Libsyn Directory

062 │ Revolutionising Regional Tourism Marketing with Hannah Statham

Tourism Hub Podcast with Despina Karatzias

Release Date: 01/15/2025

Tourism Hub Podcast with Despina Karatzias

In this empowering episode of the Tourism Hub Podcast, host Despina Karatzias explores the transformative power of intentional networking. Drawing from her own journey in the tourism industry, Despina shares a unique framework she calls "Net," designed to help listeners connect more strategically and purposefully. She reflects on her recent speaking engagement at the City of Monash and Eastern Innovation Business Centre, where she inspired a group of women entrepreneurs to elevate their networking game. Listeners will discover the three essential steps of the Net framework: narrowing your...

072 ⎢ Building Tourism Networks Across Australia: Melissa Souter Robertson’s ART Convention Experience

Tourism Hub Podcast with Despina Karatzias

In this vibrant episode of the Tourism Hub Podcast, host Despina Karatzias chats with Melissa Souter Robertson from the Shire of Collie, WA, as they discuss her experiences at the recent ART convention in Mackay. Melissa shares her enthusiasm for the event, highlighting the inspiring speakers and invaluable insights gained from the agritourism conference, which has sparked her interest in implementing similar initiatives in her region. Listeners will discover the unique features of Collie, a picturesque town located just two and a half hours south of Perth, known for its stunning bushland,...

071 ⎢ Navigating Seasonality in Tourism Business Operations

Tourism Hub Podcast with Despina Karatzias

In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias dives deep into the crucial topic of seasonality in tourism, exploring how it can be both a challenge and an opportunity for businesses. Drawing from her own experiences in the hot air balloon industry, Despina shares valuable strategies on how small businesses can effectively manage seasonal fluctuations and thrive throughout the year. Listeners will learn the importance of understanding and anticipating seasonal trends by analysing data and booking patterns, enabling them to make informed decisions about staffing,...

070 ⎢ Navigating the Path to Sustainable Tourism with Corinne Lewis

Tourism Hub Podcast with Despina Karatzias

In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias sits down with ne Lewis from Ecotourism Australia to discuss the vital intersection of agritourism and sustainable practices. Corinne shares her experiences from the recent ART conference, highlighting the inspiring stories of local farmers who are blending their agricultural roots with tourism, all while navigating the unique challenges of this evolving sector. Listeners will gain insights into the certification process offered by Ecotourism Australia, which helps operators understand their sustainability journey...

069 ⎢ From Crocodile Dundee to White Lotus: How Film Tourism Is Reshaping Travel Trends

Tourism Hub Podcast with Despina Karatzias

In this engaging episode of the Tourism Hub Podcast, host Despina Karatzias uncovers the transformative power of film tourism and its profound impact on travel destinations. Despina takes listeners on a journey from the iconic Crocodile Dundee to the modern-day phenomenon of Mamma Mia and the critically acclaimed series The White Lotus, exploring how these cultural touchstones have shaped travel trends and influenced tourism in their respective locations. Delving into the concept of discoverability, Despina highlights the role of digitisation and convergence in making destinations more...

068 ⎢ Rethinking Innovation in Tourism From Complexity to Connection

Tourism Hub Podcast with Despina Karatzias

In this thought-provoking episode of the Tourism Hub Podcast, host Despina Karatzias explores the evolution of tourism and the complex interplay between technology and societal change. Despina delves into the concept of systems thinking, urging listeners to look beyond superficial solutions to understand the deeper dynamics at play in the tourism industry. She challenges the notion that technology alone drives change, introducing three critical frameworks: technological determinism, the social construction of technology, and actor-network theory. Each perspective offers a unique...

