VO BOSS
A voiceover demo can be one of the most important marketing tools in your business, but only if it represents what you can actually do in the booth. A polished reel may help you get someone’s attention, but if you can’t recreate that performance in a live session, the demo isn’t doing its job. In this episode of the VO BOSS Podcast’s Truth in the Booth series, I talk with voice actor and coach Tim Powers about what it really means to be ready for a demo. We discuss training, performance, demo production, long-form practice, and why authenticity matters more than making your reel sound...
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What happens when 4,000 voice actors audition for one commercial campaign, but only 10 to 20 make the shortlist? In this episode of the VO BOSS Podcast, Anne Ganguzza sits down with voice actor and strategist Tom Dheere to talk about what he learned after paying for a private casting director consultation to review his auditions, commercial demo, and agency strategy. Even experienced voice actors need an outside perspective. From understanding why auditions can be eliminated before they're fully heard to interpreting performance specs without imitating someone else's voice, Tom shares...
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How do you market your voiceover business when social feeds are crowded, inboxes are full, algorithms control what gets seen, and AI makes it easier than ever to create more content? In this episode of the VO BOSS Podcast, Anne Ganguzza sits down with voice actor, business strategist, and coach Marc Scott to talk about what voiceover marketing looks like in a much noisier digital world. Standing out today isn’t just about posting more often or sending more emails. It’s about being intentional about where and how you show up, creating content that helps people find you, personalizing your...
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How do you grow your voiceover business when you already have clients, experience, and a solid foundation? In this episode of the VO BOSS Podcast’s Business Superpower Series, Anne Ganguzza sits down with Lau Lapides to talk about finding new opportunities, reaching new clients, and expanding your business beyond the voiceover community. Growing your business isn’t just about posting more on social media or collecting more demos. It’s about understanding your market, building relationships, creating consistent outreach habits, and making sure you’re prepared when the right opportunity...
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Vulnerability can be one of the hardest things to bring into the voiceover booth—but it’s also one of the most important. In this episode of the VO BOSS Podcast and Truth in the Booth series, Anne Ganguzza and Tim Powers talk about why emotional connection is at the heart of authentic voiceover performance. They explore how your own life experiences can inform your acting, why we learn to suppress emotion, and what it really means to sound “conversational.” Whether you’re working in commercial, corporate, e-learning, narration, animation, or another voiceover genre, the goal isn’t...
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Podcast Chapters 00:01 — Welcome to the VO BOSS Podcast Tom Dheere and I begin our conversation about coaching, training, and what aspiring voice actors should understand before investing in a demo. 01:03 — The Problem With Rushing Into a Demo I share a recent experience with a student who had a demo produced after very little training and why that immediately raised questions for me. 03:09 — How Much Voiceover Training Do You Need? Tom explains why there isn’t a universal number of coaching sessions and how previous performance experience can change the amount of training someone...
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500 Episodes of VO BOSS. 10 Lessons That Still Matter. Five hundred episodes. Nine years of conversations, coaching, industry insights, performances, business lessons, and stories from some of the most influential voices in voiceover. To celebrate the 500th episode of VO BOSS, Anne Ganguzza looks back at the lessons that have continued to shape her approach to voice acting and building a sustainable voiceover career. From connection and performance to marketing, money, resilience, professional audio, AI, voice rights, and casting, these are 10 lessons that remain just as relevant today as they...
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Podcast Chapters 00:02 — The Midlife Advantage in Voiceover Why starting a voiceover career later in life can be an advantage. 02:01 — Using Lived Experience in Voiceover How life and career experiences can make you a stronger storyteller. 06:47 — Why Nuance Matters How experience can bring more depth and authenticity to a performance. 10:07 — Technology and Generational Differences How different generations may experience communication and relationships differently. 12:35 — Are Older Voices Marketable? Why mature voices continue to have opportunities in voiceover. 13:34 —...
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What does it really mean to be authentic in voiceover? In this first conversation of the new Truth in the Booth series, Anne Ganguzza welcomes voice actor and coach Tim Powers to explore why authentic voiceover is about much more than simply sounding natural. They dive into subtext, storytelling, emotional connection, predictable performances, character motivation, and the acting skills required to take someone else’s words and make them feel genuinely true. Whether you're working in commercial, corporate narration, animation, or another area of voiceover, the same question remains: What are...
