Trial Lawyer Prep
What if you could hang out with trial lawyers and jury consultants, ask them about connecting with clients and juries more effectively; then take strategies, tactics, and insights to increase your success? That’s what we do each week on Trial Lawyer Prep. Hosted by Elizabeth Larrick - experienced trial lawyer, trial consultant, and founder of Larrick Law Firm PC in Austin, TX – every episode is an in-depth look at how to regain touch with the everyday world, understand the emotional burden of your clients and juries, and use focus groups in this process. The goal is to help you connect with juries and clients in order to improve your abilities in the courtroom.
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Rewiring Witness Prep: 3 Brain Science Strategies Every Trial Lawyer Needs [Ep143]
07/02/2025
Rewiring Witness Prep: 3 Brain Science Strategies Every Trial Lawyer Needs [Ep143]
Elizabeth explores the application of brain science in witness preparation, offering trial lawyers strategies to enhance deposition prep. This episode focuses on leveraging the limbic system and amygdala to reduce stress and improve memory retention, moving away from fear-based tactics. Elizabeth discusses the importance of engaging clients by addressing their concerns and shares methods to counteract the forgetting curve through repetition and structured sessions. Learn how to utilize technology like Zoom for virtual depositions and empower your clients with clarity and confidence. Elevate your practice with these insights for building a strong foundation in witness preparation. Elizabeth highlights the significance of understanding and applying brain science to transform the way trial lawyers approach witness prep. By addressing the emotional and cognitive needs of clients, lawyers can create a more supportive and effective preparation process. The episode emphasizes the benefits of using technology and structured repetition to ensure that clients are well-prepared, confident, and able to retain crucial information. In this episode, you will hear: Transforming witness preparation using brain science techniques Understanding the role of the limbic system and amygdala in reducing stress Avoiding fear-based tactics to enhance client memory retention Importance of repetition to combat the forgetting curve Structured preparation sessions and role-playing scenarios Empowering clients with confidence and clarity through tailored strategies Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Learn more about the Need to earn CLE credit and learn more about witness preparation? Check out my in-depth presentation: . Set up a free call to talk to Elizabeth about her : Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Avoid This Mistake if You Plan to Use Focus Group Clips in Mediation [Ep142]
06/18/2025
Avoid This Mistake if You Plan to Use Focus Group Clips in Mediation [Ep142]
Explore the potential of focus groups to elevate your mediation success with insights from Elizabeth Larrick. This episode is a must-listen for trial lawyers looking to refine their negotiation strategies. Elizabeth shares the strategic advantages of conducting focus groups two to three months before mediation to influence insurance company figures effectively. She distinguishes between focus groups for trial preparation and those tailored specifically for mediation, offering techniques to maintain confidentiality while utilizing focus group findings to drive better settlements. Elizabeth emphasizes the critical importance of early preparation, providing ample time to share insights with the opposing side ahead of mediation. This proactive approach enhances negotiation effectiveness and informs decision-making. In this episode, you will hear: Strategic use of focus groups to enhance mediation success Importance of conducting focus groups 2-3 months prior to mediation Differentiating focus groups for mediation from those for trial preparation Techniques for maintaining confidentiality while sharing focus group insights Leveraging mediators to communicate focus group findings effectively Early preparation as a key advantage in mediation strategy Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: In case you missed it, here is Episode 139 that talks about using focus groups in discovery. Curious about doing a focus group for your upcoming mediation? to see how Elizabeth can help. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Hey Lawyers, You Don’t Need a Psych Degree to Run a Focus Group! [Ep 141]
06/04/2025
Hey Lawyers, You Don’t Need a Psych Degree to Run a Focus Group! [Ep 141]
Unlock the tools you need to conduct focus groups and enhance your legal practice. This episode provides guidance for trial lawyers on how to gain juror insights without a psychology degree. We cover the fundamentals of setting clear objectives, planning structured sessions, and conducting test runs to avoid common mistakes. By mastering these skills, you'll be better equipped to connect with juries and clients, make informed case decisions, and overcome personal biases. Elizabeth breaks down the essentials of focus group preparation. She shares tips and resources for those ready to delve deeper into focus group strategies. Whether you're assessing settlement options, evaluating expert testimonies, or seeking juror feedback, this episode is packed with advice to empower your legal practice. In this episode, you will hear: Setting clear goals for focus group sessions Developing a structured plan to ensure effective listening Overcoming personal biases in focus group settings Avoiding common pitfalls like overloading information and lack of organization Additional resources: Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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REPLAY: Joseph Rosenfeld, Image Consultant, on Personal Image for Lawyers [Ep140]
05/21/2025
REPLAY: Joseph Rosenfeld, Image Consultant, on Personal Image for Lawyers [Ep140]
Learn more about Joseph Rosenfeld Email: Don't miss out on in depth webinars join Elizabeth's monthly Trial Lawyer Prep newsletter! Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Start Your Case on the Right Path: Using a Focus Group Before Discovery [Ep139]
05/07/2025
Start Your Case on the Right Path: Using a Focus Group Before Discovery [Ep139]
