EP30: Clubhouse Clubs with Randi Zuckerberg
Video Marketing For Business Podcast
Release Date: 04/20/2021
EP52: What is Micro-Content? And How to Repurpose it.
Video Marketing For Business Podcast
What is Micro-Content? And How to Repurpose it. Looking to expand your reach and engage with different industries and audiences? Micro-content is a fantastic way to do it! In this video, we'll show you how to repurpose your podcast into TikTok videos, YouTube shorts, meta stories, and Instagram reels. To get started, consider these three things. First, make sure your micro-content is educational and provides valuable, teachable moments for your audience. Second, provide value by selecting relevant, enjoyable points from your repurposed podcast to capture your audience's attention. And third,...
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EP51: How to Repurpose Your Podcast to Create Engaging Posts
Video Marketing For Business Podcast
How to Repurpose Your Podcast to Create Engaging Posts Looking to create engaging social media posts that resonate with your audience? In this video, we'll show you how to repurpose your podcast into graphics for social media. First, transcribe your podcast episode using tools like Rev or Otter.ai. Next, review the copy and highlight the most thought-provoking, educational, or inspirational areas. Then, using graphic design apps like Canva, you can quickly create compelling graphics, including quotes, tips, and thumbnails that pop, or ask questions to create a unique polling experience for...
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EP50: How to Repurpose Your Podcast to an Email Campaign
Video Marketing For Business Podcast
How to Repurpose Your Podcast to an Email Campaign Are you looking for a way to expand your reach and connect with your audience through written communication? In this podcast, Tamara will discuss how to turn your podcast into an email campaign that will engage and inform your subscribers. By following these simple steps, you can create an effective email campaign that will keep your subscribers engaged and informed about your brand or business. Don't miss out on the opportunity to connect with your audience through the power of the written word. Watch this video and learn how to turn your...
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EP49: Maximize the Usefulness of Your Podcast Transcripts
Video Marketing For Business Podcast
Maximize the Usefulness of Your Podcast Transcripts | Turn to Blog Are you using your podcast to its fullest potential? If you have a blog or want to start one, using your podcast transcription to create blog posts can be a powerful way to reach your audience. In this video, we'll go through some options to get you started. First, transcribe the podcast episode of your choice using tools like Trint, Otteri.ai, or rev.com. Second, skim through the transcription and pay attention to the most vital points of the episode. Include the juicy bullet points that your listeners will want to...
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EP48: Instagram Recommendations
Video Marketing For Business Podcast
INSTAGRAM RECOMMENDATIONS There are five things right now that you can do to level up your Instagram and be an engagement-worthy account for your ideal customers. Key points covered in this episode: ✔️ First, don't violate IG's guidelines because that won't get you anywhere. Trust me on that. ✔️ Post original content. Are you fun and witty? Show it. Are you professional and passionate about what you do? Show it. If you have something you want to try, do it. You won't know unless you try it and see how it turns out. ✔️ Post Reels. Images do not work right now, as reels are...
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EP47: Why Avoid Engagement Groups
Video Marketing For Business Podcast
Why Avoid Engagement Groups While we all want greater attention on our social media platforms, joining "pods" for mutual engagement with other members' posts can be very tempting. This system can do you and your business good — until it DOESN'T. ✖️✖️✖️ Key points covered in this episode: ✔️Avoid creating and joining engagement groups. Social media marketers need engagement and can surely use the help of others. Hence the advent of engagement groups. I've seen many colleagues do this on Facebook, Instagram, and LinkedIn, supporting each other, commenting on 20-30x posts,...
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EP46: Don't Delete Reels
Video Marketing For Business Podcast
They say photos are dead, and Reels are the only thing that gets seen. Putting more content out as short, entertaining videos on Instagram has become more competitive. Seeing a few views after posting, it can get tempting to delete it— but I tell you, DON'T! Key points covered in this episode: ✔️Don't ever delete your REEL! Don't ever delete your Reel unless the text is unreadable or your audio is unlistenable. This is a piece of essential and sound advice for anyone trying to build an IG following. You don't want to start deleting stats or engagement reach just because a video is...
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EP45: Women in NFTs with Lee Richter
Video Marketing For Business Podcast
Women in NFTs with Lee Richter Only 6% of women in America own cryptocurrency, which speaks volumes about how many of us are still controlled by fear and lack of information in getting started in such a unique and fantastic space with blockchain technology. Business visionary and dynamic innovator Lee Richter has made her life's mission to come in and help provide the step-by-step to help women achieve financial independence. Tune in to learn more: Women in NFTs with Lee Richter. ▶️ Key points covered in this episode: ✔️How are you dipping your toe in the NFT waters? Are you...
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EP44: Interactive Content in 2022
Video Marketing For Business Podcast
In 2022, interactive content will be the biggest thing. Our audience craves human connection now more than ever. We must take this at the forefront in strategizing how we bring our brands closer to those we need to serve by maximizing the trends and creating an interactive experience via social media. Key points covered in this episode: ✔️ Engage with POLLS. People like to click on the YES and NO options. What's unique about it now is you can create those polls and put different words in there that get them thinking or reacting to a particular question. Whether it's with your...
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EP43: Besting Podcast Hosting Platforms
Video Marketing For Business Podcast
Besting Podcast Hosting Platforms If you think you're already missing out on starting your own podcast, the good news is the industry is just getting started! Don't let 2022 pass you by without launching your show, building your audience and effectively monetizing your unique skill sets. Do what the pros do and maximize the benefit of using your blog's features with a reliable podcast hosting plugin to grow your reach. In this episode of Video Marketing for Business, let's talk about the Best Podcast Hosting Platforms and how you can get started. ▶️ Key points covered in this episode:...
info_outlineClubhouse Clubs | Randi Zuckerberg
If you're on Clubhouse, I'm sure you've heard of the Club feature recently just opened up to everyone! People are definitely buzzing about the new aspect of starting a club in this fast-growing audio chat app. In this episode, learn how to leverage clubs in Clubhouse and know when to start one if you are looking for business success and building your personal brand. Or think about if YOU should really start a Club, is it for you?
Key takeaways:
✅ Understand that if you're going to start a club, you need to make sure that it's vibrant and bustling. If you went to an actual conference and all of the rooms were empty, except for one room, that's probably NOT a conference you would want to go to, right?
✅ How much time do you want to commit to this app? Are you consistent? If you don't have the time, the energy, or the bandwidth to do that, don't start a club, and leverage other communities that resonate.
✅ Think about the audience you're serving and the overall mission in impacting and inspiring other people with your content. Joining other people's clubs allows you to help share-worthy causes and create an experience for other people too.
✅ It takes a lot of work to build a community from scratch. It might be worth it for some businesses to do that. Still, for most of us, you're much better off leveraging someone else's community by joining other people's clubs. It is just like being a keynote speaker, it is much easier to go speak at someone else's event than put on your own, there is so much time, thought, money, and effort that goes into hosting your own event. I know this very well, especially after hosting seven big events now!
About Randi:
Randi likes to call herself "a professional mom to entrepreneurs." She believes in the importance of nurturing startups and entrepreneurs. As a woman in business, she believes that we need more female and diverse founders to shift the world.
Connect with Randi - This is a must!
Clubhouse: Follow @randi & join her Clubhouse clubs below Likable Business and Behind the Curtain
Instagram:
https://www.instagram.com/randizuckerberg/
LinkedIn: https://www.linkedin.com/in/randizuckerberg
Facebook: https://www.facebook.com/randizberg
Twitter: https://twitter.com/randizuckerberg