Video Marketing For Business Podcast

From Hulu, Netflix, YouTube, TikTok, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives. Each Tuesday, join Tamara Thompson, an award-winning video director, and marketer, as she talks about how to effectively leverage video marketing in your business to broadcast your authority and build business relationships that matter.

EP52: What is Micro-Content? And How to Repurpose it. 04/11/2023

EP51: How to Repurpose Your Podcast to Create Engaging Posts 04/04/2023

EP50: How to Repurpose Your Podcast to an Email Campaign 03/28/2023

EP49: Maximize the Usefulness of Your Podcast Transcripts 03/22/2023

EP48: Instagram Recommendations 10/11/2022

EP48: Instagram Recommendations INSTAGRAM RECOMMENDATIONS There are five things right now that you can do to level up your Instagram and be an engagement-worthy account for your ideal customers. Key points covered in this episode: ✔️ First, don't violate IG's guidelines because that won't get you anywhere. Trust me on that. ✔️ Post original content. Are you fun and witty? Show it. Are you professional and passionate about what you do? Show it. If you have something you want to try, do it. You won't know unless you try it and see how it turns out. ✔️ Post Reels. Images do not work right now, as reels are being promoted repeatedly. Currently, that is all that is being recommended. Double down on the creation of your Reels. ✔️ Are you grasping what to write and say in your videos and photos for Instagram? 🤔 The K.I.S.S. is still the way to go — Keep It Short and Simple! Make your Reels under 90 seconds, so it meets the standards. Catchy, funny, and creative content are the ones that help build rapport with people and achieve new viewership faster. ✔️Use keywords. I'm a big optimization geek, and I've seen keywords work wonders for our clients. Use these searchable words in your username, bio, and posts. Use these tips to grow your business and brand on Instagram right now. ———————————————————————— At Broadcast Your Authority, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, and YouTube and build omnipresence across all social media networks. We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets, and more for your Podcast. All for the cost of an experienced employee. We help you build visibility, credibility, authority, and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles, and more to maximize your Podcast everywhere! All you do is press record, and we do the rest. Book your discovery call today at #instagramrecommendations #instagramtips #instagram #podcast /episode/index/show/videomarketingforbusiness/id/24647166

EP47: Why Avoid Engagement Groups 10/01/2022

EP47: Why Avoid Engagement Groups Why Avoid Engagement Groups While we all want greater attention on our social media platforms, joining "pods" for mutual engagement with other members' posts can be very tempting. This system can do you and your business good — until it DOESN'T. ✖️✖️✖️ Key points covered in this episode: ✔️Avoid creating and joining engagement groups. Social media marketers need engagement and can surely use the help of others. Hence the advent of engagement groups. I've seen many colleagues do this on Facebook, Instagram, and LinkedIn, supporting each other, commenting on 20-30x posts, and even more. You may think this is a great idea, but if it's just your friends, colleagues, or supporters commenting, this can actually hurt you over time. ✔️ Get your ideal people and potential customers to see your posts. Platforms have gotten more intelligent regarding inauthentic engagement among users. First, you'll see a spike in the group of people helping support your post and think it's working. Over time, getting engagement from these business owners conditions the algorithm to serve your content to them rather than your ideal audience. Accounts that use these systemic engagement methods, repeatedly commenting and liking similar posts, can get disabled or shut down. Spammy practices aren't the way to go. Do you want to risk this for your business? So remember, be original, creative, and consistent; this will help over time versus "faking it until you make it." —————————————————— At Broadcast Your Authority, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, and YouTube, and build omnipresence across all social media networks. We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets, and more for your Podcast. All for the cost of an experienced employee. We help you build visibility, credibility, authority, and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles, and more to maximize your Podcast everywhere! All you do is press record, and we do the rest. Book your discovery call today at /episode/index/show/videomarketingforbusiness/id/24551286

EP46: Don't Delete Reels 09/27/2022

EP46: Don't Delete Reels They say photos are dead, and Reels are the only thing that gets seen. Putting more content out as short, entertaining videos on Instagram has become more competitive. Seeing a few views after posting, it can get tempting to delete it— but I tell you, DON'T! Key points covered in this episode: ✔️Don't ever delete your REEL! Don't ever delete your Reel unless the text is unreadable or your audio is unlistenable. This is a piece of essential and sound advice for anyone trying to build an IG following. You don't want to start deleting stats or engagement reach just because a video is underperforming. Show Instagram that you're consistent with your posts and fight the urge to send them to the trash. ✔️ Even one viewer is one accomplishment you've helped somebody in the world. Your content is meant to help others. Even if you've only had one viewer to start, that is already an accomplishment of the work that you've set out to do. Don't get down on yourself when you don't see results right away. Start to build results with that one person, and you're definitely going to get more over time. —————————————————— At Broadcast Your Authority, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, and YouTube, and build omnipresence across all social media networks. We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets, and more for your Podcast. All for the cost of an experienced employee. We help you build visibility, credibility, authority, and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles, and more to maximize your Podcast everywhere! All you do is press record, and we do the rest. Book your discovery call today at /episode/index/show/videomarketingforbusiness/id/24434649

