The Click & Convert Podcast

Welcome to the Click and Convert podcast - the show for business owners and marketers that lifts the lid on web traffic, online conversion, and much more besides. with your host, Sean Clark from ClarkStJames.com

Learn To Outsource The Right Way with Nathan Hirsch 07/30/2020

Influencer Marketing With Magda Houalla 06/03/2020

VIDEO: Turning LinkedIn Content Into a Lead Generation Machine 05/13/2020

How to Sell Your Business With Chris Shipferling 02/27/2020

How to Sell Your Business With Chris Shipferling On today’s show, Sean speaks with , Managing Partner at , where he is the first point of contact for clients looking to sell their online business. For the past seven years, Chris has focused exclusively on high-level consulting for multi-million-dollar omnichannel, digitally native and Amazon-based private label and reseller brands. Chris and his partners use their 70+ years of combined investment banking experience to provide a superior level of service that was previously unavailable in the lower middle market. But it’s not just expertise and experience to offer comprehensive financial advice. Each member of the Global Wired team has also owned, operated and sold multiple digitally native and Amazon-based businesses, meaning they are uniquely qualified to guide client companies through each step of the complex sale process. Chris enjoys working closely with entrepreneurs and small business owners throughout the transaction process. Getting to know clients on an individual level means that Global Wired Advisors can better assist them in realising their goals to achieve the best possible sale outcome. Sean and Christ cover a number of topics, including: What Chris did before Global Wired Advisors and how he got involved in this sector The types of business that Global Wired Advisors works with How long a business would typically be trading, and which factors they should consider before selling How it can be difficult for service-based business to sell, given the heavy reliance on the founder The general process for determining the value of a business, though this will vary between businesses How building a business with the intention of selling can actually be beneficial How business owners know it might be time to consider selling The types of potential buyers for these businesses How people know they can trust an agency to help sell their business You can find out more about what Chris and his team do by visiting the website, where you will find white papers and blog posts that explain their services. You can also input your business data into their to get an estimate of your business value. If you’d like more customised data about how Global Wired Advisors might help you, you can also with Chris. Or contact Chris on . Check out the , where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020. As always if you have any questions you can get in touch via Twitter . Subscribe to this podcast , and now on . If you liked it we’d be grateful if you could leave a review. /episode/index/show/tsbmr/id/13329557

SEO & PPC Past, Present and Future 12/24/2019

Social Advertising with Traci Reuteur 12/02/2019

Social Advertising with Traci Reuteur On this week’s show, Sean speaks to , founder and CEO of . Traci has a gift for looking at any business’ vision, mission and message and mapping out the right strategy for them.She’s passionate about helping businesses grow using authentic and meaningful social advertising. With 25 years of experience, it’s safe to say that Traci knows her stuff when it comes to high-level marketing strategy. She shares her expertise as co-host of Social Media Marketing Happy Hour podcast, and as a contributing author in the bestselling The Ultimate Guide to Facebook Advertising (3rd edition). Today, Traci shares her expertise as a guest on this podcast, offering up some of her greatest secrets behind mapping out a powerful social advertising strategy. She and Sean discuss a number of topics, including: How Divine Social came about They key foundations for any business when starting a new campaign and how research is the most important step of any campaign The suitability of different platforms, such as Facebook or Instagram, for different clients. Traci also gives us an insight into which she prefers Traci’s current approach to audience creation and how much she targets Divine Social’s preferred creative approach for effective ads, but how they adapt for clients How Divine Social approaches testing The most common mistakes in social advertising campaigns Tips on estimating and setting budgets How to keep up with ever-changing platforms and ensure that strategy fits with their abilities Want to find out more? Divine Social has a landing page especially for , packed with resources to support with the topics discussed in this episode. Or contact Traci on & . Check out the , where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020. As always if you have any questions you can get in touch via Twitter . Subscribe to this podcast , and now on . If you liked it we’d be grateful if you could leave a review. /episode/index/show/tsbmr/id/12244724

