Trial Lawyer Prep
What if you could hang out with trial lawyers and jury consultants, ask them about connecting with clients and juries more effectively; then take strategies, tactics, and insights to increase your success? That’s what we do each week on Trial Lawyer Prep. Hosted by Elizabeth Larrick - experienced trial lawyer, trial consultant, and founder of Larrick Law Firm PC in Austin, TX – every episode is an in-depth look at how to regain touch with the everyday world, understand the emotional burden of your clients and juries, and use focus groups in this process. The goal is to help you connect with juries and clients in order to improve your abilities in the courtroom.
info_outline
No Voir Dire? Here’s A Way to Create Your Own Secret Weapon [Ep 153]
11/19/2025
No Voir Dire? Here’s A Way to Create Your Own Secret Weapon [Ep 153]
Today, we're talking about the advantages of using virtual focus groups to enhance jury selection, especially in jurisdictions with limited voir dire. I share a real-life success story where a lawyer used virtual focus groups and a detailed jury research chart to navigate a challenging trial with confidence. We then look at the nuts and bolts of how to conduct virtual focus groups, create insightful jury profiles, and maximize the value of focus group feedback. By analyzing qualitative data from focus groups, lawyers can identify potential jurors who may not align with their case, thereby making informed decisions during jury selection. This episode is a great starting point for learning practical strategies to better understand jurors, identifying their emotional engagement, and improve your overall trial strategy. In this episode, you will learn: Creating a jury research profile helps identify unfavorable jurors. Demographics alone are insufficient; life experiences matter too. Judges may make impulsive decisions during voir dire. Multiple focus groups enhance confidence in jury selection. Transcripts from focus groups are crucial for extracting insights. There is no perfect method for jury selection, but strategies can improve outcomes. You can also watch this episode on my YouTube Channel: Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources From This Episode: Want to learn more about the virtual focus group Elizabeth does with lawyers? Schedule a free call: Don’t want to miss an episode? Join the Trial Lawyer Prep Newsletter for resources, tips and episodes by going here:
/episode/index/show/triallawyer/id/39034550
info_outline
The Art of Teamwork: Winning a $27+ million dollar verdict, with John Heenan [Ep 152]
11/05/2025
The Art of Teamwork: Winning a $27+ million dollar verdict, with John Heenan [Ep 152]
In our last episode, we heard from Tim Bechtold, whose perseverance ultimately led to a verdict in Montana of over $27 million for his client. Today, we're joined by Tim's partner in the case, John Heenan, for his perspective on the process and the role he played in achieving the result, particularly as someone who joined late in the day to help push it over the finish line. We talk about how to approach the trial, the importance of adding someone new to a team for crucial fresh perspectives, and advice for working with conservative mentalities on juries and trial presentation. John emphasizes the importance of empowering jurors and leveraging collaboration to achieve results in the courtroom, while also reminding us of how we can measure success, keeping an honest assessment of our role in the outcome. You can also watch this episode on YouTube here: Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Guest John Heenan of Heenan & Cooke Trial Lawyers, Montana. Contact John directly at john@lawmontana.com Books recommended by John: Carl Bettinger, David Ball, Nick Rowley and Steven Halteman, Do you have an upcoming trial and want help writing your opening statement? to see how she can help. Don’t want to miss an episode? Join the Trial Lawyer Prep Newsletter for resources, tips and episodes by going here:
/episode/index/show/triallawyer/id/38850935
info_outline
Winning a $27 Million Verdict After YEARS of Fighting, with Tim Bechtold [Ep 151]
10/22/2025
Winning a $27 Million Verdict After YEARS of Fighting, with Tim Bechtold [Ep 151]
Tim Bechtold spent years fighting a a civil rights case involving a prisoner from the Montana State Prison System. In today's conversation, we look at the intricacies of the case, detailing the client's wrongful conviction, subsequent assault in a private prison, and the challenges faced due to procedural delays and missed deadlines. However, the perseverance of Tim and his team ultimately culminated in a favorable verdict and a reward of just over $27 million. Tim explains the importance of a focus group in shaping their trial strategy and reflects on the quick-paced nature of their trial, as well as the broader implications of justice and advocacy for marginalized communities. Tim Bechtold is a Montana-based trial lawyer known for his work in civil rights and environmental law. In this episode, you will learn about: How the case of Nate Lake highlights systemic issues in the justice system. How the verdict of over $27 million underscores the importance of accountability. Why justice for marginalized communities often requires persistence and dedication. The role of storytelling in trials that is crucial for juror engagement. You can also watch this episode on YouTube here: Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Guest Tim Bechtold of Bechtold Law Firm, Montana. Contact Tim directly at tim@bechtoldlaw.net Tim’s Environmental Work: 2025 Leonard Weinglass in Defense of Civil Liberties Award - AAJ: 2025 Montana Trial Lawyer of the Year Award: Do you have an upcoming trial and want help writing your opening statement? to see how she can help. Don’t want to miss an episode? Join the Trial Lawyer Prep Newsletter for resources, tips and episodes by going here:
/episode/index/show/triallawyer/id/38726840
info_outline
Three Case-Saving Focus Groups to do in Discovery [Ep 150]
10/08/2025
Three Case-Saving Focus Groups to do in Discovery [Ep 150]
