The Casino Business Podcast
Join URComped and TRIO360 CEO, Craig Shacklett, as he speaks with industry experts on the latest news, trends, and tips every casino executive should know.
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From Dealer to Lifetime Achievement Winner: Dennis Conrad’s Journey
04/09/2025
From Dealer to Lifetime Achievement Winner: Dennis Conrad’s Journey
Dennis Conrad, Lifetime Achievement Award winner in Casino Marketing and Founder of Raving Consulting, has spent over 5 decades impacting the industry with his innovative approach and keen business perception. In this interview with Craig Shacklett, URComped CEO, Conrad reflects on his journey- how he climbed the ranks, made pivotal career shifts, and built Raving Consulting. Dennis has always been driven by a passion for creating value and seizing new opportunities. He also shares insights on the power of networking, the importance of strong leadership, and more. As a Lifetime Achievement Award recipient, Dennis offers invaluable wisdom for entrepreneurs, marketers, and anyone looking to grow within the industry. Topics Discussed: – Dennis Conrad’s journey from a casino dealer to an industry leader – Advancing through the casino ranks by embracing new opportunities – The creation of Raving Consulting – Conferences and the importance of networking – Impact of education value of good speakers on the podium – How the right staff can expedite the growth of the company – Dennis Conrad’s content and creation method – Conrad’s career milestones, industry contributions, and accolades – The people and mentors who have shaped his career – The decision-making process behind selling Raving – His essential advice for aspiring entrepreneurs – His methodology ex “Build value before asking for value. – “Build value before asking for value” Learn More: https://trio360.vip/from-dealer-to-lifetime-achievement-winner-dennis-conrads-journey-video/
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Casino Innovators: 5 Card Pai Gow with Casino Gaming Development
04/07/2025
Casino Innovators: 5 Card Pai Gow with Casino Gaming Development
In this Casino Innovators interview, Angel Espino, Principal and Creative Director of Casino Gaming Development, sits down with URComped CEO, Craig Shacklett to discuss the world of casino game creation. Espino shares his journey into the industry, the secrets behind successful game ideas, and what it takes to develop a game that captures both players' interest and operators' approval. They dive into the key factors that make a field test successful, how gaming developers get paid, and the long-term vision for game innovation. Plus, Espino gives an in-depth explanation of his newest creation, 5 Card Pai Gow, breaking down the rules and strategy behind this exciting new twist on a classic game. Topics Discussed: - Casino Gaming Development - How Espino got started creating games - Winning ideas - Advantage in experience - What do operators look for in new games - Long term goals for gaming developers - What makes a field test successful - How do gaming developers get paid - 5 Card Pai Gow - How to play 5 card Pai Gow Learn More from Casino Marketing University: Learn about Casino Gaming Development: Check out these NEW games: 3 Shot Poker: Pocket Rockets & Ace Buster: 5 Card Pai Gow: BBQ Baccarat: In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!
