Ultimate Marketer | A Real Digital Marketing Podcast

Let’s get serious about marketing and business. Ultimate Marketer is your source for valuable insights on digital marketing and social media strategies. Join host Orlando Rios for a weekly introspective with expert guests so you can pull leads, make sales, and scale your online empire. New episodes every Tuesday! Follow @orlandorios on Twitter and @imorlandorios on Instagram. Presented by DropkickAds.com!

#96 Best Ad Campaign Structure Q4 2022 09/28/2022

#96 Best Ad Campaign Structure Q4 2022 It's a common question that has had many different answers since Facebook advertising first started. What is the best campaign structure to achieve optimal results? In this episode, I'll review what seems to be working best for me and my clients as we enter Q4 2022. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/24511881

#95 Today's Best Lookalike Audiences 06/15/2022

#95 Today's Best Lookalike Audiences Most think that Facebook lookalike audiences are dead – I did too. However, they can still be a gem if you think about them outside of traditional ways. In this episode, I'll explain the best lookalike audiences to try for your Facebook ad campaigns at this time. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/23438246

#94 Google Performance Max 06/09/2022

#94 Google Performance Max Google wants to make running ads less complicated and more reliant on machine learning. Is their new push of Performance Max the ticket? In this episode, I'll go over why you should get familiar with Google Performance Max now and how it can help you and your business boost leads and sales on autopilot. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/23376041

#93 Do Business Like Vince McMahon 03/31/2022

#93 Do Business Like Vince McMahon When it comes to the pro wrestling business, it simply doesn't exist as it is today without Vince McMahon. With it being Wrestlemania weekend and with his recent interview on the Pat McAfee show, I thought it would be great to compile his lessons in being a great businessman. In this episode, I'll go over what Vince says about negativity, being open to creative input, public perception, and planning the future in real time. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/22636397

#92 What I Learned with TikTok Ads 03/23/2022

#92 What I Learned with TikTok Ads For the past few months, I've been putting a lot of effort into growing my apparel brand with TikTok ads. There was a lot of failing in the beginning, but now I'm seeing why so many others are adding this platform to both organic and paid efforts. In this episode, I'll share what you should do now no matter if you plan to run ads on TikTok, how I set up my campaigns, and how I approached creative. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/22547876

#91 Broad Audiences. Yay or Nay? 03/09/2022

#91 Broad Audiences. Yay or Nay? Some in the marketing community are pushing broad audiences in Facebook advertising. But is it that black and white? In this episode, I'll explain when and why it may be useful depending on your circumstances. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/22392656

#90 Are Lookalike Audiences Dead? 01/05/2022

#90 Are Lookalike Audiences Dead? With changes to Facebook's ability to track pixel events and build a bigger audience of high-value customers to mirror, has the lookalike audience died? In this episode, we'll discuss the best targeting options at the start of 2022 and the reasons you may want to consider changing your paid social advertising strategy. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/21684074

#89 Checkout on Facebook and Instagram 11/17/2021

#89 Checkout on Facebook and Instagram Would having potential customers on Facebook and Instagram purchase your products without leaving the platform hurt or help sales? In this episode, we talk about the Shopify and Commerce manager connection, my recent campaign attempt with On-Facebook purchases, and if this is the future. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/21194072

#88 My New Favorite Metrics App 11/10/2021

#88 My New Favorite Metrics App Having a full understanding of your business health is vital. If you don't keep accurate track of the impact of your marketing efforts, how do you know where to allocate time and resources? In this episode, I'm going to talk about a new metrics app for Shopify that is making life easier for anyone advertising on Facebook, Instagram, and more. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/21117950

#87 Black Friday 2021 Prep Episode 2 of 2 11/04/2021

#87 Black Friday 2021 Prep Episode 2 of 2 It's time again for what should be the best sales day(s) of the year for e-commerce brands. If you're not prepared already, you better get a move on. In episode two of this two-part series, we'll go over crafting your Facebook and Email campaigns for maximized conversions during the big sale. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/21054212

