Building a Six-Figure Business on a 20-Hour Work Week with Kelly Cookson
The Fearless Female Entrepreneur
Release Date: 07/10/2025
The Fearless Female Entrepreneur
Welcome to The Fearless Female Entrepreneur Podcast! In this episode, I revisit the all-too-common struggle of imposter syndrome. If you’ve ever felt like a fraud or doubted your right to pursue big dreams, you’re not alone (I struggle too)—and this episode is for you! We are diving into all aspects of imposter syndrome - what exactly it is, why it shows up (especially for female entrepreneurs), and practical, mindset-focused strategies to help you move through self-doubt. You'll learn how to reframe negative thoughts, celebrate progress over perfection, and step boldly into your goals....
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In this powerful episode of The Fearless Female Entrepreneur Podcast, I sit down with the incredible Krystine Sherwood—internationally certified life coach, salon and spa owner, and podcast host—to talk all about what it really takes to thrive as a purpose-driven woman in business. We dive deep into Krystine’s journey from growing up in her mom’s salon to traveling as a sought-after speaker, and coaching beauty professionals to define their own success. Krystine keeps it real about the messy, sneaky mindset traps (hello, comparison and burnout!) that so many of us encounter, and shares...
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It'a my birthday episode! I’m getting totally real about turning 46 and looking back at everything that’s changed—business, life, mindset, all of it—since I was 36. I’m spilling the tea on the wild ride of the last decade, from saying goodbye to my sweet dog Chocolate and selling my house, to finally finding the confidence to own my skills as a coach and entrepreneur. I break down the eight biggest lessons I’ve learned, especially about letting go of old stories, building strength (hello, heavy lifting!), and making decisions that set me free—financially and personally. If...
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Hey fearless ladies! In this episode of The Fearless Female Entrepreneur Podcast, I’m diving into why September is the perfect time to hit reset on your business and your mindset. Whether you’re just getting started or need a boost after the slower summer months, I’ll walk you through my favorite methods for reassessing your goals, celebrating small wins, and creating a fresh vision board that truly motivates you. We’ll get real about why your dreams never expire and how you can confidently pivot if your goals have shifted since January. Plus, I’ll share practical strategies to...
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Welcome back! In this episode, I am sharing a VERY important reminder about a topic every new and aspiring female entrepreneur needs to hear: there’s no real competition! (YAY!) I'm sharing my own personal journey with comparisonitis and unpacking why someone else’s success doesn’t take away from your own opportunities (because it doesn't!) I wanted this episode to be about empowering you to step into your unique background, skills, and perspective and how owning your own YOU-ness is the secret formula to more rewarding clients, strong relationships, and the success you are...
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Welcome back to the Fearless Female Entrepreneur Podcast! In this episode, I'm getting real about the things we think we need to do to achieve our goals—like being a "to-do list junkie" and chained to our desks—and why the hustle culture we've been taught to believe in isn't the answer. We'll go on a deep dive into the fears, doubts, and limiting beliefs that hold us back from our deepest desires, and I'll share how a realization about my own dream of becoming a writer helped me see that it's not about working harder but about releasing the old wiring and stories that no longer serve us....
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Welcome back to The Fearless Female Entrepreneur podcast! In this episode, I'm chatting with Kavitra Thilak, a content and marketing mentor who actually started out in architecture! We're diving into her journey and how she totally embraced big career changes without judging herself. Kavitra shares her inspiring wisdom on ditching societal expectations and building a business that genuinely feels good and aligned with who you are. We also get real about how fear and doubt can cloud our judgment, and why comparing ourselves to other entrepreneurs can seriously hold us back . We don't hold...
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Ever wonder what a disastrous first date has to do with your entrepreneurial journey? In this episode of The Fearless Female Entrepreneur Podcast, we unpack how an unexpected encounter can shine a light on your deepest business vision and goals. I'm sharing a hilarious first date experience (Let's call him Cardboard Man!) Join us as we explore why sometimes, the "perfect" plan on your vision board isn't what you truly need. We'll dive into the vital mindset shift required to build business confidence, learn from experience (even the awkward ones!), and embrace an evolving vision for business...
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Hey there, fearless entrepreneurs! In this episode, I had an amazing chat with the brilliant Kelly Cookson, a marketing strategist and email marketing expert. We dove deep into how she built a six-figure business working just 20 hours a week, and let me tell you, it's totally possible to break free from that traditional 9-to-5 grind! We talked about retraining your brain to work smarter, not harder, and how to structure your life so you're not sacrificing your whole existence to a job. Kelly shared some super real stories about her journey from corporate life to entrepreneurship, including...
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Welcome back to the Fearless Female Entrepreneur podcast! In this powerful episode, I'm getting vulnerable and sharing my personal journey with a topic that’s been on my mind for weeks: losing yourself. I’ll open up about a recent dating experience that left me feeling heartbroken and anxious, leading to a huge realization that I had put my own dreams on pause to accommodate someone else. I share how this pattern of losing myself isn't new—it happened in my past relationships, my non-profit career, and even in my business. You’ll hear about the moment a complete stranger called me out,...
info_outlineHey there, fearless entrepreneurs! In this episode, I had an amazing chat with the brilliant Kelly Cookson, a marketing strategist and email marketing expert. We dove deep into how she built a six-figure business working just 20 hours a week, and let me tell you, it's totally possible to break free from that traditional 9-to-5 grind! We talked about retraining your brain to work smarter, not harder, and how to structure your life so you're not sacrificing your whole existence to a job.
Kelly shared some super real stories about her journey from corporate life to entrepreneurship, including some hilarious "failed" side hustles (we've all been there!). We also get into the importance of identifying your "zone of genius" and focusing on what comes easily and joyfully to you, because, as we discovered, that's where the magic (and the money!) truly happens. Plus, we explore why having a strong growth mindset and investing in yourself through coaching is absolutely vital for entrepreneurial success.
We also tackle the nitty-gritty of revenue-generating tasks and why consistent marketing, even the "boring" kind, is key to avoiding the feast-or-famine cycle. Kelly spills the tea on how she prioritizes her own business growth and sets up automated systems so her business can thrive even when she's not at her desk. If you're ready to create a blended life that feels free, fulfilling, and fully aligned, this episode is packed with insights you won't want to miss!
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Follow Kelly:
Instagram: @cheerupmarketing
Website: https://www.cheerupmarketing.com/
And don't forget to check out Kelly's THE SPARK email marketing template membership: https://pages.cheerupmarketing.com/spark
Follow Katerina:
Instagram: @Katerina.Kormas
Website: www.katerinakormas.com
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