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Casino Innovators: Marketing through Music with New Level Radio
03/31/2025
Casino Innovators: Marketing through Music with New Level Radio
In this episode of Casino Innovators, we dive into the dynamic world where music meets marketing with Nathan Green, CEO and co-founder of New Level Radio. Specializing in customized music, messaging, and marketing for the gaming and hospitality industry, New Level Radio helps casinos curate a specialized atmosphere from their playlists and promotions. Nathan shares how he started the company, why New Level Radio stands out, the onboarding process, music licensing, and more with URComped CEO, Craig Shacklett Topics Discussed: - What does New Level Radio do - Why is gaming / hospitality the perfect client for New Level Radio - How did Nathan Green start New Level Radio - New Level Radio's differentiation - How New Level Radio brings value to casinos - What does the selling process and onboarding process look like - Music licenses / avoid infringement - Product expansion into public relations and marketing Learn more: https://trio360.vip/casino-innovators-marketing-through-music-with-new-level-radio/
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Casino Innovators: Double 4 More Blackjack- Best New Table Game 2025
03/25/2025
Casino Innovators: Double 4 More Blackjack- Best New Table Game 2025
Inventor of Double 4 More Blackjack, Zach Brownson, joins URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to talk about their new table game, which won 2025 Best New Table Game of the Year! In this engaging conversation, they explore the journey from concept to casino floor, diving into the inspiration behind Double 4 More Blackjack, the rigorous testing and mathematical calculations involved, and the challenges of bringing a new game to market. They also break down gameplay mechanics, dealer training, and what it takes to successfully pitch a new casino game. Reach out to House Way Gaming to learn more: – How do you play Double 4 More Blackjack? – The house and player edge of Double 4 More – Where did the idea for Double 4 More come from? – Testing process for new table games – Determining math for casino games – Push 22 concept and alterations – Process of training dealers on Double 4 More – What does pitching a new casino game look like? – How often do casinos evaluate new games? – Perks of being voted “Best New Table Game” Learn more: https://trio360.vip/casino-innovators-double-4-more-blackjack-best-new-table-game-2025-video/
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Building Player Relationships in the Digital Age
03/18/2025
Building Player Relationships in the Digital Age
In this interview, Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, the strategies and best practices for fostering meaningful connections with players, from crafting the right pitch for new guests to ensuring effective follow-up cadences. We’ll explore the nuances of communication, including topics to avoid, handling player comparisons of offers, and maintaining gaming transparency. Additionally, Sulima will provide insights into keeping conversations purposeful and goal-driven while enhancing player loyalty in an increasingly competitive market. Message Jim Sulima on LinkedIn to access the free course: Topics Discussed: – Communication with VIP players – Pitch and strategy with new guests – Determining a follow up cadence – What topics should hosts avoid with players – How to handle players comparing offers – Gaming transparency with offers and play level – Keeping conversations effective with goals Learn more: Join iGaming Sports Betting VIP group:
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Takeaways from the Philippines' Casinos: Cocktails at the Tangiers
03/12/2025
Takeaways from the Philippines' Casinos: Cocktails at the Tangiers
Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," has returned from the Philippines' Solaire Resorts with some incredible insights on this international casino's operation and their exceeding example in customer service. Ippolito digs into the delicate balance of player development sales tactics, the world of VIP casino salons, and the differences of casino operations in the Philippines with URComped CEO, Craig Shacklett. From navigating the sales approaches across different cultures to managing elite customer experiences, we uncover the key strategies behind high-level casino hospitality and more in this 'Cocktails at the Tangiers' episode. Topics Discussed: - Philippines casinos - Private VIP salons in casinos - Aggressive approach in different cultures - Customer service teams - Salon operations with junkets - Communication in sales - Tactics and service - Celebrating customer service - Ippolito's Japan experience Learn more: https://trio360.vip/takeaways-from-the-philippines-casinos-cocktails-at-the-tangiers-nick-ippolito-interview/