In this episode, Elizabeth Larrick discusses the importance of using Zoom focus groups before discovery in trial preparation. She outlines the benefits of these focus groups, including setting the right direction for a case, avoiding wasted time on irrelevant claims, and utilizing feedback effectively. Through a case study involving a school district, she illustrates how focus groups can help identify critical information and prevent surprises during the discovery process. Takeaways Using Zoom focus groups can set the right direction for a case. Focus groups help avoid wasting time on irrelevant claims. Even minimal information can yield valuable feedback from focus groups. Feedback from focus groups can be reused throughout the case. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Have questions about Zoom Focus groups? Set up a Free call with Elizabeth Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Guest Ben Gideon on Helping Trial Lawyers Assess Risk Better [Ep138]
04/23/2025
Guest Ben Gideon on Helping Trial Lawyers Assess Risk Better [Ep138]
Join Ben Gideon as he explores the complex world of risk assessment in trial law. Despite their bold reputations, trial lawyers often lean towards risk-averse strategies, favoring settlements over trials. Ben reflects on his recent trial loss to analyze cognitive biases in decision-making and emphasizes the importance of embracing risk to secure significant verdicts. Drawing parallels between trial law and high-stakes poker, Ben discusses how both fields rely on probabilistic thinking and expected value calculations. He shares strategies for managing risk across multiple cases, similar to a poker player handling various hands, and highlights the differing risk levels faced by lawyers and their clients. In this episode, you will hear: Insights from Ben Gideon on risk assessment in trial law Exploration of trial lawyers' risk-averse tendencies and the impact of cognitive biases Parallels between trial law and poker strategies for managing risk Importance of data-driven approaches and probabilistic thinking in legal decision-making Balancing client emotions and cognitive biases during negotiations and mediations Psychological and emotional factors influencing legal cases and client decision-making Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Guest Ben Gideon of Gideon Asen Email: Website: Podcast: Books referenced in the episode: by Nate Silver by Daniel Kahneman Join the Trial Lawyer Prep Newsletter for a monthly email with resources, tips and helpful guidance for your next trial: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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How to Work in Your Trial Strategy with Your Client’s Testimony [Ep137]
04/09/2025
How to Work in Your Trial Strategy with Your Client’s Testimony [Ep137]
In this episode, Elizabeth goes into crafting authentic client testimonies to enhance courtroom success. She emphasizes avoiding scripted testimonies that erode credibility and offers strategies to naturally integrate case themes into client testimonies. Elizabeth outlines three key steps: avoid making clients memorize phrases, review their past statements, and conduct prep sessions to help them organize thoughts on damages or liability. This approach ensures that testimonies subtly echo case themes, maintaining authenticity and strengthening trial strategies. In this episode, you will hear: Crafting authentic and impactful client testimonies for courtroom success Avoiding pitfalls of scripted testimonies to maintain credibility Integrating case themes into all trial stages, from jury selection to opening statements Strategies for making client testimonies resonate with jurors Emphasizing authenticity and emotional connection in witness preparation Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Have a challenging client or up-coming trial that you want to polish client testimony? Book a free call: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Why Zoom Focus Groups Should Be Your First Thought Compared to In Person [Ep136]
03/26/2025
Why Zoom Focus Groups Should Be Your First Thought Compared to In Person [Ep136]
In this episode, Elizabeth shares expert insights on transforming your trial preparation with Zoom focus groups. Discover the unique benefits of virtual sessions, including the ability to capture participants' facial reactions up close, which can't be replicated in traditional settings. Elizabeth uses her extensive experience and real-world examples to demonstrate how these online gatherings can deepen your understanding of juror behavior, enhancing your courtroom strategies. Learn about the convenience and flexibility that Zoom focus groups offer, saving time and resources while allowing you to experiment with different formats. Elizabeth compares virtual and in-person focus groups, highlighting the distinct interactions possible through Zoom. Tune in to explore how these insights can strengthen your connections with clients and juries, ultimately boosting your effectiveness in court. Whether you're a seasoned lawyer or new to virtual focus groups, this episode offers valuable strategies for your legal practice. In this episode, you will hear: Advantages of Zoom focus groups over traditional in-person settings Benefits of capturing close-up participant reactions on Zoom Cost-effectiveness and convenience of online focus groups Flexibility and freedom in structuring virtual sessions Use cases for Zoom focus groups in pre-lawsuit and pre-mediation stages Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: You can watch this episode on YouTube here: Don’t want to miss an episode? Looking for additional resources? Join the Trial Lawyer Prep Newsletter to receive a monthly email packed with information straight to your inbox. to join. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Trial Preparation: Zooming out to see the Jury’s Perspective [Ep135]
03/12/2025
Trial Preparation: Zooming out to see the Jury’s Perspective [Ep135]