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Podcast Chapters 00:00 – Welcome to the Real Boss Series with Tom Dheere Anne and Tom introduce the conversation and discuss how Anne's fashion interests have changed what she sees in her social media feed. 01:10 – How Social Media Algorithms Learn Your Interests Why the content you consume influences what platforms continue showing you—and what that means for voice actors. 02:40 – What Voice Actors Should Be Posting on Social Media Tom breaks down the two sides of social media: what you consume and what you create. 04:06 – Why Video Continues to Matter for Voice Actors Anne and Tom...
info_outlineBOSSes, Anne Ganguzza welcomes Paul Cartwright, an MFA-trained actor whose career spans Shakespearean stages in the UK to high-stakes on-camera work in Los Angeles. Paul shares his unexpected and successful transition from acting to voiceover, proving that "pipes" are secondary to performance. This episode is a masterclass in resilience, the importance of "text-first" training, and how to maintain a sustainable business while navigating the extreme highs and lows of the entertainment industry.
Chapter Summaries:
The MFA Advantage: Text-Based Training
(03:39) Paul discusses how his MFA training at the Royal Conservatory in the UK shaped his performance style. Unlike the "add emotion" approach common in some American training, the British tradition focuses heavily on the text. Paul explains that "everything you need is in the text," and learning to unlock an authentic voice through rigorous script analysis became his competitive edge in voiceover.
The "Door-to-Door" Hustle and 2 AM Practice
(06:33) Paul candidly shares the reality of moving to LA with an MFA but no industry connections. To support his family of six, he worked door-to-door sales while spending his nights from 11 PM to 4 AM practicing voiceover. He emphasizes that there is no "workaround" for talent; building a career requires thousands of hours of recording, listening back, and researching.
Befriending Fear: A Key to Growth
(13:38) Paul identifies fear as a constant companion rather than an enemy. By acknowledging fear and "holding hands" with it, he was able to stop letting it paralyze his learning process. He reframed mistakes as "learning experiences" rather than humiliations, a mindset shift that allowed him to take bigger creative risks in his auditions.
Reframing Rejection: David Wright and Disney
(21:07) Paul tells a powerful story about auditioning for the head of casting at Disney Animation. After initially being told he wasn't ready, he was given a second chance, worked relentlessly for a week, and eventually earned an endorsement. However, he notes that even a Disney-level endorsement didn't lead to immediate work, teaching him that success is a long-term numbers game, not a single moment of arrival.
The "Stop Trying" Commercial Breakthrough
(27:28) Despite his extensive acting background, Paul struggled to book commercials until a session with Tina Morasko. He realized he was trying too hard to be "poetic" or "actorly." Once he learned to stop trying and just read the copy as himself, he booked a McDonald's commercial the next day, which became a turning point for his consistent income.
Management vs. Agency: The Power of the Hustle
(30:52) Paul discusses the difference between top-tier agencies and dedicated management. After being dropped by a major agency, he found manager Brandon Cohen (BAC Talent), whose relentless "hustle" and belief in Paul's talent doubled his income annually for three years. He reminds talent that it’s not about the agency's name, but who is actively fighting to get you in front of clients.
Top 10 Takeaways for Voice Actors:
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Text is King: Base your performance on what is written in the script, not by layering arbitrary emotions onto the copy.
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No Workarounds: Even with an MFA or natural talent, you must put in the "midnight hours" of practice to master the technical and artistic side of VO.
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Acknowledge Fear: Stop trying to eliminate fear. Acknowledge it, and keep moving forward with it as your passenger.
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Stop Trying So Hard: In commercial work, clients want you, not your acting training. Authenticity beats "turning a phrase" every time.
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Rejection is "Not Now": Reframe every "no" as "not the right time for this specific product," which removes the pressure from each audition.
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Trust the Numbers: Success is a numbers game. Aim for a high volume of quality auditions (Paul does 170–200 monthly) to increase your booking odds.
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Find a Fighter: Whether an agent or a manager, prioritize working with people who believe in your brand and will hustle to get you shortlisted.
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Direct Communication: Don't be afraid to reach out to industry idols for advice (like Paul did with Pat Fraley), but always respect their time and pay for their expertise.
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Vulnerability is Strength: Being honest about your struggles and fears makes you a more relatable and connected performer.
The MFA to VO Path: Acting training for stage and screen is highly transferable to VO, provided you can condense your rehearsal process into a few minutes.