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VIP hosting for iGaming and Sports Betting
03/04/2025
VIP hosting for iGaming and Sports Betting
In the fast-growing world of iGaming and sports betting, VIP hosting is now a major component. In this interview we discuss the importance of building relationships in a virtual environment, how it differs from traditional player development, the unique ways hosts can enhance the player experience, and more. Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, how iGaming comps are structured, the crossover between sports betting and online casino play, and uncovers key strategies for maximizing player engagement. Message Jim Sulima on LinkedIn to access the free course: https://www.linkedin.com/in/jimsulima/ Topics discussed: - Where is hosting for iGaming and sports betting today? - How is hosting iGaming players different then traditional player development? - What level of iGaming player gets a VIP host? - Building relationships with iGaming players - What can hosts do for iGaming players? - What are iGaming comps based on? - What is the crossover between sports betting and iGaming? - How do iGaming events work? - Using previous relationships to build your player network - Increasing local relationships in regional markets - iGaming, sports betting, and VIP hosting course Learn more: https://trio360.vip/vip-hosting-for-igaming-and-sports-betting-jim-sulima-interview/ Join iGaming Sports Betting VIP group: https://www.skool.com/igamingsports-betting-vip-2296
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Loyalty, Promotions, and Brand Differentiation: Insights from Ellis Island Casino
03/04/2025
Loyalty, Promotions, and Brand Differentiation: Insights from Ellis Island Casino
When it comes to standing out in the competitive Las Vegas market, Ellis Island Casino has built a reputation for its strong customer connections, creative promotions, and a commitment to evolving with the needs of its guests. As a family-owned casino, Ellis Island brings a unique approach to hospitality, offering a more personal and engaging experience that keeps customers coming back. In this interview with Nik Fava, Ellis Island’s Director of Casino Marketing, we’ll explore what makes Ellis Island Casino different, from the challenges and benefits of being family-owned to the innovative promotions that drive customer loyalty. Fava also discusses with URComped CEO, Craig Shacklett, how the casino evaluates new amenities, measures the success of its marketing efforts, and adapts to ongoing renovations and expansions. Plus, we’ll get expert insights on how loyalty programs can enhance events and what strategies casino marketers should consider in today’s fast-changing industry. Topics Discussed: – What is Ellis Island Casino like? – How is working with a family-owned casino different? – Brand differentiation in competitive markets – What unique promotions have been successful for Ellis Island Casino? – Customer loyalty through promotions – Customer loyalty through interactions – Determining which amenities are best to invest in for your brand – What renovations are happening at Ellis Island? – How does marketing change according to new additions? – Evaluating promotions to determine success – Loyalty program inclusion in events – Advice for casino marketers Learn more: https://trio360.vip/loyalty-promotions-and-brand-differentiation-insights-from-ellis-island-casino/
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Behind the Scenes with Bluffin Bob
02/14/2025
Behind the Scenes with Bluffin Bob
In this exciting interview, URComped CEO, Craig Shacklett sits down with Bobby Rivas, the creative force behind the @Bluffinbob Channel, to dive into the journey of one of the most exciting gambling content creators today. From Bobby’s life before launching Bluffin Bob to the strategies that have fueled the channel’s rapid growth, they cover it all—including the challenges of filming in casinos, brand investment, where the channel money comes from, and the content creators who inspired him. Bobby also opens up about a personal story and teases what’s next for Bluffin Bob as the channel continues to evolve. Topics discussed: - Bluffin Bob platforms - What did Bobby do before starting his channel - How did Bluffin Bob get started? - Bluffin Bob's strategy to grow the channel - Filming approval - What creators inspired Bluffin Bob - Channel brand investing - What challenges has Bobby faced as a content creator - What happened to Bluffin Bob's eye - ‘Bobby & Daym’ - What's next for Bluffin Bob Channel View Bluffin Bob Channels: Youtube: https://www.youtube.com/ @Bluffinbob Instagram: https://www.instagram.com/bluff/ Tik Tok: https://www.tiktok.com/@bluffinbob Learn more: https://urcomped.com/blog/details/4473738/behind-the-scenes-with-bluffin-bob View the Top Gaming Influencer Charts: https://urcomped.com/influencers
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Behind the Scenes with Bluffin Bob
