Behind the Scenes with Professor Melissa
The Casino Business Podcast
In this exciting interview, URComped CEO, Craig Shacklett sits down with Melissa Newman, AKA 'Professor Melissa,' to go behind the scenes of this cruise content creator. We dive into her journey—from what she was doing before launching her channel to the moment she decided to share her perspective with the world. Known for her viral and sometimes controversial videos, Professor Melissa opens up about what sets her content apart, the creative process, and what led her to expand her platform. Plus, she reveals her favorite cruise port, go-to ship restaurant, and what exciting plans are on the...
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Behind the Scenes with Professor Melissa
The Casino Business Podcast
In this exciting interview, URComped CEO, Craig Shacklett sits down with Melissa Newman, AKA 'Professor Melissa,' to go behind the scenes of this cruise content creator. We dive into her journey—from what she was doing before launching her channel to the moment she decided to share her perspective with the world. Known for her viral and sometimes controversial videos, Professor Melissa opens up about what sets her content apart, the creative process, and what led her to expand her platform. Plus, she reveals her favorite cruise port, go-to ship restaurant, and what exciting plans are on the...
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Modernizing the Floor: Implementing New Systems in Today's Casinos with James O'Kimosh & Juan Romero
The Casino Business Podcast
In this insightful interview, Craig Shacklett, CEO of URComped, sits down with Juan Romero, CEO of Volante Software, and James O'Kimosh, Senior Slot Director at Desert Diamond Casinos & Entertainment, to discuss the challenges and strategies behind implementing new systems in casinos. From identifying operational pain points to evaluating vendor solutions, this discussion covers how Desert Diamond approaches innovation—from budgeting and measuring ROI to team buy-in and successful rollouts. Juan and James offer a candid look at how collaboration, scale, and strategic decision-making play...
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Player Reactivation and Retention
The Casino Business Podcast
Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, joins URComped CEO Craig Shacklett to explore effective strategies for reactivating and retaining casino players. The discussion dives into key topics such as identifying inactive players, understanding why they disengage, and analyzing their responses. Sulima shares practical tactics for bringing players back, the best approaches to take once they return to the property, and how to ensure long-term retention. The conversation also touches on proactive methods for spotting players who are at risk of becoming inactive,...
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iGaming Player Development: Cocktails at the Tangiers
The Casino Business Podcast
Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," offers a unique perspective on player development within the rapidly growing iGaming space in this interview with URComped CEO, Craig Shacklett. Nick shares the differences between online and in-person gaming environments, the critical importance of building genuine relationships, and actionable insights for hosts looking to elevate their game. He also dives into the surprising power of vulnerability in sales, highlighting how authenticity can turn into a lasting connection. Topics Discussed: - Ippolito's recent...
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Margaritaville at Sea Casino- Players Club Loyalty Program and More!
The Casino Business Podcast
In this special interview, URComped CEO Craig Shacklett sits down with Vince Lentini, VP of Casino for Margaritaville at Sea, to uncover everything casino players need to know about sailing with this tropical-themed cruise line. Vince dives into the exciting details of the new Players Club loyalty program, including the exclusive Tide Rollers benefit, how players can qualify for offers, and how to book future casino cruises. The conversation also touches on what makes Margaritaville at Sea unique, new ship renovations, casino perks, sports betting, and more. If you're a casino player looking...
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From Dealer to Lifetime Achievement Winner: Dennis Conrad’s Journey
The Casino Business Podcast
Dennis Conrad, Lifetime Achievement Award winner in Casino Marketing and Founder of Raving Consulting, has spent over 5 decades impacting the industry with his innovative approach and keen business perception. In this interview with Craig Shacklett, URComped CEO, Conrad reflects on his journey- how he climbed the ranks, made pivotal career shifts, and built Raving Consulting. Dennis has always been driven by a passion for creating value and seizing new opportunities. He also shares insights on the power of networking, the importance of strong leadership, and more. As a Lifetime...
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Casino Innovators: 5 Card Pai Gow with Casino Gaming Development
The Casino Business Podcast
In this Casino Innovators interview, Angel Espino, Principal and Creative Director of Casino Gaming Development, sits down with URComped CEO, Craig Shacklett to discuss the world of casino game creation. Espino shares his journey into the industry, the secrets behind successful game ideas, and what it takes to develop a game that captures both players' interest and operators' approval. They dive into the key factors that make a field test successful, how gaming developers get paid, and the long-term vision for game innovation. Plus, Espino gives an in-depth explanation of his newest creation,...
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Casino Innovators: Marketing through Music with New Level Radio
The Casino Business Podcast
In this episode of Casino Innovators, we dive into the dynamic world where music meets marketing with Nathan Green, CEO and co-founder of New Level Radio. Specializing in customized music, messaging, and marketing for the gaming and hospitality industry, New Level Radio helps casinos curate a specialized atmosphere from their playlists and promotions. Nathan shares how he started the company, why New Level Radio stands out, the onboarding process, music licensing, and more with URComped CEO, Craig Shacklett Topics Discussed: - What does New Level Radio do - Why is gaming / hospitality the...
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Casino Innovators: Double 4 More Blackjack- Best New Table Game 2025
The Casino Business Podcast
Inventor of Double 4 More Blackjack, Zach Brownson, joins URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to talk about their new table game, which won 2025 Best New Table Game of the Year! In this engaging conversation, they explore the journey from concept to casino floor, diving into the inspiration behind Double 4 More Blackjack, the rigorous testing and mathematical calculations involved, and the challenges of bringing a new game to market. They also break down gameplay mechanics, dealer training, and what it takes to successfully pitch a new...
info_outlineJim Sulima, Director of Player Development at Rocky Gap Casino Resort, joins URComped CEO Craig Shacklett to explore effective strategies for reactivating and retaining casino players. The discussion dives into key topics such as identifying inactive players, understanding why they disengage, and analyzing their responses. Sulima shares practical tactics for bringing players back, the best approaches to take once they return to the property, and how to ensure long-term retention. The conversation also touches on proactive methods for spotting players who are at risk of becoming inactive, offering valuable guidance for operators aiming to maintain strong customer engagement.
Message Jim Sulima on LinkedIn to access the free course: https://www.linkedin.com/in/jimsulima/
Topics Discussed:
- Identifying inactive players
- Why do players become inactive
- Player responses
- How to bring inactive players back
- What should you do when inactive players return to property
- How do you retain inactive players after their return
- How do you find players who are soon to be 'inactive'
Learn more: https://trio360.vip/player-reactivation-and-retention-jim-sulima-interview-video/
Join iGaming Sports Betting VIP group: https://www.skool.com/igamingsports-betting-vip-2296