#86 Black Friday 2021 Prep Episode 1 of 2 10/26/2021

#86 Black Friday 2021 Prep Episode 1 of 2 It's time again for what should be the best sales day(s) of the year for e-commerce brands. If you're not prepared already, you better get a move on. In episode one of this two-part series, we'll go over crafting your promotion and how to get the best out of online traffic. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/20944397

#85 New Facebook Remarketing Suggestions 09/08/2021

#85 New Facebook Remarketing Suggestions Have you noticed some performance degradation with your Facebook remarketing campaigns? You're not alone. Ever since iOS14, remarketing audiences have been getting smaller and, therefore, less effective. In this episode, I'll go through the exact build of a remarketing ad set you should consider using for the best possible results. Hint: bigger is better! Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/20401709

#84 Latest Facebook Ad Strategies 07/27/2021

#84 Latest Facebook Ad Strategies Over the last few months, I've managed over $500K in Facebook Ad spend navigating around the Apple update that most ad buyers feared. Now I'm not so scared. In this episode, I'll share some of my findings in audience building, prospecting campaigns, and attribution whether you're just getting started or a point of scale. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/19943996

#83 Keys To A Successful Day 07/13/2021

#83 Keys To A Successful Day Would changing how you start your day have an effect on your creativity and productivity? In this episode, I'll share my keys to a successful day and why what you do in the morning is the foundation of success. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/19794302

#82 Shopify Saving Facebook Ads Tracking? 06/23/2021

#82 Shopify Saving Facebook Ads Tracking? With the latest apple update, you may have noticed fewer data in your Facebook ads metrics. And while it's what we were all expecting, there may be a well-known hero coming to make things right again. In this episode, we'll discuss how Shopify will help our efforts to acquire new customers and why it's in their best interest to do so. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/19579112

#81 I Started a Second Business... Am I Crazy? 05/18/2021

#81 I Started a Second Business... Am I Crazy? With everything going on in digital marketing and the world, is it really possible to start a new e-commerce brand? Better question, is it the smart thing to do? In this episode, I'll let you in what I've experienced so far in launching my new tangible goods business. New Shopify store, new pixel, new everything! Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/19152071

#80 iOS 14.5 Facebook Ad Impact 04/27/2021

#80 iOS 14.5 Facebook Ad Impact The anti-Facebook Apple update is officially here and is rolling out to iPhones at this very moment. In this episode, we'll discuss what the next few weeks will look like in Facebook advertising, how to rise above the noise, and ideas for future campaigns. Plus, the actions you should take to keep your account in the best shape possible. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/18880484

#79 Your True ROAS in a Cookieless World 04/13/2021

#79 Your True ROAS in a Cookieless World Have you noticed Facebook ads attribution to be a little off lately? It's not you, and it's likely not your ads either. Things are changing, and cookies may be on the way out. But it's all not doom and gloom! We have to be smarter and get a little old school with our reporting. In this episode, I'll talk about what's new and how to see a full scope of your ad paid ad performance concerning your business. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/18710090

#78 YouTube In-Stream Video Ads 03/23/2021

#78 YouTube In-Stream Video Ads Have you diversified your paid customer acquisition strategy, or are Facebook ads your only play? While Facebook ads are still king, it's always a good idea not to have your eggs all in one basket. In this episode, I'll discuss how to get started with YouTube In-Stream video ads, including the audiences you should target and the creative must-haves. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/18437465

#77 Travel Free From Facebook and Google Ads 03/16/2021

#77 Travel Free From Facebook and Google Ads Who is ready for a little vacay after a crazy year? In this week's episode, I'm going to detail how I haven't paid for a flight or hotel in over a year just by utilizing rewards on my Facebook and Google ad spends. Buckle up! Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/18349310