02/14/2025
Behind the Scenes with Bluffin Bob
In this exciting interview, URComped CEO, Craig Shacklett sits down with Bobby Rivas, the creative force behind the @Bluffinbob Channel, to dive into the journey of one of the most exciting gambling content creators today. From Bobby’s life before launching Bluffin Bob to the strategies that have fueled the channel’s rapid growth, they cover it all—including the challenges of filming in casinos, brand investment, where the channel money comes from, and the content creators who inspired him. Bobby also opens up about a personal story and teases what’s next for Bluffin Bob as the channel continues to evolve. Topics discussed: - Bluffin Bob platforms - What did Bobby do before starting his channel - How did Bluffin Bob get started? - Bluffin Bob's strategy to grow the channel - Filming approval - What creators inspired Bluffin Bob - Channel brand investing - What challenges has Bobby faced as a content creator - What happened to Bluffin Bob's eye - ‘Bobby & Daym’ - What's next for Bluffin Bob Channel View Bluffin Bob Channels: Youtube: https://www.youtube.com/ @Bluffinbob Instagram: https://www.instagram.com/bluff/ Tik Tok: https://www.tiktok.com/@bluffinbob Learn more: https://urcomped.com/blog/details/4473738/behind-the-scenes-with-bluffin-bob View the Top Gaming Influencer Charts: https://urcomped.com/influencers
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Essential Digital Marketing Strategies Revealed
02/10/2025
Essential Digital Marketing Strategies Revealed
In today’s fast-paced digital landscape, staying ahead of the competition requires innovative marketing strategies that captivate audiences and drive real results. In this educational interview, Anthony Chiaravallo, CEO of Vallo Medio, dives deep into the world of cutting-edge advertising techniques with URComped CEO, Craig Shacklett. From unlocking social media success through creative ad strategies to mastering AI-powered campaigns that optimize performance, this conversation is packed with insights to help businesses and marketers elevate their digital presence. Whether you're a seasoned professional or just starting out, get ready to uncover the essentials behind high-impact digital marketing. Topics Discussed: - Anthony's background - Steps for data implementation - Proper Ads Funnel - Awareness campaigns and branding - Ad types - What is Bad Data - What mistakes do marketers make - Attribution to digital campaigns and location tracking - Brand Investment - Choosing the right creative - Importance of Ad testing and regular refresh - Keywords impact - Personalized messaging - Ad regulations for casinos - Advice for casino marketers Learn More: https://trio360.vip/essential-digital-marketing-strategies-revealed-vallo-media-interview/
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Beyond the Database: Strategies for Expanding Casino Reach
02/04/2025
Beyond the Database: Strategies for Expanding Casino Reach
Lots of casinos are missing opportunities to engage local audiences as well as reach new ones. “Many potential guests don’t even know what you have to offer,” Justin Shank states in his recent article on Tribal Gaming and Hospitality. In this interview, Katie Vanpool, URComped Marketing Manager speaks with Justin Shank, CEO of Shank Marketing, about insights from his article, “Keys to Engaging Locals and Reaching New Audiences,” emphasizing the importance of using social media and digital advertising to go beyond the database. Justin provides actionable strategies, including targeted digital ads, active social media engagement, and showcasing the casino as more than just a gaming venue—highlighting dining, entertainment, and atmosphere. Topics Discussed: – Justin’s background and experience – Recent article “Keys to Engaging Locals and Reaching New Audiences” – Reaching new audiences beyond the database – Strategy issues casino face – Using social media and digital marketing more effectively – How to make the local market feel more connected – Balancing marketing strategies with varying audiences – Highlighting customer service in your content – Measuring the impact of digital and social media campaigns – New trends impact on casino marketing Learn more: https://trio360.vip/beyond-the-database-strategies-for-expanding-casino-reach-shank-marketing-interview/
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Enhancing the Casino Brand through Experience Marketing - Julia Carcamo Interview
12/23/2024
Enhancing the Casino Brand through Experience Marketing - Julia Carcamo Interview
