EP41: What's Holding You Back From Starting a Podcast?
Video Marketing For Business Podcast
Release Date: 01/27/2022
Video Marketing For Business Podcast
What is Micro-Content? And How to Repurpose it. Looking to expand your reach and engage with different industries and audiences? Micro-content is a fantastic way to do it! In this video, we'll show you how to repurpose your podcast into TikTok videos, YouTube shorts, meta stories, and Instagram reels. To get started, consider these three things. First, make sure your micro-content is educational and provides valuable, teachable moments for your audience. Second, provide value by selecting relevant, enjoyable points from your repurposed podcast to capture your audience's attention. And third,...
info_outline EP51: How to Repurpose Your Podcast to Create Engaging PostsVideo Marketing For Business Podcast
How to Repurpose Your Podcast to Create Engaging Posts Looking to create engaging social media posts that resonate with your audience? In this video, we'll show you how to repurpose your podcast into graphics for social media. First, transcribe your podcast episode using tools like Rev or Otter.ai. Next, review the copy and highlight the most thought-provoking, educational, or inspirational areas. Then, using graphic design apps like Canva, you can quickly create compelling graphics, including quotes, tips, and thumbnails that pop, or ask questions to create a unique polling experience for...
info_outline EP50: How to Repurpose Your Podcast to an Email CampaignVideo Marketing For Business Podcast
How to Repurpose Your Podcast to an Email Campaign Are you looking for a way to expand your reach and connect with your audience through written communication? In this podcast, Tamara will discuss how to turn your podcast into an email campaign that will engage and inform your subscribers. By following these simple steps, you can create an effective email campaign that will keep your subscribers engaged and informed about your brand or business. Don't miss out on the opportunity to connect with your audience through the power of the written word. Watch this video and learn how to turn your...
info_outline EP49: Maximize the Usefulness of Your Podcast TranscriptsVideo Marketing For Business Podcast
Maximize the Usefulness of Your Podcast Transcripts | Turn to Blog Are you using your podcast to its fullest potential? If you have a blog or want to start one, using your podcast transcription to create blog posts can be a powerful way to reach your audience. In this video, we'll go through some options to get you started. First, transcribe the podcast episode of your choice using tools like Trint, Otteri.ai, or rev.com. Second, skim through the transcription and pay attention to the most vital points of the episode. Include the juicy bullet points that your listeners will want to...
info_outline EP48: Instagram RecommendationsVideo Marketing For Business Podcast
INSTAGRAM RECOMMENDATIONS There are five things right now that you can do to level up your Instagram and be an engagement-worthy account for your ideal customers. Key points covered in this episode: ✔️ First, don't violate IG's guidelines because that won't get you anywhere. Trust me on that. ✔️ Post original content. Are you fun and witty? Show it. Are you professional and passionate about what you do? Show it. If you have something you want to try, do it. You won't know unless you try it and see how it turns out. ✔️ Post Reels. Images do not work right now, as reels are...
info_outline EP47: Why Avoid Engagement GroupsVideo Marketing For Business Podcast
Why Avoid Engagement Groups While we all want greater attention on our social media platforms, joining "pods" for mutual engagement with other members' posts can be very tempting. This system can do you and your business good — until it DOESN'T. ✖️✖️✖️ Key points covered in this episode: ✔️Avoid creating and joining engagement groups. Social media marketers need engagement and can surely use the help of others. Hence the advent of engagement groups. I've seen many colleagues do this on Facebook, Instagram, and LinkedIn, supporting each other, commenting on 20-30x posts,...
info_outline EP46: Don't Delete ReelsVideo Marketing For Business Podcast
They say photos are dead, and Reels are the only thing that gets seen. Putting more content out as short, entertaining videos on Instagram has become more competitive. Seeing a few views after posting, it can get tempting to delete it— but I tell you, DON'T! Key points covered in this episode: ✔️Don't ever delete your REEL! Don't ever delete your Reel unless the text is unreadable or your audio is unlistenable. This is a piece of essential and sound advice for anyone trying to build an IG following. You don't want to start deleting stats or engagement reach just because a video is...