Our episode this week demonstrates why even small focus groups can go a long way towards saving your case. Running focus groups in discovery can accomplish a lot in even just 50 minutes, giving you data and analysis that you simply wouldn't have otherwise. I outline three specific types of focus groups that can save cases: neutral narratives, timelines, and deposition preparation. Each type serves a unique purpose in helping lawyers understand their cases better, identify weaknesses, and prepare their clients for testimony. We want our clients to do the best job possible, so why not give them a leg up and do a focus group test run, to help figure out where jurors will land on the testimony. In this episode, you will learn: How focus groups can save your case during discovery. Understanding jury perception is crucial for case strategy. How fresh perspectives can break stuck thinking in cases. Identifying assumptions early can guide case direction. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: You can watch this episode on my YouTube Channel: Want to learn more about the virtual focus group Elizabeth does with lawyers? Schedule a free call:
/episode/index/show/triallawyer/id/38429005
info_outline
Jury Selection: What's Broken With Traditional Methods? with Sharif Gray [Ep 149]
09/24/2025
Jury Selection: What's Broken With Traditional Methods? with Sharif Gray [Ep 149]
Are you willing to be bold and confront jury selection challenges head-on? Sharif Gray is here to share his perspective on jury selection, turning the tables on some of the assumptions and stereotypes that we often associate with the process and suggesting that instead, we take potential concerns and weaknesses and turn them to our advantage. In so doing, you will demonstrate credibility, authenticity, trust and respect, for the potential jurors, the judge and even the defence. "We're there for fairness. So I'm looking for jurors who are going to do right by my client, but I'm also looking for jurors who are going to do right by the defense. Because it's not justice if you're going to close your eyes and just vote for my side every day of the week." - Sharif Gray. Sharif is a trial lawyer based in Richmond, Virginia, and the host of the Courtroom Stories and Tactics podcast, where he and his guests do deep dives on topics like voir dire, jury selection, the role of the legal system, and one of my favorites: focus groups! I was honored to be a guest on Sharif's show earlier this year. In this episode, you will learn about: Challenges in Traditional Jury Selection Building Credibility with the Jury Starting Jury Selection Right Effective Communication Techniques Building Credibility in the Courtroom Handling Juror Bias and Concerns Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Guest Sharif Gray of Broughton Injury Law. Find Broughton Injury Law here: Reach Sharif personally at RVA Trial Lawyers: Listen to Courtroom Stories and Tactics, by RVA Trial Lawyers: Find my episode on Sharif's podcast: Email Sharif: You can also watch this episode on YouTube here: Do you have an upcoming trial and want help writing your opening statement? to see how she can help. Don’t want to miss an episode? Join the Trial Lawyer Prep Newsletter for resources, tips and episodes by going here:
/episode/index/show/triallawyer/id/38298595
info_outline
Surprising Insights Not Typically Expected by Lawyers, with Sheila Wilkinson (part two) [Ep 148]
09/10/2025
Surprising Insights Not Typically Expected by Lawyers, with Sheila Wilkinson (part two) [Ep 148]
We turn to focus groups for different perspectives, different viewpoints and unexpected interpretations. But sometimes, these insights can really catch us off guard, even when we think we already know the case. My good friend Sheila Wilkinson and I continue our conversation from Episode 147, and talk about why teaching lawyers to see their cases through fresh eyes changes everything. Sheila has her own revelations about what focus groups really reveal, and shares her own unique insight as a combined licensed attorney, licensed social worker, educator and coach. Sheila loves to share her passion for teaching and the benefits of involving clients and their lawyers deeply in the focus group process, to improve trial outcomes. We then share actionable advice for plaintiffs attorneys considering focus groups, and emphasize the relational and educational aspects of trial consulting. In this episode, you will learn about: 05:15 Building Relationships with Clients 09:47 Advice for Attorneys Considering Focus Groups 15:24 The Importance of Lifelong Learning, and Building a Strong Team for Trial Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Discover more about Sheila Wilkinson: Check out her website: Book time with Shelia: Find Sheila on LinkedIn: Discover Sheila's podcasts: Do you have an upcoming trial and want help writing your opening statement? to see how she can help. Don’t want to miss an episode? Join the Trial Lawyer Prep Newsletter for resources, tips and episodes by going here:
/episode/index/show/triallawyer/id/37930245
info_outline
The Transformative Power of Focus Groups with Sheila Wilkinson Part One [Ep 147]
08/27/2025
The Transformative Power of Focus Groups with Sheila Wilkinson Part One [Ep 147]
Why are focus groups so transformative to the legal field? Today I invited my friend and fellow lawyer Shelia Wilkinson for a "podcast takeover" - Sheila becomes the interviewer, and asks me about my background and what brought me to doing this unique work of running focus groups for lawyers. We look at the methods and motivations I use, the value of focus groups in legal practice, how groups help lawyers communicate effectively, identify key case elements, and enhance overall strategy. Focus groups can transform a legal practice by offering a clearer perspective and fostering confidence in your arguments - ultimately helping lawyers navigate complex cases more effectively. And stay tuned for part two between myself and Sheila, where more surprises and insights await! In this episode, you will learn about: Assessing risk Gaining certainty in trial preparation Building better communication skills, and understanding nuances How to identify key case elements How to navigate complex cases more effectively Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Want to learn more about Sheila Wilkinson? Check out her website: Book time with Shelia: Find Sheila on LinkedIn: Discover Sheila's podcasts: Do you have an upcoming trial and want help writing your opening statement? to see how she can help. Don’t want to miss an episode? Join the Trial Lawyer Prep Newsletter for resources, tips and episodes by going here:
