True to Form

Hosted by Audrey Neff, global speaker and thought leader in medical aesthetics, True to Form features candid conversations with the entrepreneurs, executives, physicians, and innovators shaping the future of the industry. Each episode delivers practical insights on leadership, branding, marketing, operations, patient experience, enterprise value, and sustainable growth — giving practice owners the strategies and perspective to build stronger businesses and stay ahead of what's next. Launched in 2019, True to Form has grown to be ranked among the top 3% of podcasts worldwide.

Leslie Tracey | Be Intentional or Be Irrelevant: The New Rules of Branding & Leadership 07/19/2026

Jordan White, RN | What Every Practice Owner Should Know Before Talking to Private Equity 07/03/2026

Adam Haroun | Premium Pricing & Positioning: The Growth Hack Most Practices Overlook 06/13/2026

Financial Strategy for Med Spas: Building a More Profitable, Scalable, and Valuable Business 05/23/2026

The Ceiling Isn’t Real: How to Take Your Med Spa to the Next Level 04/04/2026

The Truth About Private Equity in Aesthetics: What No One Tells You (and What You Should Be Asking) 03/28/2026

Kay Durairaj, MD, FACS | Navigating the Industry's Top Trends & Controversies 02/12/2026

Kim Burke, FNP-C | Building Your Dream Team: If You Want to Go Far, Go Together 01/18/2026

Exclusive Roundtable | What Med Spa Owners Need to Know in 2026 with Ben Hernandez, Annie Robertson Hockey, Tyler Weinberg, Carlos Arce, Esq. & Marc Estes, MD 01/03/2026

Rick O'Neill | The Black Belt Formula: Building an Unstoppable Marketing Engine for Your Practice 12/23/2025

Special Release | The Current State of Medical Aesthetics in 2025 with Audrey Neff & Jeff Cohen, Esq. 11/10/2025

Jessica Christy, PA-C | PDGF, Peptides & Plated: A No-BS Conversation 10/20/2025

Leslie Apgar, MD | Challenging the Status Quo to Achieve Success 08/20/2025

Alexis Bowhay, PA-C | Breaking Barriers & Finding Your Tribe in Aesthetics 07/26/2025

Amanda Baldwin | Unlocking the Future: Mastering the Integration of Functional Medicine & Aesthetics 05/16/2025

Olivia Salmen, FNP-BC & Tracy Olson | Secrets to Success for All Levels of Injectors 03/31/2025

Alexander Rivkin, MD | The Raw Truth on Navigating Social Media in 2025 03/13/2025

Katlin Cauffman | Unlocking Hidden Revenue: Proven Strategies to Drive Med Spa Profitability 03/05/2025

Kara McClanahan | From Start-up to Success: Overcoming The Most Common Business Mistakes in Aesthetics 02/21/2025

Vanessa Bird | Powerful Revenue Optimization Strategies for 2025 Success 01/11/2025

Keeping It Real: Crafting Your Authentic Voice on Social Media with Dr. Jennifer Levine 12/12/2024

Part 2: Embracing Uniqueness & Secrets to Success with Dr. Gretchen Frieling 12/03/2024

Part 1: Embracing Uniqueness & Secrets to Success with Dr. Gretchen Frieling 10/29/2024

Protecting Your Practice: How to Safeguard Against Complications & Adverse Events 10/10/2024

Master the Art of Selling Yourself with Olivia Salmen 10/02/2024

Part 2: Building an Influential Brand in Aesthetics with Dr. Sheila Barbarino 09/13/2024

Part 1: Building an Influential Brand in Aesthetics with Dr. Sheila Barbarino 09/05/2024

The Comeback Is Greater Than The Setback 08/27/2024

Revolutionizing An Industry: The Current State of IV Therapy in 2024 07/30/2024

You Are the Dreamer of Your Dream: Managing Mindset Through Adversity 07/23/2024