info_outline EP45: Women in NFTs with Lee RichterVideo Marketing For Business Podcast
Women in NFTs with Lee Richter Only 6% of women in America own cryptocurrency, which speaks volumes about how many of us are still controlled by fear and lack of information in getting started in such a unique and fantastic space with blockchain technology. Business visionary and dynamic innovator Lee Richter has made her life's mission to come in and help provide the step-by-step to help women achieve financial independence. Tune in to learn more: Women in NFTs with Lee Richter. ▶️ Key points covered in this episode: ✔️How are you dipping your toe in the NFT waters? Are you...
info_outline EP44: Interactive Content in 2022Video Marketing For Business Podcast
In 2022, interactive content will be the biggest thing. Our audience craves human connection now more than ever. We must take this at the forefront in strategizing how we bring our brands closer to those we need to serve by maximizing the trends and creating an interactive experience via social media. Key points covered in this episode: ✔️ Engage with POLLS. People like to click on the YES and NO options. What's unique about it now is you can create those polls and put different words in there that get them thinking or reacting to a particular question. Whether it's with your...
info_outline EP43: Besting Podcast Hosting PlatformsVideo Marketing For Business Podcast
Besting Podcast Hosting Platforms If you think you're already missing out on starting your own podcast, the good news is the industry is just getting started! Don't let 2022 pass you by without launching your show, building your audience and effectively monetizing your unique skill sets. Do what the pros do and maximize the benefit of using your blog's features with a reliable podcast hosting plugin to grow your reach. In this episode of Video Marketing for Business, let's talk about the Best Podcast Hosting Platforms and how you can get started. ▶️ Key points covered in this episode:...
info_outlineHave you considered starting a podcast, but maybe you doubt yourself, your wheels are spinning, and you're not sure where to start? One of the biggest things I discovered in working with entrepreneurs and building a media agency is that the most outstanding people often hinder themselves from delivering their message to the world.
You know you have the authority and expertise in your field. And when you're super passionate about something, why not share it because there are more opportunities to be found?
Key points covered in this episode:
✔️ People hold back from getting themselves out there because "it's too technical." Do you believe you still can't launch your show because you're not tech-savvy enough? Let me tell you right away: that's OK. There are different programs and apps to help you, and we can walk you through that, too, because once you get that camera or podcasting confidence, you can really step into it. And once you record that first video, it's so much easier.
✔️People feel they need extra equipment, software or tools. Should I use Zoom? Should I use Riverside? Do I use a Logitech webcam? Do I use a Canon vlogging camera? Do I use a DSLR? Do I need a professional mic? There's so much vast information across the internet that tells you to have MORE than what you actually need and prevents you from getting started. People like myself are there to help people like you figure out those tools to get that set up, so you feel comfortable before you push the record button.
✔️ People fear not knowing how to distribute their podcasts. So many hosting providers can do that for you. The cool thing about the platform we use is the opportunity to utilize multiple podcasts back in the back end without logging into multiple accounts. Having a team or outsourcing it to the experts to help you relieve so much stress in the long run.
✔️ People don't know what to talk about. You might already have a great name idea and want to cater to an audience, but now what? What are your content ideas? Specifying down on your niche and what you're truly passionate about and focusing on content that's being more searched than the content that's being less searched will guide you to go out there confidently.
✔️ People feeling the imposter syndrome. If you feel not good enough, don't speak well enough or look good enough on camera -- we all go through it. You will overcome, and when you release that first episode and get support behind it, whether it's one or one million downloads, you know you're truly reaching somebody. And that's where you have to start. You have to start with inspiring people, stepping out of your comfort zone, and getting a little out of that imposter syndrome.
Remember, the more you share from the heart and impart your passion, purpose, and expertise, the more people will flock to you and your channel.
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