How To Promote Content on Facebook to Generate a 22-1 ROI
Release Date: 01/10/2019
Learn To Outsource The Right Way with Nathan Hirsch
The Click & Convert Podcast
has over 10+ years of experience building businesses as an entrepreneur. Along with his business partner Connor Gillivan, Nathan built his first eCommerce business to $25 million in total sales using virtual assistants. Then, they scaled and sold their second company, which featured on the show in 2019, with a 100% remote team of virtual assistants. They have been recognised on 250+ podcasts such as Entrepreneur on Fire and were on the Entrepreneur 360 List for two years in a row commending them as one of the best entrepreneurial companies in America. ...
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Influencer Marketing With Magda Houalla
The Click & Convert Podcast
Today’s Click and Convert podcast guest is , Director of Marketing Strategy at . As a leader in the influencer marketing space, Magda helps brands across all industries start and expand their campaigns to meet, and exceed, their own specific goals. Magda’s client list includes the likes of Zevia, Freshly, Bed, Bath & Beyond, LL Bean and Walmart. In this episode, Magda shares her expertise in influencer marketing, discussing a range of topics with Sean, including: When Magda became interested in influencer marketing and how she progressed her career to get to where she is today The...
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VIDEO: Turning LinkedIn Content Into a Lead Generation Machine
The Click & Convert Podcast
**Note: This is a special video episode hosted by our Sales Manager Charles Holland from his online MeetUp- Hack Your Sales Funnel** You can find out more at: Want to know how one marketer generated over 600 high-value leads in 9 months on LinkedIn through content marketing? We’ve got you covered! Our guest speaker – Chris Branch of Seed To Branch () from our first Online “Hacking Your Sales” Webinar. Chris is doing AMAZING things with Content Marketing on LinkedIn with his own brand and for his clients. Here are just a few of his accomplishments in the last 9 months: - 0-20k...
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How to Sell Your Business With Chris Shipferling
The Click & Convert Podcast
On today’s show, Sean speaks with , Managing Partner at , where he is the first point of contact for clients looking to sell their online business. For the past seven years, Chris has focused exclusively on high-level consulting for multi-million-dollar omnichannel, digitally native and Amazon-based private label and reseller brands. Chris and his partners use their 70+ years of combined investment banking experience to provide a superior level of service that was previously unavailable in the lower middle market. But it’s not just expertise and experience to offer comprehensive...
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SEO & PPC Past, Present and Future
The Click & Convert Podcast
This is a special episode of the Click and Convert podcast as Sean takes part in a roundtable discussion on the . Sean is joined by and of as well as from to discuss PPC and SEO. They cover recent updates and what the future holds for both paid and organic search. Topics covered in this episode include: Voice Search AI’s impact on search SEO & PPC Management in the future The teams predictions for 2020 & beyond
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Social Advertising with Traci Reuteur
The Click & Convert Podcast
On this week’s show, Sean speaks to , founder and CEO of . Traci has a gift for looking at any business’ vision, mission and message and mapping out the right strategy for them.She’s passionate about helping businesses grow using authentic and meaningful social advertising. With 25 years of experience, it’s safe to say that Traci knows her stuff when it comes to high-level marketing strategy. She shares her expertise as co-host of Social Media Marketing Happy Hour podcast, and as a contributing author in the bestselling The Ultimate Guide to Facebook Advertising (3rd edition). ...
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Nerds Do It Better With Adam Lundquist
The Click & Convert Podcast
On this week’s episode, Sean speaks to . Harvard-educated, this former radio shock jock became is responsible for one of the first viral YouTube videos, when he uploaded one of his interviews in the platform’s early days. This viral video sparked Adam’s interest in the power of the internet and internet marketing. Now an agency owner, Adam has featured in a range of traditional media, such as VH1, MTV, and The Best Damn Sports Show. However, he’s also translated his knowledge into new media, featuring as a published author in Search Engine Journal, PPC Hero and Wordstream, to name just...
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Using Fractional CMO to Help You Define, Set and Achieve Business Goals
The Click & Convert Podcast
, fractional CMO and digital marketing executive. He owns a digital marketing agency and works with companies to assist them in mapping out a more robust marketing strategy to dominate the marketplace. With nearly thirty years of digital marketing experience, Josh is also a Google Partner. On top of this, Josh hosts his own radio show and, when he’s not doing that, he’s travelling around the country to teach his marketing strategies and methods that have proven so successful over the years. As if that wasn’t enough, Josh has also masterminded, coded and has marketing and sales...
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Grow Your Brand, Increase Sales & Build Your Business with Video Marketing
The Click & Convert Podcast
On this week’s Click and Convert podcast, Sean speaks to ahead of the release of his new book Video Persuasion. Rick has helped major brands, from GoPro to George Foreman build billion-dollar brands through brand response advertising and strategic video marketing. His new book puts the proven marketing techniques of big brands into the hands of small business owners, entrepreneurs, inventors and Amazon sellers, to name just a few examples. This week, Rick brings his expertise as bestselling author, speaker, consultant and marketing & brand strategy guru. He shares his advice on...
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A Chatbot Is for Life Not Just for Christmas
The Click & Convert Podcast
is co-founder and CMO of , an AI company that helps businesses solve challenges with conversational software (aka ‘chatbots’). He moved to the UK in 2016, after having built and sold a marketing agency in Belgium Over the last three years, the company’s client list has seen significant growth, with clients including the likes of Unilever, Google, NHS and Archant. Recognised as thought leaders in their field, ubisend push the boundaries of AI and trailblaze best practices of this nascent chatbot technology. As CMO, Alex’s role has been pivotal in raising the profile of...
info_outlineThis week, Sean interviews Daniel Daines-Hutt, Co-founder of AmpMyContent. Both Daniel and his business partner, Freyja Spaven, are internationally recognized experts in Content Creation, Strategy and Sales Systems. Having originally started a clothing company to gain the right to remain living in New Zealand, AmyMyContent were stocked in five stores and selling thousands of items both in store and online within five weeks. This business development forced Daniel and Freyja to focus on the use of both content marketing and promotion for traffic and retargeting for more sales, which is how he has become such an expert.
Daniel now works behind-the-scenes at AmyMyContent to create the paid traffic systems and automations, as well as writing about paid traffic and the promotion of paid content. While Daniel also talks about the sister site to their main venture, InboundAscension, it’s at AmpMyContent that he shares the lessons he learned along the way.
One of Daniel’s most recent achievements is that his guide to paid content promotion featured as article of the week on GrowthHackers. It’s this (30,000 word!) article, advising how to generate a 22:1 ROI promoting blog posts, to a cold audience using Facebook ads, that Sean and Daniel discuss in this week’s show. Sean and Daniel cover a range of topics, including:
- Why more people should promote the content that they work so hard to create, and why it’s not necessarily as simple as hitting the ‘boost’ button on Facebook
- A run through of the four main parts to Daniel’s process and how each is integral to the overall process
- Why businesses must have a strategy and understand the goal of each piece of content
- The importance of knowing business numbers to be able to develop a successful strategy
- How understanding your audience inside and out is also paramount
- How to create the best ad copy for your audience to achieve the highest number of clicks and conversions
- Why it’s important to invest time and money into your business ads on Facebook, and how you don’t need to have a huge budget to do this
- When design comes into play with ads, and why it shouldn’t be the first thing you think about
- Which tools and processes are best to track ads and report on them
- The vital role of testing when it comes to Facebook ads
Want to know more about what Daniel has to say?
Follow on Twitter: @InboundAscend
Bonuses resources: