing, especially in the face of increasing crises. The conversation delves into the significance of accreditation in crisis management, with Mark advocating for preparedness through the "Get Ready Week" initiative. He underscores the need for clear communication strategies and media engagement to accurately portray the resilience and recovery of affected areas. Tune in to learn how tourism operators can build robust networks and plans to navigate future challenges, ensuring they are not just surviving but thriving in the ever-evolving tourism landscape. 01:11 - October is Get Ready Week for Queensland's tourism industry 02:51 - Australian Regional Tourism Collective meeting to discuss response to December flooding 08:57 - The tourism industry needs to take preparedness seriously ahead of December 23rd 11:03 - Mark: The media always focus on the negative. So we need to be willing to challenge that Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay resilient, stay informed, and keep pushing the boundaries of excellence in tourism! /episode/index/show/tourismhub/id/33824052

050 ⎢ Boosting Marketing and Business Efficiencies Using AI – Meet DespinAI 10/31/2024

050 ⎢ Boosting Marketing and Business Efficiencies Using AI – Meet DespinAI In this innovative episode of the Tourism Hub Podcast, host Despina Karatzias introduces a groundbreaking approach by delivering the episode through her AI-powered avatar, DespinAI. Episode 50 marks a milestone as Despina explores the transformative power of artificial intelligence in the tourism industry, offering practical insights into how AI can revolutionize marketing and operational efficiencies for tourism operators. Despina delves into the myriad ways AI can enhance business operations, from content creation and automating social media interactions to managing online reputations and generating captivating videos. She emphasizes the importance of balancing automation with the human touch, ensuring that AI serves as a tool to amplify authenticity and connection in tourism experiences. Listeners will discover four actionable AI applications to boost marketing and day-to-day operations: simplifying content creation with AI tools like ChatGPT, automating visitor messaging and social media, managing visitor feedback efficiently with Review Pro, and creating engaging video content with platforms like Lumen 5 and Capcut. Despina also highlights the pros and cons of integrating AI into business operations, providing a balanced view of its potential and challenges. As Despina shares her journey experimenting with AI, she inspires tourism professionals to explore these technologies, demonstrating that AI isn't just for big businesses but is accessible and beneficial for all. With an action plan to kickstart your AI journey, this episode is a call to embrace innovation and explore new possibilities in the tourism sector. 00:55 - Using AI to improve marketing and communications can boost efficiency and customer engagement 08:00 - AI powered platforms make it easy to create professional videos without hassle 09:19 - The Pros and Cons of AI in Business Operations AI technology is reshaping businesses 14:56 - Small business owners can embrace AI to scale their presence and explore new possibilities 16:05 - Actionable steps to help you start your AI journey Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay curious, stay inspired, and most importantly, stay human! /episode/index/show/tourismhub/id/33699672

049 ⎢ The Evolving Experience Economy in Australia and New Zealand 10/24/2024

049 ⎢ The Evolving Experience Economy in Australia and New Zealand In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias delves into the evolving experience economy in Australia and New Zealand. With a focus on the latest report from Arrival, Despina unpacks key trends, challenges, and opportunities for tourism experience makers in the region. As she navigates through the comprehensive insights from the report, she reflects on what these findings mean for businesses across the region. Despina discusses the importance of the experience economy, especially in the post-pandemic landscape where local and domestic tourism has rebounded more quickly than international markets. She highlights the critical nature of adapting to new trends, such as the rise in online and mobile bookings, and the necessity for businesses to leverage digital marketing and mobile optimisation. The episode also covers the adoption of dynamic pricing models, which allow businesses to maximise profitability during peak times and encourage bookings during quieter periods. Despina emphasises the need for small tourism operators to embrace technology and reduce reliance on OTAs to remain competitive. Tune in to discover actionable insights and strategies, including the use of booking software and channel managers, to optimise operations and improve business performance. Despina wraps up with key takeaways and an action plan designed to help tourism operators thrive in this ever-evolving landscape. 01:43 - Breaking down the data: Key takeaways from the arrival report 03:33 - The pivotal role of the experience economy in modern tourism 04:54 - Survey of 318 operators on dynamic pricing across Australia and New Zealand 08:46 - 44% of operators report booking volumes surpassing 2019 levels post-pandemic 10:30 - Half of all operators now use channel managers for efficient booking management 12:59 - Austrade report: 5,000 small tourism businesses projected to close between 2019-2023 15:44 - Reflecting on the evolution of the experience economy in Australia and New Zealand References: Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay curious, stay adventurous, and let's continue building a stronger tourism industry together! /episode/index/show/tourismhub/id/33593982