The way you market impacts your casino brand. Marketing for casinos can be done in a variety of forms like commercials, billboards, digital ads, content and influencers, direct mail, email campaigns, and so much more. One of the most important, in our opinion, is Experience Marketing. This marketing strategy focuses on creating memorable moments and crafting unique experiences that customers will remember and talk about. The power of moments lies in discovering what resonates with the guests, by providing something that meets a deeper need. Successfully done, this creates lasting memories that allow casinos to engage their audience in ways that go beyond the dollar. URComped Sr. Marketing Manager, Katie Vanpool, interviews President and Chief Brand Strategist of J. Carcamo and Associates as well as the author of “REEL MARKETING”, Julia Carcamo, to take a deep dive into understanding and executing Experience Marketing. This discussion also addresses growing the casino brand, developing new strategies, utilizing feedback, making the most of conferences, Casino Marketing Bootcamp 2025, and more. Topics Discussed: – Julia Carcamo’s background and experience – The inspiration behind Julia’s book ‘REEL MARKETING’ – What is Experience Marketing (understanding, executing, and being successful with) – Experiences guests look for – The target market for experience marketing – How small/ mid-sized venues and properties compete with the giants – Create and execute new marketing experience strategies – Using Reviews/ Feedback – The 7 deadly sins of Casino Marketing – Sin #3: Wrath of Ignoring Feedback. – Branding (experiences/ partnerships / starting points) – How marketers can enhance a brand through partnership. – The starting point to invest more in brand-building – Making the brand unique – Making the most at a Casino Conference. As an attendee/ As a Vendor – How big conferences impact more businesses and casinos – Casino Marketing Bootcamp and confirmed topics 2025 – How it’s developed and evolved Learn more: Check out our previous interview:
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The Rise of Casino Influencers: SC Slots
11/21/2024
The Rise of Casino Influencers: SC Slots
URComped's Customer Success Manager, Berkeley Adams, interviewed Sam and Chris from 'SC Slots' and learned how their successful YouTube channel originated from their daughters' idea... Check out Sam and Chris here: Watch full video: Learn more: Learn more: In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas discussed: -Casino Influencer -Influencer Marketing -YouTube Vlogging -Family Business -Casino Marketing -Content Creation and Strategy -YouTube Growth
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The Rise of Casino Influencers: SC Slots
11/21/2024
The Rise of Casino Influencers: SC Slots
URComped's Customer Success Manager, Berkeley Adams, interviewed Sam and Chris from 'SC Slots' and learned how their successful YouTube channel originated from their daughters' idea... Check out Sam and Chris here: Watch full video: Learn more: Learn more: In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas discussed: -Casino Influencer -Influencer Marketing -YouTube Vlogging -Family Business -Casino Marketing -Content Creation and Strategy -YouTube Growth
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The Rise of Casino Influencers: Las Vegas Slots
10/30/2024
The Rise of Casino Influencers: Las Vegas Slots
URComped's Customer Success Manager, Berkeley Adams, interviewed Jessica and Rob from 'Las Vegas Slots' and learned how their move across the country flourished into a family business. Check out Las Vegas Slots here: Learn more: In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas discussed: -Casino Influencer -Influencer Marketing -YouTube Vlogging -Family Business -Casino Marketing -Content Creation and Strategy
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The Rise of Casino Influencers: a RICH and JAZZY life
10/25/2024
The Rise of Casino Influencers: a RICH and JAZZY life
URComped's Customer Success Manager, Berkeley Adams, interviewed Rich and Jazzy from 'a RICH and JAZZY life' to learn how their story went from vlogging to capture memories to community cruising and receiving brand deals. Check out Rich and Jazzy here: www.youtube.com/ Watch full video and learn more: In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas discussed: -Influencer Cruising -Influencer Marketing -YouTube Vlogging -Impacts of Group Cruising -Challenges of Travelling -Content Creation and Strategy
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Casino Innovator: Gary Hernbroth on casino marketing through storytelling
09/10/2024
Casino Innovator: Gary Hernbroth on casino marketing through storytelling
Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and effectively communicating with them is crucial. Hernbroth echoes his book, "Twist the Familiar," on how to create a business plan for individuals seeking success. Topics Discussed: - Seeing the sale through the customer's eyes - Storytelling and sales presentations - Casino marketing - Stronger connection with their customers - Projecting yourself into the story - Customers knowing their purpose - Gary Hernbroth’s book - Twist the Familiar In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!
