Bettina Sherick | Founder, Hollywood in Pixels - Pioneering Digital Marketing from Retail to Rings of Power
Release Date: 12/18/2024
(ICYMI) Chad Misner: LITTLE CHILDREN trailer, THE SOCIAL NETWORK trailer editor, creative director
Trailer Geeks and Teaser Gods
Thought folks would enjoy hearing this one from all-time great, Chad Misner. So many of the pieces Chad's been involved with still get mentioned among the best trailers ever made. Enjoy... Chad Misner, is well known and well loved as one of the most respected editors and creative directors of the entire trailer industry. Most recently Chad was the SVP of Creative Advertising at Focus Features and, prior to that was responsible for 2 of the greatest trailers of all time and , among dozens, if not hundreds of other brilliant contributions. Some other favs: The Wrestler - Biutiful...
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Andrea Weeks, Executive Creative Director at AV Squad: LONGLEGS, ANORA, CUCKOO, THE NIGHTINGALE (and more!)
Trailer Geeks and Teaser Gods
In this episode, host Corey Nathan sits down with Andrea Weeks, Executive Creative Director at AV Squad. A lifelong creative, Andrea brings a unique perspective shaped by her upbringing in Maine, a background in theater and film, and an impressive trajectory in the world of trailers and creative marketing. From her early days at Sony Pictures Classics to pioneering campaigns at AV Squad, Andrea shares her journey through the indie and mainstream worlds of film marketing. What We Discuss: How AV Squad became 100% employee-owned and what that means culturally Andrea’s transition from...
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"This Week in Movie Trailers" - Jonny Elwyn on Freelance Creativity, Trailer Data, and Building TWIMT
Trailer Geeks and Teaser Gods
This episode is definitely for "trailer geeks" because host Corey Nathan and this week's guest Jonny Elwyn totally geek out over some great trailers. So on this edition, we sit down with Jonny Elwyn—a freelance editor and writer based in London—to explore the creative freelance lifestyle, the trailer industry, and Jonny’s popular newsletter This Week in Movie Trailers (TWIMT). Jonny shares his journey through film editing and writing, his strategies for staying productive, and how he built a data-driven trailer newsletter that’s catching the attention of the industry. What We Discuss:...
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Robert Hyams: From Film Reels to Avid – A Legendary Journey Through the Golden Age of Trailers
Trailer Geeks and Teaser Gods
In this nostalgic episode of Trailer Geeks and Teaser Gods, host Corey Nathan sits down with the legendary Robert Hyams, a pivotal figure in the evolution of movie marketing. From his start in the mailroom at Kaleidoscope to his influential role in both trailers and studio post-production, Rob shares fascinating stories of the people, technologies, and transitions that shaped the industry. With over four decades in the business and a reputation for never missing a deadline or going over budget, Rob offers unmatched insight into the trailer world’s past and future. What We Discuss: How...
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Pete Campbell, Creative Director at Wild Card Creative Group
Trailer Geeks and Teaser Gods
In this episode, host Corey Nathan sits down with Pete Campbell, Creative Director at Wild Card Creative Group and one of the most respected editors and mentors in the trailer industry. From his humble beginnings as a student and babysitter to cutting award-winning trailers and mentoring the next generation of creatives, Pete shares his journey and the craft behind some of the most iconic trailers in Hollywood. What We Discuss: How Pete transitioned from screenwriter to editor to creative director Why WDA was a launching pad for so many successful creatives What it takes to make a...
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The Creative Advertising Career of Dana Precious – From Sony to Marvel and Beyond
Trailer Geeks and Teaser Gods
On this episode, we sit down with the brilliant and dynamic Dana Precious. From her humble start as a receptionist to holding top marketing positions at Sony, Marvel, and Relativity, Dana shares a story filled with humor, grit, and wisdom. Alongside her accomplishments in entertainment marketing, Dana is also a successful author of several novels, and in this episode, she reflects on creativity, leadership, industry changes, and personal evolution. What We Discuss: How Dana Precious transitioned from receptionist to CMO Lessons in navigating creative careers and studio politics Dana’s...