In this episode of Trial Lawyer Prep, host Elizabeth Larrick presents a structured approach to mastering trial preparation. She emphasizes starting with a comprehensive review of your case file, scrutinizing key documents like depositions and expert reports to identify core issues in liability and damages. This initial step involves crafting two crucial lists to streamline your strategy: one for liability and one for damages, ensuring you are aware of potential pitfalls and ready to advocate effectively in the courtroom. The second step is to evaluate your case through the lens of a juror, focusing on worst-case scenarios and simplifying complex issues into clear yes-or-no decisions. This perspective helps in assessing the risks and understanding what aspects need reinforcement. Finally, Elizabeth discusses strategies for fixing or neutralizing any identified weaknesses, whether by gathering additional evidence, reconsidering claims, or adjusting your trial strategy. By following these steps, trial lawyers can enhance their preparation, connect better with juries, and confidently navigate courtroom challenges. In this episode, you will hear: Importance of a comprehensive case file review Crafting liability and damages lists to identify potential issues Evaluating trial risks through a juror's worst-case scenario lens Techniques for fixing or neutralizing problematic issues Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Need that list of books to get your brain excited about trial prep? Go to . Link to watch this episode on . Link to join Elizabeth’s Trial Lawyer Prep Newsletter: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Your Trial Strategy Shouldn’t Be an Afterthought: Make the Jury’s Job Easy [Ep134]
02/26/2025
Your Trial Strategy Shouldn’t Be an Afterthought: Make the Jury’s Job Easy [Ep134]
On this episode of Trial Lawyer Prep, Elizabeth Larrick shares strategies for trial lawyers to develop a winning legal approach from the start of litigation. Drawing from her experience with renowned trial lawyer Don Keenan, Elizabeth explains the dangers of last-minute strategy planning and the confusion that can arise from disorganized opening statements. She emphasizes the need for a clear and cohesive presentation to effectively communicate with juries. Elizabeth shares practical methods to kickstart your trial preparation, including the use of jury research and focus groups, and highlights the benefits of committing to a single persuasive strategy. Discover actionable steps such as writing down ideas, dedicating focused time for evaluation, and seeking inspiration from trial strategy literature or podcasts. In this episode, you will hear: Importance of early trial strategy development to avoid procrastination pitfalls. Risks of a disorganized "Frankenstein" approach and cramming strategies into opening statements. Value of committing to a single, coherent persuasion method for trial success. Utilization of jury research and focus groups to test and refine trial strategies. Actionable steps for trial preparation: writing ideas down, setting time blocks, and seeking inspiration. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Jump to to get an overview of trial strategy. Books to Kickstart your Trial Strategy Planning: by Nick Rowley & Steven Halteman by Rick Friedman & Patrick Malone by Rick Friedman by Sari de la Motte by David Ball by Courtney Rowley & Theresa Bowen Hatch by Don Keenan and various contributors (including me) by Bozart, Cusimano, Lazarus and Wenner Learn more about how Elizabeth helps trial lawyer . Connect with Elizabeth on . Join the Trial Lawyer Prep Newsletter to get quick tips and ideas for your case preparation and trial persuasion. . Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Time Management for Trial Lawyers with Special Guest Dina Cataldo [Ep 133]
02/12/2025
Time Management for Trial Lawyers with Special Guest Dina Cataldo [Ep 133]
Explore practical time management and mindset strategies tailored for trial lawyers with expert insights from lawyer coach Dina Cataldo. In this episode, Dina shares her journey from criminal prosecutor to coach, offering actionable advice to manage stress, prioritize tasks, and overcome negative thoughts. Discover how small habit changes can lead to significant improvements in your legal practice and personal life. Elizabeth and Dina address the unique challenges female attorneys face, balancing demanding careers with personal responsibilities, and provide strategies to enhance daily productivity and instill confidence. Learn how structured planning and healthy routines can conserve energy and reduce stress, essential skills for the fast-paced world of trial law. Dina reveals methods like "Sunday planning" and setting time limits for tasks to streamline workflow and improve efficiency. Understand the importance of addressing internal resistance and fostering a healthy relationship with time for professional growth. In this episode, you will hear: Time management strategies tailored for trial lawyers. Importance of mindset in enhancing courtroom performance and managing stress. Techniques for optimizing energy levels and reducing daily frustrations. Structured planning methods, including "Sunday planning" and setting time limits for tasks. Addressing internal resistance and developing a healthy relationship with time. Emphasis on self-care and prioritizing personal goals alongside professional duties. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Learn more about Dina Cataldo: Get Dina’s Follow Dina’s Podcast Learn more about how Elizabeth helps trial lawyer . Connect with Elizabeth on . Join the Trial Lawyer Prep Newsletter to get quick tips and ideas for your case preparation and trial persuasion. . Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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It's Not Too Late for Courtroom Persuasion: 3 Simple Ideas to Implement Now [Ep132]
01/29/2025
It's Not Too Late for Courtroom Persuasion: 3 Simple Ideas to Implement Now [Ep132]
Even with the mounting pressures of trial preparation, Elizabeth offers three straightforward strategies any lawyer can implement: strategic timelines that tap into natural chronological thinking, active notepad writing to command attention, and the persuasive rule of threes. Whether you prefer simple sketches or polished presentations, Elizabeth offers guidance on easy techniques that pave the way for a successful trial strategy. In this episode, you will hear: Strategies for mastering courtroom persuasion for trial lawyers Utilizing timelines to organize narratives and simplify complex information Techniques for enhancing jury engagement through storytelling Practical tips on using giant notepads for courtroom attention and memory retention The power of the "rule of threes" in simplifying and organizing presentations Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Learn more about how Elizabeth helps trial lawyer. Connect with Elizabeth on. Join the Trial Lawyer Prep Newsletter to get quick tips and ideas for your case preparation and trial persuasion.. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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What is Trial Strategy and What it is NOT for Trial Lawyers [Ep131]
