You Are the Dreamer of Your Dream: Managing Mindset Through Adversity
Release Date: 07/23/2024
Kim Burke, FNP-C | Building Your Dream Team: If You Want to Go Far, Go Together
True to Form
What does it really take to build a high-performing team in aesthetics and why is culture your greatest growth lever? Audrey Neff sits down with Kim Burke, APN, FNP-C, founder and CEO of Kiss Aesthetics, for an honest, energizing conversation about leadership, hiring, and scaling without burning out your people (or yourself). Kim shares her journey from a flexible yet unfulfilling career to becoming a sought-after injector and respected business leader — and the pivotal moments that shaped how she leads today. Together, Audrey and Kim dive deep into what actually works when hiring in a...
info_outline
Exclusive Roundtable | What Med Spa Owners Need to Know in 2026 with Ben Hernandez, Annie Robertson Hockey, Tyler Weinberg, Carlos Arce, Esq. & Marc Estes, MD
True to Form
Audrey Neff moderates a powerful M&A roundtable with industry leaders Annie Hockey, Ben Hernandez, Carlos Arce, Esq., Mark Estes, MD, and Tyler Weinberg, unpacking what med spa owners need to know about growth, valuation, private equity, and consolidation heading into 2026. From building a sellable business and navigating legal considerations to understanding market trends, GLP-1 impacts, EBITDA multiples, and exit readiness, this conversation delivers clear, practical insights for aesthetic entrepreneurs focused on scaling strategically — whether they’re preparing for a future growth...
info_outline
Rick O'Neill | The Black Belt Formula: Building an Unstoppable Marketing Engine for Your Practice
True to Form
Audrey Neff sits down with Rick O'Neill, distinguished digital expert known for transforming the landscape of medical aesthetics marketing and working with practices across the globe. Packed with both humor and radical transparency, Audrey and Rick delve into the intricate world of digital strategies, emphasizing the importance of building a strong, omnichannel marketing foundation. They explore the evolution of patient behavior, the increasing role of AI in search engines, and the essential components behind building an unstoppable growth engine. With deep dives into practical tactics like...
info_outline
Special Release | The Current State of Medical Aesthetics in 2025 with Audrey Neff & Jeff Cohen, Esq.
True to Form
In this special crossover episode from the Healthcare Disrupters Series, is invited on the show as the first female disrupters guest. Her and — founder of the , the , and the — explore the evolution of medical aesthetics and wellness. From her own personal career journey over the last decade to the current realities of med spa entrepreneurship, private equity and consolidation, this conversation offers a candid discussion that challenges industry norms and empowers practice owners to think differently about growth. Full episode also available for viewing on
info_outline
Jessica Christy, PA-C | PDGF, Peptides & Plated: A No-BS Conversation
True to Form
Host Audrey Neff welcomes Jessica Christy, PA-C, founder of Beauty Culture Med Spa and Cultured Wellness, for an eye-opening discussion on building a brand rooted in purpose. The two explore the art of developing high-performing teams and leading through core values — while also addressing some of the industry's most talked-about topics, including PDGF, Plated exosome products, and the expanding role of peptides and regenerative medicine. Packed with insights, strategy, and substance, this episode is a must-listen for any aesthetic leader looking to grow their business and redefine what it...
info_outline
Leslie Apgar, MD | Challenging the Status Quo to Achieve Success
True to Form
Audrey Neff sits down with Dr. Leslie Apgar — national trainer & speaker, owner of PuraVida Med Spa and co-founder of Aviva Aesthetics — for a powerful conversation on the changing face of modern medicine and the evolving M&A landscape. Dr. Apgar shares her expertise on blending functional medicine seamlessly into aesthetics, along with the entrepreneurial lessons that have fueled her success along the way. Together, the pair dive into topics ranging from empowering med spa owners to step out of their comfort zones, breaking through industry misconceptions, and exploring the impact...
info_outline
Alexis Bowhay, PA-C | Breaking Barriers & Finding Your Tribe in Aesthetics
True to Form
Audrey Neff sits down with Alexis Bowhay, PA-C, to explore her unique transition from cardiology PA to a standout figure in aesthetic medicine. Together, they dive into the real-life challenges and triumphs of breaking into the aesthetics industry, including the importance of mentorship in what can often feel like a lonely path. Audrey and Alexis discuss why fostering community over competition is essential for the future of aesthetic medicine, and how authenticity — both online and offline — can build stronger connections with peers and patients alike. From managing complications and...
info_outline
Amanda Baldwin | Unlocking the Future: Mastering the Integration of Functional Medicine & Aesthetics
True to Form
Host Audrey Neff sits down with Amanda Baldwin of Designs for Health—a recognized leader in the functional medicine and nutraceutical space. Together, they explore the powerful intersection of aesthetics and wellness, uncovering how practices can unlock new levels of treatment outcomes and business growth by integrating nutritional supplements. Audrey and Amanda dive into key strategies for 2025, including how to select professional-grade supplements, implement functional lab testing, and build comprehensive GLP-1 protocols that incorporate nutrition and gut health. They also share practical...
info_outline
Olivia Salmen, FNP-BC & Tracy Olson | Secrets to Success for All Levels of Injectors
True to Form
Join Audrey Neff as she welcomes back Olivia Salmen and Tracy Olson, to discuss the critical topic of training & career development in the medical aesthetics industry. Olivia Salmen, master injector and social media influencer, and Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, share their insights on how to effectively transition into the aesthetics field and advance your craft. They highlight the importance of pre-training education, break down FDA-approved vs off-label applications, and the need for practitioners to be well-versed in not just...
info_outline
Alexander Rivkin, MD | The Raw Truth on Navigating Social Media in 2025
True to Form
Get ready for a raw and unfiltered conversation as Audrey Neff sits down with industry pioneer, Dr. Alexander Rivkin, to dissect the powerful influence of social media on consumer sentiment and perception. In a world flooded with emerging “beauty influencers” and misinformation, how can providers rise above the noise? Audrey and Dr. Rivkin tackle the challenges and opportunities presented by Instagram and TikTok, revealing strategies to not only combat false narratives but also leverage social platforms to educate patients and grow your business. Plus, Dr. Rivkin shares an exclusive...
info_outlineIn this heartfelt and inspiring episode of True to Form, host Audrey Neff returns to discuss the power of mindset during the storms of life, with the incredible Dr. Amanda Holden, CEO of 5-location medical spa, Holden Timeless Beauty, and founding member of Alpha Aesthetics Partners. This episode marks Audrey's first podcast back, after recovering from a hemorrhagic stroke, and she invites Dr. Holden, who also faced a serious health scare this past year, to share her journey and insights. Throughout the conversation, Audrey and Amanda explore how mindset and gratitude play crucial roles in overcoming adversity. Dr. Holden shares her experience dealing with a severe spinal issue and subsequent surgery, offering listeners invaluable lessons on maintaining a positive outlook and the importance of surrounding yourself with people who push you to dream bigger than you ever thought possible. The pair also delve into their shared experiences of how the unwavering support from the medical aesthetics community helped them get through the darkest of times and to always remember that "you are the dreamer of your dream."