Nerds Do It Better With Adam Lundquist 11/12/2019

Nerds Do It Better With Adam Lundquist On this week’s episode, Sean speaks to . Harvard-educated, this former radio shock jock became is responsible for one of the first viral YouTube videos, when he uploaded one of his interviews in the platform’s early days. This viral video sparked Adam’s interest in the power of the internet and internet marketing. Now an agency owner, Adam has featured in a range of traditional media, such as VH1, MTV, and The Best Damn Sports Show. However, he’s also translated his knowledge into new media, featuring as a published author in Search Engine Journal, PPC Hero and Wordstream, to name just a few. Adam’s digital marketing agency, delivers paid search campaigns, making use of advanced statistical analysis from Harvard. This allows Adam and his team to remove inefficiencies and generate a consistent flow of customers in a cost-effective way. Sean and Adam discuss a number of topics, including: Adam’s journey from radio shock jock to YouTube How Adam became interested in statistical analysis and the essence of the advanced statistical analysis that Adam looked at during his Harvard studies. Adam also explains the decision behind the launch of Nerds Do it Better How to give potential customers the confidence that you can help them, and the importance of picking up the phone How Adam advises measuring the spectrum of the whole marketing campaign Human-generated vs automated ads - the benefits of each and how each has its place The importance of ad copy, and tips for writing it Tips on generating calls from ads, rather than just a click and how these other leads can be more difficult to track and test individually The perks of PPC advertising over SEO Want to know more? Get in touch! Chat with the both at Contact Adam on and Keep an eye out for Adam on other podcasts and articles! Resources Adam mentioned: The E-Myth - Michael Gerber Check out the , where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020. /episode/index/show/tsbmr/id/12010406

Using Fractional CMO to Help You Define, Set and Achieve Business Goals 10/27/2019

Using Fractional CMO to Help You Define, Set and Achieve Business Goals , fractional CMO and digital marketing executive. He owns a digital marketing agency and works with companies to assist them in mapping out a more robust marketing strategy to dominate the marketplace. With nearly thirty years of digital marketing experience, Josh is also a Google Partner. On top of this, Josh hosts his own radio show and, when he’s not doing that, he’s travelling around the country to teach his marketing strategies and methods that have proven so successful over the years. As if that wasn’t enough, Josh has also masterminded, coded and has marketing and sales programs. Over the past ten years he’s built a CRM, programs for Operations Management and Website Auditing, as well as the world’s largest library of SEO descriptions. Today, he’s here to share his expertise and talk about the release of his new book, The SEO Gimmick. Sean and Josh cover a range of topics including: What fractional CMO is exactly Where to start with building an effective website The limitations of using simple, self-build website platforms Marketing priorities for companies, and where SEO and paid advertising sit in this list of priorities The importance of setting goals, and ensuring that these are realistic in line with your company. These goals apply to all areas of your business type and size. Judging the value of an agency for your business and how to choose the right agency for you Balancing a finite budget The value of a good website How valuable a CRM is in boosting conversions and how offline marketing campaigns can be as effective as their online counterparts Josh also talks about what you can expect from his book, and how it will help businesses avoid being ripped off. The book is available to - though listeners of the Click and Convert podcast can get a hard copy of the book if they contact him directly and mention the show. Got a specific question for Josh? You can contact , or get in touch via: Text: 972-832-2487 Facebook: LinkedIn: Check out the , where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020. As always if you have any questions you can get in touch via Twitter . Subscribe to this podcast , and now on . If you liked it we’d be grateful if you could leave a review. /episode/index/show/tsbmr/id/11795789

Grow Your Brand, Increase Sales & Build Your Business with Video Marketing 09/20/2019