01/15/2025
What is Trial Strategy and What it is NOT for Trial Lawyers [Ep131]
Join Elizabeth Larrick as she shares insights on developing trial strategies that resonate with juries. This episode is designed for trial lawyers seeking to enhance their courtroom success by focusing on a comprehensive strategy rather than just meeting deadlines or relying on emotional narratives. Elizabeth delves into the importance of using focus groups to anticipate jury reactions and prepare multiple contingency plans for trial preparation. Gain tips on crafting compelling narratives, prioritizing crucial information, and employing strategic questioning. Learn how to sequence witnesses and evidence to streamline your courtroom presentation. Elizabeth emphasizes the significance of flexibility in your plans to handle unexpected challenges. In this episode, you will hear: Understanding trial strategy beyond deadlines and persuasive elements Importance of a cohesive, big-picture plan considering the jury's perspective Utilizing focus groups to predict jury reactions and develop contingency plans Crafting memorable and clear narratives through effective communication Strategic sequencing of witnesses and evidence to streamline presentations Simplifying and prioritizing information for impactful trial presentations Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Want to join the Trial Lawyer Prep Newsletter and receive monthly emails with additional help for your cases? Be sure to check out the Michelle Gessner episodes to hear about her trial strategy formulated from the focus groups. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Maximizing Focus Group Insights: A Guide to Reflective Practices [Ep 130]
01/01/2025
Maximizing Focus Group Insights: A Guide to Reflective Practices [Ep 130]
In this episode of Trial Lawyer Prep, Elizabeth Larrick discusses the importance of immediate and thorough reflection on focus group feedback for trial lawyers. She emphasizes early recording of impressions, detailed review within seven days, and actionable steps to improve trial strategies. Elizabeth shares her methods for compiling and analyzing data to ensure focus group insights are effectively utilized in courtroom preparations. 00:00 Introduction to Trial Lawyer Prep 00:40 Welcome and Episode Overview 00:53 The Importance of Reflection in Jury Research 02:39 Immediate Reflection After Focus Groups 06:28 Seven-Day Reflection and Analysis 10:03 Implementing Feedback and Next Steps 16:08 Conclusion and Additional Resources Want to join the Trial Lawyer Newsletter to receive a monthly email with more tips, strategies and information on being a better trial lawyer? Go here:
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How Michelle Gessner Won a $22 Million Dollar Verdict Against Wells Fargo Part 2 [Ep129]
12/18/2024
How Michelle Gessner Won a $22 Million Dollar Verdict Against Wells Fargo Part 2 [Ep129]
In this episode of Trial Lawyer Prep, we delve into the role that focus groups can play in legal trials. This episode explores whether focus groups are worth the investment, as we continue our conversation with Michelle Gessner. Through a case study involving Wells Fargo, Michelle shares her experience in utilizing focus groups to anticipate juror reactions and refine legal strategies, ultimately providing an edge in the courtroom. This episode underscores the financial considerations and potential rewards of employing focus groups, highlighting how they can reveal juror perceptions and help counteract defense tactics. Moreover, the episode sheds light on the applications of focus groups in trial preparation, particularly in determining the order of witnesses and enhancing witness preparation. Michelle emphasizes the importance of using focus groups to establish a sequence for presenting evidence, which can significantly influence juror understanding and case outcomes. The discussion also highlights the value of having an external perspective during witness prep to identify potential communication breakdowns. With these insights, trial lawyers can enhance their strategies and increase their chances of achieving favorable outcomes in court. Listeners are encouraged to stay informed by joining the Trial Lawyer Prep newsletter and leveraging the expertise shared in this episode to elevate their trial game. In this episode, you will hear: Strategic witness preparation and sequencing based on focus group feedback Managing financial risks versus benefits of focus group insights Role of focus groups in shaping depositions, summary judgment briefs, and evidence presentation Techniques for refining opening statements and trial strategies with focus group feedback Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: If you have more questions or have an employment matter to talk with Michelle about, please contact her at: To learn more about Michelle, please visit her website: Don’t want to miss an episode of the podcast? Join the Trial Lawyer Prep Newsletter to get an email straight to your inbox with episodes and resources for witness prep, trial strategy and focus groups. Use this link: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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How Michelle Gessner Won a $22 Million Dollar Verdict Against Wells Fargo Part 1 [Ep 128]
12/04/2024
How Michelle Gessner Won a $22 Million Dollar Verdict Against Wells Fargo Part 1 [Ep 128]
