Tools for Implementing the Way of Champions Culture with Matt Booth, Jerry Lynch and John O'Sullivan

In June of 2025, John and Jerry gathered in Lake George, Colorado with 30 coaches, athletic directors, and sport performance coaches for our first ever Way of Champions Retreat and Certification program. Over the course of four days and three nights of intense inner work, group discussions, hikes and delicious meals, we gave these coaches not only tools, but a deep understanding of what it means to bring this type of work to your team, school and community. It was an incredible event, life changing for some, and according to our participants more impactful than any coach development event they have ever attended.  

As such, we are running it again in 2026! Our dates will be June 11-14 2026 at Bison Peak Resort at Puma Hills in Lake George, CO. We are not opening registration yet, and will be holding a Zoom meeting with details later this Fall. If you want to be the first to know about this zoom and have an opportunity to register first, please click here and add your email to our pre-event list. THERE ARE ONLY 30 SPOTS AVAILABLE! Last year the event sold out in 2 days, so you want to be ahead of the masses on this one.

To give you a deeper understanding of what we do at Way of Champions, and how to implement this type of material in your program or school, this week on the podcast we welcome Matt Booth, Dean of Athletics and Director of Strength and Conditioning at Canterbury School in Ft. Myers, Florida. Matt is a highly experienced coach and administrator, and shares how he attended one of our virtual events in 2021, started working directly with Jerry and John, and began drip feeding this new culture at his school. it began with three teams, spread to the entire athletic department, and now is part of all programs in and out of the classroom. Not only have their results on the field improved and led to numerous state and district championships, but the school culture has changed significantly, especially during the tragic event oof Hurricane Ian in 2022. Buckle up for a great deep dive into the Way of Champions. 

BOOK A SPEAKER: Interested in having John or one of our speaking team come to your school, club or coaching event? We are booking November and December 2025 and Winter/Spring 2026 events, please email [e-mail] to set up an introductory call.

PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS, AND JOIN 2025 CHAMPIONSHIP TEAMS FROM SYRACUSE MENS LAX, UNC AND NAVY WOMENS LAX, AND MCLAREN F1! These are just the most recent championship teams using THE CHAMPION TEAMMATE book with their athletes and support teams. Many of these coaches are also getting THE CHAMPION SPORTS PARENT so their team parents can be part of a successful culture. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you?  We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next?

Click here to visit John’s author page on Amazon

Click here to visit Jerry’s author page on Amazon

Please email [e-mail] if you want discounted pricing on 10 or more books on any of our books. Thanks everyone.

This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.

Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG.

BECOME A PREMIUM MEMBER OF CHANGING THE GAME PROJECT TO SUPPORT THE PODCAST

If you or your club/school is looking for all of our best content, from online courses to blog posts to interviews organized for coaches, parents and athletes, then become a premium member of Changing the Game Project today. For over a decade we have been creating materials to help change the game. and it has become a bit overwhelming to find old podcasts, blog posts and more. Now, we have organized it all for you, with areas for coaches, parents and even athletes to find materials to help compete better, and put some more play back in playing ball. Clubs please email [e-mail] for pricing. 

Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our Premium Membership, with well over $1000 of courses and materials. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will be granted a Premium Changing the Game Project Membership, where you will have access to every course, interview and blog post we have created organized by topic from coaches to parents to athletes.

Thank you for all your support these past eight years, and a special big thank you to all of you who become part of our inner circle, our patrons, who will enable us to take our podcast to the next level. https://www.patreon.com/wayofchampions