Brand as Experience, Simplifying the Complex, and the Next Frontier EP 102
Uncluttered Office with Catherine Avery
Release Date: 07/15/2021
Why I Hate New Year’s Resolutions, Setting Intentions, and Ease EP 122
Uncluttered Office with Catherine Avery
I explain why I hate New Year’s resolutions. I set intentions with a word of the year instead.
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Habits, The Coaching Model, and my Fast Brain ADHD Moment EP 121
Uncluttered Office with Catherine Avery
The AEC coaching model – awareness, engagement, completion – can help us to evaluate our habits.
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The Highs, The Lows, and the Boulder of Sisyphus EP 120
Uncluttered Office with Catherine Avery
On this kickoff episode to the new year, Catherine takes a look back to move forward.
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The One Page Business Plan, The Gift, and Finding Your Fish EP 119
Uncluttered Office with Catherine Avery
Our guest today, Cynthia Riggs, shares with us how and why to create a One Page Business Plan.
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Vision Boards, Simplifying the Holidays, and Drop It EP 118
Uncluttered Office with Catherine Avery
Barbara Trapp explains how we set our vision using vision boards, but she has a unique take on it, including one vision board for everything. She describes her vision board workshop process. We talk about hiring VAs and how writing a job description is much like creating a vision board.
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Meta Skills, ADHD Success as a Team Sport, and The Sloth EP 117
Uncluttered Office with Catherine Avery
My guest, Aron Croft, and I discuss inattentive ADHD and how this presentation means people are frequently lost in the cracks. If you don’t fit that stereotype. Aron explains how inattentive type presents and shares his own story of being diagnosed later in life.
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Twice Exceptional, Your Inner Well, and Put Down the Armor EP 116
Uncluttered Office with Catherine Avery
Kerstin Rao taught for 34 years with a focus on gifted and twice exceptional students. Her Master's in Special Ed is from Bank Street and her undergrad from Vassar is in studio art. She's now a solopreneur, having launched CuppaCards, which carries stationery based on her own artwork, and Curate Your Mate, a dating coaching service to boost the confidence and strategies of midlife women seeking a life partner. She's also a comedy nerd and performs improv with her troupe Fairfield of Dreams.
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Essential Structures, Permission to be Ourselves, and Cognitive Memory Collections EP 115
Uncluttered Office with Catherine Avery
Today’s guest Jennifer Raphael tells a story so many of us with ADHD can relate to – that we discovered our diagnoses through our children.
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Emotional Self Control, Getting Motivated, and Liar’s Poker EP: 114
Uncluttered Office with Catherine Avery
Part three of three in the series about executive functions continues our focus on the last three executive functions from the workbook ‘Understand Your Brain Get More Done’ by Ari Tuckman.
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The ADHD Brain, Memory and Time, and the Non-Working Key Fob EP: 113
Uncluttered Office with Catherine Avery
Part two of three in the series about executive functions and how the brain works differently with ADHD from Ari Tuckman’s workbook Understand Your Brain Get More Done.
info_outlineKevin starts with how asking the questions and simplifying the complex helps the brand experience. He goes deep to what your client cares most about not just the cursory pat ad promises.
We talk about music and sound’s impact on people’s feelings. And about the neuroscience study, Kevin co-created about people’s behavior around a variety of sounds.
We discuss how companies have the opportunity to create brand experiences that are based on emotional insight. Kevin explains how limbic sparks are the moment when emotional motivation meets brand desire.
And we wrap with keeping work life balance as a small business owner.
About Kevin Perlmutter
Kevin Perlmutter is brand and customer experience strategist - Chief Strategist & Founder of Limbic Brand Evolution.
Limbic is a brand consultancy specializing in understanding emotional motivations and applying behavioral science.
Kevin helps Brand and Business Leaders answer the question: "Why should people care about your brand?" and turns emotional insight into a competitive advantage.
His work focuses brand strategy and is immediately actionable, to guide evolved messaging, experiences and offerings to increase brand desire, engagement and loyalty.
Podcast: Let’s Talk Limbic Sparks
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