048 ⎢ Highlights from the WTTC Global Summit: Conversations with ICF's Top Aviation and Tourism Experts 10/17/2024

048 ⎢ Highlights from the WTTC Global Summit: Conversations with ICF's Top Aviation and Tourism Experts In this groundbreaking episode of the Tourism Hub podcast, we’re honoured to have not one but two international experts on the show. Host Despina Karatzia welcomes Jane Thompson and Nikolaos Gkolfinopoulos of ICF. A long time friend and colleague, Nikolaos is Tourism Hub's first returning guest, making history as our first repeat appearance on the show! In this episode, Jane Thompson and Nikolaos Golfinopoulos from ICF highlight the organisation’s mission to build a more prosperous and resilient world through sustainable projects across various sectors, including aviation and tourism. Jane discusses the aviation industry's move toward sustainability, focusing on Sustainable Aviation Fuel (SAF) as a key solution to reducing carbon emissions by 2050. Nikolaos emphasises the importance of heat resilience in tourism, urging destinations to adapt to climate change through strategic planning. Both experts highlight the need for empathy, collaboration, and innovative solutions to address global challenges. They also share examples of best practices in sustainable tourism, such as and Australia's commitment to environmental responsibility. Ultimately, the episode calls for using technology like AI to enhance efficiencies while maintaining human-centred approaches in solving tourism’s biggest challenges. 02:29 - Nikolaos discusses his journey at ICF 06:07 - SAF: The most realistic near-term solution for aviation 17:21 - The complexity of tourism and its challenges 18:01 - Nikolaos emphasises the urgency of climate action 27:25 - Australia's strong approach to sustainability measurement 29:46 - Best practices: Guerrilla families become gamekeepers 31:11 - World Travel and Tourism Council Forum in Perth, Australia 32:02 - NWA's sustainable tourism action plan for pilot destinations 38:05 - ICF's AI investment to improve tourism innovation 46:01 - Nikolaos and Jane discuss the future of tourism 50:27 - Jane and Nikolaos talk heat resilience in tourism About Nikolaos Gkolfinopoulos Nikolaos is the Head of Tourism of ICF, based in Madrid, Spain. He has 10+ years of experience in international tourism development. In his role with ICF, Nikolaos is working for and towards a sustainable future. He supports countries, destinations, and the private sector in solving their most complex tourism challenges related to climate change, heat resilience, social sustainability, crisis management and recovery, stakeholder engagement, and ever-evolving tourism trends. He places at the forefront of any development recommendations and action plans the inclusion of the local communities and the protection of natural assets. Throughout his career, he has recorded successful tourism development initiatives with governments and international donors. Nikolaos holds a M.A. of International Sustainable Tourism Management from Monash University, Melbourne, Australia, and a BSc in Economic Sciences from Aristotle University of Thessaloniki, Greece. He has lived and worked in Greece, Australia, and Spain. Before joining ICF, he worked as a tourism consultant and research supervisor in Australia, followed by seven years of service at the UN Tourism (World Tourism Organization). He held multiple roles within UN Tourism and in 2021, was appointed to the post of Senior Project Specialist within the Technical Cooperation and Silk Road Department. Nikolaos is currently actively involved in international projects on tourism sustainability, master planning, decarbonisation, and maritime tourism. He leads ICF´s tourism practice and engagement with key international industry bodies such us UN Tourism, the World Travel and Tourism Council, and the Global Travel and Tourism Resilience Council. He is a strong advocate of the role of tourism in contributing to the achievement of the Sustainable Development Goals (SDGs). More on Nikos: About Jane Thompson Jane is Deputy Chair of the British Aviation Group, the leading UK trade association for companies working across the aviation infrastructure supply chain; and a Director in ICF’s Aviation, Travel and Tourism Division. ICF is a NASDAQ registered 10k-strong global strategic consulting firm, with a mission to create a more resilient and prosperous world. Herself a veteran of the aviation industry, Jane is passionate about the need to balance growth with a sustainable and resilient future for the aviation, travel and tourism sectors. She is responsible for preparing innovative service offerings to help clients – whether they be operators, governments, investors or destinations - transition to a more sustainable and net zero future. References: ICF: World Travel and Tourism Council: World Travel and Tourism Council Global Summit: Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Thank you for listening. Stay passionate, stay excellent, and stay ignited to do better today than you did yesterday! /episode/index/show/tourismhub/id/33495367