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Casino Innovators: Chalkline on Predictive Freeplay games
09/10/2024
Casino Innovators: Chalkline on Predictive Freeplay games
Chalkline addresses a common casino issue—lack of player data—by using sports-based Predictive Freeplay games. CEO of Chalkline Sports, Daniel Kustelski, explains how Chalkline collects provides valuable player data to casinos, drives new trips, and more in this interview with Craig Shacklett, URComped CEO. Watch full video and learn more: In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We’re talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more! Topics Discussed:– Freeplay sports at casinos – Data collecting – Loyalty programs at casinos – CRM teams at casinos – Sports books – Million dollar freeplay challenge for Kentucky Derby – Player card number – Email marketing
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Transparency With Customers: Cocktails at the Tangiers- Nick Ippolito Interview
09/04/2024
Transparency With Customers: Cocktails at the Tangiers- Nick Ippolito Interview
How long do you have with a customer to grab their attention and make an impact? Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," explains to URComped CEO, Craig Shacklett, how to make the most of your relationship with a customer. This topic alongside telemarketing in the casino industry, transparency, negotiating, and much more is discussed in today’s Cocktails at the Tangiers. Watch full video and learn more: Topics Discussed: Telemarketing in the casino industry How long do you have to make an impact with your customer? Transparency with your customers Giving advice while also being respectful Negotiating to find a middle ground
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Casino Innovators: John Acres on Shaping the Future of Gaming
08/30/2024
Casino Innovators: John Acres on Shaping the Future of Gaming
Imagine inventing something that shapes the future of an ENTIRE industry. Craig Shacklett, URComped CEO, interviews AGA’s Gaming Hall of Famer, John Acres, Founder of Acres, to explore his remarkable journey in the casino industry. John began his groundbreaking career in the 70s and has since become a major innovator, holding over 250 patents. He founded multiple successful companies, including Acres Gaming, which was acquired for $143 million by IGT. Through this discussion, Shacklett and Acres delve into the Acres’ fascinating experiences and his game-changing inventions that shaped the casino industry into what it is today. Topics discussed: – How John Acres got started in the casino industry – John Acres’ first invention – Who were the big names in the casino industry in the 1970’s – Bringing new technology into casino operations – How was tracking casino play invented – How Progressive Jackpots were invented – What was different about Steve Wynn – How EDT got sold to IGT Gaming – How Acres Gaming sold to IGT Gaming -The evolution of Patents in the casino industry – Using a Challenge offer instead of Freeplay – Cashless Wagering – Increasing the Casino Share of Wallet – Ticket dispenser in slot machines – The process of creating a company and selling Learn more: In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!
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The Rise of Casino Influencers: BD Slots Interview
08/27/2024
The Rise of Casino Influencers: BD Slots Interview
URComped CEO, Craig Shacklett, interviews "BD Slots and the Mrs. of BD Slots" to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out BD Slots here: Watch full video and learn more: In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers
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The Rise of Casino Influencers: NJ Slot Guy Interview
08/13/2024
The Rise of Casino Influencers: NJ Slot Guy Interview
URComped CEO, Craig Shacklett, interviews Jon Deli, NJ Slot Guy, to dive into the burgeoning field of influencer marketing within the casino industry. Check out NJ Slot Guy here: Watch full video and learn more: In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers
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How Are New Slot Machine Games Created? - IGT Interview
07/31/2024
How Are New Slot Machine Games Created? - IGT Interview
Have you ever strolled through a casino and thought, "Who invented all these games?" or "How did they create this?" We have the answers! URComped CEO, Craig Shacklett, interviews Domenico Pastia, SVP of Global Product for IGT. Together, they explore the creation of slot machines, the origin of ideas, provide a demo of IGT's latest release, "Tiger and Dragon," and more. Topics discussed - How do gaming manufacturers come up with new ideas for slot machines? - Slot Machine "studio" meaning - Do new ideas come from players? - How IGT uses focus groups - How do bonus rounds, odds, and lines get developed for slot machines - What new IGT slot game is coming out - Progressive Jackpots - Tiger and Dragon - Release strategy for new slot machines - KPIs for Slot Machines - Tiger and Dragon bonus demonstration Watch interview: https://urcomped.com/blog/details/4200192/how-are-new-slot-machine-games-created-igt-interview Locate your favorite games using
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The End of Freeplay: Cocktails at the Tangiers- Nick Ippolito Interview