EP45: Women in NFTs with Lee Richter 09/21/2022

EP45: Women in NFTs with Lee Richter Women in NFTs with Lee Richter Only 6% of women in America own cryptocurrency, which speaks volumes about how many of us are still controlled by fear and lack of information in getting started in such a unique and fantastic space with blockchain technology. Business visionary and dynamic innovator Lee Richter has made her life's mission to come in and help provide the step-by-step to help women achieve financial independence. Tune in to learn more: Women in NFTs with Lee Richter. ▶️ Key points covered in this episode: ✔️How are you dipping your toe in the NFT waters? Are you buying and selling? Are you creating and consuming? Are you collecting? Wherever you are and would want to be in this journey into NFTs, there are different ways to participate and discover your own opportunities for a breakthrough. ✔️When you surround yourself with action takers, it multiplies. To succeed in the crypto and NFT world, overcome fear, stay curious, and have fun on the journey. It also pays to be in proximity to the right people. When you find the ones you connect with, they also inspire you to take action and help support you. ✔️With crypto and NFTs, there's so much opportunity happening, and you can't be afraid to lose. Any experienced buyer, seller, or trader can tell you that they too started small and gradually worked their way to earning more by studying strategies around the space. ✔️NFTs bring you closer to the artist. In choosing the best NFTs, one way is to look for those QR codes. Use your phone and learn more about the artists and the launch. Get inquisitive, open it up, and get to know who is behind that project. ✔️The best way to make your NFT experience profitable and enjoyable. Women will find valuable connections here and meet other moms and careerwomen who will hold your hand as you make your mark in this space. Start now and discover many inspiring females that show us that we have what it takes to make it big in the crypto and NFT world. Want to Market Your Podcast effectively with a complete done-for-you premium hub working for you 24/7? All you do is press record, and we do the rest. Let us help you get structured, optimized & omnipresent. /episode/index/show/videomarketingforbusiness/id/24447405

EP44: Interactive Content in 2022 03/14/2022

EP44: Interactive Content in 2022 In 2022, interactive content will be the biggest thing. Our audience craves human connection now more than ever. We must take this at the forefront in strategizing how we bring our brands closer to those we need to serve by maximizing the trends and creating an interactive experience via social media. Key points covered in this episode: ✔️ Engage with POLLS. People like to click on the YES and NO options. What's unique about it now is you can create those polls and put different words in there that get them thinking or reacting to a particular question. Whether it's with your LinkedIn, Facebook or Instagram, get your polls in there so that you get people's attention instead of having them just skip through your Stories. ✔️ Engage with clickable CTAs. You don't just need a smart call to action to let your audience learn more about your content. Instead, use an actual link to guide them back to that YouTube video or podcast from your social media platforms. So what's unique about the clickable links now in those platforms is that you can edit the captions on the link itself. Change the verbiage there, so they know exactly why they need to go where you're sending them. ✔️ Engage with Q&As. Q&A has been around for years, and they're not going anywhere because people always have questions and love getting answers. As the expert and authority in your niche, why not do it more often? Do away with the traditional styles of reaching out because interactive content requiring input from people keeps them excited, curious and even intrigued. ✔️ Engage with QUIZZES. This is a great way to gain interactive activity and grasp data-driven ideas and content directly from people. You can send quizzes out in email campaigns or link these in your Stories and actual posts where they can click the link to fill out the survey or quiz—if you couple this with giveaways and incentives, you will see a higher percentage of engagement and interaction. ———————————————————— Want to Launch Your Podcast in 30 Days or Less? Don't know where to start? Let us help you get structured & started! /episode/index/show/videomarketingforbusiness/id/22434410

EP43: Besting Podcast Hosting Platforms 03/01/2022

EP43: Besting Podcast Hosting Platforms Besting Podcast Hosting Platforms If you think you're already missing out on starting your own podcast, the good news is the industry is just getting started! Don't let 2022 pass you by without launching your show, building your audience and effectively monetizing your unique skill sets. Do what the pros do and maximize the benefit of using your blog's features with a reliable podcast hosting plugin to grow your reach. In this episode of Video Marketing for Business, let's talk about the Best Podcast Hosting Platforms and how you can get started. ▶️ Key points covered in this episode: ✔️ Libsyn is running with the competition in the space and up levelling the game. I highly recommend Libsyn as the best podcasting hosting platform for those specifically looking to host their own RSS feeds. We've been using Libsyn for most of our clients — they are experts in their fields who are starting their shows from scratch. We host multiple podcasts for them every month, and it's been a great resource and tool for us. ✔️ There are exciting developments with the new Libsyn 5 that will benefit wherever you are in your podcasting journey! From publishing, tracking your stats and customizing colors for your podcast player are just a few of the new features of the Libsyn interface. ✔️ Branding is key, so you want to stay on-brand with your podcast too. The new Libsyn features more customization for you and your podcasts. You can configure a better-looking podcast player with smart color matching, helping you stay on-brand. ✔️ Podcast host Megaphone allows you to log in and host multiple accounts in one spot and keep those consistent stats as well. One of our clients we work with hosts multiple series and podcasts, and we create podcast series for him every quarter. He does 12 video series and has launched over 40 plus podcasts. He uses Megaphone as the best choice. ✔️ Blubrry hosting with PowerPress is the publishing plug-in you go in with WordPress. That might not necessarily be the approach you go with if you don't want to push it out as a blog, but if that interests you, you can look into Blubrry. ✔️ Podbean is another user-friendly platform that you can also utilize to create your personal RSS feed. It's a good option that's very similar to Libsyn, but now that they just launched Libsyn 5, you have all of those other additional cool things to work with. ————————————————————————— Want to Launch Your Podcast in 30 Days or Less? Don't know where to start? Let us help you get structured & started! https://broadcastyourauthority.com/ /episode/index/show/videomarketingforbusiness/id/22299734