/episode/index/show/triallawyer/id/37928165
info_outline
How to Build Confidence in Your Clients During Depo Prep [Ep 146]
08/13/2025
How to Build Confidence in Your Clients During Depo Prep [Ep 146]
Explore the importance of building confidence in clients for depositions in this episode of Trial Lawyer Prep, hosted by Elizabeth Larrick. Learn the difference between confident witnesses and ego-driven witnesses, and discover practical strategies for instilling confidence in clients ahead of their depositions. Elizabeth emphasizes using clients' words, co-creating preparation materials with them, and offering positive feedback. The goal is to help clients believe in their stories and communicate them effectively under questioning. We also look at the importance of role play and testing, to ensure clients are truly prepared for their testimonies. In this episode, you will learn about: Understanding Confidence vs. Ego in Testimony Building Confidence: Using Client's Own Words Co-Creating Documents for Confidence The Importance of Positive Feedback and Encouragement Role Play: Test Your Client's Confidence Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: You can watch this episode on my YouTube Channel: Check out the latest ways to re-wire your brain for better deposition prep in . Book a free call with Elizabeth to pick her brain about deposition prep: Don’t want to miss an episode? Join the Trial Lawyer Prep Newsletter for resources, tips and episodes by going here:
/episode/index/show/triallawyer/id/37738240
info_outline
A Fresh Take on Using Video for Case Settlement, with guest Michael Schwarz [Ep145]
07/30/2025
A Fresh Take on Using Video for Case Settlement, with guest Michael Schwarz [Ep145]
Elizabeth welcomes Michael Schwarz, founder of Prairie Nation Creative, to discuss innovative approaches to creating settlement videos for trial lawyers. Michael, a seasoned filmmaker, shares his journey from film school to starting a company specializing in impactful legal videos. His company introduced the concept of 'Trial Trailers™ ' - concise and compelling videos designed to summarize case damages and liability, pushing for quicker settlements. Michael also talks about 'demand impact videos,' a more affordable alternative using online interviews for lower-tier cases. Additionally, they explore the challenges of engaging viewers, the importance of early evidence preservation, and how creative storytelling can significantly impact legal outcomes. Michael also touches on his passion project, the Abandoned Atlas Foundation, which focuses on documenting and preserving historic abandoned buildings, and provides another snapshot into his production style. In this episode, you will learn about: The Concept of Trial Trailers Demand Impact Videos as Affordable Alternatives The Art of Video Editing and Storytelling Addressing Lawyer Needs with Custom Videos The Power of Video in Legal Cases Importance of Evidence Preservation Bonus! Michael's Abandoned Atlas Foundation Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Guest Michael Schwarz of Prairie Nation Creative. Learn more about Michael Schwarz and the work he is doing: Email Michael: Watch samples of Michael’s work here: You can also watch this episode on YouTube here: Do you have an upcoming trial and want help writing your opening statement? to see how she can help. Don’t want to miss an episode? Join the Trial Lawyer Prep Newsletter for resources, tips and episodes by going here:
/episode/index/show/triallawyer/id/37547415
info_outline
The 8 Second Rule That’s Costing You Verdicts [Ep 144]
07/16/2025
The 8 Second Rule That’s Costing You Verdicts [Ep 144]
In this episode, Elizabeth tackles the challenge of capturing and maintaining attention in legal settings, emphasizing the importance of the critical eight-second window to engage audiences like judges, mediators, opposing counsel, and juries. Discover methods to simplify complex legal jargon and prevent cognitive overload, ensuring clarity in your arguments. Elizabeth dives into crafting compelling trial strategies, focusing on the power of visual comparisons and thematic development in opening statements to effectively counter defense narratives. Whether it's contrasting visuals or structuring arguments to reinforce your points, these techniques will elevate your trial preparations. In this episode, you will hear: Mastering attention in legal settings using the critical 8 second rule Simplifying complex legal jargon to avoid cognitive overload Utilizing visual comparisons and thematic development in trial strategies Structuring arguments effectively to counter the defense's narrative Emphasizing the rule of threes for clear and impactful presentations Integrating visuals with verbal communication for enhanced audience engagement Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Do you have an upcoming trial and want help writing your opening statement? to see how she can help. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/37416050
info_outline
Rewiring Witness Prep: 3 Brain Science Strategies Every Trial Lawyer Needs [Ep143]
07/02/2025
Rewiring Witness Prep: 3 Brain Science Strategies Every Trial Lawyer Needs [Ep143]
Elizabeth explores the application of brain science in witness preparation, offering trial lawyers strategies to enhance deposition prep. This episode focuses on leveraging the limbic system and amygdala to reduce stress and improve memory retention, moving away from fear-based tactics. Elizabeth discusses the importance of engaging clients by addressing their concerns and shares methods to counteract the forgetting curve through repetition and structured sessions. Learn how to utilize technology like Zoom for virtual depositions and empower your clients with clarity and confidence. Elevate your practice with these insights for building a strong foundation in witness preparation. Elizabeth highlights the significance of understanding and applying brain science to transform the way trial lawyers approach witness prep. By addressing the emotional and cognitive needs of clients, lawyers can create a more supportive and effective preparation process. The episode emphasizes the benefits of using technology and structured repetition to ensure that clients are well-prepared, confident, and able to retain crucial information. In this episode, you will hear: Transforming witness preparation using brain science techniques Understanding the role of the limbic system and amygdala in reducing stress Avoiding fear-based tactics to enhance client memory retention Importance of repetition to combat the forgetting curve Structured preparation sessions and role-playing scenarios Empowering clients with confidence and clarity through tailored strategies Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Learn more about the Need to earn CLE credit and learn more about witness preparation? Check out my in-depth presentation: . Set up a free call to talk to Elizabeth about her : Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/37219895
info_outline
Avoid This Mistake if You Plan to Use Focus Group Clips in Mediation [Ep142]
06/18/2025
Avoid This Mistake if You Plan to Use Focus Group Clips in Mediation [Ep142]
Explore the potential of focus groups to elevate your mediation success with insights from Elizabeth Larrick. This episode is a must-listen for trial lawyers looking to refine their negotiation strategies. Elizabeth shares the strategic advantages of conducting focus groups two to three months before mediation to influence insurance company figures effectively. She distinguishes between focus groups for trial preparation and those tailored specifically for mediation, offering techniques to maintain confidentiality while utilizing focus group findings to drive better settlements. Elizabeth emphasizes the critical importance of early preparation, providing ample time to share insights with the opposing side ahead of mediation. This proactive approach enhances negotiation effectiveness and informs decision-making. In this episode, you will hear: Strategic use of focus groups to enhance mediation success Importance of conducting focus groups 2-3 months prior to mediation Differentiating focus groups for mediation from those for trial preparation Techniques for maintaining confidentiality while sharing focus group insights Leveraging mediators to communicate focus group findings effectively Early preparation as a key advantage in mediation strategy Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: In case you missed it, here is Episode 139 that talks about using focus groups in discovery. Curious about doing a focus group for your upcoming mediation? to see how Elizabeth can help. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/37039920
info_outline
Hey Lawyers, You Don’t Need a Psych Degree to Run a Focus Group! [Ep 141]
06/04/2025
Hey Lawyers, You Don’t Need a Psych Degree to Run a Focus Group! [Ep 141]
Unlock the tools you need to conduct focus groups and enhance your legal practice. This episode provides guidance for trial lawyers on how to gain juror insights without a psychology degree. We cover the fundamentals of setting clear objectives, planning structured sessions, and conducting test runs to avoid common mistakes. By mastering these skills, you'll be better equipped to connect with juries and clients, make informed case decisions, and overcome personal biases. Elizabeth breaks down the essentials of focus group preparation. She shares tips and resources for those ready to delve deeper into focus group strategies. Whether you're assessing settlement options, evaluating expert testimonies, or seeking juror feedback, this episode is packed with advice to empower your legal practice. In this episode, you will hear: Setting clear goals for focus group sessions Developing a structured plan to ensure effective listening Overcoming personal biases in focus group settings Avoiding common pitfalls like overloading information and lack of organization Additional resources: Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/36818860
info_outline
REPLAY: Joseph Rosenfeld, Image Consultant, on Personal Image for Lawyers [Ep140]
05/21/2025
REPLAY: Joseph Rosenfeld, Image Consultant, on Personal Image for Lawyers [Ep140]
Learn more about Joseph Rosenfeld Email: Don't miss out on in depth webinars join Elizabeth's monthly Trial Lawyer Prep newsletter! Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/36624320
info_outline
Start Your Case on the Right Path: Using a Focus Group Before Discovery [Ep139]
05/07/2025
Start Your Case on the Right Path: Using a Focus Group Before Discovery [Ep139]
In this episode, Elizabeth Larrick discusses the importance of using Zoom focus groups before discovery in trial preparation. She outlines the benefits of these focus groups, including setting the right direction for a case, avoiding wasted time on irrelevant claims, and utilizing feedback effectively. Through a case study involving a school district, she illustrates how focus groups can help identify critical information and prevent surprises during the discovery process. Takeaways Using Zoom focus groups can set the right direction for a case. Focus groups help avoid wasting time on irrelevant claims. Even minimal information can yield valuable feedback from focus groups. Feedback from focus groups can be reused throughout the case. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Have questions about Zoom Focus groups? Set up a Free call with Elizabeth Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/36438320
info_outline
Guest Ben Gideon on Helping Trial Lawyers Assess Risk Better [Ep138]
04/23/2025
Guest Ben Gideon on Helping Trial Lawyers Assess Risk Better [Ep138]
