Beyond the Database: Strategies for Expanding Casino Reach
Release Date: 02/04/2025
From Dealer to Lifetime Achievement Winner: Dennis Conrad’s Journey
The Casino Business Podcast
Dennis Conrad, Lifetime Achievement Award winner in Casino Marketing and Founder of Raving Consulting, has spent over 5 decades impacting the industry with his innovative approach and keen business perception. In this interview with Craig Shacklett, URComped CEO, Conrad reflects on his journey- how he climbed the ranks, made pivotal career shifts, and built Raving Consulting. Dennis has always been driven by a passion for creating value and seizing new opportunities. He also shares insights on the power of networking, the importance of strong leadership, and more. As a Lifetime...
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Casino Innovators: 5 Card Pai Gow with Casino Gaming Development
The Casino Business Podcast
In this Casino Innovators interview, Angel Espino, Principal and Creative Director of Casino Gaming Development, sits down with URComped CEO, Craig Shacklett to discuss the world of casino game creation. Espino shares his journey into the industry, the secrets behind successful game ideas, and what it takes to develop a game that captures both players' interest and operators' approval. They dive into the key factors that make a field test successful, how gaming developers get paid, and the long-term vision for game innovation. Plus, Espino gives an in-depth explanation of his newest creation,...
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Casino Innovators: Marketing through Music with New Level Radio
The Casino Business Podcast
In this episode of Casino Innovators, we dive into the dynamic world where music meets marketing with Nathan Green, CEO and co-founder of New Level Radio. Specializing in customized music, messaging, and marketing for the gaming and hospitality industry, New Level Radio helps casinos curate a specialized atmosphere from their playlists and promotions. Nathan shares how he started the company, why New Level Radio stands out, the onboarding process, music licensing, and more with URComped CEO, Craig Shacklett Topics Discussed: - What does New Level Radio do - Why is gaming / hospitality the...
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Casino Innovators: Double 4 More Blackjack- Best New Table Game 2025
The Casino Business Podcast
Inventor of Double 4 More Blackjack, Zach Brownson, joins URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to talk about their new table game, which won 2025 Best New Table Game of the Year! In this engaging conversation, they explore the journey from concept to casino floor, diving into the inspiration behind Double 4 More Blackjack, the rigorous testing and mathematical calculations involved, and the challenges of bringing a new game to market. They also break down gameplay mechanics, dealer training, and what it takes to successfully pitch a new...
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Building Player Relationships in the Digital Age
The Casino Business Podcast
In this interview, Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, the strategies and best practices for fostering meaningful connections with players, from crafting the right pitch for new guests to ensuring effective follow-up cadences. We’ll explore the nuances of communication, including topics to avoid, handling player comparisons of offers, and maintaining gaming transparency. Additionally, Sulima will provide insights into keeping conversations purposeful and goal-driven while enhancing...
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Takeaways from the Philippines' Casinos: Cocktails at the Tangiers
The Casino Business Podcast
Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," has returned from the Philippines' Solaire Resorts with some incredible insights on this international casino's operation and their exceeding example in customer service. Ippolito digs into the delicate balance of player development sales tactics, the world of VIP casino salons, and the differences of casino operations in the Philippines with URComped CEO, Craig Shacklett. From navigating the sales approaches across different cultures to managing elite customer experiences, we uncover the key strategies behind...
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VIP hosting for iGaming and Sports Betting
The Casino Business Podcast
In the fast-growing world of iGaming and sports betting, VIP hosting is now a major component. In this interview we discuss the importance of building relationships in a virtual environment, how it differs from traditional player development, the unique ways hosts can enhance the player experience, and more. Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, how iGaming comps are structured, the crossover between sports betting and online casino play, and uncovers key strategies for maximizing player engagement. Message Jim...
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Loyalty, Promotions, and Brand Differentiation: Insights from Ellis Island Casino
The Casino Business Podcast
When it comes to standing out in the competitive Las Vegas market, Ellis Island Casino has built a reputation for its strong customer connections, creative promotions, and a commitment to evolving with the needs of its guests. As a family-owned casino, Ellis Island brings a unique approach to hospitality, offering a more personal and engaging experience that keeps customers coming back. In this interview with Nik Fava, Ellis Island’s Director of Casino Marketing, we’ll explore what makes Ellis Island Casino different, from the challenges and benefits of being family-owned to the...
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Behind the Scenes with Bluffin Bob
The Casino Business Podcast
In this exciting interview, URComped CEO, Craig Shacklett sits down with Bobby Rivas, the creative force behind the @Bluffinbob Channel, to dive into the journey of one of the most exciting gambling content creators today. From Bobby’s life before launching Bluffin Bob to the strategies that have fueled the channel’s rapid growth, they cover it all—including the challenges of filming in casinos, brand investment, where the channel money comes from, and the content creators who inspired him. Bobby also opens up about a personal story and teases what’s next for Bluffin Bob as...
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Behind the Scenes with Bluffin Bob
The Casino Business Podcast
In this exciting interview, URComped CEO, Craig Shacklett sits down with Bobby Rivas, the creative force behind the @Bluffinbob Channel, to dive into the journey of one of the most exciting gambling content creators today. From Bobby’s life before launching Bluffin Bob to the strategies that have fueled the channel’s rapid growth, they cover it all—including the challenges of filming in casinos, brand investment, where the channel money comes from, and the content creators who inspired him. Bobby also opens up about a personal story and teases what’s next for Bluffin Bob as...
info_outlineLots of casinos are missing opportunities to engage local audiences as well as reach new ones. “Many potential guests don’t even know what you have to offer,” Justin Shank states in his recent article on Tribal Gaming and Hospitality.
In this interview, Katie Vanpool, URComped Marketing Manager speaks with Justin Shank, CEO of Shank Marketing, about insights from his article, “Keys to Engaging Locals and Reaching New Audiences,” emphasizing the importance of using social media and digital advertising to go beyond the database. Justin provides actionable strategies, including targeted digital ads, active social media engagement, and showcasing the casino as more than just a gaming venue—highlighting dining, entertainment, and atmosphere.
Topics Discussed:
– Justin’s background and experience
– Recent article “Keys to Engaging Locals and Reaching New Audiences”
– Reaching new audiences beyond the database
– Strategy issues casino face
– Using social media and digital marketing more effectively
– How to make the local market feel more connected
– Balancing marketing strategies with varying audiences
– Highlighting customer service in your content
– Measuring the impact of digital and social media campaigns
– New trends impact on casino marketing
Learn more: https://trio360.vip/beyond-the-database-strategies-for-expanding-casino-reach-shank-marketing-interview/