Trailer Geeks and Teaser Gods
What does it mean to truly feel a trailer—and how do you translate that feeling into something that moves an audience? In this Best Of Trailer Geeks & Teaser Gods episode, Corey Nathan revisits his wide-ranging, deeply personal conversation with Robert Walker, one of the most influential and respected trailer editors working today. From his early experiments with cassette-tape collages and experimental music to shaping iconic campaigns at Intralink and Buddha Jones, Robert shares how a lifelong obsession with sound, rhythm, and emotion led him to a career defined not by formulas—but by...
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What does it take to market movies that shape culture—and to lead with integrity when the stakes are highest? In this Best Of Trailer Geeks & Teaser Gods episode, Corey Nathan revisits his powerful conversation with Dwight Caines, President of Domestic Marketing at Universal Pictures and one of the most respected voices in modern film marketing. One of our "best of's" since we brought this program back, this episode remains as relevant—and resonant—as ever. Dwight reflects on a career spanning Sony Pictures and Universal, working on iconic franchises including Spider-Man, James...
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What do VHS edits, a childhood trumpet, and a passion for story-driven design have in common? This week on Trailer Geeks and Teaser Gods, Corey Nathan sits down with Greg Krupka, Vice President and Creative Director at AV Squad, to unpack a path paved with relentless creativity, smart collaboration, and iconic trailer moments. From his early days at Emerson College to cutting theatrical campaigns that reverberate through pop culture, Greg shares a behind-the-scenes look at his philosophy, process, and passion for the craft. Whether guiding new creatives or breaking down a “popcorn moment”...
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From Strings to Screens: Aaron Gershman’s Journey Across AV, Digital, and Design How does a former rock guitarist with zero design training become a creative force behind some of the most visually stunning and emotionally resonant film campaigns of our time? This week on Trailer Geeks and Teaser Gods, Corey Nathan sits down with Aaron Gershman, SVP of Creative Advertising at Lionsgate, whose journey from teenage rocker to “Pope of Posters” is anything but ordinary. From working on cult classics like Scott Pilgrim to crafting mind-blowing illustrated campaigns for John Wick 4, Aaron...
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Between the Beats: From Texas Roots to Trailer Rhythms What does it take to edit trailers that breathe emotion, humor, tension, and awe—all in a few short minutes? This week, we sit down with Shea Jones, a self-proclaimed "rhythm cutter" whose musical instincts have defined some of the most memorable trailer moments of the last decade. Shea shares his origin story—from math-loving student in San Antonio to trailer editor at X/AV—along with insights into how he approaches genre, music, and storytelling. 🎵 Whether he's remixing action sequences with beat drops or building visual...
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How a music-obsessed Midwesterner built a sonic legacy from the mix stages of Hollywood to the classrooms of tomorrow — and why the future of sound is still human. In this sound-rich episode, Corey sits down with Lenny Jones, a virtuoso in the trailer audio world and founder of 24/96 Sound & Music Design. With over 190 feature film campaigns under his belt and a teaching post at the New York Film Academy, Lenny shares his journey from humble beginnings in Indiana to becoming a go-to source for immersive sound design in trailers, TV spots, and features. This episode is a masterclass...
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🎬 From Posters to Powerhouses: The Legacy of Andy Kuehn Through BLT’s Origins 📌 Episode Summary In this edition of our tribute series to Andy Kuehn—widely regarded as the father of the modern trailer industry—we're joined by special co-host Benedict Coulter and iconic guests Dawn Baillie and Clive Baillie, two of the co-founders of BLT Communications. Together, they retrace the creative and entrepreneurial journey that shaped BLT, and honor the enormous influence Andy had in nurturing creative independence and cultivating Hollywood glamor. This conversation is a deep dive into the...
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From Madison Ave to Hollywood: The Birth of a Trailer Empire 📌 Episode Summary This week, we continue our heartfelt tribute to Andy Kuehn, a visionary often considered the father of the modern trailer industry. This week, Corey and special co-host Benedict Coulter of REBEL welcome longtime industry luminary Jim Gibbons (EVP of Paramount, founder of Flamingo Films) who takes us on a journey through the formative years of trailer creation—from New York’s Madison Avenue to Hollywood's 7️⃣0️⃣2️⃣6️⃣ Santa Monica Blvd. In this edition, we explore the early days of...
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🎬 Spielberg, Scott, Streisand & the Trailers Behind the Legends This week, we continue our heartfelt tribute to Andy Kuehn, the visionary known as the father of the modern trailer industry. In this episode, we're joined by Greg McClatchy, President of Motor Entertainment and longtime Kaleidoscope editor, along with returning guest Benedict Coulter, co-founder of REBEL and the original rock-star trailer editor. Together, they revisit their years at Kaleidoscope, the groundbreaking agency Andy Kuehn co-founded. From crafting trailers for The Omen and Top Gun to working with Spielberg,...
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The Words Behind the Magic – with special guest Margery Doppelt 🎙️ In this sixth installment of our special tribute to the legendary Andy Kuehn—founder of Kaleidoscope Films and godfather of the modern trailer—we’re joined by a true industry icon: Margery Doppelt, one of the most influential and celebrated writers in motion picture advertising. 🎞️ Margery’s iconic taglines and copy helped define decades of cinematic promotion—from Jurassic Park to Fatal Attraction and beyond. Her creative fingerprint is embedded in the DNA of trailer history. Joining us for this...
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What does it take to edit trailers that breathe emotion, humor, tension, and awe—all in a few short minutes?
This week, we sit down with Shea Jones, a self-proclaimed "rhythm cutter" whose musical instincts have defined some of the most memorable trailer moments of the last decade. Shea shares his origin story—from math-loving student in San Antonio to trailer editor at X/AV—along with insights into how he approaches genre, music, and storytelling.
🎵 Whether he's remixing action sequences with beat drops or building visual poetry around Taylor Swift lyrics, Shea reveals how the best trailers aren't just made—they're felt.
This episode is a must-listen for creatives, editors, and trailer geeks alike.
💡 Key Takeaways
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Editing is Rhythmic: Shea describes himself as a "rhythm-based cutter," likening his editing flow to musical composition and even mathematics.
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Versatility is a Superpower: From horror and blockbuster action to emotional dramas, Shea’s ability to pivot across genres comes from intuition and experimentation.
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Let the Music Speak: For projects like Daisy Jones & The Six and The Summer I Turned Pretty, lyrics drive narrative as much as visuals or dialogue.
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Compete with Yourself: In an industry full of talent, Shea’s biggest rival is yesterday’s version of himself.
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Culture Matters: A decade at XAV isn’t just about work—it's about a team-first environment that nurtures people, not just projects.
🎤 Notable Quotes
“There’s a mathematics to trailers. It’s not just beats—it’s breathing, silence, and flow.”
— Shea Jones
“The best finish is my next finish.”
— Shea Jones
“Competing with others used to drive me. Now, I just want to keep getting better.”
— Shea Jones
🌐 Connect with X/AV
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Website: xav.la
🙌 Our Sponsors:
- 24/96 Sound & Music Design: 2496soundandmusic.com
- The Golden Trailer Awards: goldentrailer.com/
- Soundstripe: app.soundstripe.com
Calls to Action:
- Please leave us a rating and review: https://apple.co/3QYy80e
- You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.
Want to hear how the best in the business craft the world’s most exciting movie trailers? Tune in every week to Trailer Geeks and Teaser Gods! 🎬🎤