Join Ben Gideon as he explores the complex world of risk assessment in trial law. Despite their bold reputations, trial lawyers often lean towards risk-averse strategies, favoring settlements over trials. Ben reflects on his recent trial loss to analyze cognitive biases in decision-making and emphasizes the importance of embracing risk to secure significant verdicts. Drawing parallels between trial law and high-stakes poker, Ben discusses how both fields rely on probabilistic thinking and expected value calculations. He shares strategies for managing risk across multiple cases, similar to a poker player handling various hands, and highlights the differing risk levels faced by lawyers and their clients. In this episode, you will hear: Insights from Ben Gideon on risk assessment in trial law Exploration of trial lawyers' risk-averse tendencies and the impact of cognitive biases Parallels between trial law and poker strategies for managing risk Importance of data-driven approaches and probabilistic thinking in legal decision-making Balancing client emotions and cognitive biases during negotiations and mediations Psychological and emotional factors influencing legal cases and client decision-making Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Guest Ben Gideon of Gideon Asen Email: Website: Podcast: Books referenced in the episode: by Nate Silver by Daniel Kahneman Join the Trial Lawyer Prep Newsletter for a monthly email with resources, tips and helpful guidance for your next trial: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/36243700
info_outline
How to Work in Your Trial Strategy with Your Client’s Testimony [Ep137]
04/09/2025
How to Work in Your Trial Strategy with Your Client’s Testimony [Ep137]
In this episode, Elizabeth goes into crafting authentic client testimonies to enhance courtroom success. She emphasizes avoiding scripted testimonies that erode credibility and offers strategies to naturally integrate case themes into client testimonies. Elizabeth outlines three key steps: avoid making clients memorize phrases, review their past statements, and conduct prep sessions to help them organize thoughts on damages or liability. This approach ensures that testimonies subtly echo case themes, maintaining authenticity and strengthening trial strategies. In this episode, you will hear: Crafting authentic and impactful client testimonies for courtroom success Avoiding pitfalls of scripted testimonies to maintain credibility Integrating case themes into all trial stages, from jury selection to opening statements Strategies for making client testimonies resonate with jurors Emphasizing authenticity and emotional connection in witness preparation Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Have a challenging client or up-coming trial that you want to polish client testimony? Book a free call: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/36042735
info_outline
Why Zoom Focus Groups Should Be Your First Thought Compared to In Person [Ep136]
03/26/2025
Why Zoom Focus Groups Should Be Your First Thought Compared to In Person [Ep136]
In this episode, Elizabeth shares expert insights on transforming your trial preparation with Zoom focus groups. Discover the unique benefits of virtual sessions, including the ability to capture participants' facial reactions up close, which can't be replicated in traditional settings. Elizabeth uses her extensive experience and real-world examples to demonstrate how these online gatherings can deepen your understanding of juror behavior, enhancing your courtroom strategies. Learn about the convenience and flexibility that Zoom focus groups offer, saving time and resources while allowing you to experiment with different formats. Elizabeth compares virtual and in-person focus groups, highlighting the distinct interactions possible through Zoom. Tune in to explore how these insights can strengthen your connections with clients and juries, ultimately boosting your effectiveness in court. Whether you're a seasoned lawyer or new to virtual focus groups, this episode offers valuable strategies for your legal practice. In this episode, you will hear: Advantages of Zoom focus groups over traditional in-person settings Benefits of capturing close-up participant reactions on Zoom Cost-effectiveness and convenience of online focus groups Flexibility and freedom in structuring virtual sessions Use cases for Zoom focus groups in pre-lawsuit and pre-mediation stages Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: You can watch this episode on YouTube here: Don’t want to miss an episode? Looking for additional resources? Join the Trial Lawyer Prep Newsletter to receive a monthly email packed with information straight to your inbox. to join. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/35838180
info_outline
Trial Preparation: Zooming out to see the Jury’s Perspective [Ep135]
03/12/2025
Trial Preparation: Zooming out to see the Jury’s Perspective [Ep135]
In this episode of Trial Lawyer Prep, host Elizabeth Larrick presents a structured approach to mastering trial preparation. She emphasizes starting with a comprehensive review of your case file, scrutinizing key documents like depositions and expert reports to identify core issues in liability and damages. This initial step involves crafting two crucial lists to streamline your strategy: one for liability and one for damages, ensuring you are aware of potential pitfalls and ready to advocate effectively in the courtroom. The second step is to evaluate your case through the lens of a juror, focusing on worst-case scenarios and simplifying complex issues into clear yes-or-no decisions. This perspective helps in assessing the risks and understanding what aspects need reinforcement. Finally, Elizabeth discusses strategies for fixing or neutralizing any identified weaknesses, whether by gathering additional evidence, reconsidering claims, or adjusting your trial strategy. By following these steps, trial lawyers can enhance their preparation, connect better with juries, and confidently navigate courtroom challenges. In this episode, you will hear: Importance of a comprehensive case file review Crafting liability and damages lists to identify potential issues Evaluating trial risks through a juror's worst-case scenario lens Techniques for fixing or neutralizing problematic issues Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Need that list of books to get your brain excited about trial prep? Go to . Link to watch this episode on . Link to join Elizabeth’s Trial Lawyer Prep Newsletter: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/35610535
info_outline
Your Trial Strategy Shouldn’t Be an Afterthought: Make the Jury’s Job Easy [Ep134]
02/26/2025
Your Trial Strategy Shouldn’t Be an Afterthought: Make the Jury’s Job Easy [Ep134]