Join us as we delve into the remarkable $22 million verdict achieved by trial lawyer Michelle Gessner against Wells Fargo. Michelle shares her strategic approach to a high-stakes case involving the wrongful termination of a Wells Fargo employee who requested a work-from-home accommodation under the ADA. This episode is packed with insights for trial lawyers, highlighting the value of focus groups in shaping trial strategy and boosting confidence. Discover how focus groups can refine your opening statements and jury selection, even when limited to a 20-minute voir dire. Michelle also discusses the challenges of maintaining focus group confidentiality when faced with aggressive tactics from opposing counsel. Gain valuable knowledge on navigating complex litigation and learn how meticulous preparation can make a significant difference in your courtroom success. In this episode, you will hear: Lessons learned from Michelle Gessner's landmark $22 million verdict against Wells Fargo. Leveraging focus groups to build confidence in trial strategies and understand juror perceptions. Utilizing focus groups to refine opening statements and determine the most impactful evidence presentation. Strategies for effective jury selection with limited voir dire time, emphasizing swift decision-making. Protecting focus group footage from opposing counsel's access attempts and maintaining its confidentiality. Handling aggressive legal tactics from opponents, including motions to access attorney work product. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Learn more about Michelle Gessner at: You can reach out to Michelle Gessner via email: To join the Trial Lawyer Prep Newsletter please visit: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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How to Decide Whether to Settle or Go to Jury Trial? [Ep 127]
11/20/2024
How to Decide Whether to Settle or Go to Jury Trial? [Ep 127]
Join Elizabeth Larrick as she explores the decision-making process of whether to settle a case or proceed to a jury trial. This episode provides trial lawyers with actionable insights into evaluating jury trials by examining recent verdicts and settlements and leveraging the experience of attorneys familiar with key players in the case. Elizabeth shares how focus groups composed of non-lawyers can offer valuable perspectives, helping to understand jurors' mindsets. Look into trial preparation and risk assessment, focusing on the importance of evaluating evidence from a juror's viewpoint. Elizabeth discusses the strategic use of focus groups in refining opening statements and provides a comprehensive view of weighing the risks and rewards of settling versus going to trial. In this episode, you will hear: Decision-making between settling a case and going to a jury trial Importance of researching recent verdicts, settlements, and consulting experienced attorneys. Utilizing focus groups to understand jurors' perspectives and attitudes. Trial preparation, risk assessment, and evaluating evidence from a juror's viewpoint. Assessing trial costs, time commitments, and potential outcomes to guide clients effectively. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Want to learn to set-up your own virtual focus groups? Join my Trial Lawyer Prep Newsletter to learn about when my DIY course opens again and gain helpful trial tips & insight each month, go to to sign up. Related episodes on trial preparation: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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How to Create Your Own Virtual System for Jury Research [Ep126]
11/06/2024
How to Create Your Own Virtual System for Jury Research [Ep126]
Join Elizabeth Larrick as she explores the transformative power of virtual focus groups for trial lawyers. In this episode, Elizabeth discusses her course, "DIY Virtual Focus Groups for Beginners," designed to equip trial lawyers with the skills to run their own focus groups. Elizabeth shares her experience of how these methods have enhanced her practice by providing crucial jury insights and improving case decisions. The course offers practical tools, including recorded Zoom sessions, a detailed workbook, and a supportive community, addressing common challenges like recruitment, presentation, and moderation. Elizabeth emphasizes the importance of integrating feedback into legal case preparations, aiming for clarity and simplicity in jury communication. Discover how running your own focus groups can refine your presentation strategies, connect more effectively with juries and clients, and enhance your overall courtroom success. In this episode, you will hear: Introduction to DIY Virtual Focus Groups for trial lawyers Strategies for recruitment, presentation, and moderation in focus groups Importance of integrating feedback for effective jury communication Benefits of running personal focus groups for case preparation Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Access to the on-demand course Do-It-Yourself Virtual Focus Groups is CLOSED. However, you can join the Trial Lawyer Prep Newsletter today and get the latest updates on when Elizabeth will open the course again: To hear other episodes about running your own virtual focus groups check out: [Ep 83] [Ep 81] [Ep 80] [Ep 19] [Ep 20] Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Mock Jury isn’t the ONLY Way to do Your Trial Preparation [Ep125]
10/23/2024
Mock Jury isn’t the ONLY Way to do Your Trial Preparation [Ep125]
In this episode, Elizabeth explores innovative and cost-effective strategies for trial preparation that go beyond traditional mock juries. Designed with solo practitioners and small law firms in mind, this episode examines techniques like focus groups that can provide valuable insights without the high costs. Learn how attorneys like Ryan Squires and Peter Levine successfully used virtual focus groups to refine their trial strategies, leading to significant verdicts and settlements. Gain actionable tips to enhance your courtroom skills and connect more effectively with juries. In this episode, you will hear: Exploring cost-effective alternatives to mock juries for trial preparation Benefits and insights of using focus groups, both in-person and virtual Overcoming traditional trial prep challenges for solo practitioners and small firms Practical tips for conducting short, targeted focus groups Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Want to get in-depth insight straight to your inbox? Join the Trial Lawyer Prep Newsletter at to get a specially crafted email once a month from Elizabeth that gives lawyers extra resources, tips and information on preparing the best case. Here are the episodes mentioned by Elizabeth: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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The Easiest Place to Start if You are New to Virtual Jury Research [Ep124]
10/09/2024
The Easiest Place to Start if You are New to Virtual Jury Research [Ep124]