Grow Your Brand, Increase Sales & Build Your Business with Video Marketing On this week’s Click and Convert podcast, Sean speaks to ahead of the release of his new book Video Persuasion. Rick has helped major brands, from GoPro to George Foreman build billion-dollar brands through brand response advertising and strategic video marketing. His new book puts the proven marketing techniques of big brands into the hands of small business owners, entrepreneurs, inventors and Amazon sellers, to name just a few examples. This week, Rick brings his expertise as bestselling author, speaker, consultant and marketing & brand strategy guru. He shares his advice on video marketing best practices for influencing customers and building a brand. Sean and Rick cover a range of topics, including: The role that video now plays in impacting a buyer’s decision-making process How technology has made it easier to produce high-quality video marketing content in-house Lighting and audio quality as the two most important elements of successful video content- you don’t need expensive equipment, you can even use your smartphone The three main types of video that buyers respond to: tutorial, demonstration, customer testimonial - Rick has tutorials for creating this on his website How important testimonials can be to the success of your business, as well as how to ask for testimonials Creating compelling, interesting content for services that aren’t tangible, avoiding a standard talking-head video How vital the pre-production stage of video creation is Three simple ways to hook people into your video How to choose a third-party for video production and ensure that their skill set fits your needs The difference between video content for direct response and video content for brand building Want to find out more?Video Persuasion is available on Amazon from October 15th. However, you can get a copy of his report, , in the meantime. Rick will send notifications about the book’s release to those who sign up.Keep an eye out for the book on Rick’s website- will enter you into a competition in which you could visit the set of Rick’s upcoming George Foreman commercial. Twitter - Facebook- Youtube- Check out the , where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020. As always if you have any questions you can get in touch via Twitter . Subscribe to this podcast , and now on . If you liked it we’d be grateful if you could leave a review. /episode/index/show/tsbmr/id/11326736

A Chatbot Is for Life Not Just for Christmas 07/15/2019

A Chatbot Is for Life Not Just for Christmas is co-founder and CMO of , an AI company that helps businesses solve challenges with conversational software (aka ‘chatbots’). He moved to the UK in 2016, after having built and sold a marketing agency in Belgium Over the last three years, the company’s client list has seen significant growth, with clients including the likes of Unilever, Google, NHS and Archant. Recognised as thought leaders in their field, ubisend push the boundaries of AI and trailblaze best practices of this nascent chatbot technology. As CMO, Alex’s role has been pivotal in raising the profile of ubisend and acquiring their impressive client list. On today’s show, Alex and Sean discuss a range of topics, including: A run through of what exactly a chatbot is, what they’re powered by and what they can do How the likes of Siri, Alex and Google Home share chatbot qualities Situations in which a chatbot is particularly useful and examples of sectors where they aren’t suitable Advancements in chatbot technology and how this might continue to develop How chatbots can understand context to maintain longer, more complex conversations The ways in which chatbots can learn and evolve The necessary resources and time to effectively implement chatbot technology How chatbots can be a useful source of information about customers and what analytical data can be extracted The integration of chatbots with other third-party solutions, systems and technology to gather even more data. Which of these systems work best with chatbots in different sectors Alex’s thoughts on the “creep” factors in a world where chatbot technology is increasingly difficult to distinguish from human interaction and why it’s important that chatbots don’t pretend to be human How to weigh up the initial cost of implementation vs. the potential ROI The future of chatbots and how it will simplify search for users Want to find out more about ubisend or chatbot technology in general? Get in touch:Website- ubisend’s Twitter- Alex’s Twitter- Case studies mentioned in the podcast: As always if you have any questions you can get in touch via Twitter . Subscribe to this podcast , and now on . If you like it we’d be grateful if you could leave a review. /episode/index/show/tsbmr/id/10523117

Helping You Redefine How You Hire for Your Remote Team with Nathan Hirsch 07/03/2019

Helping You Redefine How You Hire for Your Remote Team with Nathan Hirsch On this week’s show, Sean interviews Nathan Hirsch, expert in remote hiring and eCommerce. Nate has been selling online since 2010, selling over $25 million worth of product through his eCommerce business. He is now the founder of , the hands-on hiring marketplace. FreeeUp.com connects online business owners with pre-vetted remote workers, redefining how businesses are able to hire remote freelancers online. You can find Nathan on leading podcasts, such as Entrepreneur on Fire, Eventual Millionaire, and now this one! Sean and Nathan discuss a range of topics, covering: How and when Nathan first came up with the idea of remote workers The major advantages to hiring remote workers, notably flexibility and choice The potential disadvantages that stop every business owner from working with remote workers. Factors to be considered before hiring a remote worker and how communication is key How to manage remote workers on scale and how online tools can be useful Creating and maintaining a sense of team spirit and motivation among a team of remote workers Getting around the potential obstacle of different time zones How FreeeUp, Nathan’s remote hiring solution, solves problems associated with hiring remote workers Why, despite the common misconception, hiring remote workers isn’t necessarily just a cost-saving way to hiring low-value offshore workers How and why hiring remote workers is actually beneficial to the workers you’re hiring Why Nathan thinks that, despite multiple other benefits (including time-saving, environmental benefits and saved travel costs), larger corporations have been slow to take advantage of hiring remote workers. What listeners should consider to maximise their chances of success before they give remote workers a try Want to try FreeeUp? Get $25 free credit when you mention Sean Clark or Click and Convert Podcast Got another question for Nathan? You can get in touch via: Facebook- Twitter- LinkedIn- Email- Book an appointment- Listen to Nathan’s own podcast: Join the podcast Facebook group: As always if you have any questions you can get in touch via Twitter . Subscribe to this podcast , and now on . If you like it we’d be grateful if you could leave a review /episode/index/show/tsbmr/id/10391168