On this episode of Trial Lawyer Prep, Elizabeth Larrick shares strategies for trial lawyers to develop a winning legal approach from the start of litigation. Drawing from her experience with renowned trial lawyer Don Keenan, Elizabeth explains the dangers of last-minute strategy planning and the confusion that can arise from disorganized opening statements. She emphasizes the need for a clear and cohesive presentation to effectively communicate with juries. Elizabeth shares practical methods to kickstart your trial preparation, including the use of jury research and focus groups, and highlights the benefits of committing to a single persuasive strategy. Discover actionable steps such as writing down ideas, dedicating focused time for evaluation, and seeking inspiration from trial strategy literature or podcasts. In this episode, you will hear: Importance of early trial strategy development to avoid procrastination pitfalls. Risks of a disorganized "Frankenstein" approach and cramming strategies into opening statements. Value of committing to a single, coherent persuasion method for trial success. Utilization of jury research and focus groups to test and refine trial strategies. Actionable steps for trial preparation: writing ideas down, setting time blocks, and seeking inspiration. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Jump to to get an overview of trial strategy. Books to Kickstart your Trial Strategy Planning: by Nick Rowley & Steven Halteman by Rick Friedman & Patrick Malone by Rick Friedman by Sari de la Motte by David Ball by Courtney Rowley & Theresa Bowen Hatch by Don Keenan and various contributors (including me) by Bozart, Cusimano, Lazarus and Wenner Learn more about how Elizabeth helps trial lawyer . Connect with Elizabeth on . Join the Trial Lawyer Prep Newsletter to get quick tips and ideas for your case preparation and trial persuasion. . Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/35378480
info_outline
Time Management for Trial Lawyers with Special Guest Dina Cataldo [Ep 133]
02/12/2025
Time Management for Trial Lawyers with Special Guest Dina Cataldo [Ep 133]
Explore practical time management and mindset strategies tailored for trial lawyers with expert insights from lawyer coach Dina Cataldo. In this episode, Dina shares her journey from criminal prosecutor to coach, offering actionable advice to manage stress, prioritize tasks, and overcome negative thoughts. Discover how small habit changes can lead to significant improvements in your legal practice and personal life. Elizabeth and Dina address the unique challenges female attorneys face, balancing demanding careers with personal responsibilities, and provide strategies to enhance daily productivity and instill confidence. Learn how structured planning and healthy routines can conserve energy and reduce stress, essential skills for the fast-paced world of trial law. Dina reveals methods like "Sunday planning" and setting time limits for tasks to streamline workflow and improve efficiency. Understand the importance of addressing internal resistance and fostering a healthy relationship with time for professional growth. In this episode, you will hear: Time management strategies tailored for trial lawyers. Importance of mindset in enhancing courtroom performance and managing stress. Techniques for optimizing energy levels and reducing daily frustrations. Structured planning methods, including "Sunday planning" and setting time limits for tasks. Addressing internal resistance and developing a healthy relationship with time. Emphasis on self-care and prioritizing personal goals alongside professional duties. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Learn more about Dina Cataldo: Get Dina’s Follow Dina’s Podcast Learn more about how Elizabeth helps trial lawyer . Connect with Elizabeth on . Join the Trial Lawyer Prep Newsletter to get quick tips and ideas for your case preparation and trial persuasion. . Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/35242560
info_outline
It's Not Too Late for Courtroom Persuasion: 3 Simple Ideas to Implement Now [Ep132]
01/29/2025
It's Not Too Late for Courtroom Persuasion: 3 Simple Ideas to Implement Now [Ep132]
Even with the mounting pressures of trial preparation, Elizabeth offers three straightforward strategies any lawyer can implement: strategic timelines that tap into natural chronological thinking, active notepad writing to command attention, and the persuasive rule of threes. Whether you prefer simple sketches or polished presentations, Elizabeth offers guidance on easy techniques that pave the way for a successful trial strategy. In this episode, you will hear: Strategies for mastering courtroom persuasion for trial lawyers Utilizing timelines to organize narratives and simplify complex information Techniques for enhancing jury engagement through storytelling Practical tips on using giant notepads for courtroom attention and memory retention The power of the "rule of threes" in simplifying and organizing presentations Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Learn more about how Elizabeth helps trial lawyer. Connect with Elizabeth on. Join the Trial Lawyer Prep Newsletter to get quick tips and ideas for your case preparation and trial persuasion.. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/35052465
info_outline
What is Trial Strategy and What it is NOT for Trial Lawyers [Ep131]
01/15/2025
What is Trial Strategy and What it is NOT for Trial Lawyers [Ep131]
Join Elizabeth Larrick as she shares insights on developing trial strategies that resonate with juries. This episode is designed for trial lawyers seeking to enhance their courtroom success by focusing on a comprehensive strategy rather than just meeting deadlines or relying on emotional narratives. Elizabeth delves into the importance of using focus groups to anticipate jury reactions and prepare multiple contingency plans for trial preparation. Gain tips on crafting compelling narratives, prioritizing crucial information, and employing strategic questioning. Learn how to sequence witnesses and evidence to streamline your courtroom presentation. Elizabeth emphasizes the significance of flexibility in your plans to handle unexpected challenges. In this episode, you will hear: Understanding trial strategy beyond deadlines and persuasive elements Importance of a cohesive, big-picture plan considering the jury's perspective Utilizing focus groups to predict jury reactions and develop contingency plans Crafting memorable and clear narratives through effective communication Strategic sequencing of witnesses and evidence to streamline presentations Simplifying and prioritizing information for impactful trial presentations Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Want to join the Trial Lawyer Prep Newsletter and receive monthly emails with additional help for your cases? Be sure to check out the Michelle Gessner episodes to hear about her trial strategy formulated from the focus groups. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/34791415