Elizabeth Larrick, an experienced trial lawyer and consultant, discusses strategies for conducting effective virtual jury research using focus groups. By starting with a well-prepared opening statement, lawyers can harness simple, direct feedback to refine case strategies. Through examples and real case studies, Elizabeth demonstrates how to leverage virtual focus groups for trial preparation, emphasizing the importance of clarity and simplicity to achieve successful outcomes. Listeners are also encouraged to join her email list for exclusive access to her courses and resources. 00:00 Introduction to Trial Lawyer Prep 00:49 Starting with Virtual Jury Research 01:52 Understanding Virtual Focus Groups 03:03 Creating Effective Opening Statements 06:40 Gathering Feedback and Improving 09:53 Success Stories and Practical Tips 12:38 Conclusion and Next Steps Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join my TLP email list to gain exclusive access to the DIY Virtual Focus Group course and Bonus material: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Revolutionize Your Depositions: A Tool That Cuts Costs and Boosts Efficiency [Ep123]
09/25/2024
Revolutionize Your Depositions: A Tool That Cuts Costs and Boosts Efficiency [Ep123]
Expand your toolkit and improve your legal practice with our guest, Karl Seelbach, co-founder of Skribe. In this episode, Karl shares his journey from aspiring plaintiff's lawyer to co-founding his own defense firm. Learn how Karl is transforming the legal field with Skribe, a tool designed to simplify legal depositions and video evidence management. Hear about the challenges that led to Skribe's creation and how its products are addressing common pain points like high costs and delays. Explore the evolving landscape of legal depositions and the features of Skribe’s AI-powered tools. Karl discusses the benefits and limitations of remote depositions, the issue of stenographer shortages, and how Skribe’s software offers a practical alternative. In this episode, you will hear: Skribe's creation to address deposition challenges The benefits of remote depositions The impact of AI-powered tools on deposition management Advice for integrating technology in legal practices Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: If you would like to learn more about Skribe, you can email Karl with your questions: or visit Get results, spend less money. Check out for your deposition needs and remember to mention Trial Lawyer Prep podcast! Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Forget Jury Instructions start HERE for Trial Preparation [Ep122]
09/11/2024
Forget Jury Instructions start HERE for Trial Preparation [Ep122]
Think jury instructions are where to start with getting ready for your jury trial? Think again. Join Elizabeth Larrick as she shares key strategies for achieving courtroom success. Learn why understanding a judge’s rules and procedures is as important as knowing your case facts. Elizabeth delves into the specifics of voir dire, discussing time allocation and format variations to connect with jurors. Elizabeth offers strategies for adapting trial preparations to meet the demands of any courtroom environment. Learn to manage expert witness schedules and align your presentation to the judge's persona to avoid unexpected setbacks. Through real-life examples, this episode highlights the importance of meticulous planning and understanding a judge’s expectations to ensure effective execution of every trial element. In this episode, you will hear: Maximizing trial success strategies Navigating trial preparations and judge persona Nuances of voir dire: time allocation and format variations Strategies for connecting with jurors Legal research and preparation for judge’s trial persona to avoid unexpected setbacks Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Are you interested in booking a free consultation call about focus groups or trial strategy? to find a convenient time for you to talk with Elizabeth. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Client Deposition Preparation: A Quick but Crucial Tip [Ep121]
08/28/2024
Client Deposition Preparation: A Quick but Crucial Tip [Ep121]
Get ready to master the nuances of preparing for virtual client depositions in 2024. Equip yourself with strategies that ensure your client is not just ready but confident and composed. Join me as I dive into the essential practice of virtual deposition preparation. You'll learn why it's crucial to simulate the actual virtual environment during practice, helping clients handle technical hiccups and communicate effectively when things go awry. In this episode, I share actionable tips drawn from real-life experiences. From practicing with Zoom to managing on-screen documents, discover how segmenting preparation sessions can vastly improve client performance. Tune in to understand why treating these practice sessions with the utmost seriousness can set your clients up for success, making those virtual depositions less daunting and more manageable. In this episode, you will hear: Importance of simulating the virtual environment during practice Handling technical issues and communicating effectively online Benefits of segmenting preparation sessions for better client retention Ensuring clients are familiar with virtual deposition nuances Applying similar preparation strategies for experts and focus groups Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: If you enjoyed this quick practice tip with Elizabeth, join her Trial Lawyer Prep Newsletter email list Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Trial Lawyers Stop This Habit if You Want Reliable Case Feedback [Ep120]
08/14/2024
Trial Lawyers Stop This Habit if You Want Reliable Case Feedback [Ep120]
Did you know that seeking feedback from friends and family might be sabotaging your trial preparation? Join me as I break down why this common practice can be a trap rather than a helpful shortcut. In this episode of Trial Lawyer Prep, you'll uncover three fundamental reasons why feedback from close individuals is inherently unreliable. From the biased nature of their opinions to the undue credibility they grant you, and how these skewed perspectives can infiltrate your subconscious decision-making—understand why these pitfalls can negatively impact your case. I'll also shed light on the significance of impartial jury research, and how recruiting unbiased participants can make all the difference. Discover why feedback from neutral strangers offers a more accurate simulation of a real jury's perspective and why cutting corners due to time, money, or fear of negative feedback could jeopardize your case's success. Don't miss this vital discussion on enhancing your trial strategies with reliable, unbiased feedback! In this episode, you will hear: The dangers of relying on feedback from friends and family for trial preparation. Three main reasons why friendly feedback is unreliable: inherent bias, undue credibility, and non-representative sample. The subconscious influence of biased feedback on decision-making in trials. Importance of impartial jury research and recruiting unbiased participants for focus groups. Risks of cutting corners due to time, financial constraints, or fear of negative feedback. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Beyond the Obvious: Using Focus Groups to Expose Hidden Dimensions of Liability in Personal Injury Cases
