Understanding how to monetizing CTV
The Video Insiders Podcast
Earlier this year Carlos got to travel to Denver, Co. to attend Stream TV, a conference focussed on the world of OTT and FAST channels. Denis and Carlos discuss about the experience and what insights were gathered from the experience. Notables: Changes to the YouTube Partner Program: “Starting today, eligible creators will begin to be able to apply to YPP earlier - once they’ve met a threshold of 500 subscribers, 3 public uploads in the last 90 days, and either 3000 watch hours in the past year or 3M Shorts views in the last 90 days. These new partners will unlock access to fan...
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Crash Course on What Is CTV (Connected TV)?
The Video Insiders Podcast
We're back after a no so long hiatus between episodes. Let's talk CTV! What is CTV you ask? Some call it Connected TV, but most just call it TV nowadays. Did you know that YouTube is the leader in CTV? Crazy huh? In this episode, Denis schools Carlos on the CTV landscape and Carlos pretends he knows something. We also discuss, what this means for online video creators and more. Join us and then complain online that we know nothing! Link dump:
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The Impact of YouTube Shorts, Denis joins the podcast
The Video Insiders Podcast
You are not imagining things, this is a new episode of VIP that is hitting your podcast feed! After a long hiatus, VIP returns with some changes. Denis Crushell joins the show to regularly co-host with Carlos Pacheco. We are taking baby steps with the show, we might change the name but our current focus is to make sure we get back on a regular upload schedule. As we publish the first episode of this "reboot" the YouTube creator space is going through changes (when isn't it?) as YouTube Shorts is posing a real threat to TikTok's vertical video dominance and monetization of Shorts on...
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Understanding the YouTube Algorithm in 2021
The Video Insiders Podcast
Carlos sits down with Jonathan Weilbaecher SVP. Strategy & Audience Development at Little Monster Media Co. to discuss YouTube's evolution, the Algorithm, YouTube Shorts and finally Jonathan’s predictions about the direction creators and YouTube are taking in the not too distant future.
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Does YouTube Cannibalize Your Other Revenues?
The Video Insiders Podcast
Tom is excited to have a new operations assistant helping him with his backlog. Carlos is busy assisting clients with their Amazon distribution while reassuring other clients about the lower January views.
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Hashbrowns - YouTube Hashtags and Clubhouse
The Video Insiders Podcast
Happy New Year! What's new? Carlos went from condo living to a big home in rural Quebec, rarely goes outside and is looking at pickup trucks. Tom is managing a full workload and homeschooling due to the lockdown in the UK. Tom celebrates 10 years working on YouTube, Carlos is in his 9th!
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2020 Retrospective & 2021 Predictions
The Video Insiders Podcast
It’s December! We made it! 2020 has been a year like no other. Tom gears up for a hectic holiday work schedule. The house is decorated and the radio is playing Christmas music 24/7. Carlos is surrounded by boxes as he gets ready for the big move!
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VidSummit 2020 Recap
The Video Insiders Podcast
Tom is so busy he’s hired minions to do his tasks. Carlos is ready to leave the city. Vid Summit 2020 was different being 100% virtual but delivered great value! Tom gave a live talk about increasing your monetization on youtube using the assets you already have.
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Quibi Down
The Video Insiders Podcast
Tom’s in strict lockdown. Carlos is moving from the city to rural Quebec. Quibi, the short-form video platform is shut down after billions invested. The boys take a deep dive and pick apart why they think it was doomed to fail.
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Down With OTT
The Video Insiders Podcast
Tom is swamped and needs help with the nitty-gritty of his OTT Distribution, What is OTT? What platforms are available? Where do I start? How do you get your content on there? What do you need to get on there? The boys sit down and answer those questions and more.
info_outlineHello video insiders! Hoping that you're keeping safe and sane. Like many of you, we’re just keeping on, keeping on doing our work, plugging away during these quarantine times.
This week we welcome James Creech from Paladin Software as our first ever 3 people real-time interview.
James is the co-founder & CEO of Paladin Software, the essential influencer marketing platform for agencies and media companies. Prior to Paladin, James served as SVP, Growth of Bent Pixels, where he led the company's strategy, sales, and business development efforts.
James was employee number 5 at Channel Factory where he helped grow the video ad tech company to 40+ employees. He’s also worked with Blizzard Entertainment’s Global Planning & Support team on project management, process improvement, and globalization initiatives.
James is a fellow podcaster, actually one of the OG in the online video ecosystem with the All Things Video podcast.
Join us as we discuss James’ career from hosting All Things Video, Channel Factore, and Paladin Software.
- How Paladin is different from the competition in the influencer marketing space.
- James’ view on the current state of influencer marketing.
- What’s changed in the landscape for online influencers.
- James’ take on influencer video platforms to watch. Is Instagram on the way out?
- What to expect in regards to direct monetization on social video platforms.
- His thoughts on the history and current state of YouTube multi-channel networks.
..and his new venture, Measure Studio which is a beautiful analytics tool for Facebook, YouTube, and Instagram that's an affordable solution for independent online creators and influencers.
Show Notes:
- Measure.Studios Social video analytics
- Paladin Software
- All Things Video Podcast
- James Creech on Linkedin
**The Video Insiders Podcast is available on all major podcast players. Visit [VideoInsiders.fm](https://videoinsiders.fm) here and subscribe.
Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels.
Click here for a special offer for Video Insider listeners.
Follow us on Twitter. Tom is @channel_fuel and Carlos is @carlospache_co](https://twitter.com/carlospache_co).
If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com
Podcast Music by Planets Collide and podcast editing by Joe Pacheco