#76 New Facebook Ad Thoughts and Strategies 03/09/2021

#76 New Facebook Ad Thoughts and Strategies We're back with a new episode and this week we're talking about some of the latest thoughts and strategies going on in the world of Facebook ads. Is it time to start really thinking more about top-of-funnel content and non-conversion-based campaigns? We'll discuss. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/18252476

#75 Joe DeFranco of DeFranco's Gym 02/02/2021

#75 Joe DeFranco of DeFranco's Gym Joe DeFranco is a world-renowned strength and conditioning coach who started his business out of a 500 square foot storage closet in 2003, known for training top NFL athletes and WWE legends Triple H and Stephanie McMahon. In this episode, we'll hear his story about building his gym and brand through pure grit and determination, his early adoption of content marketing, and his utilization of social media to boost his brand. /episode/index/show/ultimatemarketer/id/17788118

#74 When It's Never Enough with Robert Althuis 01/26/2021

#74 When It's Never Enough with Robert Althuis Robert Althuis is the founder of a mindfulness organization that helps clients and businesses find their way and is also the author of the new book "Never Enoughitus" a story of success, emptiness, and overcoming. In this episode, we'll discuss how to find what you really want as an entrepreneur and how to make sure life doesn't pass you by. /episode/index/show/ultimatemarketer/id/17696906

#73 Marketing Twitter with Christina Garnett 01/19/2021

#73 Marketing Twitter with Christina Garnett One of the positives of Twitter in 2020 was the growth of a new marketing community looking to network, make friends, and really just be there for each other. The initial catalyst for #MarketingTwitter was Christina Garnett, a digital marketing strategist and social listening analyst. In this episode, we'll talk with Christina about the Marketing Twitter community as well as best practices for the platform. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/17609264

#72 Your Marketing Questions Answered 01/12/2021

#72 Your Marketing Questions Answered We're kicking off the new year with questions from YOU! In this episode, we talk about Facebook ad performance, growing Instagram followers, Google search on a budget, and more. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/17519282

#71 The Apple and Facebook Ads Clash 12/22/2020

#71 The Apple and Facebook Ads Clash Apple's upcoming iOS14 update may impact Facebook advertiser's ability to target and track customers as we currently know it. So how is Facebook reacting, and why is this important to you? In this episode, I'll go through the actuality of these changes having an impact, why Facebook's retaliation campaign is laughable, and most importantly, how this all affects you as a marketer. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/17294105

#70 The Time I Worked at... Fleshlight 12/15/2020

#70 The Time I Worked at... Fleshlight We continue the get-to-know-me series with the next stop on my career path, a three-year stint as social media coordinator at Fleshlight. In this episode, I'll tell you how I ended up working at this adult novelty company, why I'm amazed I survived, and the lessons I learned from the experience. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/17203922

#69 The Story of My First Business 12/08/2020

#69 The Story of My First Business When I was 19, my life was hit by an event and an interest that thrust me into entrepreneurship. In this episode, I'll tell you the story about how I started my first business – a nationally distributed music magazine, which then spawned the launch of a music festival. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/17111429

#68 Email Marketing Must-Haves and Must-Dos 11/17/2020

#68 Email Marketing Must-Haves and Must-Dos If you're not utilizing email marketing correctly, you're missing out on increased customer lifetime value and so much more. In this episode, I'll go through my recommended email marketing flows and setups, as well as how you should think about and utilize your email list. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. Want to try Klaviyo for free? Hit this link... https://tagus.in/getklaviyo /episode/index/show/ultimatemarketer/id/16844960

#67 Ad Access Restricted By Facebook 11/10/2020

#67 Ad Access Restricted By Facebook It's not a matter of if, but when your ad access or account will be restricted or disabled by Facebook. In this must-listen episode, I'll go through my personal experience and how you can prevent the ultimate disaster for your business. Follow Host Orlando Rios: Twitter: Instagram: LinkedIn: Please subscribe, share, and rate this show! Visit and use code ULTIMATE for 10% OFF any service. /episode/index/show/ultimatemarketer/id/16754378

Ultimate Marketer | A Real Digital Marketing Podcast

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