047 ⎢ Visitor Servicing 2.0: Bridging Online and In-Person Experiences 10/10/2024

047 ⎢ Visitor Servicing 2.0: Bridging Online and In-Person Experiences In this engaging episode of the Tourism Hub Podcast, host Despina Karatzias delves into the dynamic world of visitor servicing. Fresh from the Victorian Visitor Services Summit in Ballarat, Despina shares her insights and reflections on the evolving landscape of engaging visitors online. With shoutouts to industry leaders and case studies that highlight innovative content strategies, this episode is packed with inspiration for tourism professionals and businesses alike. Despina discussed practical strategies for enhancing digital engagement in visitor servicing, emphasising the importance of treating online interactions with the same priority as face-to-face encounters. Shw draws from international models to explore how visitor information centres can transform into dynamic experience hubs, leveraging technology to create personalised and memorable visitor experiences. Whether you're in tourism, retail, or any customer-facing industry, these insights are designed to elevate your service game and ensure every interaction is meaningful and impactful. Tune in to discover how to integrate AI, automation, and personalisation into your customer service strategy, and why it's crucial to respond swiftly to digital inquiries. 06:41 - The principles behind visitor servicing apply to any industry where you engage with people 10:51 - Importance of personalisation in online interactions 19:51 - Tourism Hub podcast concludes with insights from the Victorian Visitor Information Services Summit References: Victorian Tourism Industry Council: Australian Regional Tourism Network: Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning! /episode/index/show/tourismhub/id/33400582

046 ⎢ Throwback to ARTful Conversations from the Australian Regional Tourism Convention 10/02/2024

046 ⎢ Throwback to ARTful Conversations from the Australian Regional Tourism Convention In this special episode of the Tourism Hub Podcast, host Despina Karatzias celebrates the upcoming Australian Regional Tourism (ART) Convention and the launch of an exciting new partnership with the Australian Regional Tourism Network. This episode is a nostalgic throwback featuring insightful interviews with legends of the Australian tourism industry, including Peter Freeman of Wolf Media, Liz Ward from Tourism Tribe, Sarah O'Mara from Flare Access, and Merrin Ozols from Fluro Peninsula Tourism and many more. Join us as we delve into the incredible work being done in Australian regional tourism, from accessible tourism initiatives to innovative digital marketing strategies. This episode is packed with valuable insights, personal anecdotes, and inspiring stories from industry leaders who are making a significant impact in regional tourism. Whether you're a tourism professional or simply passionate about travel, this episode is sure to inspire and inform. 2:26 Sarah O'Mara from Flare Access 10:49 Peter Freeman from WOOF Medida 31:28 Paula Freeman from Visit Rural 42:15 Georgia Lazzari from City of Newcastle 53:29 Kate Mather from Destination Kiama and South Coast Experiences 59:21 Merrin Ozols from Fleurieu Peninsula Tourism 1:09:23 Forbes Jamieson 1:21:35 Scott Taylor from Guru Production 1:29:36 Liz Ward from Tourism Tribe References: Australian Regional Tourism Network: Tourism Tribe: Wolf Media: Flare Access: Visit Rural: City of Newcastle: Destination Kiama: Fluro Peninsula Tourism: Book Easy: Guru Productions: Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning! /episode/index/show/tourismhub/id/33276247

