Converting More of Your Website Visitors into Buyers
Release Date: 02/01/2019
Learn To Outsource The Right Way with Nathan Hirsch
The Click & Convert Podcast
has over 10+ years of experience building businesses as an entrepreneur. Along with his business partner Connor Gillivan, Nathan built his first eCommerce business to $25 million in total sales using virtual assistants. Then, they scaled and sold their second company, which featured on the show in 2019, with a 100% remote team of virtual assistants. They have been recognised on 250+ podcasts such as Entrepreneur on Fire and were on the Entrepreneur 360 List for two years in a row commending them as one of the best entrepreneurial companies in America. ...
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Influencer Marketing With Magda Houalla
The Click & Convert Podcast
Today’s Click and Convert podcast guest is , Director of Marketing Strategy at . As a leader in the influencer marketing space, Magda helps brands across all industries start and expand their campaigns to meet, and exceed, their own specific goals. Magda’s client list includes the likes of Zevia, Freshly, Bed, Bath & Beyond, LL Bean and Walmart. In this episode, Magda shares her expertise in influencer marketing, discussing a range of topics with Sean, including: When Magda became interested in influencer marketing and how she progressed her career to get to where she is today The...
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VIDEO: Turning LinkedIn Content Into a Lead Generation Machine
The Click & Convert Podcast
**Note: This is a special video episode hosted by our Sales Manager Charles Holland from his online MeetUp- Hack Your Sales Funnel** You can find out more at: Want to know how one marketer generated over 600 high-value leads in 9 months on LinkedIn through content marketing? We’ve got you covered! Our guest speaker – Chris Branch of Seed To Branch () from our first Online “Hacking Your Sales” Webinar. Chris is doing AMAZING things with Content Marketing on LinkedIn with his own brand and for his clients. Here are just a few of his accomplishments in the last 9 months: - 0-20k...
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How to Sell Your Business With Chris Shipferling
The Click & Convert Podcast
On today’s show, Sean speaks with , Managing Partner at , where he is the first point of contact for clients looking to sell their online business. For the past seven years, Chris has focused exclusively on high-level consulting for multi-million-dollar omnichannel, digitally native and Amazon-based private label and reseller brands. Chris and his partners use their 70+ years of combined investment banking experience to provide a superior level of service that was previously unavailable in the lower middle market. But it’s not just expertise and experience to offer comprehensive...
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SEO & PPC Past, Present and Future
The Click & Convert Podcast
This is a special episode of the Click and Convert podcast as Sean takes part in a roundtable discussion on the . Sean is joined by and of as well as from to discuss PPC and SEO. They cover recent updates and what the future holds for both paid and organic search. Topics covered in this episode include: Voice Search AI’s impact on search SEO & PPC Management in the future The teams predictions for 2020 & beyond
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Social Advertising with Traci Reuteur
The Click & Convert Podcast
On this week’s show, Sean speaks to , founder and CEO of . Traci has a gift for looking at any business’ vision, mission and message and mapping out the right strategy for them.She’s passionate about helping businesses grow using authentic and meaningful social advertising. With 25 years of experience, it’s safe to say that Traci knows her stuff when it comes to high-level marketing strategy. She shares her expertise as co-host of Social Media Marketing Happy Hour podcast, and as a contributing author in the bestselling The Ultimate Guide to Facebook Advertising (3rd edition). ...
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Nerds Do It Better With Adam Lundquist
The Click & Convert Podcast
On this week’s episode, Sean speaks to . Harvard-educated, this former radio shock jock became is responsible for one of the first viral YouTube videos, when he uploaded one of his interviews in the platform’s early days. This viral video sparked Adam’s interest in the power of the internet and internet marketing. Now an agency owner, Adam has featured in a range of traditional media, such as VH1, MTV, and The Best Damn Sports Show. However, he’s also translated his knowledge into new media, featuring as a published author in Search Engine Journal, PPC Hero and Wordstream, to name just...
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Using Fractional CMO to Help You Define, Set and Achieve Business Goals
The Click & Convert Podcast
, fractional CMO and digital marketing executive. He owns a digital marketing agency and works with companies to assist them in mapping out a more robust marketing strategy to dominate the marketplace. With nearly thirty years of digital marketing experience, Josh is also a Google Partner. On top of this, Josh hosts his own radio show and, when he’s not doing that, he’s travelling around the country to teach his marketing strategies and methods that have proven so successful over the years. As if that wasn’t enough, Josh has also masterminded, coded and has marketing and sales...
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Grow Your Brand, Increase Sales & Build Your Business with Video Marketing
The Click & Convert Podcast
On this week’s Click and Convert podcast, Sean speaks to ahead of the release of his new book Video Persuasion. Rick has helped major brands, from GoPro to George Foreman build billion-dollar brands through brand response advertising and strategic video marketing. His new book puts the proven marketing techniques of big brands into the hands of small business owners, entrepreneurs, inventors and Amazon sellers, to name just a few examples. This week, Rick brings his expertise as bestselling author, speaker, consultant and marketing & brand strategy guru. He shares his advice on...
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A Chatbot Is for Life Not Just for Christmas
The Click & Convert Podcast
is co-founder and CMO of , an AI company that helps businesses solve challenges with conversational software (aka ‘chatbots’). He moved to the UK in 2016, after having built and sold a marketing agency in Belgium Over the last three years, the company’s client list has seen significant growth, with clients including the likes of Unilever, Google, NHS and Archant. Recognised as thought leaders in their field, ubisend push the boundaries of AI and trailblaze best practices of this nascent chatbot technology. As CMO, Alex’s role has been pivotal in raising the profile of...
info_outlineOn this week’s show Sean interviews Jon MacDonald, founder and president of The Good, a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers.
With names like Adobe, Nike and The Economist on its client list, it’s fair to say that The Good has been a success- confirmed by its position on Oregon’s list of top 20 fastest growing private companies.
Hardly surprising, given that many brands that have worked with The Good have seen a 100% increase in revenue, on average.
Jon knows a thing or two about encouraging site visitors to take action, and shares his expertise on conversion optimisation in publications, such as Entrepreneur and Inc.
In addition to this, Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups, such as Entrepreneurs’ Organization (EO).
Sean and Jon discuss a number of topics in today’s show, including:
- Jon’s background and how he came about founding The Good
- Why Jon hasn’t been tempted to diversify The Good’s services, and why there’s value in expertise
- Jon’s personal approach to CRO: The Conversion Growth Programme
- The nature of tests that Jon runs to establish the best method of conversion optimisation for clients and how false data can misguide businesses
- The most common issues among clients at the start of new CRO projects: navigation and branded terms
- When clients should expect to see gains, and when improvements are likely to level out
- The specificities of two services offered by The Good: Data-Driven Redesign and Audit-Only Research. These are just two CRO services that clients can choose
- How companies that can’t afford to invest in third-party services can implement their own CRO strategy and how these techniques can put companies at a much better starting place if they do invest in a service, such as The Good at a later date.
Want to learn more? Check out The Good’s content. Sign up to the weekly email list for tips on how you can help your own business with CRO.
Does your website receive at least 10k hits each month? Try out The Good’s free landing page assessment.
Contact John directly: [email protected]
Website: thegood.com
Twitter: @jonmacdonald
Services Jon mentions:
As always if you have any questions you can get in touch via Twitter @SeanClark.
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