SEO Done The Right Way! 05/15/2019

SEO Done The Right Way! This week, we speak to , Digital Marketing Director of Candour. With 15 years of experience in the digital marketing industry, Mark has spent his time working at senior management and director level at three major UK digital marketing agencies, working as a full-time affiliate, making and flipping websites, one of the first in the YouTube Partner Programme and built and sold SaaS tools for both SEO and social media. Over the years, Mark has worked with the likes of Expedia, Hitachi, FatFace and Groupon on their search marketing. On top of this, he’s talked at digital conferences (BrightonSEO, Retra and TalkingTech to name just a few) and is Chartered Institute of Marketing Faculty speaker- he’s even designed one of the first iterations of their digital bootcamp. In addition to this, he currently runs three digital marketing courses with Jarrold Training for Search Engine Optimisation, Google Adwords and Google Analytics. However, even with all of these achievements, what pleased his mum was something a little lower-key. Mark wrote a chapter on SEO in and she said this made her happy as it was something tangible because she didn’t really understand what he did for a living. Mark’s current goal is to make Candour the best possible place to work in order to attract amazing staff who can create great results for clients. Sean and Mark cover a number of topics, including: The different types of SEO that should be considered Just how large the job of ‘SEO’, what skills are required and how more people might need to be involved than you’d first think The importance of mobile SEO in today’s world How the loading speed of your website might impact SEO rankings The role that links play and how quality trumps quantity Where content fits in the SEO plan and how quality is so important How we can and should be using Google’s AI The personalisation of search in light of Google’s AI Daily tasks for an SEO and how measuring and tracking your rankings is vital Why SEO might not always be the answer Want to know more? Get in touch with Mark! Candour- Search Norwich - Twitter- Resources: We’d like to thank our show sponsor Opteo. Opteo is a Google Ads management tool and much more. If you run one Google Ads account or 100 Opteo will save you time and enhance your ad management skills. Smart, powerful, and built to make life easier. It will automate routine Google Ads tasks, and alert you automatically to trends and even make automatic recommendations. You can then spend more time on high-level strategy and creative work. We use Opteo in our agency to make us more efficient and effective. Go to to claim your 6 week free trial. As always if you have any questions you can get in touch via Twitter . Subscribe to this podcast , and now on . If you like it we’d be grateful if you could leave a review /episode/index/show/tsbmr/id/9796007

