Beyond the Database: Strategies for Expanding Casino Reach
Release Date: 02/04/2025
Behind the Show Floor: An Inside Look at the Global Gaming Expo
The Casino Business Podcast
In this exclusive interview, URComped CEO Craig Shacklett sits down with the Event Vice President of G2E, Korbi Carrison, to explore how the industry’s premier gaming conference has evolved over time. From a look back at what gaming conventions were like before G2E, to the early days that shaped the show’s foundation, the conversation traces G2E’s growth alongside the rapid transformation of the industry. Together, they dive into how success is measured year over year, the trends and buzzwords that have defined past and present shows, and the emerging topics shaping the future. The...
info_outline
Optimizing the Casino Floor: Tangam Systems Turning Data Into Revenue
The Casino Business Podcast
In this insightful interview, Craig Shacklett, CEO of URComped, sits down with Ari Mizrachi, Senior Vice President and Head of North America Business for Tangam Systems, to explore how data-driven intelligence is transforming the casino floor. Together, they dive into why Ari was drawn to Tangam’s mission, how the company is bridging the gap between operations and marketing, and the ways their technology brings science to an industry long driven by instinct. From optimizing table games to adapting layouts based on player behavior, this conversation uncovers how Tangam empowers operators to...
info_outline
Nigel Eccles on building FanDuel and BetHog, product led growth and the future of iGaming
The Casino Business Podcast
One of the most influential innovators in modern gaming—Nigel Eccles, co-founder of FanDuel and current CEO and co-founder of BetHog joins URComped CEO, Craig Shacklett, for a conversation about his product's growth and development. In this interview, Nigel takes us inside the origin story of FanDuel: how the idea first sparked, how early prediction-market experiments led to a dramatic pivot, and what the team learned as they navigated the early stages of building what would become a daily fantasy sports powerhouse. He reflects on the customer feedback that shifted FanDuel's model, how the...
info_outline
Adapting Casino Player Development Strategy: Cocktails at the Tangiers - Nick Ippolito Interview
The Casino Business Podcast
In this interview, URComped CEO Craig Shacklett sits down with Nick Ippolito, Player Development Mentor and “The Host Whisperer,” to unpack how casino player development really works across markets. Kicking off with Nick’s article “I’m Not Talking About Vegas!”, the conversation explains why blanket advice fails outside destination markets and how hosts must tailor strategy to property realities like comp percentages, visit frequency, tax environments, and leadership maturity. Topics: The inspiration behind “I’m Not Talking About Vegas” and the responsibility of industry...
info_outline
Casino Tax Rules: Tracking Wins, Losses & Deductions, & More!
The Casino Business Podcast
In this interview, Hawk Tax Solutions Tax Director and Enrolled Agent Ashley Davis joins URComped CEO Craig Shacklett to answer some of the most common gambling accounting and tax questions players face. She breaks down what qualifies as a professional gambler, how to properly track wins and losses, and which expenses can be deducted. The conversation also covers tricky areas like sweepstakes casinos, crypto play, state-to-state taxation, and how content creation can support professional claims. Topics Discussed: - Why sweepstakes casino losses don't offset winnings - How to keep an...
info_outline
Inside Tribal iGaming: Choctaw’s Digital Strategy
The Casino Business Podcast
In this interview, URComped CEO, Craig Shacklett, sits down with Robert Christensen, Director of Digital Gaming at Choctaw Casino, for an in-depth look at the evolving world of online gaming through the lens of tribal operations. From the launch of Choctaw’s Social Casino to the nuances of Class II versus Class III gaming, Christensen breaks down complex regulatory frameworks, the rise of sweepstakes and prediction markets, and Choctaw’s strategic approach to digital gaming within sovereign tribal lands. The conversation also explores how European markets have influenced...
info_outline
Edge Boost: The Debit Card Revolutionizing Access to Gaming Funds
The Casino Business Podcast
In this interview, URComped CEO Craig Shacklett speaks with Edge Boost Founder and CEO Seni Thomas about his innovative payment solution designed to streamline how gamers access funds while playing. They explore how the company’s unique approach provides a solution to payment bottlenecks, offering gamers a secure and efficient way to access funds. The discussion explores the benefits of Edge Boost’s innovative product, including its high debit card limit, and how it’s reshaping the way payments are handled in both land-based and online gaming. Sign up for Edge Boost today and get a...
info_outline
The True Customer Experience: Cocktails at the Tangiers- Nick Ippolito Interview
The Casino Business Podcast
After releasing the article, "The Elephant In The Room: Casino Security," Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," joins URComped CEO, Craig Shacklett in a deep discussion about customer service. The conversation covers Ippolito's experience at Soboba Casino, issues around casino security, the role of non-gaming employees in player development, the significance of understanding player experiences, and more. Read the article here: Topics Discussed: - Ippolito's time at Soboba Casino - Casino security issues - Non-gaming employees and player development - How...
info_outline
Discover Fontainebleau Las Vegas: Casino, Rewards, and More!
The Casino Business Podcast
In this engaging interview, URComped CEO Craig Shacklett sits down with Kevin Sweet, Senior Vice President of Slot Marketing and Operations at Fontainebleau Las Vegas, to explore what makes this stunning new property on the Strip a must-visit destination. From exclusive gaming experiences and top-tier dining to luxurious rooms and unforgettable entertainment, Sweet gives an insider’s look at what guests can expect. The conversation also dives into how Fontainebleau Las Vegas compares to its iconic Miami counterpart, how the resort caters to both locals and loyal players through its rewards...
info_outline
Revolutionizing Table Games- Hollywood Gulf Coast makes moves with EZ Play powered by Interblock
The Casino Business Podcast
In this interview, URComped CEO Craig Shacklett speaks with Jaimie McGuiness, Marketing Manager, and Charleyn Jacobson, Casino Operations Manager at Hollywood Casino Gulf Coast, about the innovative EZ Play Zone powered by Interblock and how it’s reshaping traditional table games with modern technology. They break down what makes EZ Play special, including its hybrid design combining electronic betting with live dealer interaction. The discussion explores the range of games offered, how it works for the players, removes intimidation, and how the system still brings a social atmosphere. They...
info_outlineLots of casinos are missing opportunities to engage local audiences as well as reach new ones. “Many potential guests don’t even know what you have to offer,” Justin Shank states in his recent article on Tribal Gaming and Hospitality.
In this interview, Katie Vanpool, URComped Marketing Manager speaks with Justin Shank, CEO of Shank Marketing, about insights from his article, “Keys to Engaging Locals and Reaching New Audiences,” emphasizing the importance of using social media and digital advertising to go beyond the database. Justin provides actionable strategies, including targeted digital ads, active social media engagement, and showcasing the casino as more than just a gaming venue—highlighting dining, entertainment, and atmosphere.
Topics Discussed:
– Justin’s background and experience
– Recent article “Keys to Engaging Locals and Reaching New Audiences”
– Reaching new audiences beyond the database
– Strategy issues casino face
– Using social media and digital marketing more effectively
– How to make the local market feel more connected
– Balancing marketing strategies with varying audiences
– Highlighting customer service in your content
– Measuring the impact of digital and social media campaigns
– New trends impact on casino marketing
Learn more: https://trio360.vip/beyond-the-database-strategies-for-expanding-casino-reach-shank-marketing-interview/