info_outline
Maximizing Focus Group Insights: A Guide to Reflective Practices [Ep 130]
01/01/2025
Maximizing Focus Group Insights: A Guide to Reflective Practices [Ep 130]
In this episode of Trial Lawyer Prep, Elizabeth Larrick discusses the importance of immediate and thorough reflection on focus group feedback for trial lawyers. She emphasizes early recording of impressions, detailed review within seven days, and actionable steps to improve trial strategies. Elizabeth shares her methods for compiling and analyzing data to ensure focus group insights are effectively utilized in courtroom preparations. 00:00 Introduction to Trial Lawyer Prep 00:40 Welcome and Episode Overview 00:53 The Importance of Reflection in Jury Research 02:39 Immediate Reflection After Focus Groups 06:28 Seven-Day Reflection and Analysis 10:03 Implementing Feedback and Next Steps 16:08 Conclusion and Additional Resources Want to join the Trial Lawyer Newsletter to receive a monthly email with more tips, strategies and information on being a better trial lawyer? Go here:
/episode/index/show/triallawyer/id/34672465
info_outline
How Michelle Gessner Won a $22 Million Dollar Verdict Against Wells Fargo Part 2 [Ep129]
12/18/2024
How Michelle Gessner Won a $22 Million Dollar Verdict Against Wells Fargo Part 2 [Ep129]
In this episode of Trial Lawyer Prep, we delve into the role that focus groups can play in legal trials. This episode explores whether focus groups are worth the investment, as we continue our conversation with Michelle Gessner. Through a case study involving Wells Fargo, Michelle shares her experience in utilizing focus groups to anticipate juror reactions and refine legal strategies, ultimately providing an edge in the courtroom. This episode underscores the financial considerations and potential rewards of employing focus groups, highlighting how they can reveal juror perceptions and help counteract defense tactics. Moreover, the episode sheds light on the applications of focus groups in trial preparation, particularly in determining the order of witnesses and enhancing witness preparation. Michelle emphasizes the importance of using focus groups to establish a sequence for presenting evidence, which can significantly influence juror understanding and case outcomes. The discussion also highlights the value of having an external perspective during witness prep to identify potential communication breakdowns. With these insights, trial lawyers can enhance their strategies and increase their chances of achieving favorable outcomes in court. Listeners are encouraged to stay informed by joining the Trial Lawyer Prep newsletter and leveraging the expertise shared in this episode to elevate their trial game. In this episode, you will hear: Strategic witness preparation and sequencing based on focus group feedback Managing financial risks versus benefits of focus group insights Role of focus groups in shaping depositions, summary judgment briefs, and evidence presentation Techniques for refining opening statements and trial strategies with focus group feedback Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: If you have more questions or have an employment matter to talk with Michelle about, please contact her at: To learn more about Michelle, please visit her website: Don’t want to miss an episode of the podcast? Join the Trial Lawyer Prep Newsletter to get an email straight to your inbox with episodes and resources for witness prep, trial strategy and focus groups. Use this link: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/34487500
info_outline
How Michelle Gessner Won a $22 Million Dollar Verdict Against Wells Fargo Part 1 [Ep 128]
12/04/2024
How Michelle Gessner Won a $22 Million Dollar Verdict Against Wells Fargo Part 1 [Ep 128]
Join us as we delve into the remarkable $22 million verdict achieved by trial lawyer Michelle Gessner against Wells Fargo. Michelle shares her strategic approach to a high-stakes case involving the wrongful termination of a Wells Fargo employee who requested a work-from-home accommodation under the ADA. This episode is packed with insights for trial lawyers, highlighting the value of focus groups in shaping trial strategy and boosting confidence. Discover how focus groups can refine your opening statements and jury selection, even when limited to a 20-minute voir dire. Michelle also discusses the challenges of maintaining focus group confidentiality when faced with aggressive tactics from opposing counsel. Gain valuable knowledge on navigating complex litigation and learn how meticulous preparation can make a significant difference in your courtroom success. In this episode, you will hear: Lessons learned from Michelle Gessner's landmark $22 million verdict against Wells Fargo. Leveraging focus groups to build confidence in trial strategies and understand juror perceptions. Utilizing focus groups to refine opening statements and determine the most impactful evidence presentation. Strategies for effective jury selection with limited voir dire time, emphasizing swift decision-making. Protecting focus group footage from opposing counsel's access attempts and maintaining its confidentiality. Handling aggressive legal tactics from opponents, including motions to access attorney work product. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Learn more about Michelle Gessner at: You can reach out to Michelle Gessner via email: To join the Trial Lawyer Prep Newsletter please visit: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/34271610
info_outline
