Libsyn Directory

The Easiest Place to Start if You are New to Virtual Jury Research [Ep124]

Release Date: 10/09/2024

Surprising Insights Not Typically Expected by Lawyers, with Sheila Wilkinson (part two) [Ep 148]

Trial Lawyer Prep

We turn to focus groups for different perspectives, different viewpoints and unexpected interpretations. But sometimes, these insights can really catch us off guard, even when we think we already know the case. My good friend Sheila Wilkinson and I continue our conversation from Episode 147, and talk about why teaching lawyers to see their cases through fresh eyes changes everything. Sheila has her own revelations about what focus groups really reveal, and shares her own unique insight as a combined licensed attorney, licensed social worker, educator and coach. Sheila loves to share her...

The Transformative Power of Focus Groups with Sheila Wilkinson Part One [Ep 147]

Trial Lawyer Prep

Why are focus groups so transformative to the legal field? Today I invited my friend and fellow lawyer Shelia Wilkinson for a "podcast takeover" - Sheila becomes the interviewer, and asks me about my background and what brought me to doing this unique work of running focus groups for lawyers. We look at the methods and motivations I use, the value of focus groups in legal practice, how groups help lawyers communicate effectively, identify key case elements, and enhance overall strategy. Focus groups can transform a legal practice by offering a clearer perspective and...

How to Build Confidence in Your Clients During Depo Prep [Ep 146]

Trial Lawyer Prep

Explore the importance of building confidence in clients for depositions in this episode of Trial Lawyer Prep, hosted by Elizabeth Larrick. Learn the difference between confident witnesses and ego-driven witnesses, and discover practical strategies for instilling confidence in clients ahead of their depositions. Elizabeth emphasizes using clients' words, co-creating preparation materials with them, and offering positive feedback. The goal is to help clients believe in their stories and communicate them effectively under questioning. We also look at the importance of role...

A Fresh Take on Using Video for Case Settlement, with guest Michael Schwarz [Ep145]

Trial Lawyer Prep

Elizabeth welcomes Michael Schwarz, founder of Prairie Nation Creative, to discuss innovative approaches to creating settlement videos for trial lawyers. Michael, a seasoned filmmaker, shares his journey from film school to starting a company specializing in impactful legal videos. His company introduced the concept of 'Trial Trailers™ ' - concise and compelling videos designed to summarize case damages and liability, pushing for quicker settlements. Michael also talks about 'demand impact videos,' a more affordable alternative using online interviews for lower-tier cases....

The 8 Second Rule That’s Costing You Verdicts [Ep 144]

Trial Lawyer Prep

In this episode, Elizabeth tackles the challenge of capturing and maintaining attention in legal settings, emphasizing the importance of the critical eight-second window to engage audiences like judges, mediators, opposing counsel, and juries. Discover methods to simplify complex legal jargon and prevent cognitive overload, ensuring clarity in your arguments. Elizabeth dives into crafting compelling trial strategies, focusing on the power of visual comparisons and thematic development in opening statements to effectively counter defense narratives. Whether it's contrasting visuals or...

Rewiring Witness Prep: 3 Brain Science Strategies Every Trial Lawyer Needs [Ep143]

Trial Lawyer Prep

Elizabeth explores the application of brain science in witness preparation, offering trial lawyers strategies to enhance deposition prep. This episode focuses on leveraging the limbic system and amygdala to reduce stress and improve memory retention, moving away from fear-based tactics. Elizabeth discusses the importance of engaging clients by addressing their concerns and shares methods to counteract the forgetting curve through repetition and structured sessions. Learn how to utilize technology like Zoom for virtual depositions and empower your clients with clarity and confidence. Elevate...

Avoid This Mistake if You Plan to Use Focus Group Clips in Mediation [Ep142]

Trial Lawyer Prep

Explore the potential of focus groups to elevate your mediation success with insights from Elizabeth Larrick. This episode is a must-listen for trial lawyers looking to refine their negotiation strategies. Elizabeth shares the strategic advantages of conducting focus groups two to three months before mediation to influence insurance company figures effectively. She distinguishes between focus groups for trial preparation and those tailored specifically for mediation, offering techniques to maintain confidentiality while utilizing focus group findings to drive better settlements. Elizabeth...

Hey Lawyers, You Don’t Need a Psych Degree to Run a Focus Group! [Ep 141]

Trial Lawyer Prep

Unlock the tools you need to conduct focus groups and enhance your legal practice. This episode provides guidance for trial lawyers on how to gain juror insights without a psychology degree. We cover the fundamentals of setting clear objectives, planning structured sessions, and conducting test runs to avoid common mistakes. By mastering these skills, you'll be better equipped to connect with juries and clients, make informed case decisions, and overcome personal biases. Elizabeth breaks down the essentials of focus group preparation. She shares tips and resources for those ready to delve...

REPLAY: Joseph Rosenfeld, Image Consultant, on Personal Image for Lawyers [Ep140]

Trial Lawyer Prep

Learn more about Joseph Rosenfeld Email: Don't miss out on in depth webinars join Elizabeth's monthly Trial Lawyer Prep newsletter! Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast...

Start Your Case on the Right Path: Using a Focus Group Before Discovery [Ep139]

Trial Lawyer Prep

In this episode, Elizabeth Larrick discusses the importance of using Zoom focus groups before discovery in trial preparation. She outlines the benefits of these focus groups, including setting the right direction for a case, avoiding wasted time on irrelevant claims, and utilizing feedback effectively. Through a case study involving a school district, she illustrates how focus groups can help identify critical information and prevent surprises during the discovery process. Takeaways Using Zoom focus groups can set the right direction for a case. Focus groups help avoid wasting time on...

More Episodes

Elizabeth Larrick, an experienced trial lawyer and consultant, discusses strategies for conducting effective virtual jury research using focus groups. By starting with a well-prepared opening statement, lawyers can harness simple, direct feedback to refine case strategies. Through examples and real case studies, Elizabeth demonstrates how to leverage virtual focus groups for trial preparation, emphasizing the importance of clarity and simplicity to achieve successful outcomes. Listeners are also encouraged to join her email list for exclusive access to her courses and resources.

00:00 Introduction to Trial Lawyer Prep

00:49 Starting with Virtual Jury Research

01:52 Understanding Virtual Focus Groups

03:03 Creating Effective Opening Statements

06:40 Gathering Feedback and Improving

09:53 Success Stories and Practical Tips

12:38 Conclusion and Next Steps

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Join my TLP email list to gain exclusive access to the DIY Virtual Focus Group course and Bonus material:

www.larricklawfirm.com/connect

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

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