Episode_59: Branding, Marketing and Networking... Oh My!
voiceovermarketingpodcast's podcast
Release Date: 02/16/2018
Episode_77_Rick Lance The Voice of Americana
voiceovermarketingpodcast's podcast
How can your clients Guide you in your voice over business? You'll want to take notes on this episode! John Melley sits down with Rick Lance - The Voice of Americana to discuss how he took what his clients told him and how he parlayed it into a successful Voice Over Career.
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Episode 76 The Membership Millionaire and Doing Good
voiceovermarketingpodcast's podcast
John speaks with Mara Glazer about her new book and how to incorporate a membership program in your voice over business. They also discuss how "Doing Good" for others means doing good for your customers and your business!
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Episode 75 Lau Lapides and the New England Voice Over Summit
voiceovermarketingpodcast's podcast
Lau Lapides and John Melley discuss "getting in the Voice Over Zone" and the You can Support the by donating and supporting
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Episode_074 Artificial Intelligence AI and Voice Over
voiceovermarketingpodcast's podcast
Will Artificial Intelligence AI kill the Voice Over Industry, or is it part of the constantly changing way of doing business, like a VO Style that' becomes all the rage, or the required Home Studio? VOXtra.com's John Florian and John Melley discuss the impact AI is having and how to prepare and protect your business in this Artificial World.
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Episode 73 The Trials Triumphs Fails Embarrassments and Tools for Surviving the Last 3 Years
voiceovermarketingpodcast's podcast
It's been 3 years since the last episode of the . In this episode I explain my time away from the mic and how I weathered the Pandemic. How the show was never far from my mind, but didn't feel like doing it. How I overcame my reluctance to publish (would anyone care?) and some lessons on Stoicism from Marcus Aurelius are mixed in for fun. Give a listen.
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Episode_72: How Do Your Prices Affect YOUR Work?
voiceovermarketingpodcast's podcast
Seller's Remorse? Ever quote a price on a VO Gig only to regret it later? Did that mindset cause you to think something like: "Heck, I'm only getting $XXX for it and have spent too much time on it already?" Ring a bell? In I discuss why solid fees are important for our attitudes and our mindset s we approach and work on the projects we get hired for.
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Episode_71: Why "Pay to Play" is not a Viable "Place" for Your #VO Business
voiceovermarketingpodcast's podcast
Don't be a commodity. How do you differentiate yourself from everyone else if you offer your services in the same "Place" where everyone else offers those same services? I use a fun example of Coffee Cahe and QVC discuss the importance of "Place" and how selecting where you do business has dramatic effects on price and your clients' resistance to price. Be where No One Else Is
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Episode_70: Be Careful of Who You Take Advice From
voiceovermarketingpodcast's podcast
I take on the Voice Over Demo Mills and the Voice Over Commodity Marketplaces. I use a recent coaching call with a listener as my outline for this episode.
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Episode_69: Getting Out of A Rut
voiceovermarketingpodcast's podcast
I interviewed my friend and business coach Rob Berkley shortly before he was diagnosed with cancer about how to get out of a funk, rut, groove, inertia, etc. Something that I have been in for various reasons Unfortunately, Rob passed away in December of 2018. I wanted our interview to be the next episode of the podcast. It has taken a while to get here. Rob's last words to me on our final coaching call were: "John, you're a 'Finisher.' Finish what you start." Well, I've started a lot of things, this podcast being one of them. I guess I'm not finished with it yet. There are a lot of...
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Episode_68: True Confessions & Your Questions Answered
voiceovermarketingpodcast's podcast
info_outlineToday We Tackle the Question: What's the Difference Between Branding, Marketing and Networking?
[caption id="attachment_1020" align="alignright" width="129"]
Karen Tiber-Leland[/caption]
Karen Leland is the president of Sterling Marketing Group specializing in branding and marketing strategy and implementation. Her clients include: Apple, American Express, Twitter, LinkedIn, Marriott Hotels, and others. She is the bestselling author of eight business books and writes a marketing column for Entrepreneur.com. Karen is a regular guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others.
In This Episode We Discuss:
- The Difference Between Branding, Marketing and Networking
- The Seven Lenses used to Develop Your Brand
- How Branding & Marketing have changed in today's New media
- And Much More!
How to Contact Karen and "Rent Her Brain" and a Link to her Inc.com Column
https://www.inc.com/author/karen-tiber-leland
A Link to Karen's Book:
[caption id="attachment_1019" align="alignnone" width="220"]
Brand Mapping Strategy[/caption]
Episode Sponsor:
I've arranged an affiliate code with The Publishers of Rob's Book "Voice Over Legal" so you can 
save $5 (up to 20%!) off the list price of the book and support the podcast.
Simply Click this Link: www.VoiceOverLegal.com and enter the promo code "VMP" at checkout to save 20% ($5) off the cost of the book and support the podcast!
Resource!
Use Your Personal Story to Market Your Business
In Episode 19 - Do You Have Time for A Story? I spoke about how you can download a free copy of my Marketing Piece that I use with new clients.
Now You Can Also Get an Enhanced Version
Including...
- An Exclusive 20 Minute Audio Presentation on Personal Story Marketing to my Voice Over Marketing Mastermind Group - A $179 Value!
- A Step-by-Step Color Coded Copy of my Personal Story Marketing Piece with each section color coded to highlight the strategy behind the story elements - A $24.95 Value!
- A Color KEY Guide explaining what each color in the story element means and why it is included in the story - A $75 Value!
Total Value of $278.95
All for Only $17.95! OR...
Click here To obtain a FREE copy of my Marketing Piece that uses my Voice Over Journey 
Story
The DeFlame Diet.
So I have a great book I want to recommend to you. It's called "The Deflame Diet: DeFlame your diet, body, and mind" by Dr. David Seaman.
This book is great. I've been eating this way for awhile now. If you're a Voice Talent who has to clear their throat a lot throughout the day, maybe have some post-nasal drip, or are feeling sluggish and run down - you want to check this book out. The link above is an affiliate link through Amazon.com.
It was given to me by my trainer Mandla Nkosi. The book explains through scientific research that most chronic diseases like heart disease, high blood pressure, bad cholesterol, diabetes, Alzheimer's and a host of others are all caused by eating an "Inflammatory diet." An inflammatory diet is one that promotes chronic inflammation throughout the body that over time leads to these diseases.
Sources of inflammation are refined sugars and grains - pretty much a good portion of the "Western" diet. The book explains how inflammation gets started and how it affects every cell in our body. It also explains how to "DeFlame" and live a healthier lifestyle. It's not as crazy and hard to do as you may think. You just need to look out for a few key ingredients and eat whole, unprocessed foods.
Have you modified your eating plan to help your voice? Please share your thoughts with us below!
John
New Opportunity to Contribute and Support the Podcast
If you find any value and inspiration from these episodes, please consider a modest Donation — however much you can afford. When it comes freely from you in the spirit of generosity and an abundance mindset, it’s the kind of gesture that humbles me with warm appreciation.
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Thanks for listening. Now go out there and share your voice with the world!
All written and recorded content associated with the Voice Over Marketing Podcast are ©2013 - 2018 AR Enterprises Co., Inc. d/b/a John Melley Voice Overs & Production. All other trademarks and copyrights are property of their respective owners.
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