How to Decide Whether to Settle or Go to Jury Trial? [Ep 127]
11/20/2024
How to Decide Whether to Settle or Go to Jury Trial? [Ep 127]
Join Elizabeth Larrick as she explores the decision-making process of whether to settle a case or proceed to a jury trial. This episode provides trial lawyers with actionable insights into evaluating jury trials by examining recent verdicts and settlements and leveraging the experience of attorneys familiar with key players in the case. Elizabeth shares how focus groups composed of non-lawyers can offer valuable perspectives, helping to understand jurors' mindsets. Look into trial preparation and risk assessment, focusing on the importance of evaluating evidence from a juror's viewpoint. Elizabeth discusses the strategic use of focus groups in refining opening statements and provides a comprehensive view of weighing the risks and rewards of settling versus going to trial. In this episode, you will hear: Decision-making between settling a case and going to a jury trial Importance of researching recent verdicts, settlements, and consulting experienced attorneys. Utilizing focus groups to understand jurors' perspectives and attitudes. Trial preparation, risk assessment, and evaluating evidence from a juror's viewpoint. Assessing trial costs, time commitments, and potential outcomes to guide clients effectively. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Want to learn to set-up your own virtual focus groups? Join my Trial Lawyer Prep Newsletter to learn about when my DIY course opens again and gain helpful trial tips & insight each month, go to to sign up. Related episodes on trial preparation: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/33979867
info_outline
How to Create Your Own Virtual System for Jury Research [Ep126]
11/06/2024
How to Create Your Own Virtual System for Jury Research [Ep126]
Join Elizabeth Larrick as she explores the transformative power of virtual focus groups for trial lawyers. In this episode, Elizabeth discusses her course, "DIY Virtual Focus Groups for Beginners," designed to equip trial lawyers with the skills to run their own focus groups. Elizabeth shares her experience of how these methods have enhanced her practice by providing crucial jury insights and improving case decisions. The course offers practical tools, including recorded Zoom sessions, a detailed workbook, and a supportive community, addressing common challenges like recruitment, presentation, and moderation. Elizabeth emphasizes the importance of integrating feedback into legal case preparations, aiming for clarity and simplicity in jury communication. Discover how running your own focus groups can refine your presentation strategies, connect more effectively with juries and clients, and enhance your overall courtroom success. In this episode, you will hear: Introduction to DIY Virtual Focus Groups for trial lawyers Strategies for recruitment, presentation, and moderation in focus groups Importance of integrating feedback for effective jury communication Benefits of running personal focus groups for case preparation Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Access to the on-demand course Do-It-Yourself Virtual Focus Groups is CLOSED. However, you can join the Trial Lawyer Prep Newsletter today and get the latest updates on when Elizabeth will open the course again: To hear other episodes about running your own virtual focus groups check out: [Ep 83] [Ep 81] [Ep 80] [Ep 19] [Ep 20] Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/33777882
info_outline
Mock Jury isn’t the ONLY Way to do Your Trial Preparation [Ep125]
10/23/2024
Mock Jury isn’t the ONLY Way to do Your Trial Preparation [Ep125]
In this episode, Elizabeth explores innovative and cost-effective strategies for trial preparation that go beyond traditional mock juries. Designed with solo practitioners and small law firms in mind, this episode examines techniques like focus groups that can provide valuable insights without the high costs. Learn how attorneys like Ryan Squires and Peter Levine successfully used virtual focus groups to refine their trial strategies, leading to significant verdicts and settlements. Gain actionable tips to enhance your courtroom skills and connect more effectively with juries. In this episode, you will hear: Exploring cost-effective alternatives to mock juries for trial preparation Benefits and insights of using focus groups, both in-person and virtual Overcoming traditional trial prep challenges for solo practitioners and small firms Practical tips for conducting short, targeted focus groups Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Want to get in-depth insight straight to your inbox? Join the Trial Lawyer Prep Newsletter at to get a specially crafted email once a month from Elizabeth that gives lawyers extra resources, tips and information on preparing the best case. Here are the episodes mentioned by Elizabeth: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/33568232
info_outline
The Easiest Place to Start if You are New to Virtual Jury Research [Ep124]
10/09/2024
The Easiest Place to Start if You are New to Virtual Jury Research [Ep124]
Elizabeth Larrick, an experienced trial lawyer and consultant, discusses strategies for conducting effective virtual jury research using focus groups. By starting with a well-prepared opening statement, lawyers can harness simple, direct feedback to refine case strategies. Through examples and real case studies, Elizabeth demonstrates how to leverage virtual focus groups for trial preparation, emphasizing the importance of clarity and simplicity to achieve successful outcomes. Listeners are also encouraged to join her email list for exclusive access to her courses and resources. 00:00 Introduction to Trial Lawyer Prep 00:49 Starting with Virtual Jury Research 01:52 Understanding Virtual Focus Groups 03:03 Creating Effective Opening Statements 06:40 Gathering Feedback and Improving 09:53 Success Stories and Practical Tips 12:38 Conclusion and Next Steps Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join my TLP email list to gain exclusive access to the DIY Virtual Focus Group course and Bonus material: Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.
/episode/index/show/triallawyer/id/33374387