067 ⎢ Accelerate Action: Frida Kahlo, Women & Business in Motion

Tourism Hub Podcast with Despina Karatzias

In this empowering episode of the Tourism Hub Podcast, host Despina Karatzias dives into the legacy of the iconic Frida Kahlo, exploring how her life and art can inspire bold action in the tourism industry. As we celebrated International Women's Day, Despina reflects on Frida's resilience and creativity, sharing insights on how we can channel her spirit to elevate our own businesses and experiences. Despina discusses Frida's journey through pain and adversity, highlighting her ability to transform suffering into powerful self-expression. She draws parallels between Frida's artistic legacy and...

066 ⎢ Sustainable Growth: How Agritourism is Transforming Australia's Food and Tourism Sectors

Tourism Hub Podcast with Despina Karatzias

In this captivating episode of the Tourism Hub Podcast, host Despina Karatzias welcomes the inspiring Rose Wright from Regionality to explore the burgeoning field of agritourism in Australia. Fresh from the inaugural Agritourism Forum for Tourism Australia, Rose shares her journey and insights into how agritourism is transforming the landscape for farmers and rural communities. Rose delves into the evolution of agritourism, a movement she has championed for over 20 years, highlighting the significant shift towards recognising its value. She discusses the critical role of agritourism in...

065 ⎢ Unlocking Melbourne's Visitor Economy with Experience Melbourne 2028

Tourism Hub Podcast with Despina Karatzias

In this impactful episode of the Tourism Hub Podcast, host Despina Karatzias takes a deep dive into the newly launched Experience Melbourne 2028, Melbourne's destination management plan aimed at shaping the city's visitor economy over the next five years. The episode highlights the significance of a Destination Management Plan (DMP) as a collaborative effort that aligns businesses, governments, and communities to foster a thriving visitor economy. Despina discusses the impressive statistics behind Melbourne's tourism, revealing that 14.3 million visitors contributed over $11 billion to...

064 ⎢ Travel, Tech, and Transformation with Hamish Fell

Tourism Hub Podcast with Despina Karatzias

In this exciting episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Hamish Fell, a visionary in the tourism tech space and a board member of the Australian Regional Tourism Network (ART). Together, they explore the future of travel and tourism, diving into how technological advancements will shape the way we travel, especially for the next generation. Hamish shares insights from his session titled "How My Daughter Will Travel When She's 20," where he discusses the potential of high-speed travel, the evolution of drone technology, and the transformative impact of fintech...

More Episodes

In this lively episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Hannah Statham, ambassador for the Australian Regional Tourism Network and founder of Media Mortar. Hannah shares her extensive experience in tourism marketing, focusing on the power of regional destinations and the art of content creation. With a passion for the regions, Hannah discusses the importance of lo-fi content and how businesses can leverage simple video techniques to engage audiences effectively.

Hannah provides insights into her workshop on vertical video creation, a hands-on session that encouraged participants to overcome their fears and start producing engaging content. She highlights the significance of capturing real-time moments with lo-fi content, emphasising that the best camera is the one you have with you. The discussion also touches on the evolving landscape of digital marketing, where Hannah stresses the necessity of being consistent across all channels to tell your story before someone else does.

As the conversation unfolds, Hannah reflects on her journey from working in tourism marketing to founding Media Mortar, a content marketing agency that has evolved with the digital age. She shares her experiences at the Australian Regional Tourism Convention, praising its friendly atmosphere and the valuable networking opportunities it provides. Hannah's enthusiasm for bold branding and innovative content strategies shines through, making this episode a must-listen for anyone looking to elevate their tourism marketing efforts.

00:41 - Meet Hannah Satham

01:53 - Insights on Low-Fidelity Video Creation

06:49 - Using Phones for Stunning Content

07:12 - Hannah’s Evolution in Client Support

10:12 - Delivering Content Quickly

14:00 - LinkedIn Engagement Insights

14:41 - What Sets the Australian Regional Tourism Convention Apart

20:42 - Content Creation Discussions

22:46 - Starting with Social Media for Builders

Connect with Hannah Statham:

Website: Media Mortar

LinkedIn: Hannah Statham