Libsyn Directory

Essential Digital Marketing Strategies Revealed

Release Date: 02/10/2025

From Dealer to Lifetime Achievement Winner: Dennis Conrad’s Journey

The Casino Business Podcast

Dennis Conrad, Lifetime Achievement Award winner in Casino Marketing and Founder of Raving Consulting, has spent over 5 decades impacting the industry with his innovative approach and keen business perception. In this interview with Craig Shacklett, URComped CEO, Conrad reflects on his journey- how he climbed the ranks, made pivotal career shifts, and built Raving Consulting. Dennis has always been driven by a passion for creating value and seizing new opportunities. He also shares insights on the power of networking, the importance of strong leadership, and more. As a Lifetime...

Casino Innovators: 5 Card Pai Gow with Casino Gaming Development

The Casino Business Podcast

In this Casino Innovators interview, Angel Espino, Principal and Creative Director of Casino Gaming Development, sits down with URComped CEO, Craig Shacklett to discuss the world of casino game creation. Espino shares his journey into the industry, the secrets behind successful game ideas, and what it takes to develop a game that captures both players' interest and operators' approval. They dive into the key factors that make a field test successful, how gaming developers get paid, and the long-term vision for game innovation. Plus, Espino gives an in-depth explanation of his newest creation,...

Casino Innovators: Marketing through Music with New Level Radio

The Casino Business Podcast

In this episode of Casino Innovators, we dive into the dynamic world where music meets marketing with Nathan Green, CEO and co-founder of New Level Radio. Specializing in customized music, messaging, and marketing for the gaming and hospitality industry, New Level Radio helps casinos curate a specialized atmosphere from their playlists and promotions. Nathan shares how he started the company, why New Level Radio stands out, the onboarding process, music licensing, and more with URComped CEO, Craig Shacklett Topics Discussed: - What does New Level Radio do - Why is gaming / hospitality the...

Casino Innovators: Double 4 More Blackjack- Best New Table Game 2025

The Casino Business Podcast

Inventor of Double 4 More Blackjack, Zach Brownson, joins URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to talk about their new table game, which won 2025 Best New Table Game of the Year! In this engaging conversation, they explore the journey from concept to casino floor, diving into the inspiration behind Double 4 More Blackjack, the rigorous testing and mathematical calculations involved, and the challenges of bringing a new game to market. They also break down gameplay mechanics, dealer training, and what it takes to successfully pitch a new...

Building Player Relationships in the Digital Age

The Casino Business Podcast

In this interview, Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, the strategies and best practices for fostering meaningful connections with players, from crafting the right pitch for new guests to ensuring effective follow-up cadences. We’ll explore the nuances of communication, including topics to avoid, handling player comparisons of offers, and maintaining gaming transparency. Additionally, Sulima will provide insights into keeping conversations purposeful and goal-driven while enhancing...

Takeaways from the Philippines' Casinos: Cocktails at the Tangiers

The Casino Business Podcast

Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," has returned from the Philippines' Solaire Resorts with some incredible insights on this international casino's operation and their exceeding example in customer service. Ippolito digs into the delicate balance of player development sales tactics, the world of VIP casino salons, and the differences of casino operations in the Philippines with URComped CEO, Craig Shacklett. From navigating the sales approaches across different cultures to managing elite customer experiences, we uncover the key strategies behind...

VIP hosting for iGaming and Sports Betting

The Casino Business Podcast

In the fast-growing world of iGaming and sports betting, VIP hosting is now a major component. In this interview we discuss the importance of building relationships in a virtual environment, how it differs from traditional player development, the unique ways hosts can enhance the player experience, and more. Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, how iGaming comps are structured, the crossover between sports betting and online casino play, and uncovers key strategies for maximizing player engagement. Message Jim...

Loyalty, Promotions, and Brand Differentiation: Insights from Ellis Island Casino

The Casino Business Podcast

When it comes to standing out in the competitive Las Vegas market, Ellis Island Casino has built a reputation for its strong customer connections, creative promotions, and a commitment to evolving with the needs of its guests. As a family-owned casino, Ellis Island brings a unique approach to hospitality, offering a more personal and engaging experience that keeps customers coming back. In this interview with Nik Fava, Ellis Island’s Director of Casino Marketing, we’ll explore what makes Ellis Island Casino different, from the challenges and benefits of being family-owned to the...

Behind the Scenes with Bluffin Bob

The Casino Business Podcast

In this exciting interview, URComped CEO, Craig Shacklett sits down with Bobby Rivas, the creative force behind the @Bluffinbob Channel, to dive into the journey of one of the most exciting gambling content creators today. From Bobby’s life before launching Bluffin Bob to the strategies that have fueled the channel’s rapid growth, they cover it all—including the challenges of filming in casinos, brand investment, where the channel money comes from, and the content creators who inspired him. Bobby also opens up about a personal story and teases what’s next for Bluffin Bob as...

Behind the Scenes with Bluffin Bob

The Casino Business Podcast

More Episodes

In today’s fast-paced digital landscape, staying ahead of the competition requires innovative marketing strategies that captivate audiences and drive real results. In this educational interview, Anthony Chiaravallo, CEO of Vallo Medio, dives deep into the world of cutting-edge advertising techniques with URComped CEO, Craig Shacklett. From unlocking social media success through creative ad strategies to mastering AI-powered campaigns that optimize performance, this conversation is packed with insights to help businesses and marketers elevate their digital presence. Whether you're a seasoned professional or just starting out, get ready to uncover the essentials behind high-impact digital marketing.

Topics Discussed:
- Anthony's background
- Steps for data implementation
- Proper Ads Funnel
- Awareness campaigns and branding
- Ad types
- What is Bad Data
- What mistakes do marketers make
- Attribution to digital campaigns and location tracking
- Brand Investment
- Choosing the right creative
- Importance of Ad testing and regular refresh
- Keywords impact
- Personalized messaging
- Ad regulations for casinos
- Advice for casino marketers

Learn More: https://trio360.vip/essential-digital-marketing-strategies-revealed-vallo-media-interview/

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