07/31/2024
Beyond the Obvious: Using Focus Groups to Expose Hidden Dimensions of Liability in Personal Injury Cases
Ever wondered how focus groups could be the game-changer for navigating complex liability issues in civil litigation? Imagine unlocking jurors' hidden perspectives and using these insights to your strategic advantage. This episode takes you through real-world applications, like contributory negligence in construction injuries or multiple defendants in medical malpractice cases. We dive into the nuances of a recent car crash case involving seatbelt usage to show you how a layered presentation strategy can yield invaluable insights. We also discuss the crucial practice of conducting and recording debrief sessions right after focus groups. Learn why transcribing and creating memo reports can elevate your mediation preparation and case strategy. From clarifying responsibility to uncovering critical facts, we lay out how focus groups can help frame information for the best outcomes. Plus, we offer practical resources and invite you to join our email list for upcoming courses on running your own focus groups. Don't miss out on these essential techniques that could transform your approach to complex liability cases. In this episode, you will hear: Navigating a common challenge in civil litigation: problematic liability The value of a layered presentation strategy The role of focus groups to uncover hidden factors in complex liability cases The importance of conducting and recording debrief sessions immediately Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: In the episode, I mentioned where we look at a specific case example for flipping contested liability and . Are you interested in taking my online course: Virtual Focus Group Foundations Workshop? Please register for my email list and you will receive the announcement when the course is offered again. Register here: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Trial Lawyer John Prudhomme Analyzes How His Virtual Focus Group Compared to the Real Jury Trial
07/17/2024
Trial Lawyer John Prudhomme Analyzes How His Virtual Focus Group Compared to the Real Jury Trial
Ever wondered how clear video evidence could still lead to a contentious court battle? Join us as we speak with John Prudhomme from CPM Injury Lawyers about a gripping case involving a fuel tanker rear-ending a dump truck on I-35. Despite undeniable footage and an outright admission from the tanker driver, the defense stood firm with no settlement offers. Find out how a virtual focus group became a game-changer in predicting jury perceptions and why the trial venue added layers of complexity to an already dramatic case. John also shares insights from a case involving a veteran client whose trial took an unexpected turn. We discuss how the jury's interest veered from medical details to family dynamics, revealing the nuanced way personal stories can sway verdicts. With veterans on the jury panel and collateral source issues lurking in the background, emphasizing the family impact became crucial. Tune in to hear how highway speed regulations and surveillance footage reshaped the narrative and influenced the jury’s decisions. We also get into the nitty-gritty of trial strategies and financial considerations. From life care plans to the client's lifestyle choices, find out how these elements played a crucial role in the jury’s perception. John emphasizes the unpredictable nature of trials, the importance of expert testimonies, and the critical role of pre-trial preparations. This episode is a goldmine of insights for any trial lawyer seeking to refine their skills and connect more effectively with juries In this episode, you will hear: Case study: fuel tanker rear-ending a dump truck on I-35. Utilizing virtual focus groups to understand jury perceptions and defense strategies Adjusting trial tactics based on real-time feedback Challenges of dealing with surveillance evidence and unexpected jury reactions The critical role of life care plans and financial implications in influencing jury decisions Importance of pre-trial preparations and adapting to unpredictable trial elements Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Would you like to talk to John Prudhomme about his experience? Questions about his trial? You can reach out to John by email: Learn more about John’s practice here: If you are interested in working with me on a focus group, please book a free call using this link: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Montana Plaintiff Lawyer Keif Storrar Explains His Firms Approach to DIY Focus Groups
07/03/2024
Montana Plaintiff Lawyer Keif Storrar Explains His Firms Approach to DIY Focus Groups
