E139: Why an Ad-Tech Insider Says Ads Will Help Game Devs
Building Better Games
Level up your leadership: Is the video game industry being kept afloat by tech giants willingly lighting billions of dollars on fire—and what happens to your studio when the subsidy stops? In this episode, Ben sits down with Colan Neese, SVP of Gaming at Screen Engine/ASI and author of the Patch Notes newsletter, to deconstruct the shifting macroeconomic tectonic plates of gaming. They dive into the reality of platform economics, why Microsoft is losing an estimated 64 cents on every dollar invested in gaming, the likely rise of ad-supported models in the PC/console ecosystem, and the...
info_outline
E138: He Gambled His Last $500K on a Roblox Game!
Building Better Games
Level up your leadership: Does hyper-scaling your game studio actually destroy the soul of your product? When outside capital flooded into WonderWorks Studio following Roblox’s IPO, founder Zach Letter did what every investor screamed for: he scaled his three-person team to nearly 100 employees, built a massive physical studio, and hired a traditional AAA C-suite. The result was a toxic corporate culture, a mountain of high-maintenance work-for-hire contracts, and the near-death of their original IP. In this episode, Ben sits down with Zach Letter to deconstruct the grueling reality behind...
info_outline
E137: Why AAA's $200M Games Keep Failing
Building Better Games
Which of the 7 AAA mistakes are you struggling with? Find out here: Game budgets are skyrocketing to $200M+ while hit rates are actively going down. The games industry is spending more money than ever, on the biggest teams it has ever had, over the longest timelines in history, using a playbook that was out of date a decade ago. In this episode of Building Better Games, Benjamin Carcich breaks down the systemic flaws currently sinking AAA studios. You'll discover how shifting portfolio math has fundamentally changed the business and why relying on rigid project management over true human...
info_outline
E136: AI Won't Save Your Game, Here's What It Actually Does.
Building Better Games
Level up your leadership: What if the secret to leveraging AI in game development isn't about just writing code faster, but getting your team to be more rigorous before a single line is even written? In this episode of Building Better Games, Ben talks with Landon (CTO) and Jean-Eric (Product Lead/Producer/Tech Artist) from Believer. Together, they pull back the curtain on how agentic coding tools and custom internal bridges like Claireon didn't just accelerate their systems development from months to a single week—they completely flipped their production pipeline on its head. They dive deep...
info_outline
E135: Why Big Game Dev Plans Never Succeed
Building Better Games
Access the Calibration Test: When every team in your studio tells you they’re 80% confident in their timeline, why does the final project almost always miss its deadline? In this episode of Building Better Games, Benjamin Carcich exposes the mathematical trap that undermines and then wrecks well-planned game development projects. When multiple teams average their confidence instead of multiplying it, a studio's actual probability of shipping on time can plummet from a perceived 80% down to a brutal 1%. Ben breaks down why humans are naturally overconfident estimators, how dependencies...
info_outline
E134: Why "Don't Rock the Boat" Fails Game Dev Teams
Building Better Games
Level up your leadership: Is keeping your head down killing your game? Many game dev leads survive by following a simple, unwritten rule: don't rock the boat. But staying silent when you see a broken system isn't "playing it smart,” it’s dodging your responsibility. True leadership isn't about having a perfect record or a flawless game plan; it’s about having the courage to stand in the public square, plant a flag, and risk being wrong for the sake of your team. In this episode, Benjamin Carcich breaks down the uncomfortable reality of what it actually means to lead in an agency-based...
info_outline
E133: Everyone Said Dispatch Would Fail. 4 Million Players Disagree.