Customer First: How the Best Loved Brands Convert & Retain Customers 04/23/2019

Customer First: How the Best Loved Brands Convert & Retain Customers On this week’s Click and Convert podcast, Sean interviews . With nearly 30 years of experience as a business owner and management consultant, Naeem has provided consultancy to CEOs, directors and senior leaders of major corporations around the world. He’s developed a formidable reputation for his success over the years in an array of different industries, including retail, hospitality, manufacturing, consulting and the public sector. He has experience working with some of the world’s biggest brands - Jaguar Land Rover, BBC and British Airways to name but a few - and has been involved with 26 different transformation projects, helping to deliver over £1 bn of success during this time and providing support with the most recent business challenges, such as the GDPR and brexit. However, this hasn’t been at the cost of his own business ventures. Naeem is also the CEO of a number of multi-award-winning companies, employing 22 people in the Midlands. On top of all of this, Naeem has shared his expertise in his , published in English, Mandarin and Russian, and today, he shares his expertise with us. Sean and Naeem cover a whole host of topics, including: What Naeem means by advocating ‘Business Basics First’, as referred to in his latest book Where responsibility for customer service should lie within a business, and how it can extend further than your ‘customer service’ staff Practical advice for becoming a ‘customer first’ business and how all employees must share the same mindset for it to become possible The main stages of a customer-first transformation journey, and the importance of realising, and accounting for the fact, that a customer's experience of your business isn’t necessarily a linear journey. Why leading on price is never a good idea- make customers value your business through a unique product or service How businesses can understand, and calculate, lifetime value and how doing good deeds for your customers can reap long-term rewards An explanation of the three key sections in Naeem’s book: Create, Share and Retain. Naeem also explains why businesses should focus more energy on the retain stage What Naeem thinks the modern customer journey looks like and how speed, simplicity and having multiple touch points are vital components How businesses can monitor and measure their own customer service level and how the Net Promoter Score is one of the easiest way to do this. Got more questions for Naeem? Get in touch: Email: [email protected] Twitter: @NAConsultingLtd Facebook: /NAConsultingLtd LinkedIn: /naeemarif As always if you have any questions you can get in touch via Twitter @SeanClark. Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you like it we’d be grateful if you could leave a review /episode/index/show/tsbmr/id/9503108

Leveraging LinkedIn Ads to Generate Leads & Sales with AJ Wilcox 03/17/2019

Leveraging LinkedIn Ads to Generate Leads & Sales with AJ Wilcox On this week’s show is , long-time digital marketer who fell in love with the LinkedIn Ads platform in 2011. In 2014, AJ founded , a company that specialises in LinkedIn Ads account management, training and consulting. Since 2014, he has managed hundreds accounts on the network, reaching a combined total of $110 million in ad spend, and has worked directly with several among LinkedIn’s top 10 accounts. AJ’s faith has had a huge impact on his entrepreneurial journey. He was offered multiple job opportunities after he was fired from his last job, and prayed to God to understand what he should do. The answer was to turn them all down and start his own business- and AJ has never looked back since! Sean and AJ discuss a number of different topics, including: Who should consider advertising on LinkedIn and how you can determine whether it might be right for your business The value in advertising via social media platforms versus Google ads. How advertising on LinkedIn differs from on platforms such as Facebook and Google, and what you need to consider The impact mobile LinkedIn users will have on your advertising strategy The role organic engagement plays alongside ad activity How sales navigator can be highly beneficial to pushing your LinkedIn ads How enlisting the help of an agency can help you see results from the LinkedIn ads platform faster AJ’s thoughts on how easy it is to use the LinkedIn ads management interface following a recent update The impact of video ads on engagement rates Which sorts of ads businesses should use when they first start out on the platform The performance of lead ads versus ads that drive people to sign up on a website How adding a personal touch to your targeted ads can make a huge difference to conversion rates, and how this is possible on a large scale How you should deal with social media leads in the sale process Got more questions? Get in touch! Twitter Rescources: /episode/index/show/tsbmr/id/9038114

The Potential of Product Licensing for Your E-commerce Business 02/20/2019

Converting More of Your Website Visitors into Buyers 02/01/2019

Converting More of Your Website Visitors into Buyers On this week’s show Sean interviews , founder and president of , a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. With names like Adobe, Nike and The Economist on its client list, it’s fair to say that The Good has been a success- confirmed by its position on Oregon’s list of top 20 fastest growing private companies. Hardly surprising, given that many brands that have worked with The Good have seen a 100% increase in revenue, on average. Jon knows a thing or two about encouraging site visitors to take action, and shares his expertise on conversion optimisation in publications, such as Entrepreneur and Inc. In addition to this, Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups, such as Entrepreneurs’ Organization (EO). Sean and Jon discuss a number of topics in today’s show, including: Jon’s background and how he came about founding The Good Why Jon hasn’t been tempted to diversify The Good’s services, and why there’s value in expertise Jon’s personal approach to CRO: The Conversion Growth Programme The nature of tests that Jon runs to establish the best method of conversion optimisation for clients and how false data can misguide businesses The most common issues among clients at the start of new CRO projects: navigation and branded terms When clients should expect to see gains, and when improvements are likely to level out The specificities of two services offered by The Good: Data-Driven Redesign and Audit-Only Research. These are just two CRO services that clients can choose How companies that can’t afford to invest in third-party services can implement their own CRO strategy and how these techniques can put companies at a much better starting place if they do invest in a service, such as The Good at a later date. Want to learn more? Check out . Sign up to the weekly email list for tips on how you can help your own business with CRO. Does your website receive at least 10k hits each month? Try out The Good’s . Contact John directly: Website: .com Twitter: Services Jon mentions: As always if you have any questions you can get in touch via Twitter . Subscribe to this podcast , and now on . If you like it we’d be grateful if you could leave a review /episode/index/show/tsbmr/id/8489279