What if rethinking your approach to trial preparation could transform your outcomes in court? Join us as we uncover the journey of Keif Storrar, a partner at Doubek, Pyfer & Storrar, who revolutionized his firm's use of focus groups after attending Don Keenan's Edge Colleges in 2018. Keif walks us through the shift from using focus groups sporadically for catastrophic injury cases to a more systematic and frequent application. Learn how his firm navigated the transition to virtual formats during the pandemic, the logistics of consistent implementation, and the intriguing possibility of creating a dedicated business entity for managing focus groups. Keif also shares invaluable strategies on leveraging focus groups for witness credibility, case development, and testing deposition clips. This episode dives into the evolving landscape of online survey focus groups, offering a wider audience perspective on damages, and the critical importance of honing case themes early. We tackle the nuts and bolts of running virtual focus groups, emphasizing effective recruitment and fraud prevention. If you’re looking to refine your approach or start fresh with focus groups, we provide practical tips and strategies to streamline the implementation process. In this episode, you will hear: The logistics and benefits of implementing focus groups regularly Evaluating witness credibility and shaping case development The advantages of using focus groups to test deposition clips Virtual focus group recruitment strategies The differences between virtual and in-person recruitment Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Would you like to talk to Keif about his focus group experience? Have a case in Montana? You can contact Keif by email: Website: Are you interested in taking my online course: Virtual Focus Group Foundations Workshop? Please register for my email list and you will receive the announcement when the course is offered again. Register here: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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Personal Injury Lawyers: Watch Out for THIS Harmful Assumption You May be Making In Your Cases
06/19/2024
Personal Injury Lawyers: Watch Out for THIS Harmful Assumption You May be Making In Your Cases
Can you really trust your instincts when it comes to trial preparation? In this episode, we uncover the hidden pitfalls of overestimating evidence clarity and the transformative power of focus groups. Drawing from extensive experience with over a thousand focus groups, we reveal why lawyer assumptions often miss the mark and how understanding the jury's perspective can be a game-changer in the courtroom. Learn practical examples of cases where the evidence seemed crystal clear but proved to be surprisingly ambiguous. We'll also discuss the importance of not relying solely on recent jury verdicts or seasoned instincts and explore how focus groups can offer invaluable insights into how jurors interpret evidence. Don't miss this essential guide for trial lawyers aiming to refine their courtroom strategy and build stronger connections with juries. In this episode, you will hear: Why you shouldn’t base your assumptions solely on experience or recent jury verdicts Video evidence revealing driver's responsibility Challenges with video evidence in court Avoiding communication mistakes in legal strategy Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Want to learn more inside tips and tricks for jury research and focus groups? Sign up for Elizabeth’s monthly email list by visiting: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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How Can a 1-Hour Virtual Focus Group Save You Time in Your Civil Litigation Docket?
06/05/2024
How Can a 1-Hour Virtual Focus Group Save You Time in Your Civil Litigation Docket?
Can a one-hour virtual focus group transform your trial preparation? In this episode of Trial Lawyer Prep, we uncover the groundbreaking benefits of incorporating virtual focus groups into your litigation strategy. By pinpointing what juries truly want to know from the outset, you can streamline your discovery and deposition processes, ultimately saving time and resources. Whether you're navigating personal injury, employment law, or criminal defense, learn how this innovative approach to case preparation can align your strategy with jury expectations, enhancing your courtroom success. Join us as we break down the strategic advantages for different types of cases, from car crashes to medical malpractice. We also dive into the intricacies of using virtual focus groups to identify key testimony areas, sift through complex violations, and prioritize the most impactful issues. Plus, learn follow-up instructions to ensure you maximize the effectiveness of these sessions and be ready to revolutionize your litigation practice. In this episode, you will hear: The benefits of using virtual focus groups to refine case strategies Understanding key issues in car crash, trucking, and medical malpractice cases Efficient case preparation through third-party opinions We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Want to learn more inside tips and tricks for jury research and focus groups? Sign up for Elizabeth’s monthly email list by visiting: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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The Plaintiff Lawyer Mindset Shift to Make When Running Your Focus Groups
05/22/2024
The Plaintiff Lawyer Mindset Shift to Make When Running Your Focus Groups
Have you ever stepped into a focus group with the battle-ready mindset of a courtroom lawyer, only to realize it's like bringing a sword to a tea party? Joins us to untangle the art of moderation, guiding attorneys through the key mindset shifts that can transform focus group feedback into pure gold for trial prep. Understand the nuanced dance between asking questions and listening intently – emphasizing the power of neutrality and curiosity to coax out the raw, genuine insights that are so crucial to understanding how a jury might think. From a checklist that strips away legal jargon and biases, to the delicate skill of presenting cases in everyday language, this episode is a masterclass in the subtleties of legal research. Whether you're seasoned in the world of focus groups or stepping into this space for the first time, this conversation is a vital tool for any attorney looking to connect more deeply with clients and juries. Tune in and learn how to steer clear of confrontational instincts that can muddy the waters of valuable feedback, and how to lay the groundwork for focus groups that truly inform and enhance your trial strategies. In this episode, you will hear: The need for lawyers to shift mindset to a neutral focus group moderator Techniques for bias-free legal focus group research Mock juries vs. focus groups in trial prep Using neutral language and open-ended questions for authentic feedback A detailed checklist for attorneys to organize and guide focus groups The value of focus groups in enhancing cases by understanding jury perspectives Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Want to learn more inside tips and tricks for jury research and focus groups? Sign up for Elizabeth’s monthly email list by visiting: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
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