#78 YouTube In-Stream Video Ads
Ultimate Marketer | A Real Digital Marketing Podcast
Release Date: 03/23/2021
#96 Best Ad Campaign Structure Q4 2022
Ultimate Marketer | A Real Digital Marketing Podcast
It's a common question that has had many different answers since Facebook advertising first started. What is the best campaign structure to achieve optimal results? In this episode, I'll review what seems to be working best for me and my clients as we enter Q4 2022. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service.
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#95 Today's Best Lookalike Audiences
Ultimate Marketer | A Real Digital Marketing Podcast
Most think that Facebook lookalike audiences are dead – I did too. However, they can still be a gem if you think about them outside of traditional ways. In this episode, I'll explain the best lookalike audiences to try for your Facebook ad campaigns at this time. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service.
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#94 Google Performance Max
Ultimate Marketer | A Real Digital Marketing Podcast
Google wants to make running ads less complicated and more reliant on machine learning. Is their new push of Performance Max the ticket? In this episode, I'll go over why you should get familiar with Google Performance Max now and how it can help you and your business boost leads and sales on autopilot. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service.
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#93 Do Business Like Vince McMahon
Ultimate Marketer | A Real Digital Marketing Podcast
When it comes to the pro wrestling business, it simply doesn't exist as it is today without Vince McMahon. With it being Wrestlemania weekend and with his recent interview on the Pat McAfee show, I thought it would be great to compile his lessons in being a great businessman. In this episode, I'll go over what Vince says about negativity, being open to creative input, public perception, and planning the future in real time. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF...
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#92 What I Learned with TikTok Ads
Ultimate Marketer | A Real Digital Marketing Podcast
For the past few months, I've been putting a lot of effort into growing my apparel brand with TikTok ads. There was a lot of failing in the beginning, but now I'm seeing why so many others are adding this platform to both organic and paid efforts. In this episode, I'll share what you should do now no matter if you plan to run ads on TikTok, how I set up my campaigns, and how I approached creative. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service.
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#91 Broad Audiences. Yay or Nay?
Ultimate Marketer | A Real Digital Marketing Podcast
Some in the marketing community are pushing broad audiences in Facebook advertising. But is it that black and white? In this episode, I'll explain when and why it may be useful depending on your circumstances. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service.
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#90 Are Lookalike Audiences Dead?
Ultimate Marketer | A Real Digital Marketing Podcast
With changes to Facebook's ability to track pixel events and build a bigger audience of high-value customers to mirror, has the lookalike audience died? In this episode, we'll discuss the best targeting options at the start of 2022 and the reasons you may want to consider changing your paid social advertising strategy. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service.
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#89 Checkout on Facebook and Instagram
Ultimate Marketer | A Real Digital Marketing Podcast
Would having potential customers on Facebook and Instagram purchase your products without leaving the platform hurt or help sales? In this episode, we talk about the Shopify and Commerce manager connection, my recent campaign attempt with On-Facebook purchases, and if this is the future. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service.
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#88 My New Favorite Metrics App
Ultimate Marketer | A Real Digital Marketing Podcast
Having a full understanding of your business health is vital. If you don't keep accurate track of the impact of your marketing efforts, how do you know where to allocate time and resources? In this episode, I'm going to talk about a new metrics app for Shopify that is making life easier for anyone advertising on Facebook, Instagram, and more. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service.
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#87 Black Friday 2021 Prep Episode 2 of 2
Ultimate Marketer | A Real Digital Marketing Podcast
It's time again for what should be the best sales day(s) of the year for e-commerce brands. If you're not prepared already, you better get a move on. In episode two of this two-part series, we'll go over crafting your Facebook and Email campaigns for maximized conversions during the big sale. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service.
info_outlineHave you diversified your paid customer acquisition strategy, or are Facebook ads your only play? While Facebook ads are still king, it's always a good idea not to have your eggs all in one basket.
In this episode, I'll discuss how to get started with YouTube In-Stream video ads, including the audiences you should target and the creative must-haves.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
Please subscribe, share, and rate this show!
Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.