Essential Digital Marketing Strategies Revealed
Release Date: 02/10/2025
Adapting Casino Player Development Strategy: Cocktails at the Tangiers - Nick Ippolito Interview
The Casino Business Podcast
In this interview, URComped CEO Craig Shacklett sits down with Nick Ippolito, Player Development Mentor and “The Host Whisperer,” to unpack how casino player development really works across markets. Kicking off with Nick’s article “I’m Not Talking About Vegas!”, the conversation explains why blanket advice fails outside destination markets and how hosts must tailor strategy to property realities like comp percentages, visit frequency, tax environments, and leadership maturity. Topics: The inspiration behind “I’m Not Talking About Vegas” and the responsibility of industry...
info_outline
Casino Tax Rules: Tracking Wins, Losses & Deductions, & More!
The Casino Business Podcast
In this interview, Hawk Tax Solutions Tax Director and Enrolled Agent Ashley Davis joins URComped CEO Craig Shacklett to answer some of the most common gambling accounting and tax questions players face. She breaks down what qualifies as a professional gambler, how to properly track wins and losses, and which expenses can be deducted. The conversation also covers tricky areas like sweepstakes casinos, crypto play, state-to-state taxation, and how content creation can support professional claims. Topics Discussed: - Why sweepstakes casino losses don't offset winnings - How to keep an...
info_outline
Inside Tribal iGaming: Choctaw’s Digital Strategy
The Casino Business Podcast
In this interview, URComped CEO, Craig Shacklett, sits down with Robert Christensen, Director of Digital Gaming at Choctaw Casino, for an in-depth look at the evolving world of online gaming through the lens of tribal operations. From the launch of Choctaw’s Social Casino to the nuances of Class II versus Class III gaming, Christensen breaks down complex regulatory frameworks, the rise of sweepstakes and prediction markets, and Choctaw’s strategic approach to digital gaming within sovereign tribal lands. The conversation also explores how European markets have influenced...
info_outline
Edge Boost: The Debit Card Revolutionizing Access to Gaming Funds
The Casino Business Podcast
In this interview, URComped CEO Craig Shacklett speaks with Edge Boost Founder and CEO Seni Thomas about his innovative payment solution designed to streamline how gamers access funds while playing. They explore how the company’s unique approach provides a solution to payment bottlenecks, offering gamers a secure and efficient way to access funds. The discussion explores the benefits of Edge Boost’s innovative product, including its high debit card limit, and how it’s reshaping the way payments are handled in both land-based and online gaming. Sign up for Edge Boost today and get a...
info_outline
The True Customer Experience: Cocktails at the Tangiers- Nick Ippolito Interview
The Casino Business Podcast
After releasing the article, "The Elephant In The Room: Casino Security," Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," joins URComped CEO, Craig Shacklett in a deep discussion about customer service. The conversation covers Ippolito's experience at Soboba Casino, issues around casino security, the role of non-gaming employees in player development, the significance of understanding player experiences, and more. Read the article here: Topics Discussed: - Ippolito's time at Soboba Casino - Casino security issues - Non-gaming employees and player development - How...
info_outline
Discover Fontainebleau Las Vegas: Casino, Rewards, and More!
The Casino Business Podcast
In this engaging interview, URComped CEO Craig Shacklett sits down with Kevin Sweet, Senior Vice President of Slot Marketing and Operations at Fontainebleau Las Vegas, to explore what makes this stunning new property on the Strip a must-visit destination. From exclusive gaming experiences and top-tier dining to luxurious rooms and unforgettable entertainment, Sweet gives an insider’s look at what guests can expect. The conversation also dives into how Fontainebleau Las Vegas compares to its iconic Miami counterpart, how the resort caters to both locals and loyal players through its rewards...
info_outline
Revolutionizing Table Games- Hollywood Gulf Coast makes moves with EZ Play powered by Interblock
The Casino Business Podcast
In this interview, URComped CEO Craig Shacklett speaks with Jaimie McGuiness, Marketing Manager, and Charleyn Jacobson, Casino Operations Manager at Hollywood Casino Gulf Coast, about the innovative EZ Play Zone powered by Interblock and how it’s reshaping traditional table games with modern technology. They break down what makes EZ Play special, including its hybrid design combining electronic betting with live dealer interaction. The discussion explores the range of games offered, how it works for the players, removes intimidation, and how the system still brings a social atmosphere. They...
info_outline
Behind the Scenes with Professor Melissa
The Casino Business Podcast
In this exciting interview, URComped CEO, Craig Shacklett sits down with Melissa Newman, AKA 'Professor Melissa,' to go behind the scenes of this cruise content creator. We dive into her journey—from what she was doing before launching her channel to the moment she decided to share her perspective with the world. Known for her viral and sometimes controversial videos, Professor Melissa opens up about what sets her content apart, the creative process, and what led her to expand her platform. Plus, she reveals her favorite cruise port, go-to ship restaurant, and what exciting plans are on the...
info_outline
Behind the Scenes with Professor Melissa
The Casino Business Podcast
In this exciting interview, URComped CEO, Craig Shacklett sits down with Melissa Newman, AKA 'Professor Melissa,' to go behind the scenes of this cruise content creator. We dive into her journey—from what she was doing before launching her channel to the moment she decided to share her perspective with the world. Known for her viral and sometimes controversial videos, Professor Melissa opens up about what sets her content apart, the creative process, and what led her to expand her platform. Plus, she reveals her favorite cruise port, go-to ship restaurant, and what exciting plans are on the...
info_outline
Modernizing the Floor: Implementing New Systems in Today's Casinos with James O'Kimosh & Juan Romero
The Casino Business Podcast
In this insightful interview, Craig Shacklett, CEO of URComped, sits down with Juan Romero, CEO of Volante Software, and James O'Kimosh, Senior Slot Director at Desert Diamond Casinos & Entertainment, to discuss the challenges and strategies behind implementing new systems in casinos. From identifying operational pain points to evaluating vendor solutions, this discussion covers how Desert Diamond approaches innovation—from budgeting and measuring ROI to team buy-in and successful rollouts. Juan and James offer a candid look at how collaboration, scale, and strategic decision-making play...
info_outlineIn today’s fast-paced digital landscape, staying ahead of the competition requires innovative marketing strategies that captivate audiences and drive real results. In this educational interview, Anthony Chiaravallo, CEO of Vallo Medio, dives deep into the world of cutting-edge advertising techniques with URComped CEO, Craig Shacklett. From unlocking social media success through creative ad strategies to mastering AI-powered campaigns that optimize performance, this conversation is packed with insights to help businesses and marketers elevate their digital presence. Whether you're a seasoned professional or just starting out, get ready to uncover the essentials behind high-impact digital marketing.
Topics Discussed:
- Anthony's background
- Steps for data implementation
- Proper Ads Funnel
- Awareness campaigns and branding
- Ad types
- What is Bad Data
- What mistakes do marketers make
- Attribution to digital campaigns and location tracking
- Brand Investment
- Choosing the right creative
- Importance of Ad testing and regular refresh
- Keywords impact
- Personalized messaging
- Ad regulations for casinos
- Advice for casino marketers
Learn More: https://trio360.vip/essential-digital-marketing-strategies-revealed-vallo-media-interview/