How To Promote Content on Facebook to Generate a 22-1 ROI 01/10/2019

How To Promote Content on Facebook to Generate a 22-1 ROI This week, Sean interviews , Co-founder of . Both Daniel and his business partner, Freyja Spaven, are internationally recognized experts in Content Creation, Strategy and Sales Systems. Having originally started a clothing company to gain the right to remain living in New Zealand, AmyMyContent were stocked in five stores and selling thousands of items both in store and online within five weeks. This business development forced Daniel and Freyja to focus on the use of both content marketing and promotion for traffic and retargeting for more sales, which is how he has become such an expert. Daniel now works behind-the-scenes at AmyMyContent to create the paid traffic systems and automations, as well as writing about paid traffic and the promotion of paid content. While Daniel also talks about the sister site to their main venture, , it’s at AmpMyContent that he shares the lessons he learned along the way. One of Daniel’s most recent achievements is that his featured as article of the week on GrowthHackers. It’s this (30,000 word!) article, advising how to generate a 22:1 ROI promoting blog posts, to a cold audience using Facebook ads, that Sean and Daniel discuss in this week’s show. Sean and Daniel cover a range of topics, including: Why more people should promote the content that they work so hard to create, and why it’s not necessarily as simple as hitting the ‘boost’ button on Facebook A run through of the four main parts to Daniel’s process and how each is integral to the overall process Why businesses must have a strategy and understand the goal of each piece of content The importance of knowing business numbers to be able to develop a successful strategy How understanding your audience inside and out is also paramount How to create the best ad copy for your audience to achieve the highest number of clicks and conversions Why it’s important to invest time and money into your business ads on Facebook, and how you don’t need to have a huge budget to do this When design comes into play with ads, and why it shouldn’t be the first thing you think about Which tools and processes are best to track ads and report on them The vital role of testing when it comes to Facebook ads Want to know more about what Daniel has to say? Follow on Twitter: Bonuses resources: /episode/index/show/tsbmr/id/8211068

Growth Marketing with Jim Huffman 12/15/2018

Growth Marketing with Jim Huffman On this week’s podcast, Sean speaks with , founder of growth agency GrowthHit and author of On top of this, Jim has scaled another online business to three million impressions per month in under 18 months and is currently overseeing the marketing for C-backed ecommerce brand that has 100,000 members and does over seven figures in monthly sales- so it’s hardly surprising that his startups have been featured by The Wall Street Journal, TODAY, Forbes, TechCrunch, GQ and Wired. As if that wasn’t enough, Jim is a marketing instructor for the ANA (Association of National Advertisers) and has advised brands like Mattel, FedEx, Sephora and Clorox. He also shares his expertise as a Techstars growth mentor and a teacher of digital marketing at General Assembly and, in this podcast, Jim shares his knowledge of growth marketing with Sean. In the podcast, Jim and Sean touch on a number of topic areas, including: What exactly is growth marketing and why it’s so important to businesses The main reasons that startups fail in today’s business world and how knowing your customers is one of the most important elements in success The benefit of frameworks in business growth and the idea behind Jim’s own FACT framework How and when a business knows that it’s ready for growth and ways in which startups can recognise and uncover growth opportunities How businesses can ensure they have the right marketing infrastructure in place to grow successfully and how to go about planning and prioritising the next steps in the growth journey The primary tactical elements businesses should consider once they’re ready to acquire new customers, convert interest into sales and scale up the process Jim’s top recommendations for marketing tech tools, starting with the basics of project management to tracking tools. Want to learn more about growth marketing? Buy Jim’s new to delve deeper into his knowledge and put his advice into practise using the exclusive promo code for Click and Convert listeners: seanclark Connect with Other resources: /episode/index/show/tsbmr/id/7928933

