UCM 283: Building a Legacy Practice with Dr. Kurt Sherwood: Lessons from 35 Years in NUCCA
The Upper Cervical Marketing Podcast
Release Date: 01/19/2026
UCM 283: Building a Legacy Practice with Dr. Kurt Sherwood: Lessons from 35 Years in NUCCA
The Upper Cervical Marketing Podcast
In this episode, Dr. Bill Davis sits down once again with longtime NUCCA leader Dr. Kurt Sherwood for an honest look at the realities of chiropractic practice—from mindset differences to the challenges few doctors talk about. Dr. Sherwood shares insights from 35 years in upper cervical care, explaining the three primary “chiropractic mindsets” and why understanding your own is essential for long-term success. They dive deep into the gap in chiropractic infrastructure that often forces clinically minded doctors to become accidental entrepreneurs—and how UCM is helping solve...
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UCM 282: 180 Days to UC Practice Momentum: The 20K Roadmap
The Upper Cervical Marketing Podcast
In this episode, Dr. Bill Davis breaks down the 20K Roadmap, a structured, 180-day blueprint designed specifically for upper cervical chiropractors stuck in Practice Growth Stage 1—collecting under $20,000 per month and battling overwhelm, inconsistency, and lack of systems. Dr. Bill explains why most struggling practices don't grow despite working harder than ever and reveals the step-by-step formula used by UCM Practice Growth Systems to help UC docs build momentum, clarity, and predictable new patient flow. From personalized scorecards and weekly growth sessions to...
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UCM 281: Growing with Purpose: Expansion, Culture & Mission Work with Dr. Kyle Troyer
The Upper Cervical Marketing Podcast
In this inspiring episode, Dr. Bill Davis sits down with Dr. Kyle Troyer to explore his remarkable journey from running a thriving Upper Cervical practice in Cedar Falls to expanding into a second clinic and launching a global mission movement. Dr. Troyer shares the systems, structure, and leadership principles behind creating a second successful location—along with the importance of culture, communication, and training across teams. He also opens up about his life-changing mission trip to Kenya, where his team served over 4,000 people in five days, leading to the founding of...
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UCM 280: Inside the 2025 Upper Cervical Practice Survey: What the Data Really Shows
The Upper Cervical Marketing Podcast
In this episode, Dr. Bill Davis and Tony Hook break down the 2025 Upper Cervical Practice Survey, revealing the real numbers behind what’s working—and what isn’t—inside UC practices today. They walk through average visit fees, overhead benchmarks, new patient trends, care plan usage, growth stages, and the habits of elite clinics collecting over $75k per month. You’ll learn why many practices plateau, why 44% aren’t growing, and the specific systems and strategies that separate thriving multi-doctor practices from struggling solo docs. Whether you’re a startup or...
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UCM 279: Educate to Elevate: Creating a Patient Experience That Grows Your UC Practice
The Upper Cervical Marketing Podcast
This episode of the UCM podcast dives deep into the essential role patient education plays in growing an upper cervical practice. It walks doctors through the entire patient journey—from the very first phone call to the consultation, exam, report of findings, and ongoing care—emphasizing how clear communication, visual tools, and consistent reinforcement dramatically improve retention, compliance, and referrals. Listeners learn how small details in tone, body language, clarity, and visuals can transform patient understanding, build trust, and turn patients into confident...
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UCM 278: Starting Over After 20 Years: Dr. Christy Flick’s Journey to Building a New Upper Cervical Practice in Waco
The Upper Cervical Marketing Podcast
In this inspiring episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Christy Flick to discuss her remarkable journey of starting over after nearly 20 years in practice. After building a thriving upper cervical office in Dallas, Dr. Flick made the courageous decision to relocate to Waco, Texas, to be closer to family—and rebuild from the ground up. She shares candid insights about facing the mental challenges of starting fresh, adapting to a new market, and the importance of authentic relationships in practice growth. Listeners will also hear how strategic hiring, clear...
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UCM 277: How Dr. Pat Lin Turned a Small Office into a Multi-Location UC Practice
The Upper Cervical Marketing Podcast
In this episode, Dr. Bill Davis sits down with Dr. Pat Lin of Symmetry Health Chiropractic in Cedar Park, Texas, to explore how he grew a million-dollar Upper Cervical practice from just 850 square feet—and how he’s now scaling to multiple locations. Dr. Lin reveals the systems, team structure, and leadership strategies that made his success possible, including how his new patient coordinator, CA roles, and clear KPIs drive consistency and growth. He also shares his upcoming plans to expand into Houston and Austin, his approach to training and accountability, and the crucial...
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UCM 276: The Pursuit of Mastery: Dr. Hutan Ghojallu’s 30-Year Journey in NUCCA
The Upper Cervical Marketing Podcast
In this inspiring episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Hutan Ghojallu, a seasoned upper cervical chiropractor from Mequon, Wisconsin, to explore his remarkable 30-year journey in chiropractic. From his humble beginnings as an international student discovering chiropractic at Palmer College to building his NUCCA-based practice from scratch, Dr. Ghojallu shares powerful insights on perseverance, purpose, and continual learning. He discusses the importance of principled chiropractic philosophy, team culture, accountability, and ongoing training in achieving...
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UCM 275: How to Hire and Keep the Right Team in 2025
The Upper Cervical Marketing Podcast
In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the biggest challenges facing upper cervical chiropractors today — hiring and keeping the right team. He breaks down why turnover is o costly, how to hire with intention rather than desperation, and the key roles every growing practice needs to thrive. Dr. Davis also shares insights from UCM’s Associate Recruitment Program, explaining how culture, mission, and onboarding are more powerful retention tools than pay alone. Whether you’re looking to hire your first CA, bring on an associate, or strengthen...
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UCM 274: Building a Thriving NUCCA Practice: Lessons from Dr. Devin Young and Dr. Jeanette Tapia
The Upper Cervical Marketing Podcast
In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Devin Young and Dr. Jeanette Tapia from San Diego, California, to unpack their inspiring journey from full-spine practitioners to leading NUCCA specialists. The conversation explores how they built and rebuilt their practice—first in Texas and later in San Diego—while learning critical lessons about leadership, systems, and team culture. They share powerful insights on creating a consistent patient experience, the importance of weekly staff training, and how to recognize when it’s time to pivot or let go of the wrong...
info_outlineIn this episode, Dr. Bill Davis sits down once again with longtime NUCCA leader Dr. Kurt Sherwood for an honest look at the realities of chiropractic practice—from mindset differences to the challenges few doctors talk about.
Dr. Sherwood shares insights from 35 years in upper cervical care, explaining the three primary “chiropractic mindsets” and why understanding your own is essential for long-term success.
They dive deep into the gap in chiropractic infrastructure that often forces clinically minded doctors to become accidental entrepreneurs—and how UCM is helping solve that problem.
Dr. Sherwood also gives a behind-the-scenes look at his experience with UCM’s associate recruitment program. We discuss how we helped him hire during a season of overwhelm, and what he’s looking for in the next doctor who may one day lead his legacy practice.
This episode is packed with wisdom for students, new grads, and seasoned chiropractors alike.