EP42: How Long Should My Podcast Be? 02/15/2022

EP42: How Long Should My Podcast Be? When was the last time you listened to a podcast or watched a YouTube video? What parts of that particular show inspired or moved you? Or did you find yourself skipping through the whole thing because it was tedious or too long? When it comes to creating your own, learn how to start and improve your audience retention and watch time and ensure that you put out content that is valuable as it is entertaining. Key points covered in this episode: ✔️ You have a great guest coming in to talk about a relevant topic, and you've already informed them that the episode will be a maximum of 30 minutes. The conversation gets deep, and suddenly, it's already an hour! Shows are supposed to be fun, inspiring, and valuable, but creators often forget to watch that length of time. ✔️ How long should your videos be in 2022? There are certainly a lot of factors for you to discover the right answer for yourself and your channel that will depend on your content and your audience. Maybe you are into creating educational podcasts or quick tips placed on YouTube that can be repurposed into an audio podcast — a show that is five to 10 minutes long would be a great length. ✔️As creators and hosts, it is our job to get interviews and stories with many golden nuggets within the show. But really, it can't be inspiring and effective if you don't strategize how to deliver the topics, create a structure and watch the length of time. ✔️Consider the length of your conversational and interview podcasts. I always recommend 20 to 30 minutes max on the interview to our clients. Have a structure and have the host talk to the guest about three things within that topic. In that way, you keep it focused and direct to the point. ✔️ If you are repurposing a podcast onto YouTube, I do not suggest going over 30 minutes, especially for those conversational and interview podcasts. Unless you have a huge following, more people are prone to watch that and binge listen to your podcast even at a longer length. Want to Launch Your Podcast in 30 Days or Less? Don't know where to start? Let us help you get structured & started! /episode/index/show/videomarketingforbusiness/id/22141742

EP41: What's Holding You Back From Starting a Podcast? 01/27/2022

EP41: What's Holding You Back From Starting a Podcast? Have you considered starting a podcast, but maybe you doubt yourself, your wheels are spinning, and you're not sure where to start? One of the biggest things I discovered in working with entrepreneurs and building a media agency is that the most outstanding people often hinder themselves from delivering their message to the world. You know you have the authority and expertise in your field. And when you're super passionate about something, why not share it because there are more opportunities to be found? Key points covered in this episode: ✔️ People hold back from getting themselves out there because "it's too technical." Do you believe you still can't launch your show because you're not tech-savvy enough? Let me tell you right away: that's OK. There are different programs and apps to help you, and we can walk you through that, too, because once you get that camera or podcasting confidence, you can really step into it. And once you record that first video, it's so much easier. ✔️People feel they need extra equipment, software or tools. Should I use Zoom? Should I use Riverside? Do I use a Logitech webcam? Do I use a Canon vlogging camera? Do I use a DSLR? Do I need a professional mic? There's so much vast information across the internet that tells you to have MORE than what you actually need and prevents you from getting started. People like myself are there to help people like you figure out those tools to get that set up, so you feel comfortable before you push the record button. ✔️ People fear not knowing how to distribute their podcasts. So many hosting providers can do that for you. The cool thing about the platform we use is the opportunity to utilize multiple podcasts back in the back end without logging into multiple accounts. Having a team or outsourcing it to the experts to help you relieve so much stress in the long run. ✔️ People don't know what to talk about. You might already have a great name idea and want to cater to an audience, but now what? What are your content ideas? Specifying down on your niche and what you're truly passionate about and focusing on content that's being more searched than the content that's being less searched will guide you to go out there confidently. ✔️ People feeling the imposter syndrome. If you feel not good enough, don't speak well enough or look good enough on camera -- we all go through it. You will overcome, and when you release that first episode and get support behind it, whether it's one or one million downloads, you know you're truly reaching somebody. And that's where you have to start. You have to start with inspiring people, stepping out of your comfort zone, and getting a little out of that imposter syndrome. Remember, the more you share from the heart and impart your passion, purpose, and expertise, the more people will flock to you and your channel. ————————————————————————— Loved this episode? Let's have your audience binging on your content like it's Netflix on a Saturday night! Check out /episode/index/show/videomarketingforbusiness/id/21922481