Leveraging The Power of Webinar To Drive Sales with Todd Earwood 11/26/2018

Leveraging The Power of Webinar To Drive Sales with Todd Earwood On this week’s show we have , founder and CEO of MoneyPath. Todd and his team help to build growth campaigns, specific to the particular needs of clients. As an advocate of webinars, Todd believes that these are hugely underused as a marketing campaign. Having helped his clients produce webinars for a number of years, HubSpot and GotoWebinar urged Todd to share his webinar formula, which led to the creation of his webinar training program. . Today, on the Click and Convert podcast, Todd shares his expertise on the use of webinars for marketing, using ROI marketing to drive sales. On the show, Sean and Todd discuss a number of different topics, including: How to set realistic goals for webinar marketing, and what expectations customers should have What type of content works in webinars, and how to go about identifying potential topics for your webinars The sectors that webinars work for, and how this marketing technique isn’t more or less suited to any particular sector Where webinars fit into the sales process, and how it isn’t necessarily the same in every situation The best way to promote your webinars, and how to balance the investment of time and money in this promotion. How there are many more types of webinar than simply live vs pre-recorded, and the benefits of each, providing you’re being honest to your customers The importance of being sophisticated in your direct response marketing technique in your webinars and how to do this The best webinar platforms, for both experienced webinar producers and webinar newcomers and how it can be worth investing more in a higher-quality platform Audience size target should be a good ratio of how many people actually sign up to how many people actually listen to the webinar and how high-intent leads are most valuable. The importance of targeting those who didn’t listen as a follow up Todd finishes the webinar with one key takeaway: the best webinars have more than just one person talking Find out more about webinars, with these exclusive resources for Click and Convert listeners: Connect with /episode/index/show/tsbmr/id/7690850

The Power of Conversational Copywriting 11/15/2018

The Art of the Click by Glenn Fisher 09/30/2018

How To Apply A Subscription Model To Any Business with Gabe Weisert 09/11/2018

Killing Your Conversion Killers with Joris Bryon 08/28/2018

Killing Your Conversion Killers with Joris Bryon In this week’s podcast, we spoke to , co-founder of dexter.agency, the conversion optimisation specialists. Joris and his team help e-commerce companies increase revenue through a combination of conversion optimisation and A/B testing. Joris’ recent publication ‘Kill Your Conversion Killers with The Dexter Method™ - A Pragmatic Approach to Conversion Optimization for E-commerce’ passes on his expertise so that you too can kill your conversion killers. In the interview, Sean and Joris discuss a range of topics, including: How there’s more to increasing revenue for e-commerce websites than simply increasing traffic- not all traffic is equal. Why continually redesigning your website might seem like a good idea, but can often be counterproductive. The red button/green button theory and why the colour isn’t the most important factor in increasing your conversions, but the contrast and the size. A/B testing might be an essential element of conversion optimisation, but it isn’t the first or most important test, especially for low-level traffic sites. How often you might expect to find a winning combination when you’re running tests on methods to increase your conversions and how using a process, like the Dexter Method, can be a much more efficient way of testing. The potential dangers of following ‘best practises’ for e-commerce website optimisation- every site is different. This means that it’s important to find what works for your business, and that directly copying your competitors can be a bad idea. Getting people to convert can be about psychology. But before going there, there are some typical aspects of your site that should be assessed first, such as accessibility and usability. How big an impact design has on CRO, and how some elements of your homepage, such as sliders and video backgrounds can do more damage than good to conversion rates. What is micro-copy and why is it so important? Expedia saw a $12 million profit increase due to one micro change. An overview of the Dexter Method for CRO and its key steps: collect your data, execute the changes based on this data, test these changes, evaluate the changes, repeat. Joris explains the value of each step in this method. Want to find out more? Buy your copy of ‘ Get in touch with Joris: Email: Website: /episode/index/show/tsbmr/id/6977866