Building Better Games
Level up your leadership: Can you defy the industry experts by refusing to compromise on your creative vision? When the entire gaming industry declares a genre dead and claims nobody is buying narrative-driven games anymore, most studios pack up and pivot. But the team at Adhoc Studio did the exact opposite; they stuck to their guns, bet on their passion, and shattered every single expectation. Their debut game, Dispatch, blew past the skeptics to achieve a 97% overwhelmingly positive rating on Steam and over four million copies sold worldwide. Bridging the gap between two fiercely distinct...
info_outline
E132: Why Helping Every Team Is Making Your Game Studio Worse
Building Better Games
Level up your leadership: Is your calendar a graveyard of back-to-back “team rituals” for 4 different orgs while your actual strategic work gathers dust When you are a game dev leader straddling multiple layers of a studio, it is incredibly easy to fall into the "comfort trap" of doing what you already know how to do: running local team meetings, fixing immediate processes, and trying to play hero for every unstaffed team underneath you. But when you try to be everything to everyone, you aren't actually helping—you are stretching yourself to a breaking point and starving your...
info_outline
E131: The Efficiency Trap That’s Killing Your Game
Building Better Games
Level up your leadership: Are you running your game studio fast, or are you actually moving it forward? In this episode, we break down one of the most destructive traps in modern game development: confusing efficiency with effectiveness. It’s incredibly easy to measure velocity, count assets, or point to a rising graph on your screen. But if your team is flawlessly hitting its milestones and the game still isn't any fun to play, your chosen metrics are a farce. We explore why game dev is uniquely unsuited for pure manufacturing efficiency, how localized optimizations choke your pipelines,...
info_outline
E130: Why Releasing More Often Actually Takes Less Time
Building Better Games
Level up your leadership: Is your release schedule a desperate race or a smooth commute? If every quarterly milestone feels like chaos and stress, you don’t have a talent problem, you have a Bus Problem. In this episode, Ben explores "The Bus Problem," a concept inspired by the unpredictable transit systems of Egypt 20+ years ago versus the reliable cadences of the London subway. He breaks down why infrequent milestones actually create more work and higher stakes, and explains why the counterintuitive secret to a calmer studio is actually releasing more often. What you’ll learn in this...
info_outlineIf you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: https://forms.gle/nqRTUvgFrtdYuCbr6
Are we chasing unicorns into a graveyard, or is the "Black Hole" game the only way to survive 2026?
The math of game development is no longer adding up. As budgets soar into the hundreds of millions, the traditional "hit-driven" model is reaching a breaking point, forcing studios to choose between low-risk IP or the near-impossible gamble of creating the next "forever game."
In this episode, Ben sits down with Andrew Brownell, a veteran Game Director at Netflix with a pedigree spanning Blizzard’s Warcraft III, Riot’s League of Legends, and massive mobile strategy titles. Andrew pulls back the curtain on the "bleak" reality of modern development costs, the rise of hyper-efficient global competition, and how his own children's gaming habits have completely upended his philosophy on game design.
What You'll Learn in This Episode
- Why a 4x return on a $200M blockbuster is now considered a dangerous gamble.
- How titles like Fortnite and Roblox act as "attention monopolies" that leave only 15% of the market for everyone else.
- Why it’s becoming increasingly difficult to justify US-based development costs against global talent pools.
- How the next generation of gamers—who have never known boredom—is forcing a total rethink of game mastery and strategy.
- The reason we are seeing a flood of Marvel and Star Wars games, and why even "hits" like Hogwarts Legacy are changing the investment landscape .
Learn More About Our Guest:
🔗 LinkedIn: https://www.linkedin.com/in/ahbrownell/
🔗 Facebook: https://www.facebook.com/ahbrownell/
🔗 Twitter: https://x.com/ahbrownell
🔗 ContactOut: https://contactout.com/Andrew-Brownell-3180561
🔗 Netflix LinkedIn: https://www.linkedin.com/company/netflix/
🔗 Netflix Games YouTube: @NetflixGames
Notable game studios our guest has worked with:
🔗 @riotgames
🔗 @Blizzard
Connect with us:
🔗Ben’s LinkedIn: https://www.linkedin.com/in/benjamin-carcich/
🔗BBG’s LinkedIn: https://www.linkedin.com/company/building-better-games/
🔗Instagram: https://www.instagram.com/buildingbettergames/#
🔗Website: https://www.buildingbettergames.gg
🔗YouTube: https://www.youtube.com/channel/UCZpMT-dUwQR-R4Mb4uub6Sw
If you want me to help producers or studios build better games through effective systems and leadership, you can reach me at: info@valarinconsulting.com
#GameDev #GamingIndustry #LiveService #IndieDev #VideoGameBusiness