045 ⎢ Green and Growing with David Barry from Green Pedal Cycles 09/25/2024

045 ⎢ Green and Growing with David Barry from Green Pedal Cycles In this unique episode of the Tourism Hub Podcast, host Despina Karatzias takes us on an exhilarating journey through regional Victoria with Green Pedal Cycles. Join Despina as she experiences her first electric bike tour in Echuca, guided by David Barry of Green Pedal Cycles. Discover the joy of cycling through picturesque landscapes, learning about the rich history and vibrant community of Echuca and Moama. Despina reflects on the importance of sustainable tourism and the incredible impact small tourism operators like Green Pedal Cycles have on both visitors and the local community. David shares insights into their journey from electric bike enthusiasts to successful tourism operators, highlighting the challenges and triumphs along the way. This episode is a delightful mix of personal anecdotes, historical tidbits, and inspiring stories of resilience and innovation in the tourism industry. Whether you're a seasoned tourism professional or simply a lover of travel and adventure, this episode is sure to ignite your passion for exploring new destinations in a sustainable and joyful way. 07:32 - Tourism Hub podcast with David Barry on a bike tour of Echuca 10:03 - Victoria's Campaspe River is one of the most volatile rivers 14:26 - The flooding in Rochester did not do well for the tourism industry 27:05 - The Murray river is cleanest and the healthiest it's been 31:47 - What's been the most surprising thing about working in tourism or the visitor economy? 36:13 - David started with only two bikes 59:22 - David says you need to make a sound plan before embarking on startup References: Green Pedal Cycles: Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning! /episode/index/show/tourismhub/id/33198037

044 ⎢ Vale Dr Joanne Pyke: A Tribute to a Tourism Leader 09/19/2024

044 ⎢ Vale Dr Joanne Pyke: A Tribute to a Tourism Leader In this heartfelt episode of the Tourism Hub Podcast, host Despina Karatzias takes a poignant departure from the usual business-centric discussions to pay tribute to the late Associate Professor Joanne Pyke. Joanne, a visionary leader in sustainable tourism, left an indelible mark on the industry and the lives of those who had the privilege to know her. Despina reflects on Joanne's remarkable contributions, her dedication to sustainability, diversity, and community wellbeing, and the personal impact of her loss. Joanne Pyke's legacy is celebrated through her extensive work, including her pivotal research on building resilience in tourism destinations and her commitment to sustainable practices in large-scale events like religious tourism. Despina shares personal anecdotes and memories, highlighting Joanne's deep and meaningful collaborations within academia and the industry, and her unwavering dedication to making a positive impact. This episode is a moving reminder of the fleeting nature of time and the importance of seizing opportunities to connect, engage, and make meaningful contributions. Despina also reflects on her own experiences of loss, emphasising the value of cherishing loved ones and prioritising what truly matters. Join us in this special tribute as we honour Joanne Pyke's extraordinary life and work, and find inspiration in her legacy to continue striving for a better, more sustainable future in tourism. References: BBC World Service - Greening the Hajj: Building The Resilience of Tourism Destinations to Disasters: Joanne Pyke Research Publications: Connect with Despina Karatzias: Website: LinkedIn: Instagram: Follow us on social media for updates: Facebook: | Instagram: | | YouTube: | Show hosted by and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning! /episode/index/show/tourismhub/id/33117747

Tourism Hub Podcast with Despina Karatzias

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