Developing A LinkedIn Lead Generation System with Christine Nicholson Developing A LinkedIn Lead Generation System with Christine Nicholson Developing A LinkedIn Lead Generation System with Christine Nicholson Developing A LinkedIn Lead Generation System In this week’s Click and Convert podcast, Sean interviews Christine Nicholson, an author, speaker and consultant who helps businesses change their outcomes, in turn changing the lives of business owners and their families’ lives. In her role as The Profit Fixer, Christine has 25 years’ experience working with small and medium business owners to change how they think about success, teaching them to work smarter instead of harder to achieve their goals and increase their profits. Christine kindly shared her expertise on how businesses can make the most out of LinkedIn and distinguish their business profile in just an hour each week, without spending a penny on premium features. Her advice touches on: The importance of client engagement and connecting with the correct people on LinkedIn to ensure that your connections are mutually beneficial. Why you need to understand your company and what you have to offer, researching competitors and pinpointing your USP before you create your profile. The difference between your service and its value, but how both are intrinsically linked. The value of posting and sharing high value content to show your connections and potential clients that you’re a good source of information. They’ll remember what they learned and link it back to you. It’s not just your connections that are important, but the people they’re connected with, too. Why automated messages simply won’t work, and how you’ll need to build your messaging machine before you get started. The importance of consistency to establish your voice as trustworthy and respectful. People don’t want to be manipulated, and mixed messages can give the impression that you’re being dishonest. If you’re looking for more of Christine’s expertise, be sure to check out her 2017 publication, for advice on understanding numbers in business. Keep an eye out for her new book, What’s Your Profit Scoretm, due to be released in September 2018, that can help you understand how to get more out of your business. Think you might benefit from Christine’s services? Head to to complete the short questionnaire for a business diagnosis and tips on how to help your business. Contact Christine: LinkedIn - /cnicholson66 - be sure to reference Click and Convert in your request to connect! Email - [email protected] Facebook - /christinefixer Twitter- @christinefixer www. theprofitfixer.co.uk /episode/index/show/tsbmr/id/6875809

Crafting a Culture to Massively Grow a Business with Scott Bintz 06/21/2018

Crafting a Culture to Massively Grow a Business with Scott Bintz In this week’s episode, we spoke to , founder of RealTruck.com and author of Principles to Fortune: Crafting a Culture to Massively Grow a Business. Scott founded e-commerce RealTruck.com in 1997, but after selling the successful business in 2015, he turned his attention to Red Headed Rebel, advising companies on their e-commerce & digital marketing ventures. Scott used his passion for business to develop the Red Headed Rebel brand further, launching but entrepreneurial coffee company RHR Brews and RHRswag.com, a website selling parts for drag race cars. In this interview, Sean and Scott discuss a number of different topics, including: How Scott made his transition from his non-business background to e-commerce. The strategies RealTruck.com used Scott to onboard suppliers to take a risk on e-commerce when they were used to selling in brick and mortar stores. How ‘the endless pursuit for more’ caused Scott to lose interest in business, and how his interested in dirt track racing and the development of RHRswag.com helped him stay inspired. The importance of overcoming failure. How testing something, reviewing its impact and making changes accordingly can make a bigger difference than getting it right first time. The importance of being humble. Scott discusses how transparency and treating people right is the most important advertising method of all, and how he can balance this with running a successful business. How both new businesses and developed businesses can take heed of Scott’s advice. He says it’s simply a matter of trial and improvement in getting a business to run smoothly. The importance of nurturing the culture of a business in order that it outlives the CEO, and how Scott has been involved with RealTrucks.com since he sold the business in 2015. Scott had some incredibly useful insight to share in this interview. If you’d like to know more, or have any further questions, these links may help: Buy Scott’s book on . Twitter: Website: /episode/index/show/tsbmr/id/6730253

Automated Advertising with Michael Koral 06/07/2018

Moving Your Business To The Cloud with Paul Goggin 05/17/2018

A Marketing Guide to Selling While You Sleep with Brian Greenberg 05/03/2018

Creating A 10x Marketing Formula with Garrett Moon 04/19/2018

Building A Business With Respect Based Marketing with Bastian Ernst 04/06/2018

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