07/22/2024
The End of Freeplay: Cocktails at the Tangiers- Nick Ippolito Interview
Following a controversial comment about removing freeplay, Nick Ippolito, Player Development Mentor AKA “The Host Whisperer,” explains his reasoning to URComped CEO, Craig Shacklett. Not only is Freeplay on the burner, but Nick also questions other PD systems, comps, host actions and more! Topics Discussed: Eliminate comp buckets and points When should casinos use freeplay What could replace Freeplay The Comp Transaction Watch interview: https://youtu.be/mfAETaFQIj8
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Agua Caliente Resort Casino Spa- Discover this Desert Oasis
06/25/2024
Agua Caliente Resort Casino Spa- Discover this Desert Oasis
Agua Caliente Resort Casino Spa Rancho Mirage epitomizes luxury with its 16-story building, boasting 340 lavish rooms and suites equipped with top-notch amenities. Agua Caliente Rancho Mirage boasts a sprawling 77,000-square-foot casino floor, renowned for its top-notch slots and table games. In this interview with Tom Bonanne, VP of Player Development at Agua Caliente Resort Casinos, and URComped CEO, Craig Shacklett, they discuss information about the property, comps for players, the casino floor, things to do in the area, and more! Topics Discussed: - Tom's background in the casino industry - What's special about Agua Caliente - Recreational activities outside the property - Casino floor information - Rewards Program - Interesting facts about the hotel - Perks included in offers Interested in comps at Agua Caliente? See what you qualify for: https://urcomped.com/offer/details/314693/stay-and-play-at-agua-caliente-resort-casino-spa-rancho-mirage
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How to Build a Casino Player Development Program: Cocktails at the Tangiers- Nick Ippolito Interview
06/13/2024
How to Build a Casino Player Development Program: Cocktails at the Tangiers- Nick Ippolito Interview
Back in high demand, Nick Ippolito Player Development Mentor AKA "The Host Whisperer," discusses with URComped CEO, Craig Shacklett, how to build a casino player development program from the ground up. Stemming from a YouTube comment, this interview tackles important data metrics to consider when building a PD program, using that data to structure PD, and more! Topics Discussed: Using results versus testimonials Importance of Data How do you start a Player Development Program PD data versus Marketing Data Utilizing data to determine growth areas How to structure Player Development What PD leaders should know Needs of Player Development Softwares Understanding Marketing channels Map out the Critical Path Learn more: https://trio360.vip/how-to-build-a-casino-player-development-program-cocktails-at-the-tangiers-nick-ippolito-interview/
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The Rise of Casino Influencers: Never Split 10s
06/11/2024
The Rise of Casino Influencers: Never Split 10s
URComped CEO, Craig Shacklett, interviews, Matt "Mr. Blackjack" Blake to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out Never Split 10s here: In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers
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The Rise of Casino Influencers: Chris And Lu
06/04/2024
The Rise of Casino Influencers: Chris And Lu
URComped CEO, Craig Shacklett, interviews, Chris and Lu to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out Chris and Lu here: Learn more: In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas Discussed: – Background and Influence Scope – Content Creation and Strategy – Impact and Marketing Collaboration with Casinos – Industry Trends and Insights – Personalization and Engagement Techniques – Challenges with Casinos and Influencers
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Virgin Voyages Casino Sea Roller Rewards Program- Interview
05/30/2024
Virgin Voyages Casino Sea Roller Rewards Program- Interview
URComped CEO and Co-Founder, Craig Shacklett, sits with Virgin Voyages' Manager of Casino Business Development, Leah Gregori, to get some answers to commonly asked questions as well as dive into the brand new casino program, Sea Roller Rewards, and how it works. (This interview was originally posted on 5/30/2024). Learn more: https://urcomped.com/blog/details/3843482/virgin-voyages-casino-launches-sea-roller-rewards-program Previous Interview: https://urcomped.com/blog/details/3585863/virgin-voyages-casino-program-urcomped-interview Questions Addressed in the Interview: What are the tiers in Virgin Voyages' new Sea Roller Rewards Program? What are the different benefits of Sea Roller Rewards? What is the period to level up in Sea Roller Rewards? How many points do players get per coin-in? How do players find out how many points they have on Virgin Voyages? Will they count play from past cruises? Now that the new program is launched, will Virgin Voyages' casino do a status match? Will URComped bookings still receive free drinks while playing and waived fees? How do players book their annual cruise offer from Virgin Voyages' Sea Roller Rewards? Will Virgin have an online portal for players? What is coming next for Virgin Voyages Casino? Is Virgin releasing any new ships or have any new itineraries we should look forward to?
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