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Yuhei Ogawa | Editor, CD and Host of CREATIVE. KIND.
Trailer Geeks and Teaser Gods
In this episode of Trailer Geeks and Teaser Gods, host Corey Nathan welcomes Yuhei Ogawa, an accomplished editor, creative director, and host of the new podcast Creative. Kind. Yuhei shares his creative journey, reflecting on his career in film marketing, the inspiration behind his podcast, and the importance of kindness and emotional reflection in the creative industry. Together, Corey and Yuhei dive into the nuances of maintaining mental health, building community, and sustaining creativity in an ever-evolving and demanding entertainment landscape. What You Will Learn: How Yuhei Ogawa...
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Brett Winn and Ben Andron of RAVE Collective
Trailer Geeks and Teaser Gods
In this episode of Trailer Geeks and Teaser Gods, host Corey Nathan welcomes two industry powerhouses: Brett Winn, owner and CEO of RAVE Collective, and partner, Ben Andron, Head of Creative Advertising. Brett returns to the show, while Ben is taking his maiden voyage on the TG&TG cruise ship. From humble beginnings to big screen brilliance, this episode traces their unique career paths, shared philosophies, and the launch of their exciting new venture. What We Discuss: The unexpected origin stories of two trailer industry leaders How early career decisions shape creative...
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Kevin Childress and Craig Hagedorn, Award Winning Trailer Editors, on Storytelling, Sound Design, and Creative Collaboration
Trailer Geeks and Teaser Gods
On this episode, we sit down with Kevin Childress, award-winning editor, producer, and creative director, and Craig Hagedorn, editor and creative director at Wild Card Creative Group. Together, they explore the craft of movie trailer editing, from storytelling and music selection to navigating industry changes. What We Discuss: How Kevin and Craig broke into the trailer industry through unconventional paths. The impact of early influences and collaborations on their creative development. The importance of storytelling, rhythm, and music in crafting compelling trailers. The challenges and...
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ICYMI - Barbara Glazer: Lord of the Rings, Kill Bill, Pirates of the Caribbean
Trailer Geeks and Teaser Gods
This was one of our first episodes. So if you haven't had a chance to hear the magnificent Barbara Glazer, now's your chance! Barbara is not only an inspiration, she's been a mentor to so many others in this industry. On this episode, Barbara Glazer, co-founder of the Ant Farm, widely known for their campaigns for Lord of the Rings, The 6th Sense, Pirates of the Caribbean and many more. In 2000, Barbara co-founded Picture Head, a leading post-production company that works in all areas and formats of post-production. Barbara’s a member of the Academy, continues to...
info_outlinePioneering Digital Marketing with Bettina Sherick: From Retail to Rings of Power
In this episode, we're joined by Bettina Sherick, founder of Hollywood in Pixels and a visionary in the realm of digital marketing. Bettina shares her storied career journey, from her early days in retail and the revolutionary moment she first bought a book on Amazon, to her impactful work at Fox, Warner Bros., and Amazon. We delve into Bettina’s innovative contributions to digital campaigns for movies like Avatar and exploring her endeavors in preserving digital marketing history through Hollywood in Pixels. The episode also covers insights into her career transitions, challenges faced with racial bias in the workplace, and the evolving landscape of digital marketing. Tune in to hear about Bettina's fascinating experiences and forward-thinking vision for the future of digital content preservation.
01:04 Meet Bettina Sherick
01:34 Early Career and Education
02:34 First Encounter with E-commerce
04:26 Launching E-commerce in Retail
07:04 Challenges and Successes at Strouds
18:52 Transition to Warner Brothers Studio Stores
20:44 Digital Marketing Evolution
34:24 McBeard Media's Rise
35:29 Hollywood in Pixels: The Beginning
39:09 The Silver Pixels Events
43:21 Impact of the Pandemic
51:03 Favorite Campaigns and Industry Insights
57:33 Words of Wisdom
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